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If you're not a brand expert or a graphic designer, the concept of Visual Branding can seem daunting at first. How do you weave a consistent look, what's it take? Well the key thing there is just that, consistency. Making sure you always weave the visual brand, the logo, the colors throughout your website and the products that you do. You don't have to be a painter in order to put paint on a canvas. You just need to have a few key techniques down. Here we are with MommyCast; this is a podcast series that we get a chance to work on and they do a great job with Visual Branding.
Notice that they have a consistent look to their website, the use of a flower background. The player controls on the Video window actually match the typography in their logo, as well as the other buttons on their website. When you look at a podcast episode of theirs, you'll quickly see that it's actually consistent. Notice that we carried over the same look of the website and the graphic controls into the podcast series. This works really well and helps establish what the show is all about.
See how the two are tied together nicely, font choices, colors, everything else. And here's their new set which is a simpler refinement of the old set, same color palette coming through, use of consistent graphics. The lower set you see there only takes about two hours to put together. So it's very easy for them to have a consistent look without a lot of effort. When the show goes out into the field they try to keep a consistent look there as well.
You'll notice on the set we have coffee mugs with the show logo. This is pretty easy to do; you can just go to a website like cafepress and order them. You'll also see flowers carried onto the set, because that's part of their motif. This isn't to say that your show should use daisies and that's the solution. All we're getting at here is that you just want to have a consistent look. This will carry over into things like mobile applications as well. As you start to look at mobile websites or mobile apps, you'll want to carry the branding there as well.
Make sure that your customer knows who they're watching. There are a lot of similar products out there and a lot of people writing blogs, posting videos, doing all sorts of online content. It's necessary that you have stuff up there that's clearly identified as yours. Having that consistent look that ties back to your website will create an anchor and this is going to help people find your website and know that as they stumble through the Internet, they got to the right place.
Visual Branding isn't hard; it's all about being consistent.
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