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Maximizing Your Web Video and Podcast Audience with Hypersyndication
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Submitting a podcast to iTunes


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Maximizing Your Web Video and Podcast Audience with Hypersyndication

with Richard Harrington

Video: Submitting a podcast to iTunes

The iTunes podcast directory is by far the most successful podcast directory. This is where the bulk of your subscribers and views are going to come from. Submitting a podcast is really straightforward. All you need is your RSS feed and a couple of clicks. You can go ahead and copy your RSS feed for your program. I then recommend that you use a service like FeedBurner. FeedBurner is a free service from Google.com, and it allows you to paste in an RSS feed and it will go ahead and track that, as well as set up a dedicated feed.

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Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

Viewers: in countries Watching now:

In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subjects:
Video Podcasting Web Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Submitting a podcast to iTunes

The iTunes podcast directory is by far the most successful podcast directory. This is where the bulk of your subscribers and views are going to come from. Submitting a podcast is really straightforward. All you need is your RSS feed and a couple of clicks. You can go ahead and copy your RSS feed for your program. I then recommend that you use a service like FeedBurner. FeedBurner is a free service from Google.com, and it allows you to paste in an RSS feed and it will go ahead and track that, as well as set up a dedicated feed.

So I can give this a title and a unique name such as uappodcast. The benefit of FeedBurner is that if your hosting company changes, you can always update the original source feed for FeedBurner. iTunes doesn't allow you to change an RSS feed once you submit it. So, using FeedBurner as an intermediate service can come in handy. You could then head over to iTunes and click the Podcast button for the store.

In the Quick Links column, you'll see a button that says Submit a Podcast, simply paste-in the URL of your podcast and click Continue. After this, you may need to login with your account to validate it and it's just going to ask you to go ahead and choose which category you want your podcast listed in. It's really a pretty straightforward process. Now, when you submit a podcast, it could take up to a couple of weeks to get approved by iTunes.

You need to put it in there with enough time because an individual person is going to actually review your show. Now, they are not going to give you feedback like, change this or get rid of this video. What they're looking for is does your description for your program actually match the content of your program? If your content is labeled as being explicit, does it violate the iTunes terms of service, or if you say it is a clean podcast which is one that's suitable for grade school-age children, do you talk about inappropriate things? All Apple is looking for as well as the other podcasting directories, is that your show is actually about what you say it's about.

And once a real person has looked at it and validated your show, they will go ahead and bless it and it will go live. So, that's the process of submitting a podcast to iTunes, it's really pretty straightforward.

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