Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
Another useful service is HootSuite, which is a paid service that takes hypersyndication and makes it easy. Now with HootSuite what you see here is that it's pretty straightforward. It allows you to connect multiple social networks together and adds the important feature of being able to schedule your posts. Now, you can take an RSS feed from your blog and set things to come out at a specific time. For example, you're not going to hit the same type of people at 10 in the morning on the East Coast as you would at 2 in the morning.
So, you might want to think about when you tweet or post your Facebook page, so important messages don't get overlooked. You'll notice that once everything is set up, post will look just like any other Facebook or Twitter status update, the only difference is, you'll see the little HootSuite icon indicating that the post was generated from HootSuite. So, let's take a look at how you put this into action. HootSuite offers both a free and a paid version. I recommend most people start with the free version and see if they like it and I suspect, if you find it useful the $5.99 a month won't set you back too bad to switch on over to pro.
The way HootSuite works is that it offers a couple of key features that matter to those who want to hypersyndicate. Let's go ahead and take the RSS feed for my blog. I'll just click the RSS button and copy the feed. I could then head over to HootSuite and click the Add an RSS Feed button. Click the button to add new feed and then simply paste the URL in. You will likely need to change the front text to http then click to choose any profiles that you want to target.
If you don't have social networks loaded just click the plus button and you can add a variety of social networks ranging from LinkedIn and Twitter to WordPress and Facebook. I'm going to go ahead in this case, and tell my blog to re-syndicate out to my Facebook page, my company's Facebook page, my business Facebook page, my business account on LinkedIn. You get the idea; it's pretty easy to target multiple accounts.
If I want, I could put a text in front like From my blog and choose a link shortner. The default is ow.ly, which will tie into statistics and reports that it generates. When you're set you just click Save Feed and it goes ahead and adds it to your list for tracking. You'll notice there're other features here inside of HootSuite including the ability to add multiple users to share accounts and collaborate and very importantly reports.
One of the things, I really like about HootSuite is that it generates a weekly report. You get extreme details all about your social networks and your assets. You can find out how often your content is getting read and if it got picked up or republished to any other websites. So, for the few bucks a month of cost I find HootSuite a really good tool for the toolbox for the average modern media producer.
Get unlimited access to all courses for just $25/month.Become a member
110 Video lessons · 47303 Viewers
86 Video lessons · 9657 Viewers
350 Video lessons · 99612 Viewers
79 Video lessons · 13253 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.