Maximizing Your Web Video and Podcast Audience with Hypersyndication
Illustration by John Hersey

Video: Normalizing your audio

Podcasting is a very popular way to reach portable media players. The benefits of podcasting are vast, but there is one thing to keep in mind. Chances are when you have a podcast; you're listening on the little tiny earbuds directly plugged into your brain. Now if the audio quality is bad, people are going to stop watching. So if the volumes keep going up and down and gets really dramatic all of a sudden, they might be prone to stop playback or pause it. All of these things are going to interrupt the viewer's enjoyment.

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Watch the Online Video Course Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subject:
Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Normalizing your audio

Podcasting is a very popular way to reach portable media players. The benefits of podcasting are vast, but there is one thing to keep in mind. Chances are when you have a podcast; you're listening on the little tiny earbuds directly plugged into your brain. Now if the audio quality is bad, people are going to stop watching. So if the volumes keep going up and down and gets really dramatic all of a sudden, they might be prone to stop playback or pause it. All of these things are going to interrupt the viewer's enjoyment.

Now what you need to realize is that there is an easy way to fix this. Most video editing tools offer a feature called Normalizing. You can go ahead and select the audio in your timeline and then apply a Normalization Effect. If it's not available in your timeline, it might be found in a companion audio tool that's included with your Video Nonlinear Editing System. Remember, here on Lynda.com, we have comprehensive training on many different software tools.

So if you just do a search for Normalize Audio, you'll find a lot of different movies that pop up. Just look up the Essential Training for your Nonlinear Editing Tool of Choice and you could fix the audio track. The benefits with normalization are immense, but they really come down to a simple fact. That is that audio is more than half your picture. What we mean by that analogy is that people will forgive poor video quality, but they will absolutely stop paying attention when the audio cuts out or gets hard to hear.

Normalization is going to make things cleaner and easier for the end listener or viewer to get your content. Always take advantage of the normalizing features of your nonlinear editing tool. And if it's not available in the nonlinear editing tool, it's often an option inside the compression software as well.

There are currently no FAQs about Maximizing Your Web Video and Podcast Audience with Hypersyndication.

 
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