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Podcasting is a very popular way to reach portable media players. The benefits of podcasting are vast, but there is one thing to keep in mind. Chances are when you have a podcast; you're listening on the little tiny earbuds directly plugged into your brain. Now if the audio quality is bad, people are going to stop watching. So if the volumes keep going up and down and gets really dramatic all of a sudden, they might be prone to stop playback or pause it. All of these things are going to interrupt the viewer's enjoyment.
Now what you need to realize is that there is an easy way to fix this. Most video editing tools offer a feature called Normalizing. You can go ahead and select the audio in your timeline and then apply a Normalization Effect. If it's not available in your timeline, it might be found in a companion audio tool that's included with your Video Nonlinear Editing System. Remember, here on Lynda.com, we have comprehensive training on many different software tools.
So if you just do a search for Normalize Audio, you'll find a lot of different movies that pop up. Just look up the Essential Training for your Nonlinear Editing Tool of Choice and you could fix the audio track. The benefits with normalization are immense, but they really come down to a simple fact. That is that audio is more than half your picture. What we mean by that analogy is that people will forgive poor video quality, but they will absolutely stop paying attention when the audio cuts out or gets hard to hear.
Normalization is going to make things cleaner and easier for the end listener or viewer to get your content. Always take advantage of the normalizing features of your nonlinear editing tool. And if it's not available in the nonlinear editing tool, it's often an option inside the compression software as well.
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