Start learning with our library of video tutorials taught by experts. Get started

Maximizing Your Web Video and Podcast Audience with Hypersyndication
Illustration by John Hersey

Having a call to action


From:

Maximizing Your Web Video and Podcast Audience with Hypersyndication

with Richard Harrington

Video: Having a call to action

Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Maximizing Your Web Video and Podcast Audience with Hypersyndication
1h 39m Appropriate for all Mar 01, 2012

Viewers: in countries Watching now:

In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.

Topics include:
  • Reaching new audiences
  • Understanding how online behavior is changing
  • Syndicating an RSS feed with Twitterfeed and HootSuite
  • Targeting computer using video sharing sites
  • Targeting media players
  • Creating a podcast
  • Streaming podcasts for mobile devices
  • Using Vimeo to host content
  • Creating a consistent look from site to media player
  • Incorporating a call to action
  • Choosing a color palette for your brand
  • Discovering more tools
Subjects:
Video Podcasting Web Video
Software:
Internet Explorer Safari Firefox
Author:
Richard Harrington

Having a call to action

Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.

When it comes to social media and online video, you don't want to give them too many choices, it's not, go to this website, follow us on Twitter, find us on Facebook, subscribe to our Podcast, that's too many things. You want to tell your audience, one or maybe two things to do. If you give them more than that, they're just going to get confused. So, when it comes to a Call to Action, you want it to be clear. At the end of your video programming, have your host or narrator tell them one thing to do, like, hey, why don't you follow me on Twitter at RHED Pixel that's R-H-E-D P-I-X-E-L.

Nice and clear, because it's easy for them to misspell my Twitter name, I spelled it out, I did it casually, it sounded natural. That could also be done like this, hey, why don't you follow me on RHED Pixel? As you see here, here's our Twitter URL, just follow it online and you'll get great news and information. Putting it on screen as a lower third graphic helps reinforce and gives them both an auditory and a visual cue. Of course, you don't always want to do that.

Sometimes you are just going to go ahead and put that at the end of a program, you're going to have a bumper graphic at the end of your video saying, for more information visit, or come see us online and discover, putting up a screenshot of your website and talking about some great things. Remember, you want to keep it simple. If it's a long URL, use a shortener or like bitly or tiny URL to make it easier to remember. If you're doing this in a Facebook post, it's no different than a video; you've only got so many characters, so you have to get right to the point.

If I post a link or an article to Twitter, Facebook, My Blog, you always want to have something at the end that is a compelling reason for the reader to do something. Maybe it's to checkout a new book that I just finished, or hey, launch a post to comment here and let me know your thoughts, asking an open-ended question is a great way to get participation. The big thing here is you want to embrace the fact that modern media is two ways, you can publish, but it's far more effective when you create and others react or respond.

When you do this, the hyper-syndication process is in full swing, and this means the chance of people favoriting, tweeting, liking, posting to Google Plus, forwarding on to a friend, emailing themselves a reminder, bookmarking it or subscribing to your podcast is that much greater. The modern media producer whether it's print, web, anything else, needs to engage their audience and get them involved. A clear Call to Action with one thing to do is the right way to go about it.

There are currently no FAQs about Maximizing Your Web Video and Podcast Audience with Hypersyndication.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Maximizing Your Web Video and Podcast Audience with Hypersyndication.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.