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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
In recent years another service has come on the scene called Vimeo. This is a very popular choice for those who want precise control over where their videos play and how they look. Now Vimeo started off as a free service, and then started to involve and offer different levels of paid accounts. When it comes to Vimeo it's pretty straightforward. The Vimeo Plus product is designed for those who want to use Vimeo frequently, but not for commercial purposes.
This lets you upload 5 GB of material every week, and it lets you upload HD content. It also lets you customize the video player and take advantage of some pretty specific privacy controls, as to where your video can play. For example, you could tell it that you don't want your video to playback on other websites, besides vimeo.com and your blog. On the other hand if you need to step up, you could take a look at Vimeo Pro, which is specifically designed for companies in mind.
This product gives very advanced options and will give you commercial hosting choices. You get the ability to see extremely detailed statistics about how your videos were used and where they were played. You also get the support of the HTML5 and the Universal Player, which will again make the video work well on mobile phones. If you specifically want to target Mobile delivery with a video, there is a setting you need to change. When you're logged into your account, just click the Settings button, you'll then see several controls.
Click on Video File and you'll see the option to Make a mobile version. This is going to make sure that the video does work on portable players. Now the Make mobile version is available for both Pro and the Plus accounts. If you want to control Privacy this will allow you to say where the video can appear and you could tell it if you wanted to work on portable devices, only on vimeo.com's website, or on specific pages that you determine.
When it comes to control, Vimeo really has a lot of great options. I particularly find it useful for detailed statistics and the fact that the player works very, very well on mobile phones.
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