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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
The whole crux to hypersyndication is to work less. Now that you know what an RSS feed is you could start to push any content contained in the RSS feed to multiple websites. The first one we're going to look at is a service called Twitterfeed. Now, Twitterfeed is absolutely free. So, to say the least you get what you pay for. The benefit with Twitterfeed is that you can take any RSS feed and actually push it out to multiple social media websites. So, if you have a YouTube page or a Vimeo account or a blog, you could take everything you post there and push it out to several sites all at once.
Now, you might be thinking yourself, isn't that already built-in, can't I sync my YouTube account to my Twitter account, my Facebook account? Yes, you could sync it to one account but using a service like Twitterfeed, you could publish to multiple accounts. So, chances are your organization has more than one social media presence. You can now target those sites and actually push that stuff out without having to do a lot of work. Here's how it works. All you need to do is copy the RSS feed and then set up and log into Twitterfeed.
Again, it's an absolutely free account. Give a unique name to the feed, so it's easy to find, then paste in the URL and click the test rss feed button. You'll notice hopefully that the feed is corrected. If not, we'll explore ways to correct RSS feeds later in our class. You could twirl down and take a look at Advanced Settings and this is where you can actually tell it how often to check. Let's zoom in a little bit to make this easier to read.
Set up a frequency as well as choose which link shortner service you want to use. By using a link shortner you can have more room left for non-link characters and this is really important with services like Twitter. You can also customize bitly, so it ties into your own account helping you track results and even tag it with a unique bitly URL. You can then add a prefix or suffix to your post.
For example, we could put a prefix in the post here saying, New episode and that will automatically be put onto the actual post, so people know that that's there. When you're ready, just click Continue to Step 2 and this is where you start to connect things. You'll notice that you have options for Twitter and Facebook and LinkedIn as well as a few other social networks. If I want to connect this to my Twitter account, I'll just click Twitter and it will actually send me over and ask me to authenticate.
So, I could choose an account and then tell it to authenticate. Once you authorize, the two will be connected. There we go, and I just clicked Create Service and it'll let you know if it's set up correctly. If needed you can continue to click on additional services to go ahead and set those up. The key here with Twitterfeed is to remember that you could set up multiple Twitter and multiple Facebook accounts.
This really is the goal of the hypersyndicate. So, if you have a show or a blog or a podcast or a YouTube channel that you want to get out there, simply connect it to as many services that are relevant. Don't spam your followers but make sure that you take all of your relevant content and put it into all of the appropriate social media outlets.
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