Start learning with our library of video tutorials taught by experts. Get started
Viewers: in countries Watching now:
Editing a concise and captivating, effects-driven commercial spot is a challenging and exciting endeavor. Every single moment counts. In this course Ashley Kennedy walks through the process of building a great 30-second spot, from assessing preproduction materials to delivery to the client. She examines the audience for the commercial, the timing and pacing of the rough cut, transitions and effects, and the final details like color correction that make your project look professional. Along the way, Ashley encounters and resolves creative and technical problems editors often face in the real world.
(MUSIC). Hi. I'm Ashley Kennedy. Welcome to Commercial Editing with Final Cut Pro X. In this course, we'll be taking a project-based approach to cutting a commercial, from concept to creation. We'll begin by taking a lot at pre-visualization materials to get a strong sense for brand Audience and intent. Then we'll take a close look at our project assets and begin organizing them for practical and easy access. We'll start building the spot by creating the base audio foundation, and then design a solid visual structure. We'll then have fun by fleshing out the main content of the commercial. Designing creative montage segments with plenty of flair. But always connected to our central brand messages. We'll also take a look at adding some creative effects. And finish by bringing everything full circle to deliver a polished product to the client. So, let's have fun as we begin to take a look at the many exciting possibilities in cutting a commercial in Final Cut Pro X.
There are currently no FAQs about Commercial Editing Techniques with Final Cut Pro X.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.