From the course: Color Correction: Color Grading for Locations and Times of Day

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What different colors tell the audience

What different colors tell the audience

From the course: Color Correction: Color Grading for Locations and Times of Day

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What different colors tell the audience

Telling stories with video is all about prompting an emotional response from the viewer. And different colors can prompt different responses. For example, pink and purple can be associated with romance, or friendship. Yellow and gold can suggest warmth and postive feeling. Whilst, blue has the contotation of cool temperature. And cool emotion. Visually, certain colors can appear nearer and certain colors can appear further away. Warm colors, like red and orange, seem to project forward, while blues tend to recede. This means that you can make sure that whilst you're shooting, different colors are placed in the foreground and background, to create a sense of depth. But you can also enhance these colors at the editing stage to exaggerate this depth. Shots that are edited together, but don't match, can confuse the audience and unexpected colors or even ungraded shots can lack atmosphere and can also take the viewer out of the story. So it's important to keep corrections and grades…

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