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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
Once you start hyper-syndicating, it's great, your stuff is everywhere. Of course, there's a good side and a bad side to that. As the hyper-syndicate, your content is going to get spread out to more and more websites. And sometimes you are going to post unique content to one website. Well, the good news is that people come back to your blog; you want them to be able to find everything. Using a cool tool called Lijit; you can tie all your social networks together for an integrated search. Lijit is pretty straightforward.
What it allows you to do is incorporate a search engine into your blog. And that search engine can be tied together with your social media and hyper-syndication outlets. What's also nice is you get a detailed view of where people are coming from and what they're looking for. For example, I have integrated Lijit into my own blog here. And you see that it can search across multiple places. When someone does a search, it's going to look at things that I have put on to Digg, my Flickr account, YouTube, Twitter, LinkedIn, Vimeo, and even another blog.
I could tie all of this together, so when someone does a web search, it generates multiple results. For example, if someone were to look for Photoshop Camera Raw, notice that they get great hits. Sites off of my website, as well as the ability to look at other networks that I've connected, for both Content such as Twitter and Photo Sharing, as well as other sites that are part of my network. So this makes it really easy to tie everything together.
Another nice thing about Lijit is it doesn't actually take you off your website. So while it uses a Google search engine, they don't have to go to Google to do their search. Up here in the Lijit are a couple of other cool things. You can see a Visitors Map to get an idea of where people are coming from. Notice you get updates for both Direct views, people who came to your website directly by typing in the URL, as well as those who came from search. You also get a recent readers list, which is a very useful way to see where people are coming from.
And you might not realize just how big of an impact you are having around the world. It's also great to see what people are trying to find on your website. And this will let you know what sort of topics you should be covering. The use of Lijit is absolutely free. There is a Monetization option if you want, where you could type Google AdWords in and actually share on the profits for anything that's generated, but even if you don't want to do that, it's still a free service. I find it's a great way to integrate a search Lijit into my website that uses the power of Google search, while tying all of my hyper-syndicated networks together, into one search field.
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