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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
When it comes to deliver to televisions, one service stands above the rest, and that's Blip TV. If you take advantage of their pro account offerings, which are currently priced around $100 a year, you could target multiple consumer electronic devices. All you need to do is login to your Control Panel or the Dashboard to see which networks you're targeting. Once I login and I go to my Dashboard, you'll see that one of the tabs is for Distribution, you could then scroll down and you will find Television, this allows you to target multiple accounts.
Now for example, let's click on Sony, to target Sony consumer electronic devices, like WiFi enabled TVs and blu-ray players. You'll need to just click the button to Request Approval. You'll notice that not all accounts are going to get instant access, there is no guarantee that Sony is going to want to carry your coverage, but most of the services are pretty straightforward. You'll notice for example that my podcast series has already been approved for things like DivX and Boxee, as wells as the Samsung television networks and Vizio.
While there's no guarantee that you will get picked up, these are great options to petition to get let into. Again, you fill out a simple application and right through your Blip TV account; they can re-syndicate to all of these different televisions delivery streams. This is a really cool way and an easy way into the living room. Now if that doesn't work, you can always take advantage of the traditional podcast feed or services like YouTube or Vimeo, which are often bundled in with blu-ray players and set-top boxes.
But in this case the viewers are going to have to do a little bit of searching to find you and then locate your content and click Play. The benefit of a podcast stream is you can literally setup a dedicated channel that could be searched for, that also contains all of your episodes in one place. Hey, you could be your own TV Network in just a couple clicks.
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