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In this course, Rich Harrington explores the world of hypersyndication—showing how to distribute content across all media platforms quickly and more efficiently. When publishing content, hypersyndication decreases costs by utilizing the power of the Internet and social media sites. This course explains how to build a network to significantly extend a product's reach, using tools such as RSS feeds, YouTube, and iTunes, and covers topics such as creating a consistent visual brand and targeting the emergent mobile market.
When it comes to hyper-syndication, the concept is really pretty straightforward. Throughout today's lesson, you saw that we took simple technology like RSS Feeds, blogs, video sharing sites and tied them all together. Remember, what it really comes down to is having a consistent network. Once you take the time to set this network up, it's not that hard. Things can essentially run on autopilot. This means you post once and it goes out to 10, 20, even 50 different websites.
This is great, because it serves the cardinal need, which is going where the people are. So, when you take the time to set up your network, remember, it may seem like a lot of work at first, but then you're going to see tremendous gains and efficiency. Whether you're an individual publisher, a small-business or a large corporation, the use of hyper-syndication techniques can go a really long way to extending your message. Taking the time to set up the network is going to free up your publishing efforts, leaving you much more time to both create new content and respond or reply to all of the great new folks you're attracting.
My name is Richard Harrington. Feel free to check out on lynda.com a bunch of more titles we have, and keep an eye out for new social media training that will be coming in the future.
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