New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Having a call to action

From: Maximizing Your Web Video and Podcast Audience with Hypersyndication

Video: Having a call to action

Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.

Having a call to action

Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.

When it comes to social media and online video, you don't want to give them too many choices, it's not, go to this website, follow us on Twitter, find us on Facebook, subscribe to our Podcast, that's too many things. You want to tell your audience, one or maybe two things to do. If you give them more than that, they're just going to get confused. So, when it comes to a Call to Action, you want it to be clear. At the end of your video programming, have your host or narrator tell them one thing to do, like, hey, why don't you follow me on Twitter at RHED Pixel that's R-H-E-D P-I-X-E-L.

Nice and clear, because it's easy for them to misspell my Twitter name, I spelled it out, I did it casually, it sounded natural. That could also be done like this, hey, why don't you follow me on RHED Pixel? As you see here, here's our Twitter URL, just follow it online and you'll get great news and information. Putting it on screen as a lower third graphic helps reinforce and gives them both an auditory and a visual cue. Of course, you don't always want to do that.

Sometimes you are just going to go ahead and put that at the end of a program, you're going to have a bumper graphic at the end of your video saying, for more information visit, or come see us online and discover, putting up a screenshot of your website and talking about some great things. Remember, you want to keep it simple. If it's a long URL, use a shortener or like bitly or tiny URL to make it easier to remember. If you're doing this in a Facebook post, it's no different than a video; you've only got so many characters, so you have to get right to the point.

If I post a link or an article to Twitter, Facebook, My Blog, you always want to have something at the end that is a compelling reason for the reader to do something. Maybe it's to checkout a new book that I just finished, or hey, launch a post to comment here and let me know your thoughts, asking an open-ended question is a great way to get participation. The big thing here is you want to embrace the fact that modern media is two ways, you can publish, but it's far more effective when you create and others react or respond.

When you do this, the hyper-syndication process is in full swing, and this means the chance of people favoriting, tweeting, liking, posting to Google Plus, forwarding on to a friend, emailing themselves a reminder, bookmarking it or subscribing to your podcast is that much greater. The modern media producer whether it's print, web, anything else, needs to engage their audience and get them involved. A clear Call to Action with one thing to do is the right way to go about it.

Show transcript

This video is part of

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.