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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
Another useful service is HootSuite, which is a paid service that takes hypersyndication and makes it easy. Now with HootSuite what you see here is that it's pretty straightforward. It allows you to connect multiple social networks together and adds the important feature of being able to schedule your posts. Now, you can take an RSS feed from your blog and set things to come out at a specific time. For example, you're not going to hit the same type of people at 10 in the morning on the East Coast as you would at 2 in the morning.
So, you might want to think about when you tweet or post your Facebook page, so important messages don't get overlooked. You'll notice that once everything is set up, post will look just like any other Facebook or Twitter status update, the only difference is, you'll see the little HootSuite icon indicating that the post was generated from HootSuite. So, let's take a look at how you put this into action. HootSuite offers both a free and a paid version. I recommend most people start with the free version and see if they like it and I suspect, if you find it useful the $5.99 a month won't set you back too bad to switch on over to pro.
The way HootSuite works is that it offers a couple of key features that matter to those who want to hypersyndicate. Let's go ahead and take the RSS feed for my blog. I'll just click the RSS button and copy the feed. I could then head over to HootSuite and click the Add an RSS Feed button. Click the button to add new feed and then simply paste the URL in. You will likely need to change the front text to http then click to choose any profiles that you want to target.
If you don't have social networks loaded just click the plus button and you can add a variety of social networks ranging from LinkedIn and Twitter to WordPress and Facebook. I'm going to go ahead in this case, and tell my blog to re-syndicate out to my Facebook page, my company's Facebook page, my business Facebook page, my business account on LinkedIn. You get the idea; it's pretty easy to target multiple accounts.
If I want, I could put a text in front like From my blog and choose a link shortner. The default is ow.ly, which will tie into statistics and reports that it generates. When you're set you just click Save Feed and it goes ahead and adds it to your list for tracking. You'll notice there're other features here inside of HootSuite including the ability to add multiple users to share accounts and collaborate and very importantly reports.
One of the things, I really like about HootSuite is that it generates a weekly report. You get extreme details all about your social networks and your assets. You can find out how often your content is getting read and if it got picked up or republished to any other websites. So, for the few bucks a month of cost I find HootSuite a really good tool for the toolbox for the average modern media producer.
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