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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
By now, you understand that you need the RSS feed to hypersyndicate, but finding it could be a little bit tricky depending upon which site you're trying to grab it for. For example, you see here I've navigated to one of my personal blogs. If I'm using Safari, there's a little RSS icon right up here in the Address bar and if I click on that it's going to go ahead and switch and give me the choice of my feeds. One's for comments and one is for my regular stories.
So, when I choose that you'll see we get a streamlined version of the website and it has the articles in it. You could summarize those articles and do all sorts of things to quickly browse all the content on the site and find what you're interested in. But notice that this address is different than the normal website address. It's going to become necessary to use this feed in order to re-syndicate this content to additional websites. If you're in an application like Firefox, it could be a little bit trickier.
Older versions of Firefox also had an RSS icon up in the Address bar, but now you need to turn it on manually. So, if you go under View>Toolbars> Customize, you'll see a collection of icons and of course just to taunt you, they put it all the way down at the bottom but you can drag that up to your toolbar to customize and then when you click on it it's going to go ahead and give you the ability to jump over to that feed and you can copy that URL or you'll notice here, you've got the ability to actually subscribe or make a live bookmark.
This is going to help you find that feed in order to use it. Personally, I find that the Safari method is a little bit easier to locate the feeds, and remember Safari is a cross-platform application available for both Mac and PC. So, if you're on a PC consider downloading it because I think it has the most elegant and easy to use implementation of RSS feeds. Many social media sites such as Facebook also offer RSS feeds. Now, they're not available for all pages, you will find them on things like business pages and author pages and public pages for celebrities but it's not that hard to set up your own Facebook page for your business.
If you scroll down, you'll see that you have the option to get updates via RSS. So, when you click that, it's going to actually take you to an RSS feed for everything on your Facebook page. This will make it easy to take this RSS feed and push it out to other websites or other social media channels, so you can re-syndicate any post to Facebook on to other places. So, it's pretty cool. Of course, many of you are also taking advantage of Twitter and Twitter made it very easy to find your RSS feed before.
Of course, they changed things and hid it but I'm going to show you how you can still find it. So, this long URL you see on the screen is a method to actually find your Twitter feed. Twitter creates a feed for everything that you post to your timeline. So, if you simply replace that USERNAME text with your own Twitter username, you will see all of those posts that you have recently made. This is going to make it easier to re-syndicate your Twitter content elsewhere. Of course, Twitter has its own available widgets and you'll find those on the Goodies page that makes it easy to put Twitter on other websites.
Now, there's one more type of syndication and that's a site like YouTube for video sharing. I've gone to the YouTube page for Mommycast, which is a video podcast series we work on. You'll notice right up in the top address bar is the RSS button. So, just like a blog or any other website that uses RSS feeds, you'll see that we have an entry for every single video posted to this YouTube page. This is going to make it easier to re-syndicate this content because you can actually see all the videos on the site.
Now that you know how to find an RSS feed, it's time that we actually do something with it. We're going to take a look at two helper applications that will enable you to take any RSS feed and push it out to your social media outlets.
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