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Years ago I had a chance to work on Infomercials, those late-night TV programs that encourage you to lose weight or buy this particular product for this great benefit. Well, it turns out that those infomercials actually work. Not necessary the products that they are selling, but the fact that they sell a lot of products. What they do well is they tell people exactly what they want them to do and how to do it. This concept is called a Call to Action. Now the Call to Action is just telling your audience what you want them to do next.
When it comes to social media and online video, you don't want to give them too many choices, it's not, go to this website, follow us on Twitter, find us on Facebook, subscribe to our Podcast, that's too many things. You want to tell your audience, one or maybe two things to do. If you give them more than that, they're just going to get confused. So, when it comes to a Call to Action, you want it to be clear. At the end of your video programming, have your host or narrator tell them one thing to do, like, hey, why don't you follow me on Twitter at RHED Pixel that's R-H-E-D P-I-X-E-L.
Nice and clear, because it's easy for them to misspell my Twitter name, I spelled it out, I did it casually, it sounded natural. That could also be done like this, hey, why don't you follow me on RHED Pixel? As you see here, here's our Twitter URL, just follow it online and you'll get great news and information. Putting it on screen as a lower third graphic helps reinforce and gives them both an auditory and a visual cue. Of course, you don't always want to do that.
Sometimes you are just going to go ahead and put that at the end of a program, you're going to have a bumper graphic at the end of your video saying, for more information visit, or come see us online and discover, putting up a screenshot of your website and talking about some great things. Remember, you want to keep it simple. If it's a long URL, use a shortener or like bitly or tiny URL to make it easier to remember. If you're doing this in a Facebook post, it's no different than a video; you've only got so many characters, so you have to get right to the point.
If I post a link or an article to Twitter, Facebook, My Blog, you always want to have something at the end that is a compelling reason for the reader to do something. Maybe it's to checkout a new book that I just finished, or hey, launch a post to comment here and let me know your thoughts, asking an open-ended question is a great way to get participation. The big thing here is you want to embrace the fact that modern media is two ways, you can publish, but it's far more effective when you create and others react or respond.
When you do this, the hyper-syndication process is in full swing, and this means the chance of people favoriting, tweeting, liking, posting to Google Plus, forwarding on to a friend, emailing themselves a reminder, bookmarking it or subscribing to your podcast is that much greater. The modern media producer whether it's print, web, anything else, needs to engage their audience and get them involved. A clear Call to Action with one thing to do is the right way to go about it.
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