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Commercial Editing Techniques with Final Cut Pro X
Illustration by John Hersey

Commercial Editing Techniques with Final Cut Pro X

with Ashley Kennedy

Video: Welcome

Hi. I'm Ashley Kennedy. Welcome to Commercial Editing with Final Cut Pro X. In this course, we'll be taking a project-based approach to cutting a commercial, from concept to creation. We'll begin by taking a lot at pre-visualization materials to get a strong sense for brand Audience and intent. Then we'll take a close look at our project assets and begin organizing them for practical and easy access. We'll start building the spot by creating the base audio foundation, and then design a solid visual structure.

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Commercial Editing Techniques with Final Cut Pro X
1h 54m Intermediate May 22, 2013

Viewers: in countries Watching now:

Editing a concise and captivating, effects-driven commercial spot is a challenging and exciting endeavor. Every single moment counts. In this course Ashley Kennedy walks through the process of building a great 30-second spot, from assessing preproduction materials to delivery to the client. She examines the audience for the commercial, the timing and pacing of the rough cut, transitions and effects, and the final details like color correction that make your project look professional. Along the way, Ashley encounters and resolves creative and technical problems editors often face in the real world.

Topics include:
  • What is commercial editing?
  • Understanding the product's audience and intent
  • Marking the best shots
  • Laying out the visual structure
  • Building an audio foundation
  • Manipulating speed
  • Adding transition effects
  • Adding graphics, music, and voice-over
  • Delivering the project and receiving feedback
Subjects:
Video Video Editing Projects
Software:
Final Cut Pro
Author:
Ashley Kennedy

Welcome

Hi. I'm Ashley Kennedy. Welcome to Commercial Editing with Final Cut Pro X. In this course, we'll be taking a project-based approach to cutting a commercial, from concept to creation. We'll begin by taking a lot at pre-visualization materials to get a strong sense for brand Audience and intent. Then we'll take a close look at our project assets and begin organizing them for practical and easy access. We'll start building the spot by creating the base audio foundation, and then design a solid visual structure.

We'll then have fun by fleshing out the main content of the commercial. Designing creative montage segments with plenty of flair. But always connected to our central brand messages. We'll also take a look at adding some creative effects. And finish by bringing everything full circle to deliver a polished product to the client. So, let's have fun as we begin to take a look at the many exciting possibilities in cutting a commercial in Final Cut Pro X. (MUSIC).

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