New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Maximizing Your Web Video and Podcast Audience with Hypersyndication
Illustration by John Hersey

Tying search results together with Lijit


From:

Maximizing Your Web Video and Podcast Audience with Hypersyndication

with Richard Harrington

Video: Tying search results together with Lijit

Once you start hyper-syndicating, it's great, your stuff is everywhere. Of course, there's a good side and a bad side to that. As the hyper-syndicate, your content is going to get spread out to more and more websites. And sometimes you are going to post unique content to one website. Well, the good news is that people come back to your blog; you want them to be able to find everything. Using a cool tool called Lijit; you can tie all your social networks together for an integrated search. Lijit is pretty straightforward.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

Viewers: in countries Watching now:

In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subjects:
Video Podcasting Web Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Tying search results together with Lijit

Once you start hyper-syndicating, it's great, your stuff is everywhere. Of course, there's a good side and a bad side to that. As the hyper-syndicate, your content is going to get spread out to more and more websites. And sometimes you are going to post unique content to one website. Well, the good news is that people come back to your blog; you want them to be able to find everything. Using a cool tool called Lijit; you can tie all your social networks together for an integrated search. Lijit is pretty straightforward.

What it allows you to do is incorporate a search engine into your blog. And that search engine can be tied together with your social media and hyper-syndication outlets. What's also nice is you get a detailed view of where people are coming from and what they're looking for. For example, I have integrated Lijit into my own blog here. And you see that it can search across multiple places. When someone does a search, it's going to look at things that I have put on to Digg, my Flickr account, YouTube, Twitter, LinkedIn, Vimeo, and even another blog.

I could tie all of this together, so when someone does a web search, it generates multiple results. For example, if someone were to look for Photoshop Camera Raw, notice that they get great hits. Sites off of my website, as well as the ability to look at other networks that I've connected, for both Content such as Twitter and Photo Sharing, as well as other sites that are part of my network. So this makes it really easy to tie everything together.

Another nice thing about Lijit is it doesn't actually take you off your website. So while it uses a Google search engine, they don't have to go to Google to do their search. Up here in the Lijit are a couple of other cool things. You can see a Visitors Map to get an idea of where people are coming from. Notice you get updates for both Direct views, people who came to your website directly by typing in the URL, as well as those who came from search. You also get a recent readers list, which is a very useful way to see where people are coming from.

And you might not realize just how big of an impact you are having around the world. It's also great to see what people are trying to find on your website. And this will let you know what sort of topics you should be covering. The use of Lijit is absolutely free. There is a Monetization option if you want, where you could type Google AdWords in and actually share on the profits for anything that's generated, but even if you don't want to do that, it's still a free service. I find it's a great way to integrate a search Lijit into my website that uses the power of Google search, while tying all of my hyper-syndicated networks together, into one search field.

There are currently no FAQs about Maximizing Your Web Video and Podcast Audience with Hypersyndication.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Maximizing Your Web Video and Podcast Audience with Hypersyndication.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.