IntroductionWelcome| 00:04 | Hello, I'm Anne-Marie Concepcion and
I'd like to welcome you to the all-new
| | 00:08 | Social Media Marketing
with Facebook and Twitter.
| | 00:11 | We'll focus on Twitter first.
| | 00:14 | I'll talk about how you can attract
new followers to your Twitter feed
| | 00:18 | and how to choose which people
you should be following.
| | 00:20 | I'll talk about taking advantage
of hash tags and keywords,
| | 00:25 | and crafting your tweets so that other people
retweet them, helping your message go viral.
| | 00:31 | Then we'll turn our attention to Facebook
and we will cover all the different ways
| | 00:35 | that you can reach your market with Facebook,
how to create entirely new custom panels
| | 00:40 | for your Facebook page with
the new I-frames feature,
| | 00:43 | and always how to integrate Twitter and
Facebook into your current online marketing.
| | 00:49 | And I'll show you how to evaluate
the effectiveness of your efforts
| | 00:52 | on Twitter and Facebook.
| | 00:54 | You market is already on Facebook and Twitter.
| | 00:57 | You need to be there too.
| | 00:59 | Social Media Marketing with Facebook
and Twitter will show you how.
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1. The Big PictureUnderstanding online marketing | 00:00 | Okay, well, before we jump right in to
setting up our accounts on Facebook and
| | 00:05 | Twitter, I want to step back a bit and
put the whole concept of social media
| | 00:09 | marketing in context with other kinds
of online marketing, especially for those
| | 00:14 | of you who are not quite
sure where it fits in the mix.
| | 00:16 | It all started many years ago with
the web site, that if your company, or
| | 00:21 | you offer a service for sale, that you
would put up a web site, essentially a
| | 00:26 | 24x7 online brochure.
| | 00:28 | So if somebody knows your URL, the
address of your web site, they could go there
| | 00:32 | and they could learn all about your web site.
| | 00:34 | They could sign up for more information
or for newsletter or whatever, and that
| | 00:38 | is something that we still do today.
| | 00:40 | There is a web site.
| | 00:41 | That's how you are marketing your company.
| | 00:44 | That involves having to publicize
your URL, your web site address, to your
| | 00:48 | prospective customers.
| | 00:50 | So, of course you're putting your
URL on your business cards and in your
| | 00:54 | commercials and on your display ads
and so on, because otherwise how are
| | 00:59 | they going to find you?
| | 00:59 | Well, they could go to a
directory of other companies like yours.
| | 01:04 | If there is an industry association,
your company would probably be listed there
| | 01:08 | with a link to your web site. Or you
would optimize the contents of your web
| | 01:12 | site so that it had better chances of
winding up in the first or second pages of
| | 01:18 | search engine results.
| | 01:19 | So if I'm a prospective customer and
I'm looking for a local place to buy say
| | 01:23 | gourmet cupcakes, I would go
to Google or Bing or Yahoo!
| | 01:26 | and type in 'chicago gourmet cupcakes',
hit Return, and your web site would come up
| | 01:31 | on that first page or the second page.
| | 01:33 | That's what's called search engine
optimization of knowing how the search
| | 01:37 | engines decide what should come first
and then optimizing your site for that.
| | 01:42 | That's something that
everybody is still working in.
| | 01:44 | And of course, you could force your web
site to always be in the first page of
| | 01:48 | search results by paying for an ad
placement at the top or on the right-hand
| | 01:52 | side of Google for example.
| | 01:54 | Those are paid ads that are responding
to the keywords that people are entering.
| | 01:58 | You can also advertise your web site,
not just advertise it in print, but also
| | 02:03 | advertise it online, so that if there is
another web site that your prospective
| | 02:07 | customers are going to and they are
not a competitor of yours, you could
| | 02:11 | purchase a banner ad that directs
people to go to your web site and that
| | 02:16 | appears on their web site.
| | 02:17 | All sorts of ways to drive traffic to
your web site because even though it's
| | 02:22 | their 24x7, nobody is going to find
it unless they know the actual address.
| | 02:26 | Then after everybody started getting
comfortable with the idea of web sites,
| | 02:30 | along came the notion of a blog, which
is a web site, but it is something that
| | 02:34 | is much easier to keep up to date and
it has some unique features about it that
| | 02:38 | helps you market your company as well.
| | 02:40 | It could replace your existing web site;
your entire web site could be a blog
| | 02:45 | with pages that allow people to purchase
services and so on. Or, more often, it's a supplement.
| | 02:51 | You have a main web site, one of the
links as our blog, or it's sort of like
| | 02:55 | a companion web site.
| | 02:56 | The marketing techniques that you need for
a regular web site still apply to a blog.
| | 03:01 | You still need to let people know
what the address is of the blog.
| | 03:04 | You still need to list it in
search engine directories and optimize
| | 03:08 | everything for search engines.
| | 03:10 | But uniquely, most blogs have what's
called an RSS feed that people can subscribe to.
| | 03:16 | So, if I really like your blog, but I
don't want to go there every day and see if
| | 03:19 | you have posted something new,
I could use an RSS reader--
| | 03:22 | there is any number of free utilities
or services like through Bloglines or
| | 03:26 | Google Reader--that lets me subscribe to
your blog. And so I just start up my RSS
| | 03:31 | reader and it shows me a list of all of
the blogs that I subscribe to and which
| | 03:34 | ones have new posts.
| | 03:36 | I can read the posts there or just
click directly and jump to the blog.
| | 03:39 | So, in that way, it's a little bit
more flexible than a regular web site.
| | 03:43 | In addition, of course, to me the
main great thing about a blog is
| | 03:46 | that people can respond.
| | 03:48 | There can be two-way
communication in this online marketing venue,
| | 03:52 | in that people can respond
via comments to your posts.
| | 03:55 | So when you want to write something new,
not only is it easier because it's a
| | 03:58 | blog, you don't have to
upload anything to a server.
| | 04:01 | You just log in into a
private administrative area,
| | 04:04 | type out a new article, upload a picture
to that new article, click Publish, and
| | 04:08 | boom, it's there, but your customers can reply.
| | 04:11 | They can respond to what you're writing.
| | 04:13 | You talk about a new service.
| | 04:14 | They can reply with information about
how they feel about that service and other
| | 04:18 | services they wish you would offer and so on.
| | 04:20 | It can be a little nerve-racking.
| | 04:22 | I've talked with companies who are like
don't want to allow their customers
| | 04:25 | to comment and stuff they're
posting about their company.
| | 04:28 | But you know, with a measured amount of
moderation for the comments, it can be
| | 04:32 | extremely effective.
| | 04:33 | And it definitely makes your customers
feel more in touch with you as a company
| | 04:39 | in that they're not just a passive
receiver of the information you are putting
| | 04:42 | out there; they can actually interact
with the people who work at the company,
| | 04:46 | that there are actual people, not just a
faceless brand name or a logo, but there
| | 04:51 | are people who are writing these new
posts that they can talk with and establish
| | 04:56 | something of a personal relationship with.
| | 04:58 | So then we come to social media, right.
| | 05:01 | So first, we had web sites,
then blogs, and now social media.
| | 05:04 | So it gradually opens up as we talk.
| | 05:07 | Social media is a place where
everybody sort of on equal footing.
| | 05:12 | It's not just a blog author who responds
to comments, but basically everybody is
| | 05:16 | talking via comments to each other.
| | 05:18 | There are all sorts of social media venues.
| | 05:20 | There are ones where you share your
pictures, like Flickr, or your contacts, like
| | 05:25 | LinkedIn, your videos on
YouTube, bookmarks on del.icio.us.
| | 05:28 | There is Twitter, which is like a micro
blog and Facebook, which is like a little
| | 05:33 | neighborhood, all these
different kinds of venues.
| | 05:36 | What do all of these have in common?
| | 05:38 | First of all, they all form social communities.
| | 05:41 | Once you set up an account on one of
these, you get to feel like it's your
| | 05:46 | second home, and the other people
who'll become part of your group in those
| | 05:50 | social communities become like your friends.
| | 05:52 | It adds a human touch to what's
essentially everybody sitting alone in front
| | 05:56 | of their computer typing.
| | 05:58 | Many of these online social networks
allow a business to establish themselves as
| | 06:03 | a community member just like any other
individual, and so when you are there
| | 06:07 | representing your business as just
another citizen of the online network, you
| | 06:12 | can also pick up friends or fans of your brand.
| | 06:15 | You can speak as though you are writing
a blog post in that there was an actual
| | 06:19 | human being hiding behind your company name.
| | 06:23 | And as long as you're a good citizen
on the social network, that you are not
| | 06:26 | trying to spam anybody or scam or
just use it for your own advantage, that
| | 06:31 | you're actually contributing to the
network as a regular community member, then
| | 06:35 | you will usually get very good
reception from people, and the stature of your
| | 06:39 | company is elevated.
| | 06:40 | And of course, while you are there
interacting with other users, sharing video,
| | 06:43 | sharing pictures, whatever, you also
have the opportunity to subtly and quietly
| | 06:47 | market your service. to promote upcoming
events, to provide customer service to
| | 06:52 | your clients over there.
| | 06:53 | One of the most powerful features of a
business being involved with social media
| | 06:58 | marketing is that your message can
get spread virally, what we call Word of
| | 07:02 | Keyboard, because in all of these
services, everybody has like a group of
| | 07:06 | friends and when they share something,
it's shared with those friends, and those
| | 07:10 | friends can re-share.
| | 07:11 | I will be talking about this in more
detail in the next video, but this is what
| | 07:15 | we call viral marketing,
and it's extremely powerful.
| | 07:18 | Now, normally, the kind of work that you are
doing on these services isn't just for itself.
| | 07:23 | What you're trying to do is establish a funnel.
| | 07:25 | You are trying to engage people in these
social venues and make them want to go
| | 07:32 | to another location, to your web site or to your
blog or to walk into your store, for that matter.
| | 07:37 | So, you're using it to talk about
products and services and events that
| | 07:41 | people can actually commit to, or could get
one step closer to closing in, in another place.
| | 07:46 | Out of all of these services that
I've mentioned, and there are many more, a
| | 07:50 | couple years ago I decided to focus on
just Facebook and Twitter, because at the
| | 07:54 | time I thought that they seemed to have
the most promise, and actually it's true.
| | 07:59 | I mean like now here it
is almost two years later,
| | 08:01 | now those are the two places
that you need to be on as a brand.
| | 08:04 | So what that means is that your
customers are on Facebook and Twitter.
| | 08:08 | And if there is an opportunity for you
to get there as well as your business,
| | 08:12 | you know you want to be
where your customers are at.
| | 08:14 | They are the fastest growing of these services;
| | 08:16 | they are very easy to get started with.
| | 08:18 | Essentially, all you need is an
email address and online access.
| | 08:22 | They work together synergistically;
you can use Twitter to help your Facebook
| | 08:26 | presence, use Facebook to help your
Twitter presence, and they're both quite
| | 08:29 | friendly to businesses.
| | 08:31 | Facebook has this whole concept of
Facebook pages, for example that are just for
| | 08:35 | promoting your business. And on
Twitter though there is not that kind of
| | 08:39 | bifurcation of personal versus
business as there is on Facebook,
| | 08:43 | there are a great number of businesses
who are on Twitter and who are able to
| | 08:47 | promote their businesses there
as well, and Twitter loves that.
| | 08:50 | And one of the best things is that both
of these services are completely free.
| | 08:54 | So, in view of the overwhelming number
of your potential customers and existing
| | 08:58 | customers who are already on Facebook
and Twitter, the fact that they are free
| | 09:01 | and they are easy to get started with,
why aren't you there? Well, you will be.
| | 09:05 | In the rest of this title, we are going
to explore in much more depth how to set
| | 09:08 | up a successful business
presence on both Twitter and Facebook.
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| Comparing Twitter and Facebook | 00:00 | With hundreds of millions of people on
Twitter and Facebook, chances are very
| | 00:05 | good that your current customers are on
one or both of the services, and chances
| | 00:09 | are excellent that many, many
prospective customers are here.
| | 00:13 | So what is the difference between these
two services if you're trying to decide
| | 00:17 | which one to go with, or should to
go with both? Let's take a look.
| | 00:20 | First of all, let's take a look at Twitter.
| | 00:21 | Twitter is often termed a microblog,
in that it is a service where you type in
| | 00:27 | something similar to a blog post,
| | 00:29 | but you only have 140 characters to do so,
and that's all it allows are characters.
| | 00:34 | If you want to post a picture or a video,
you post a link to a picture or a video.
| | 00:40 | In that way, that restriction actually
makes it kind of free in that you know
| | 00:43 | you don't have to write the magnum
opus every time you post what's called a
| | 00:46 | tweet to Twitter. And there is really
no distinction between a personal Twitter
| | 00:52 | account and a business Twitter account.
| | 00:53 | You just create an account.
| | 00:55 | So you could create an account in your
personal name and post about stuff having
| | 00:59 | to do with your business, or you could
create an account that is the name of
| | 01:03 | your business and post what you had for lunch.
| | 01:05 | Really, there is no bifurcation
between the two, and in that way it also
| | 01:10 | makes life much simpler.
| | 01:12 | People who are fans of your Twitter
account and who want to be notified whenever
| | 01:17 | you tweet something new
are called your followers.
| | 01:20 | Anybody can see what you've tweeted
just by going to your Twitter page.
| | 01:23 | You don't need a login or anything
to see what somebody is tweeting.
| | 01:27 | But if you want to be notified and
automatically have those new tweets, what's
| | 01:31 | called pushed to you in a Twitter
utility then you would follow them.
| | 01:35 | So your fans are called followers, and you
try and build up the number of followers.
| | 01:39 | To have your tweets go viral, to have
it spread, it's called re-tweeting, so
| | 01:44 | that you post something pithy under
140 characters, maybe a link to a great
| | 01:48 | coupon code to use for your business.
| | 01:51 | Then your followers who like that
will re-tweet it, which is the concept of
| | 01:55 | copying and pasting,
| | 01:56 | but it's done automatically by the service.
| | 01:58 | They just click the Retweet button,
and then all of their followers who may have
| | 02:02 | never heard of you see what you've
tweeted, and then they'll just jump directly
| | 02:06 | to your link, whatever it was, to your
blog or to your Facebook page, or give you
| | 02:11 | a ring if you tweeted your
phone number for that matter.
| | 02:13 | So let's take a quick
look at a couple of sample.
| | 02:16 | So here is the Twitter page.
| | 02:17 | You can see twitter.com/, and
then there is this gobbledygook.
| | 02:20 | You don't need to worry about that indesignsecrets.
| | 02:22 | indesignsecrets is the name of this
account, and actually it is one of the
| | 02:26 | Twitter pages that I help admin.
| | 02:28 | It's a business that my partner
David Blatner and I run where we sell
| | 02:32 | sponsorships to our blog, and we sell
e-books, and we sell attendances to seminars
| | 02:36 | and conferences, and so on.
| | 02:38 | We have a lot of people who follow us.
| | 02:40 | We have over 3,000 followers, and you
can see that we both log in and tweet
| | 02:45 | occasionally about information
having to do with news about Adobe and
| | 02:49 | InDesign, about an upcoming conference,
about tips and tricks, about new posts
| | 02:54 | on our blog, and so on.
| | 02:55 | Each one is under 140 characters.
| | 02:58 | Sometimes it's just information,
but most often it's a link to something else.
| | 03:03 | This business is named Forget
Computers, which is an unforgettable name
| | 03:07 | for a business I think.
| | 03:08 | It's a computer consultancy in
Chicago that does support for Mac and PC
| | 03:12 | networks, and here they are posting.
| | 03:14 | You can see everything they've posted as well.
| | 03:17 | They often will post news about Apple or Adobe.
| | 03:20 | They publish their own little
newsletter. Or they just post invitations.
| | 03:23 | You can see the crew was going out
bowling and they are inviting people to stop by, and
| | 03:28 | they have about 800 followers.
| | 03:30 | So now here is my own personal Twitter account.
| | 03:34 | I'm logged in as amarie.
I have a ton of followers.
| | 03:37 | But what I want you see is that out of
all, I am following 226 other Twitter
| | 03:42 | accounts and I can see what they've posted.
| | 03:44 | Many are persons,
but some of them are businesses.
| | 03:48 | So this is what I mean by when you follow
somebody, then their tweet gets push to you.
| | 03:52 | Now if I really like what InDesignMag
just wrote, I can click the little Retweet
| | 03:57 | button, which would post their message
to all of my followers, and that's how
| | 04:02 | that would go viral.
| | 04:03 | Now, let's take a look at Facebook.
| | 04:05 | Facebook doesn't have a limit of 140 characters.
| | 04:08 | You could write a magnum
opus there if you wanted to.
| | 04:11 | There is a facility called Notes where
you can essentially use it like any kind
| | 04:15 | of standard blog and write as long as you like.
| | 04:18 | But mostly you're entering information
in a small area called your status area.
| | 04:22 | But still even in that area, you
have a 400-character limit and you could
| | 04:26 | always link to longer
posts elsewhere in Facebook.
| | 04:29 | You're not just limited to text.
| | 04:31 | You can also include pictures
and videos and all sorts of fun stuff.
| | 04:35 | So the content is much
more flexible on Facebook.
| | 04:38 | Now, along with power comes responsibility.
| | 04:42 | So there is actually a lot more you
can do with a Facebook page for your
| | 04:47 | business than you can with
a Twitter business account.
| | 04:50 | You can even have applications
written just for your Facebook page.
| | 04:54 | You can affect the design somewhat.
| | 04:57 | You can do a lot of interactions.
And so if there is much more structure
| | 05:00 | involved, and so it's more complex.
| | 05:02 | So just keep that in mind.
| | 05:04 | Unlike Twitter, there is definitely a
division between personal and business
| | 05:08 | accounts on Facebook, and they really
don't want to use your personal Facebook
| | 05:12 | account to promote your business. Because so
many people were doing so in there early days,
| | 05:17 | they created this concept of Facebook pages.
| | 05:20 | So it looks like a personal Facebook
account, but it's just for businesses
| | 05:24 | and organizations. And we'll definitely be
talking a lot about that in this video title.
| | 05:29 | On Facebook, when you a regular
Facebook account, you have friends.
| | 05:33 | People want to be your friend.
| | 05:34 | You accept their friend request.
| | 05:36 | So you have your little
social network there on Facebook.
| | 05:39 | When you have a Facebook fan page,
people who like your Facebook fan page click
| | 05:44 | a Like button and are called your likes.
| | 05:46 | You don't need to accept their like request.
| | 05:48 | They can just go ahead and become a like.
| | 05:49 | So that's what they are called on
Facebook for your page they are call likes,
| | 05:53 | like on Twitter, they are called your followers.
| | 05:56 | Something goes my viral by sharing a post.
| | 05:59 | So let me kind of share you what that's
about and what a Facebook page looks like.
| | 06:03 | We're looking at a Facebook page for
a company called Knee Deep, and this is a
| | 06:07 | vintage-clothing reseller in Chicago.
| | 06:10 | You can see that it looks very much
like a personal Facebook page, and it has
| | 06:15 | the same pictures going across the top.
| | 06:16 | But instead of friend request, it
says there is a Like button, and the
| | 06:20 | person who runs this business is
allowing their fans to also write on their Wall.
| | 06:26 | You don't have to allow that.
| | 06:27 | You can just allow your own
posts to appear here if you like.
| | 06:30 | About 976 people give or take one or
two like this page at this moment in time.
| | 06:36 | So he has got a nice little crowd of fans here.
| | 06:39 | Here is another Facebook page called DesignGeek.
| | 06:41 | Now, this is a page that I run, which is
a service that provides information and
| | 06:45 | software training to clients.
| | 06:47 | In here, on DesignGeek's page, only
DesignGeek is allowed to write, but other
| | 06:51 | people are allowed to comment on these things.
| | 06:53 | There are 600 people or so that like this page.
| | 06:57 | If I want to, I can share what Knee
Deep has posted, and if I click Share
| | 07:02 | here, then I'm going to be reposting
what Knee Deep has posted to my personal
| | 07:08 | friends in my personal account on Facebook,
and that's how our messages go viral on Facebook.
| | 07:14 | I want to make sure that we're clear
on this concept of viral marketing
| | 07:17 | because whenever I talk to people about
Facebook using Facebook and Twitter, I
| | 07:21 | get a lot of pushback from business owners
saying, "Ugh, I don't have enough time to deal with that.
| | 07:26 | I'm already doing a lot of marketing.
| | 07:28 | Why do I have to worry about it?"
| | 07:30 | Well, because they're free, because
your customers are there, and also because
| | 07:33 | there is nothing like this
concept of viral marketing.
| | 07:36 | If your remember for Facebook that
anybody can come across your Facebook page
| | 07:41 | and click Share, and so your message is
then shared with all of their friends,
| | 07:45 | and their friends would see that
message appear in their own personal Facebook
| | 07:49 | account, and they too could
share it with their crowd of friends.
| | 07:53 | That's how your message
can become viral on Facebook.
| | 07:55 | On Twitter, somebody who is
following your Twitter feed likes what you
| | 08:00 | just tweeted, and they click the Retweet
button. That suddenly becomes their own tweet
| | 08:05 | that goes out to their own crowd of
people who are following their Twitter
| | 08:09 | feed. And out of those, dozens, or
hundreds or thousands of people who are
| | 08:13 | following their Twitter feed,
| | 08:14 | if they like it, they can Retweet again.
| | 08:16 | Sometimes these things get stepped
on 20, 30, 40 times, and your message
| | 08:20 | something is going out to
hundreds of thousands of people.
| | 08:24 | That is not something that is easy to do
with any other kind of marketing and is
| | 08:28 | definitely not something that you can
do easily for free, like you can with
| | 08:32 | Facebook and Twitter.
| | 08:33 | So it's two different
approaches to social media marketing.
| | 08:36 | I say get involved with both.
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| Preparing for online marketing | 00:00 | Okay, I know you're chomping it a bit to
get started, but there are just a couple
| | 00:04 | essential steps that you need to do
before you actually start tweeting or adding
| | 00:08 | stuff to your Facebook page.
| | 00:09 | That is, first of all you need to have a
place that you're going to send people to.
| | 00:13 | If you remember in a previous video I
said that you're going to be using social
| | 00:17 | media marketing as like a funnel.
| | 00:19 | It's a sales funnel.
| | 00:20 | You are trying to attract
customers, increase your sales, right?
| | 00:22 | That's the point of it all. And usually
you are pointing people to an end result
| | 00:27 | like a web site or a blog.
| | 00:30 | So you should have that set up first.
| | 00:32 | Now, it's a little iffy these days because
Facebook fan pages have become so robust.
| | 00:37 | That could be the end result, if you'd
like people to end up with the Facebook
| | 00:41 | fan page, but you still have to remember,
there are some people who are not that
| | 00:44 | comfortable with the whole concept of
Facebook, and they would rather go to a
| | 00:48 | normal, stand-alone web page.
| | 00:50 | So you are driving people to a web
page or blog, such as like in the InDesign
| | 00:55 | Secrets Twitter feed that I showed earlier.
| | 00:57 | We're driving people to the
indesignsecrets.com web page to subscribe to the
| | 01:03 | blog, to go to the store and
purchase e-books, or posters, and so on.
| | 01:07 | We're trying to increase sales and
increase our subscriber base. Or like
| | 01:12 | lynda.com has a very robust Facebook
page and Twitter feed; they're trying to
| | 01:17 | drive people to the lynda.com site to
subscribe, to sign up, because that's how
| | 01:22 | they stay in business.
| | 01:23 | So you need to have some kind of web
presence set up that is not affiliated with
| | 01:28 | Facebook or Twitter to drive people
to before you really start marketing.
| | 01:32 | So get those ducks in a row.
| | 01:34 | In this title, we will be working with a
fictional chocolate company called Bliss No.
| | 01:39 | 5, and I've already set up a
WordPress blog called blissno.5 here with some
| | 01:45 | example products and some text, and so on.
| | 01:48 | If you're not familiar with creating
a blog and you'd like to set one up to
| | 01:52 | drive people to, then you might want
to watch one of the lynda.com videos.
| | 01:59 | They have one on WordPress, all right,
so you can learn about using WordPress,
| | 02:02 | which is the most popular kind of blog
that people use, and you can create one
| | 02:07 | just by going to WordPress.com if you
wanted to; you don't even have to worry
| | 02:10 | about anything with a web
server or a web host account.
| | 02:13 | So you have some sort of web
presence, a web site or a blog,
| | 02:17 | that you are going to be driving people to.
The next thing you need to do is set up
| | 02:21 | a test Facebook account
and a test Twitter account.
| | 02:24 | So I'm assuming that you
don't have either one of these.
| | 02:27 | If you do, you can go ahead and jump to
the next video. But if you don't have a
| | 02:31 | Facebook account, go ahead and make one.
| | 02:33 | If you don't have a Twitter
account, go ahead and make one.
| | 02:35 | They don't have to be the one you're
going to be using for business, all right?
| | 02:38 | They can be a personal one. And if you
are afraid of committing yourself, what
| | 02:42 | you might want to do is go to Google
Mail, to Gmail and create a new Gmail
| | 02:47 | account, because that's really all
you need to do when you create a new
| | 02:50 | Facebook account or Twitter account
is that you need to enter in an email
| | 02:53 | address that works.
| | 02:55 | So you don't have to give
them your actual email address.
| | 02:58 | You could give them a secondary
email address that you create just for
| | 03:02 | these sorts of accounts.
| | 03:03 | So if you go to facebook.com and you don't
have an account, you would just log in right here.
| | 03:09 | Add your first name and last name, your
email address, select a password, tell
| | 03:13 | them what sex you are, and your
birthdate because you have to be over
| | 03:16 | 13 years old to do a lot of stuff on
Facebook, which is why they asked that.
| | 03:20 | And then you just click Sign Up.
| | 03:22 | They may confirm it by sending you a
confirmation to this email address, but
| | 03:26 | that's about it. Then you're good to go
with setting up your personal Facebook account.
| | 03:30 | And then for Twitter, if you go to
twitter.com and you don't have an account, you
| | 03:34 | just click the Sign Up button, and here
again all you need is your name and then
| | 03:39 | what you want to use for your username
for Twitter, and then a password and an
| | 03:43 | email address again,
and then you can create an account.
| | 03:46 | So, very simple. It doesn't cost anything.
| | 03:48 | You can do it right there.
| | 03:49 | All you need is an email address.
| | 03:51 | I do have one caution though, is that
when you join Twitter, if you think that
| | 03:55 | you're going to use this as your actual
Twitter business account, please try and
| | 03:59 | think of a short username, because I'll
talk about this in more detail in the
| | 04:04 | next chapter when I'll talking about
setting up your Twitter business account,
| | 04:07 | but a short username is always
better than the one that's too long.
| | 04:10 | If you are not comfortable at all with
Facebook or Twitter and you'd like to get
| | 04:15 | more instruction, guess who can teach you?
| | 04:18 | Yes, lynda.com has both Twitter
Essential Training and Facebook
| | 04:23 | Essential Training.
| | 04:24 | I'm not going to be talking about
all the ins and outs of Twitter and
| | 04:28 | Facebook in this title.
| | 04:29 | It's a specific focus on
using them for business.
| | 04:32 | Now, I will be going over some basics
of them, so you don't have to watch.
| | 04:36 | It's not a prerequisite to go
through this before you complete my title,
| | 04:40 | but just know that if there are some
unanswered questions, that lynda.com has you covered.
| | 04:45 | All right, so those are the essential
steps is to have a blog or a web site to
| | 04:48 | point people to, and to get a little
bit familiar with Facebook and Twitter
| | 04:53 | before we start using them for business.
| | Collapse this transcript |
|
|
2. Twitter BasicsSetting up your business account| 00:00 | All right, so let's get started with
creating a business Twitter account.
| | 00:05 | If you already have a Twitter account
that you're using for casual stuff with
| | 00:09 | your friends, you might want to
create a different account just for your
| | 00:11 | business. Or if you already have a
Twitter account that you're using for
| | 00:15 | business, you can go ahead
and skip to the next chapter.
| | 00:17 | So go to twitter.com and just
click Sign Up under New to Twitter?
| | 00:23 | Notice that it asks for your full name,
first and last name, and it says that
| | 00:27 | your full name will
appear on your public profile.
| | 00:30 | So first it wants to know your full
name, your first and last name, and
| | 00:34 | it's going to appear on your public profile
when people go to twitter.com, to your account.
| | 00:39 | Now, it does not have to be
your legal first and last name.
| | 00:42 | This is not the TSA or anything like that.
| | 00:45 | You could put the name of
your business if you wanted to.
| | 00:47 | But I am going to ahead and let's say
that I'm selling cupcakes, so I'll call it
| | 00:52 | Cupcake Factory, okay?
| | 00:54 | And if there is any problem with these
fields, then you'll see this stays gray
| | 00:58 | and it'll give you a little error
message; otherwise, there's a check mark that
| | 01:01 | clicks OK, and so green is good.
| | 01:04 | So username, this has to be a unique username.
| | 01:07 | And this is actually going to be your
Twitter account, so when people say,
| | 01:11 | where are you on Twitter?
| | 01:12 | They say the @ symbol with a string of letters.
| | 01:15 | That is your Twitter account.
| | 01:15 | And this is what you want to keep
nice and short, because that will make it
| | 01:19 | easier for people to Retweet your messages.
| | 01:22 | Let's try cupcake, and it says,
username has already been taken.
| | 01:26 | So let's try cupcake3334--and we not
actually going to use this in this title,
| | 01:33 | so I am just showing how this works.
| | 01:35 | But you want to come up with a unique username.
| | 01:38 | And then given it a password.
That has be at least six characters are more.
| | 01:41 | I am going to type in 123amc, and then an email address.
| | 01:45 | They are going to send you a
confirmation, so put in an actual email address
| | 01:50 | here, but it doesn't have to
be your main email address.
| | 01:53 | If you want people to be able to
search Twitter by your email address, leave
| | 01:56 | this turned on; otherwise, you can turn
it off, which I am going to do. And then
| | 01:59 | you need to agree to the terms of
service, and I'll talk about that in another
| | 02:03 | video in this chapter.
| | 02:04 | I am going to turn off 'I want the inside scoop'.
| | 02:06 | I don't need any email updates.
| | 02:08 | By clicking on Create My Account,
you are agreeing to this policy and to
| | 02:12 | the privacy policy.
| | 02:13 | Then it wants to make sure that you are
not a robot, so you have to answer one
| | 02:17 | of these horrible things I can't stand.
| | 02:18 | Okay, so I type that, Finish.
| | 02:22 | Now it's going to bring you through
some sort of a wizard kind of process.
| | 02:25 | But you do not need to do a lot of these
steps. Like for example, if you want to
| | 02:30 | find people to follow, type in, or select
some of these subject areas, but we can
| | 02:35 | just skip it and just come down
here and say go to the Next Step.
| | 02:38 | If you want to upload your address
book to see which of your friends are
| | 02:42 | already on Twitter because you want to
follow them, you can do that here, but we
| | 02:45 | are going to skip the import.
| | 02:47 | And I'll show you a completed
Twitter account in a minute.
| | 02:50 | But let's take a look at your profile.
| | 02:54 | If you want to edit your
profile, click over here.
| | 02:57 | And here is where you would change,
for example, your name, if you wanted to,
| | 03:01 | your email address, your
time zone, and other information.
| | 03:04 | These I just leave as is.
| | 03:06 | The only thing that you might want to
turn on his protect your Tweets from being
| | 03:09 | available publicly, and perhaps while
you're creating your business account, you
| | 03:13 | might want to turn this on.
| | 03:14 | I would just leave it off.
| | 03:16 | But jump all the way to Profile.
| | 03:18 | You definitely want to put in your web
address. So if I had a cupcake store,
| | 03:23 | http://cupcakesareus.com, I would put
that here, and this will appear in your
| | 03:29 | profile, and any time that any kind
of Twitter client pulls the profile, it
| | 03:32 | will include your web address, so this
obviously very important to have if you
| | 03:36 | have a business account.
| | 03:37 | So, have it point it to
your web site or to your blog.
| | 03:40 | If you are a local business, you might
want to put in your location, so like if
| | 03:44 | you are after local people, like people
who live around Austin, Texas, put that
| | 03:49 | here, because there are various
programs and utilities that can help locate
| | 03:53 | Twitter accounts based on geography.
| | 03:55 | I am going to leave mine blank.
| | 03:57 | Now the bio, it does get indexed by
Google and other search engines, and when
| | 04:02 | you search Twitter, it will also
search through that kind of text.
| | 04:05 | You only have 160 characters to write a
bio, and so you would say something like,
| | 04:10 | "We are the best cupcake
purveyor in the known universe."
| | 04:16 | And then you can even put a little
sales message here like, "Sign Up for a
| | 04:18 | newsletter," "Direct message me for
a coupon code," or any kind of other
| | 04:23 | sales things you'd like.
| | 04:24 | But usually people write this
once and then leave it alone.
| | 04:27 | And then you can click Save.
| | 04:29 | You definitely want to upload a picture.
| | 04:30 | This little egg thing is kind of bizarre
looking. So, click Choose File and on my
| | 04:36 | desktop, I have some pictures.
| | 04:38 | First of all, I have a photograph that
is of our fictional Anne Smithson, and
| | 04:43 | here's her regular photo. So if I click
Choose and then click Save, it uploads
| | 04:49 | the picture, and it kind of
cuts it off a little bit.
| | 04:51 | The reason is that Twitter pictures
are always square. So if you want to make
| | 04:56 | sure that nothing gets cut off in
your picture, you need to upload a
| | 04:59 | proportionally square picture,
which I actually do have one.
| | 05:02 | So here is Anne Smithson square,
and let's save that, and so you see
| | 05:09 | the top of her head. Or, I click Change image,
and you can change your image as often as you want,
| | 05:15 | by the way, like if I chose that one.
By the way, notice that there is a
| | 05:18 | maximum size of 700K.
| | 05:20 | There's a minimum size of 48K.
| | 05:22 | It can only be JPEG, GIF, or PNG.
| | 05:25 | Now they used to allow animated GIFs.
| | 05:27 | They don't anymore.
| | 05:28 | And there is our logo.
| | 05:29 | That looks pretty good.
| | 05:30 | And then under Design, if you want to
change the background--what you're seeing
| | 05:34 | here is the default background--you can
choose any one of these, and you can also
| | 05:38 | change the colors of your
links and the text and so on.
| | 05:41 | Really, the only person who
sees this very often is you.
| | 05:45 | It's very seldom that other people go
direct with your Twitter page to see what
| | 05:48 | you've been tweeting.
| | 05:49 | Most people will use some kind of
Twitter client on their iPhone or iPad or
| | 05:53 | Android or an AIR application
like TweetDeck or something like that.
| | 05:58 | But why not change the Twitter
background to something more pleasing?
| | 06:02 | In the next video, I'll show you how you
can create a custom background, so that
| | 06:05 | you can actually include
more sales messages here.
| | 06:09 | So I have already gone through these
steps for our virtual user, Anne Smith, who
| | 06:15 | is the proprietor of Bliss No.5,
the gourmet chocolate purveyor.
| | 06:18 | So you can see that Anne Smith has
uploaded a picture of some of their chocolate
| | 06:22 | candies, and their username
on twitter.com is blisssno5.
| | 06:27 | The person who actually owns the
account is Anne Smith, so that's why you
| | 06:30 | see that person's name.
| | 06:32 | There is their web site and then in her bio,
Anne just entered this information. So, that was it.
| | 06:37 | Really simple to set up a new Twitter
account, all you need is an email address,
| | 06:41 | basically, and have a nice
picture of you ready to upload.
| | Collapse this transcript |
| Creating and applying custom backgrounds| 00:00 | So you've set up your Twitter account.
| | 00:02 | Now, the thing with Twitter is that it's
much more about the message, less about
| | 00:06 | the flash, all right, because a lot of
times people are going to be following
| | 00:10 | you and using their own
Twitter readers, Twitter utilities.
| | 00:13 | They're not actually going to go to
twitter.com/blissno5 to see what it is
| | 00:18 | that you've written.
| | 00:19 | Or they don't go to Twitter web site to tweet;
| | 00:21 | they use something else.
| | 00:22 | Very often when you find somebody
interesting that you want to follow, you'll go
| | 00:26 | to their Twitter page to see a list of
all their past tweets, which I haven't
| | 00:30 | even found a utility that really shows
you a single user's past tweets better
| | 00:34 | than the Twitter page itself.
| | 00:35 | So it does make sense for you to spend
some time in fancying it up a little,
| | 00:40 | making it a little custom for your own business.
| | 00:42 | So we're looking at Anne Smith's new
Twitter account, which is using the default
| | 00:46 | blue-color background.
| | 00:48 | And if you want to change the
background or the color of the links or maybe add
| | 00:52 | some art over here, you need
to go to the Design section.
| | 00:56 | Now we are looking at a new Twitter layout.
| | 00:58 | If you watched this title from my
year and a half ago and you followed my
| | 01:01 | instructions for creating a custom
background, then you might realize it's not
| | 01:05 | really working with the new Twitter design.
| | 01:07 | They changed the design in October of
2010, and they gently rolled it out, making
| | 01:12 | it optional for most users until
recently in the spring of 2011, when everybody
| | 01:17 | is using the new Twitter design.
| | 01:19 | Basically, your feed takes up
much more room than it did before.
| | 01:22 | This is 1,040 pixels going across.
| | 01:26 | So you have less room of a message on the left.
| | 01:28 | Anyway, let's take a look at some of
the different designs that are built in,
| | 01:31 | and then we'll talk about
creating a custom design.
| | 01:33 | To get to the Design section,
you need to be on your profile.
| | 01:37 | That's the list of your own tweets,
not your Home section--that won't work.
| | 01:41 | Go to profile and then click
Edit your profile over here.
| | 01:44 | When you click that, then it will
bring you to the editing mode, where
| | 01:48 | you'll find Design.
| | 01:49 | So it's a little harder to locate
than it was in the old Twitter design.
| | 01:52 | Jump right over to Design, and here are
the themes, and a theme is a combination
| | 01:57 | of a background image that's built
into Twitter and different colors for the
| | 02:02 | background of your tweets, for
the sidebar, and for the links.
| | 02:05 | So notice how as I click on these
different themes, the link colors and the
| | 02:09 | background colors also change.
| | 02:12 | You can always override one or both of those.
| | 02:15 | You can change the background image
and leave the design colors--the design
| | 02:19 | colors are the colors for links and
backgrounds of your Twitter feed--or you can
| | 02:23 | change the design colors themselves.
| | 02:25 | So if I said, well, gee, I kind of
like this one with the leaves, I can just
| | 02:28 | click Change design colors.
| | 02:30 | I can change the color of the
background behind the leaves, the color of the
| | 02:33 | text, the color of the links, and so on.
| | 02:36 | I am not going to spend too much time there;
| | 02:37 | instead, we are going to be talking
about creating custom backgrounds, which you
| | 02:41 | do down here by choosing
Change background image.
| | 02:45 | You can upload your own image.
| | 02:47 | Before I actually jump into how you
would do that, let's take a look at some
| | 02:50 | other Twitter pages.
| | 02:51 | Here is a good friend of mine named
Megan who's using one of the built-in
| | 02:55 | default Twitter backgrounds,
which chooses the colors for her.
| | 02:59 | So, it looks pretty good.
| | 03:00 | Forget Computers chose a
very simple background color.
| | 03:04 | It's not one of the built-in patterns.
| | 03:06 | Then apparently, their brand's color
scheme is orange and gray, and they went
| | 03:10 | ahead and change the links and
everything to gray and orange, to this theme.
| | 03:14 | So they're using a very simple interface.
| | 03:17 | They're not spending a whole lot of
time in coming up with a background image,
| | 03:20 | which makes a lot of sense, because
notice on this monitor, which is at 1,280
| | 03:25 | pixels wide, if I make it smaller,
we lose even more space to the left.
| | 03:30 | So there is an inviolate among
the space of 40 pixels wide here.
| | 03:34 | If you want to put a message, it
would have to be 40 pixels tall--probably
| | 03:38 | rotated would make the most sense.
| | 03:39 | But otherwise, for people with larger
monitors, you do get more space, and the
| | 03:43 | Twitter feed remains centered on the screen.
| | 03:46 | So James Fritz, trainer in Milwaukee,
is sort of like Forget Computer's.
| | 03:49 | He's got a very simple
background color and colors.
| | 03:52 | A friend of mine named Joan Stewart who
has a wonderful busy publicity business
| | 03:57 | with many thousands of followers,
notice that she has not quite yet updated her
| | 04:01 | Twitter background to
match the new Twitter design.
| | 04:03 | So you'll find a whole lot of sites
that look like this, because for so many
| | 04:07 | months Twitter used the old design, which
gave people a lot more room here on the left.
| | 04:11 | So you might need to redo this,
because this is kind of awkward.
| | 04:14 | Now I assume that if I am on a much
larger monitor, we would have more
| | 04:17 | space here on the left.
| | 04:18 | But a lot of people are looking at
Twitter pages on really tiny monitors, on
| | 04:22 | iPads and tablets and things, so you
might want to keep that in mind that if you
| | 04:26 | have a background that you modified
for the old Twitter design, you should go
| | 04:30 | back and change that.
| | 04:32 | And here is somebody who did do that;
| | 04:33 | InDesign Magazine rotated their logo
and they got rid of a whole lot of text
| | 04:38 | that used to be here.
| | 04:39 | It still gets cut off if I am on a
very small monitor size, but on a 1280 or
| | 04:43 | larger monitor then it's perfectly fine.
| | 04:45 | And they made a nice little fade
in to the background color here.
| | 04:49 | So, how do you customize this background
and upload it to replace one of these guys?
| | 04:55 | The best thing to do is to figure
out what colors do you want there.
| | 04:58 | And what I did was I just jumped
over to my web site, which remember is
| | 05:02 | blissno5.com, and I am kind
of doing this on the cheap.
| | 05:07 | I don't have an advertising
department or an art department.
| | 05:10 | So this is a built-in theme
from WordPress, from my blog.
| | 05:13 | What I did was I just took a
screenshot of this section of the web site, and
| | 05:17 | then I open it up in Photoshop.
| | 05:20 | Here's that screenshot.
| | 05:21 | I just open it up, and then I selected
it and I copied it and I pasted it into a
| | 05:27 | Twitter background template.
| | 05:29 | It's a free exercise file that
you can download from this title.
| | 05:32 | I created it for you.
| | 05:34 | It's called New-twitter-background.psd.
| | 05:36 | It should open in any version of Photoshop.
| | 05:38 | What it shows you is this is a very wide file.
| | 05:42 | It's 2,500 pixels wide, so
that it doesn't have to tile.
| | 05:45 | It doesn't have to repeat.
| | 05:46 | Basically, you would fill the whole
thing with the background color and then put
| | 05:49 | your artwork on top.
| | 05:50 | This box here represents your width
of the Twitter feed, those two columns.
| | 05:55 | Then over here, if we zoom in, this
guideline shows you, if somebody is looking
| | 05:59 | at your Twitter page on a monitor whose
horizontal resolution is 1024, you have
| | 06:05 | these 40 pixels to play with.
| | 06:06 | Remember InDesign Magazine, that was flipped up.
| | 06:09 | If they're looking at it on a
1280-wide monitor, a pretty common size, you
| | 06:13 | have this many pixels.
| | 06:14 | And if they're looking at it on a
widescreen monitor, which is 1440, you
| | 06:18 | have this many pixels.
| | 06:19 | So basically, you want to get your
message over here, probably keep it
| | 06:22 | within 1280, and have something that
makes sense in that inviolate 40-pixel
| | 06:27 | area here on the left.
| | 06:28 | Remember, I talked about that.
| | 06:29 | Now you also have 20 pixels at the top.
| | 06:33 | Let's jump back to Safari.
| | 06:35 | And if we look at say Forget Computers,
this nav bar is at the top, and then
| | 06:39 | there's 20 pixels of space
here that you can play with.
| | 06:42 | So your background image
can go all the way to the top.
| | 06:45 | Or if you want it to align with the top of
your Twitter feed, you'd move it 20 pixels down.
| | 06:49 | So I dropped that into my Twitter background.
| | 06:52 | Notice that I've set up this file
so that Twitter elements are these.
| | 06:56 | So, the idea is that you would go to
Your art section and drop in your stuff,
| | 07:02 | and then you can hide the Twitter elements.
| | 07:04 | So what I did was I took the URL and I
typed it out and rotated it and fit it so
| | 07:09 | that it fit exactly within that 40 pixel,
and then I put my phone number there.
| | 07:13 | Then I had it just fade out.
| | 07:14 | I also put in a large
background color behind the whole thing.
| | 07:18 | There are other templates around on
the Internet, if you want to look for
| | 07:21 | Twitter background templates.
| | 07:22 | The problem is that not a lot of them
have been updated for the new design, so
| | 07:25 | keep that in mind when you're evaluating these.
| | 07:28 | Once you have gone ahead and created a
file in Photoshop, what you want to do is
| | 07:33 | hide all the elements you don't want to
be part of your Twitter background, like
| | 07:37 | I don't want this thing to be
part of my Twitter background.
| | 07:38 | So I am going to hide this and then
choose Save As a JPEG or Save for Web
| | 07:44 | & Devices as a JPEG.
| | 07:46 | Your file needs to be under 700K in file size,
and it needs to be JPEG, GIF, or a PNG file.
| | 07:54 | So I've already done that,
and I saved it to my desktop.
| | 07:56 | Then you go to your Design section of
your Twitter page, come down here, and you
| | 08:03 | click Change background
image, and then Choose File.
| | 08:06 | I have mine in Twitter art under
bliss, not bliss_logo, bliss-bgd.jpg.
| | 08:12 | I don't want it tile, because it's
2,500 pixels wide, and then you have to
| | 08:15 | remember to choose Save Changes.
| | 08:17 | That's when it uploads a file, and it says,
"Your profile customization has been saved."
| | 08:21 | Now, let's take a look at
our Twitter page. Here we go!
| | 08:25 | So I wanted it to go all the way up
the nav bar, so I carried that artwork
| | 08:28 | all the way to the top.
| | 08:29 | I didn't leave that 20 pixels wide here,
and I kind of like how it came out.
| | 08:33 | So, you don't have to spend all day
doing this, because remember not everybody
| | 08:37 | is going to go to your Twitter page.
| | 08:38 | And also, people can't click this.
| | 08:40 | This is a background image.
| | 08:41 | So they're not going to be able to click it.
| | 08:42 | But you do want to be able to put some
information here, maybe your tag line,
| | 08:46 | your web site, your phone number,
things that might not be in your bio, because
| | 08:50 | you only had 160 characters for your bio.
| | 08:52 | You can put a little bit more information there.
| | 08:54 | With the new design, you don't have a
lot of room to play with, but it is nice
| | 08:58 | to put a little extra effort
into your Twitter background.
| | Collapse this transcript |
| Tweeting and following| 00:00 | Now that your Twitter account is set
up, I want to show you exactly how you
| | 00:04 | tweet, and how you follow
people, and how people follow you.
| | 00:08 | I'm going to be covering a lot of this
in more detail in a later chapter with a
| | 00:13 | business bend, meaning like, what to
tweet about strategically and how to find
| | 00:17 | good people to follow.
| | 00:19 | Right now, I just want to give you an
idea of how it all works so that you can
| | 00:22 | jump and get started.
| | 00:23 | Also, remember that lynda.com has an
entire video called Twitter Essentials, so
| | 00:28 | if you want to learn much more detail
about tweeting and retweeting and all
| | 00:32 | that kind of stuff, you
might want to watch that video.
| | 00:35 | I'm at twitter.com and I've logged in
under the account that I just created for
| | 00:38 | Bliss No.5 with my custom background.
| | 00:41 | Twitter will usually remember your
login name and password so that when you go
| | 00:45 | there, you're automatically
brought to your homepage.
| | 00:47 | So this is the navigation at the top,
and in the homepage what you see on the
| | 00:52 | left-hand side is a list of all of the
recent tweets from people that you have followed.
| | 00:58 | Right now, I'm following 11 people, and I
could click here and see their bios, and
| | 01:02 | I can click any one of these icons
and go directly to their Twitter page.
| | 01:06 | But what you see on the left here is
that, chronologically speaking, the most
| | 01:10 | recent tweet was from forgetcomputers.
| | 01:12 | They have two do different things,
and then InDesignMaga. And as you scroll down,
| | 01:17 | you'll see more tweets from other
people that you've followed, always in
| | 01:20 | reverse chronological order.
| | 01:22 | As you get to the bottom of the page,
you are just going to keep filling in with
| | 01:25 | more and more tweets that go further and further back.
| | 01:28 | On the right-hand side of the
homepage is kind of like a summary of what's
| | 01:31 | happening with your Twitter account.
| | 01:32 | It tells you how many people are
following you and how many you are following.
| | 01:36 | It tells you the latest trends, what
people are talking about on Twitter, and have
| | 01:39 | some suggestions of who to follow.
And right below that, you'll see what would
| | 01:44 | normally be in the footer.
| | 01:45 | Remember, if you go all the way to the
bottom of the page, it's just going to
| | 01:48 | keep filling in with more and more
tweets from further back in time, so these
| | 01:52 | are the footer links.
| | 01:54 | And then if you want to tweet
something, you can just click right here in this
| | 01:57 | field. Remember, it has to be 140 characters.
| | 01:59 | Notice that it starts out of 140 and then as
I start to write, it will start to go down.
| | 02:04 | So if I say, "If I start to write," and
spaces count, your question might be, well,
| | 02:11 | what should I tweet about?
| | 02:13 | Well, a good thing to tweet about for
example is something you just posted to your blog.
| | 02:17 | So I have Bliss No.5 blog here and let's say that I
just made this post about new gift boxes.
| | 02:22 | So here is the New - Gift Box post,
and I want all of my Twitter followers to
| | 02:27 | know that I just posted something on the blog.
| | 02:29 | So I'm going to copy the link for
this blog post, and then on Twitter, I'm
| | 02:35 | going to write a tweet that
points people to that blog post.
| | 02:41 | "We have new gift boxes. They're so pretty!"
| | 02:49 | And then I'll just paste the link.
| | 02:52 | So, we are at 72 characters.
| | 02:54 | Now if I want over this, I'm going to
copy this and just paste it over and over
| | 02:58 | again, to force it to go over,
| | 02:59 | notice that it turns into negative nine,
so like as you keep writing, it just
| | 03:03 | goes longer and longer.
| | 03:04 | So it's going to cut off those
final 18 characters and spaces,
| | 03:08 | if you tweeted. Now, actually
you can't tweet it. It's dimmed.
| | 03:12 | So instead, I'm going to--so you
have to keep an eye on the length here, and
| | 03:17 | I'll be talking in other videos about
ways to use link-shortening services and
| | 03:22 | how to abbreviate your tweet, so that
they fit within the 140-character limit.
| | 03:27 | Now, I just click Tweet. So, who sees this?
| | 03:30 | Well, the 27 people who are
following my Twitter feed see this.
| | 03:35 | If they go to their Twitter account,
they will see this appear right here.
| | 03:39 | Of if they don't go to their Twitter
account until tomorrow, they'll scroll down to
| | 03:42 | the bottom--because I'm sure other
people will have tweeted after we tweet--and
| | 03:46 | then they'll see this.
| | 03:47 | Or if anybody happens to know your
Twitter account, which is Bliss No.
| | 03:51 | 5, they can go to
twitter.com/blissno5, and they'll see all your tweets,
| | 03:57 | including this one--even
if they're not following you.
| | 03:59 | So Twitter is completely public, so
you have to keep that in mind, whenever
| | 04:02 | you're tweeting, that anybody can see what you
tweet, not just the people who are following you.
| | 04:06 | If you click the link next to Home,
Profile, this is what other people will see
| | 04:11 | if they go to your Twitter account directly.
| | 04:13 | They will see a list of all of your
tweets, and then if you have a description,
| | 04:18 | they'll see that below here, your little
160-character profile, and then if you
| | 04:23 | added a URL, they'll see that as well.
| | 04:25 | So, how do you follow somebody?
| | 04:27 | First of all, you have to find out
what their account is on Twitter.
| | 04:30 | For example, here is a friend of mine
whose Twitter account is radmegan, her
| | 04:35 | actual name is Megan, and I like what
she posts, and I'd like to follow her
| | 04:39 | Twitter feed so that whenever I go to my
Twitter account I can see what it is that
| | 04:42 | she's writing, without me
having to go actually to her page.
| | 04:45 | So I just click the Follow button.
| | 04:47 | And now the next time I come to this page,
I'll know that I am following her already.
| | 04:51 | If I come back over here and refresh,
it now says I'm following 12 people.
| | 04:56 | And as Radmegan posts new items,
it'll appear here on the left-hand inside.
| | 05:02 | Remember, this is a list of tweets
from all the people that I'm following.
| | 05:05 | That's basically how the game is played.
| | 05:07 | You just post every once in a while,
what's happening, usually with links to try
| | 05:10 | to drive traffic--and this is something
are going to cover in much more detail
| | 05:13 | in an upcoming chapter about tweeting
strategically for business--and you follow
| | 05:18 | other people and see
what they're tweeting about.
| | 05:20 | It's pretty simple.
| | Collapse this transcript |
| Following Twitter's terms of service| 00:00 | I'm a huge advocate of always checking
out a new service's terms of service,
| | 00:05 | which means the playground
rules for using their service.
| | 00:08 | A lot of people ignore that, but
especially if you're using these services to
| | 00:12 | market your business, you want to make
sure that you are playing by the rules,
| | 00:15 | because you don't want to put a whole
lot of effort into this and then get
| | 00:17 | booted out some reason.
| | 00:19 | So to find Twitter's terms of service,
go down to the footer area, which is in
| | 00:23 | the homepage, down here on the
right-hand side, and click Terms.
| | 00:28 | You know what I love about Twitter is that
the terms are written in normal human language.
| | 00:33 | They're very easy to understand,
and they are not very strict at all.
| | 00:38 | Basically, what it's telling you is that
if you use Twitter, that your stuff
| | 00:43 | will be public by default.
| | 00:45 | What you say on Twitter may be
viewed around the world instantly.
| | 00:48 | You are what you tweet.
| | 00:49 | Remember what I said is that when you
tweet, anybody who happens to know your
| | 00:53 | Twitter account name can go to
twitter.com/your account name and see what it is
| | 00:57 | that you tweeted, even if they
don't have a Twitter account.
| | 00:59 | So keep that in mind whenever you tweet,
and also remember that if you go to your Settings,
| | 01:06 | if we come here to Profile > Edit
your profile, under Account, let me scroll
| | 01:12 | down, if you turn on Protect my tweets,
then only the people who follow you will
| | 01:17 | be able to see your tweets.
| | 01:18 | Anybody else will see, "This Twitter
feed is protected and you need to request
| | 01:23 | permission." And if you want to follow
somebody who has a protected Twitter feed,
| | 01:27 | your request is sent to them, but you
don't automatically get to see that.
| | 01:30 | The person has to sign off on
that and has to approve it.
| | 01:34 | Obviously, for business purposes, you
probably don't want to protect your
| | 01:36 | Twitter feed. But this is what it is
talking about in the terms of service
| | 01:40 | saying that by default what you tweet
is public, but if you want to, you can
| | 01:46 | turn on protected tweets.
| | 01:48 | What I find interesting about the
twitter.com terms of service is that it
| | 01:53 | doesn't say anything really about how
many accounts you can have and you have to
| | 01:57 | be the real person behind this account,
which we'll see is markedly different
| | 02:01 | than the terms of service on Facebook.
| | 02:03 | You can have multiple
Twitter accounts if you'd like.
| | 02:06 | It's just that each one has to
have its own email address.
| | 02:09 | If you try using the same email address
for the second Twitter account that you
| | 02:12 | set up, it'll say it's already in use.
| | 02:14 | So you need to go to Gmail or Hotmail or
something like that and create a number
| | 02:18 | of different email addresses to
use with different Twitter accounts.
| | 02:21 | You may very well do this if you want
one Twitter account just for business and
| | 02:24 | one for personal, one for family, you
know, because you can't really filter by who
| | 02:29 | sees which tweets as you can on Facebook.
| | 02:32 | If you tweet something, either that
everybody sees it or only your followers see it.
| | 02:36 | So that is nice that there are no rules
you're saying that you can only have one
| | 02:39 | Twitter account or anything
like that. It doesn't mention that.
| | 02:42 | Other than that, it's generally what you
would expect for a service like this, that
| | 02:45 | your stuff is public, and that they
have the right to add ads on the Twitter
| | 02:50 | feed if they need to, and so on.
| | 02:52 | There's nothing really bad about this.
| | 02:54 | There is a privacy policy that you
might want to look at, but that is also
| | 02:57 | refreshingly short. And it says that
you know we collect some information, but
| | 03:02 | we keep some of it as private. Just
remember that usually whatever you write
| | 03:06 | will be viewed around the world instantly.
| | 03:09 | People under 13 are not allowed to have
Twitter accounts, so it's telling you we
| | 03:13 | assume that you're not under 13.
If you know somebody who is under 13, please
| | 03:16 | let us know and they will cancel the account.
| | 03:18 | I've never seen Twitter do any kind or
say anything about a restriction on the
| | 03:22 | language of a Twitter feed.
Obviously, you probably don't want to tweet
| | 03:25 | swear words or anything like that if
you are promoting your business. They don't
| | 03:29 | want any nudity in your profile picture,
and they will remove the profile picture
| | 03:33 | or disable your account.
| | 03:35 | That is something that they say when
you're uploading your picture, by the way.
| | 03:38 | The one thing that I found that you
need to be careful about when you're
| | 03:40 | tweeting is not to be too spammy.
| | 03:44 | There are a number of automated Twitter
services that will automatically scrape
| | 03:49 | blog posts from different sites and
then log in as you and post them, or will
| | 03:54 | automatically find anytime anybody
mentions on Twitter any key phrase that
| | 03:59 | you enter will automatically follow
them and send them tweets. And those are
| | 04:03 | really obnoxious, just like dealing
with a robot who is sending you tweets.
| | 04:06 | What people can do is if they think
that you are gaming the system, if they
| | 04:10 | think that you are just trying to spread
an advertising message over and over again, and
| | 04:13 | that there's not really a human behind
there tweeting, they can report you to Twitter.
| | 04:19 | They can go up here on your
Twitter page and choose Report for spam.
| | 04:23 | Now just because if you report somebody
one time for spam they are not going to
| | 04:26 | remove your account, but if 50 people
or 100 people--I really don't know what
| | 04:30 | the limit is--but obviously if there
are a number of people reporting the same
| | 04:33 | person for spam, Twitter does have people
who will investigate and close out the account.
| | 04:38 | So just be careful about using any kind
of smarmy services that promise to get
| | 04:43 | you 10,000 Twitter followers because
those really--that's not the way to go, and
| | 04:48 | you'll have much greater impact if you
follow some of the lessons that I'll be
| | 04:51 | talking about in this title. So, that's it.
| | 04:53 | You agree to these terms of service and
this privacy policy when you first set
| | 04:57 | up your account, but it's always a
good idea to read through them yourself so
| | 05:00 | that you know what the rules of the road are.
| | Collapse this transcript |
|
|
3. Facebook OverviewSetting up your personal profile| 00:00 | I'm going to show you how to set up
your first Facebook personal account.
| | 00:05 | This is not a Facebook business page,
which we will be talking about in a
| | 00:08 | different chapter, but your
normal Facebook personal account.
| | 00:12 | If you already have a Facebook personal
account and you feel pretty comfortable
| | 00:16 | with it, you can go on to the next movie.
| | 00:19 | But if you don't, you'll find in this
video how easy it is to set up, just as
| | 00:23 | easy as it is with Twitter.
| | 00:25 | We are at the facebook.com homepage, and you
can see that the Sign Up form is very large.
| | 00:30 | But actually, even before we go into
signing up, I want you to notice down here,
| | 00:34 | where you can actually skip creating a
Facebook personal account and go right
| | 00:40 | directly to creating a page.
| | 00:42 | A Facebook page is what you use to
create a business presence on Facebook, and it
| | 00:47 | is not required that you have a
personal account all set up and lively first.
| | 00:53 | You will be assigned a login and
password to come in here and edit your Facebook
| | 00:58 | page, but you won't have to worry about
maintaining a personal account--and this
| | 01:02 | might be just a ticket for someone on
your staff who is not into Facebook but
| | 01:06 | needs to be able to edit the page that
you're working with, you might want to
| | 01:10 | set them up that way.
| | 01:11 | But I actually strongly suggest that if
you are the primary person in charge of
| | 01:17 | your Facebook marketing, that you
have both a personal and a page at your
| | 01:21 | administering on Facebook because it's
the personal accounts on Facebook that
| | 01:26 | your customers will be using, and you
want to see and understand how they work
| | 01:32 | with their Facebook personal accounts.
| | 01:34 | So, we are back here under Facebook.com.
Fill in your first and last name and an
| | 01:39 | email address and then re-enter it
so they can make sure it's correct.
| | 01:43 | Unlike Twitter, you need to put in your
actual first name, your actual last name,
| | 01:48 | and you can only have one email
address per account, and you can only have one
| | 01:53 | account per carbon-based life form.
| | 01:56 | That's in the terms of service,
which we will be talking about later on.
| | 01:59 | Unlike Twitter, they really don't
want you to have multiple accounts.
| | 02:02 | So, I have already created an account
for the purposes of this video, which we'll
| | 02:07 | cancel, just temporary, by the name of
Anne Smithson who owns the Bliss No.5 chocolate company.
| | 02:14 | I have already created this, but if
you're stepping through it, you'll see that
| | 02:16 | there is a wizard in Facebook as you
click OK that says enter your personal
| | 02:22 | information, upload your picture, tell us
your Gmail account so we can find your friends.
| | 02:27 | If you want, you can just click the
little tiny Skip button at the bottom of
| | 02:31 | each of those, and you'll end up on a
page like this where you can go ahead and
| | 02:35 | edit your information manually.
| | 02:37 | You can always go back and change your mind,
by the way, after you've set these things up.
| | 02:41 | So, I'm here under Basic
Information where I can enter my current city.
| | 02:45 | Your birthday is important because they
want to make sure that you are over 13
| | 02:48 | years old, and in some cases over 21
years old, because a lot of the content
| | 02:53 | sometimes is age-restricted.
| | 02:55 | You can go ahead and upload a profile picture;
| | 02:57 | this is the one I've chosen
for Anne Smithson, and so on.
| | 03:00 | This is not as critical if you're using
Facebook for business marketing as the
| | 03:05 | picture that we will be uploading
for your Facebook business page.
| | 03:08 | This is just your personal page.
| | 03:09 | I am not going to spend a whole lot of
time in going through all of this because
| | 03:12 | there is a fantastic title here at
lynda.com called Facebook Essentials
| | 03:17 | that takes a very detailed look at all
of these different options when you are
| | 03:21 | creating your Facebook personal profile.
| | 03:23 | But here we have Anne
Smithson's Facebook homepage.
| | 03:27 | Let's just talk about the basics of
how a Facebook personal profile works.
| | 03:32 | Like Twitter, there is a little field
here where you would enter a status.
| | 03:36 | There is no 140-character limit though;
| | 03:39 | you can enter something really long.
| | 03:41 | If it goes too long, I think it's 400
characters, you will get a message saying
| | 03:44 | it's too long, and sometimes your post
will end up with little More link that
| | 03:48 | people have to click to read.
| | 03:50 | But you can also include photos and links,
you can include a video, you can take
| | 03:55 | a little poll question
that's pretty interesting.
| | 03:57 | The people that see what you post
here are your friends, and by default, the
| | 04:03 | privacy settings for Facebook, which is
an important issue, say that anybody can
| | 04:08 | see what you post here, similar to Twitter.
| | 04:11 | But in the video later in this chapter
where I talk about privacy, I'll show
| | 04:14 | you how you can change that.
| | 04:16 | Normally, what you want is that only
your friends see what you're posting here.
| | 04:21 | So we are on a homepage.
| | 04:22 | Now on the homepage, we see Anne
Smithson's News Feed, what all of her friends
| | 04:28 | have posted in reverse chronological
order, similar to the Twitter page showing
| | 04:32 | reverse chronological order of
the people that we were following.
| | 04:36 | But in addition to personal page
updates, we see Facebook page updates.
| | 04:42 | So DesignGeek is actually a Facebook page.
| | 04:46 | It looks very similar to a personal page
in that it also has this thing called a
| | 04:52 | Wall, meaning it's a place where
everybody posts information, and you can see what
| | 04:57 | they have posted in reverse chronological order.
| | 05:00 | Instead of friends, a Facebook
page has something called likes.
| | 05:04 | In this case, DesignGeek
has 618 people who like this.
| | 05:08 | If I look at another page that I have
not actually liked yet--so Anne Smithson
| | 05:14 | has no relationship to this page--
| | 05:16 | you can see I can still see
just about every post on the wall.
| | 05:21 | I can tell that I haven't liked
this page yet because there is a Like
| | 05:23 | button that appears here;
| | 05:24 | for DesignGeek, it's not there.
| | 05:28 | So it's almost like having a miniature
web site when you have a Facebook page
| | 05:32 | and again, we have an entire chapter
where we delve very deeply into creating
| | 05:36 | and promoting your Facebook pages.
| | 05:38 | In this video, I just want you to
understand the difference between a personal
| | 05:42 | profile that you have set up
and the Facebook business page.
| | 05:47 | Now, if you want to add friends to your
list, you can either go to the See All
| | 05:53 | Friends interface here and invite
friends. Or you can also upload your contact
| | 06:00 | list from all different kinds of email
accounts. Or if you happen to know your
| | 06:05 | friend's name on Facebook, you can
search for it, like for example, Tom Mueller
| | 06:10 | is a friend of mine, and I can't see
much of his info until I become his friend.
| | 06:15 | So I can click Add as Friend.
| | 06:17 | Tom Mueller has to approve my
request before I can see his information.
| | 06:23 | But we're looking at Tom's Info page right now.
| | 06:25 | Notice that Tom has a wall.
| | 06:28 | Remember, that's where his posts appear.
| | 06:30 | If I click his wall, I can see all of
the posts that people have written to Tom
| | 06:34 | Mueller's Facebook page because he
hasn't changed his privacy settings.
| | 06:39 | Let's go back to our own homepage.
| | 06:42 | So, what do people see when they go to
Anne Smithson's wall, like how we just looked
| | 06:48 | at Tom Mueller's wall?
| | 06:50 | To see that, you go to Profile, where it
shows your strip of pictures and all the
| | 06:56 | other kinds of things that you haven't
entered yet down here, and then on the
| | 06:59 | left-hand side, underneath
the picture, you click Wall.
| | 07:02 | In here are all of Anne Smithson's posts.
| | 07:05 | So this is similar to that view in
Twitter where you can see all of your
| | 07:09 | own tweets as opposed to your Twitter feed
from all the people that you're following.
| | 07:14 | I know it's confusing, but it will get
straight in your head by the time this
| | 07:18 | video title is over.
| | 07:19 | The important thing is that you need
to create at least a starter personal
| | 07:24 | account on Facebook, so that you can
experience the service just like your
| | 07:29 | customers and your potential customers will be.
| | 07:32 | Now that we have set up our personal
account on Facebook, let's go on and
| | 07:36 | explore some other aspects of working
with a personal account when you're trying
| | 07:39 | to promote your business.
| | Collapse this transcript |
| Understanding the News Feed| 00:00 | There's no doubt about it.
| | 00:01 | There are many confusing terms on
Facebook, and I think one that really trips up
| | 00:06 | a lot of people is what is the
difference between a News Feed, a Wall, Top
| | 00:12 | News, and Most Recent?
| | 00:14 | And this actually is important to
understand because as a business owner,
| | 00:19 | you're trying to market your
business to all of these people who have
| | 00:22 | personal Facebook accounts.
| | 00:25 | You want your posts, like DesignGeek's post
down here, to appear on their personal account.
| | 00:31 | You know, you can always try to make
them go to your actual business page to see
| | 00:37 | what is it that you've posted,
and we'll be talking about that,
| | 00:40 | but another thing you're trying to do
is out of all the people who have liked
| | 00:44 | your page, you want your posts to
appear on their personal Facebook Wall.
| | 00:50 | So Anne Smithson logs in to Facebook,
because she wants to write about some
| | 00:53 | cool movie that she saw, and she sees, oh
look here is a link to Acrobat X. I love this.
| | 00:59 | And so Anne Smithson might not just
visit DesignGeek's business page or follow
| | 01:05 | this link, but they might
do the magical Share thing.
| | 01:08 | When they Share it, then your post
gets shared with all of their friends.
| | 01:13 | So their friends may have never
heard of your business, and this is the
| | 01:16 | viral nature of Facebook.
| | 01:19 | So understanding what this area is
where your post might appear is critical to
| | 01:25 | understanding the best
way to work with Facebook.
| | 01:28 | So when you have a personal Facebook
account, as Anne Smithson does, and you
| | 01:32 | click the Home button, the default
place that you go to when you log in to
| | 01:35 | Facebook, you're brought to your News
Feed, and the News Feed is a place where
| | 01:40 | all of Anne Smithson's friends and
the pages that she liked, all of their
| | 01:45 | statuses appear in reverse chronological order.
| | 01:48 | Unlike Twitter, by default
they don't appear in pure reverse
| | 01:53 | chronological order.
| | 01:54 | Actually, it's more like how Google
determines which web sites appear on page 1
| | 02:00 | after you type in a search term.
| | 02:02 | There is a hidden algorithm happening
that I'll be talking about in a little bit
| | 02:07 | more detail later, but you might as
well know now that what you see by default
| | 02:10 | here is not the most recent of all
of your friends and all of your pages.
| | 02:15 | It is what Facebook thinks
you would be most interested in.
| | 02:18 | It's called Top News.
| | 02:20 | This is the default, and this is sort of new.
| | 02:22 | So Top News, what appears here is not
just the most recent, but also the posts
| | 02:26 | that have the most comments. Posts with
pictures or videos will win out over a
| | 02:31 | plain old text statuses or statuses with links.
| | 02:35 | There is a little feature, it's
called EdgeRank, that determines which of
| | 02:38 | these posts appear.
| | 02:40 | So your users, by default, may never see
what you post as a page because they're
| | 02:45 | looking at Top News.
| | 02:47 | To see on your personal Facebook page
the absolute chronological order just like
| | 02:52 | Twitter, you need to click Most Recent,
and now you see that it changes what we
| | 02:56 | see in our News Feed.
| | 02:57 | Now we see an actual reverse
chronological order of all of her friends.
| | 03:02 | Many people have more than 100,
200, 500 friends on Facebook.
| | 03:06 | So not only that, but if you go to
Most Recent at the bottom and choose Edit
| | 03:10 | Options, you'll see that by default it's
kind of showing all of your friends and pages.
| | 03:17 | It's showing you the most recent
ones or the friends and pages that you
| | 03:20 | interact with most.
| | 03:22 | So if you want to see all of these posts,
you want to make it work like Twitter,
| | 03:26 | this is what you need to do.
| | 03:28 | And now I click Save, and actually Anne
Smithson doesn't have that many friends,
| | 03:33 | so really nothing changes here.
| | 03:34 | But you should try it on your own
Facebook account if you already have a
| | 03:37 | busy Facebook account.
| | 03:39 | So when people are talking about
their News Feed on Facebook, this is what
| | 03:41 | they're talking about, what they see
when they go to their homepage.
| | 03:45 | And remember, the default is
that they are in Top News,
| | 03:49 | so when people log in to their
personal Facebook account, they're brought to
| | 03:53 | their News Feed, which is by default the
Top News, meaning the news that Facebook
| | 03:57 | thinks will be most interesting to them.
| | 04:00 | If you visit somebody else's Facebook
page, you're looking at their profile, and
| | 04:06 | if you want to see what they have posted
recently, then you would click on their Wall.
| | 04:11 | So this is a list of what
Anne Smithson has posted or what she's done: liked
| | 04:16 | pages, made friends, and so on.
| | 04:17 | So that's Anne Smithson's wall.
| | 04:20 | It's different from her News Feed; her
News Feed is something that only she sees.
| | 04:24 | When you go to a Facebook page, like
InDesign Magazine's page, it's kind of
| | 04:28 | similar, except that you are by
default looking at their Wall.
| | 04:33 | And you see a link for the name of
the magazine, but also you see something
| | 04:37 | that says Most Recent, and Most
Recent might be different than InDesign
| | 04:41 | Magazine, so what is this?
| | 04:42 | InDesign Magazine, these are just
the posts that InDesign Magazine wrote.
| | 04:46 | The admin for InDesign Magazine came
here and posted something, and you're
| | 04:50 | seeing, in reverse
chronological order, what they posted.
| | 04:53 | If you click Most Recent, you'll see
not only InDesign Magazine postings, but
| | 04:58 | also because they have allowed users to
post--you don't have to allow that, but
| | 05:02 | a lot of them do, and we'll
be talking about that as well--
| | 05:05 | you'll see the Most Recent in
reverse chronological order.
| | 05:09 | And again, you can choose Top Posts--
this would be like Top Posts in a personal
| | 05:13 | page--or Most Recent, but we don't
have to explore that in any more depth.
| | 05:18 | The main thing that you need to know is,
what is a Wall, what is a News Feed?
| | 05:23 | So the Wall shows somebody's posts,
and a News Feed is your own personal
| | 05:29 | account shows, when you log in, of all of
your friends' posts, and any pages that
| | 05:34 | you happen to like.
| | 05:35 | It's also important to remember that
the News Feed is by default showing you
| | 05:40 | Top News, which is a filtered view of
all of the posts from somebody's pages
| | 05:45 | and friends.
| | Collapse this transcript |
| Controlling access to your posts| 00:00 | As the owner of a personal Facebook
account, obviously you are going to make
| | 00:04 | friends with actual friends of yours,
but it is inevitable that you'll have
| | 00:09 | professional colleagues, coworkers,
potential clients, actual clients also
| | 00:15 | asking to be your friend, or that you
want to be friends with, because it doesn't
| | 00:19 | have to be all hands-off business relationship.
| | 00:22 | So it's very common for people who are
selling a service or who run a business
| | 00:27 | or who work for a company to have both
personal and business friends in their
| | 00:32 | personal Facebook account.
| | 00:35 | The problem is, and I get this question
a lot whenever I teach using Facebook to
| | 00:39 | market your business, is on your
Facebook account how can you separate business
| | 00:45 | contacts from friend contacts?
| | 00:46 | I mean you might want to post
something that you're about to go to a Bar
| | 00:49 | Mitzvah this weekend.
| | 00:51 | Your clients really don't need to know that.
| | 00:53 | You just want it to go to
your friends and family.
| | 00:55 | How can you do that?
| | 00:56 | The answer is with Facebook lists.
| | 00:59 | So to create a Facebook list, go to
wherever friends are, so next to the
| | 01:05 | Facebook logo, on Friend Requests, I am
going to choose See All Friends, and you
| | 01:10 | will see that there is a button there
that says Create a List, and you will find
| | 01:13 | the Create a List button in various
places within Facebook, but this is the
| | 01:16 | place that I usually go to.
| | 01:18 | To create a list, just click the
button and then enter a name for it, so you
| | 01:22 | might say 'business', and then you
can start adding people to that list.
| | 01:29 | So I might say Bob Levine, say I just selected
him and it says Selected (1), and David Blatner.
| | 01:36 | So I will say Create List.
| | 01:40 | And now in the Business List we have two people.
| | 01:43 | So these might be my business contacts
and everybody else is a personal contact.
| | 01:48 | You don't have to assign
every single person to a list.
| | 01:52 | If you want to add more people to this
list, you can go ahead and do that, and
| | 01:56 | as you start typing a name, only
those friends of yours that match that
| | 02:01 | character will appear here.
| | 02:03 | So it knows that you're only
searching among your actual friends, not among
| | 02:06 | everybody in the known universe.
| | 02:09 | You can also edit the name of this list if
you wanted to, and you can delete a list this way.
| | 02:14 | Deleting a list does not delete
your friends; it just deletes the list,
| | 02:18 | and your friends then don't
have that list associate with them.
| | 02:21 | Now, let's create another list. So I am
going to come back up here to See All
| | 02:25 | Friends, create another list.
| | 02:28 | This one I might call family, and in
family, I'll enter my friend Zoey
| | 02:36 | and Sherri and maybe Bob as well--maybe Bob
is my brother-in-law and who is also my client.
| | 02:44 | A person can belong to more than one
list, and I'll say create that list.
| | 02:49 | Notice that as you add lists, the names
of those lists appear here on the left,
| | 02:54 | so I can click Business and
Family and quickly see them.
| | 02:58 | So this is how you set up lists.
| | 02:59 | You create lists and you assign
people to lists, and they can belong to more
| | 03:03 | than one list at a time.
| | 03:04 | Now, how do you actually put those into practice?
| | 03:07 | Well, let's say that you want to add
a new post and I only want my family
| | 03:12 | friends to see this post.
| | 03:13 | I don't want my clients to see this post.
| | 03:15 | That's what this little lock is down here.
| | 03:17 | Now by default everyone will see what
I post here, but you could say Friends
| | 03:22 | Only, and in fact you could make that the
default, and you can also say Customize.
| | 03:27 | So you could hide it from certain
people, or you could make this visible only
| | 03:31 | to certain people, Specific People or maybe Only
Me, because you are writing to yourself I guess.
| | 03:37 | But if you say Specific People, then
you're able to not just type in the names of
| | 03:41 | people but the names of lists.
| | 03:43 | So if I said Family and I could just
choose that, and then I could save the
| | 03:47 | setting for this post. Or I could say,
from now on every time that I make a post
| | 03:52 | I want that to be my default setting,
that only family sees my posts until I
| | 03:58 | change it to something different.
| | 03:59 | I will just leave it for that one for now.
| | 04:01 | You've chosen to share this post with family.
| | 04:04 | Your default setting is for Everyone.
| | 04:06 | That's fine. Yeah, yeah. And then I click Share.
| | 04:10 | So using lists is really the only way
that you can filter what you post in your
| | 04:15 | personal Facebook account.
| | 04:17 | Normally, when you're trying to
market your business, you are going to be
| | 04:20 | posting everything in your Facebook page
that we will be creating later on in this title.
| | 04:24 | But as I said when we first started
this particular video, you will always have
| | 04:29 | some people in your personal Facebook
account or actually business friends as
| | 04:33 | opposed to family friends or friends friends.
| | 04:35 | And by setting up lists, you can be
assured that posts that you write that are
| | 04:40 | meant for your business clients are
only seen by them and posts that you write
| | 04:44 | for your family are only
seen by them, and so on.
| | Collapse this transcript |
| Customizing privacy settings| 00:00 | There is no way that I can record a
chapter on creating a Facebook personal
| | 00:04 | account without talking about privacy.
| | 00:07 | Privacy is probably the most critical
issue having to do with Facebook that
| | 00:12 | anybody ever talks about, and the
problem is that you think that nobody can
| | 00:17 | see what it is that you're writing,
nobody can see your contact information,
| | 00:22 | nobody can see your bio except for
your friends, and that is not the default
| | 00:26 | situation with Facebook.
| | 00:27 | I think it used to be, but not anymore.
| | 00:30 | So I'm sure that the Facebook
Essentials title here on lynda.com covers
| | 00:34 | privacy in a lot of detail. But if
you are not watching that and you're
| | 00:39 | actually creating your Facebook
account from scratch along with me here, let
| | 00:43 | me veer a little bit and tell you about
privacy and what it is that you should be changing.
| | 00:47 | We want everyone see what you write on
your Facebook pages, and we'll be creating
| | 00:50 | pages later on in this title, but for
your personal account, you probably don't
| | 00:54 | want everybody to be able
to see everything you post.
| | 00:56 | So to change your privacy settings
from a default, or to check to see what
| | 01:00 | they are right now, go to the Account
tab at the upper-right, click it, and
| | 01:06 | choose Privacy Settings.
| | 01:08 | The recommended Privacy Settings is
that everyone who happens to go by your
| | 01:12 | page on Facebook, even if they don't
have a Facebook account themselves, can see
| | 01:17 | your current status--that's all of your posts--and
any photos, your biography, and quotations.
| | 01:24 | If you've said like two or three
people on Facebook where your brother and
| | 01:27 | sister and mother and father, it's
like you can set up special friends called
| | 01:31 | family members, they can see who that is.
| | 01:34 | If anybody tagged you in a photo or
video, then not just your friends can see
| | 01:39 | that, but also their friends.
| | 01:41 | It's not quite as bad as everyone in the
known universe, but sometimes you might
| | 01:45 | have a friend that has 500
friends and you don't know any of them.
| | 01:48 | If that friend happens to tag you in a photo,
then all of their friends can see that photo,
| | 01:53 | so you might not want that to be
true--and all these you can change.
| | 01:58 | To change the settings, click Customize
Settings. And for example, your posts
| | 02:04 | you might want to say not Everyone can
see it, but Only Friends. Or you could
| | 02:10 | come here to Customize and say the
only people who can see this would be
| | 02:15 | specific people. And remember, we did
this when we talked in the last video about
| | 02:18 | lists is that you can enter a list, so you can
say only family can see these things by default.
| | 02:25 | You can add more than one list, so if
you have family and colleagues and close
| | 02:29 | friends, if you made
multiple lists, you can say that.
| | 02:33 | You include all of those lists if you wanted to.
| | 02:35 | I'm actually going to delete that and
instead, I usually just say Friends Only.
| | 02:39 | Now, this will change the defaults for
the things that you do, but you are always
| | 02:46 | given the opportunity to override that
default whenever you make a post or tag
| | 02:50 | somebody in a picture and so on.
| | 02:52 | So who knows your family members on
Facebook, again, you can changes to Friends
| | 02:57 | Only and Relationships, and so on.
| | 03:00 | If you don't want everybody in the
world to know what your web site is, you can
| | 03:04 | change that, and then you can
continue using the same kind of interface to
| | 03:08 | change all these other settings.
| | 03:10 | When you're done making
changes, you don't need to click Save.
| | 03:13 | They've automatically become your new
settings. And if you want to see what that
| | 03:18 | looks like, you can click Preview My
Profile to see what a stranger might see.
| | 03:22 | But I definitely recommend that you
change a lot of these settings from the
| | 03:25 | default, Everyone, to your own custom settings.
| | Collapse this transcript |
| Following Facebook's terms of service| 00:00 | As I mentioned in my Twitter chapter
previously, whenever I sign up for a new
| | 00:05 | account on a service, I always like
to take at least a passing glance at the
| | 00:09 | rules of that service, because they
can bite you in the end if you happen to
| | 00:14 | have inadvertently broken the rules.
| | 00:16 | They'll say, "Don't you remember when you created
the account, you said that you agreed to
| | 00:20 | the terms of service," so whether or
not you've created your Facebook account,
| | 00:25 | you can always see what the terms and
service are, and it is important to look
| | 00:28 | at them for Facebook, because they are quite
a bit more severe than they are for Twitter.
| | 00:34 | So go down to the footer and find Terms.
| | 00:38 | This is the terms of service, and they
are often updated, so check the date.
| | 00:43 | The main gist of Facebook rules is you
are giving them permission to share the
| | 00:50 | things that you have posted when you
leave the Privacy setting at Everyone.
| | 00:55 | In my previous video, I talked about
how to change that Privacy setting.
| | 00:59 | That's what all this is all about, that
if you don't want them to share all of
| | 01:02 | your information with anyone, then you
have to change your Privacy settings.
| | 01:06 | Also, they want to make sure that you
own the copyright to everything that
| | 01:08 | you post and so on.
| | 01:11 | You agree not to send unauthorized
commercial communications, such as spam, on Facebook.
| | 01:18 | You cannot collect other
people's information using any kind of
| | 01:21 | third-party programs.
| | 01:23 | You can't do any kind of pyramid schemes.
You can't bully, intimidate or harass
| | 01:27 | any user, and so on.
| | 01:29 | If you do any kind of promotions on
Facebook, and we'll be talking about this
| | 01:32 | more when I took about using
Facebook for business with business pages,
| | 01:36 | they've come down pretty hard on if
you have some sort contest, and so you
| | 01:40 | have to get permission from them to run special
promotions, so you have to be careful with that.
| | 01:44 | Under Registration and Account
Security, it says that you cannot provide any
| | 01:49 | false personal information on Facebook
or create an account for anyone else, and
| | 01:53 | you cannot create more
than one personal profile.
| | 01:56 | So I know a lot of people ask me, can I
create a Facebook personal profile for
| | 02:00 | me, for my friends, and another Facebook
personal profile for my business? No, you cannot.
| | 02:06 | You can't on Twitter; you can't on Facebook.
| | 02:09 | Physically you can. You can go
ahead and fake it if you want, but they
| | 02:13 | definitely check this out.
| | 02:14 | What they are trying to do is to
protect all the users on Facebook from
| | 02:18 | spammers, because it is such a
captive crowd of 500 million people. You can
| | 02:23 | imagine there's a lot of nefarious
businesses who would like to pretend that
| | 02:26 | they are a regular person on
Facebook, but they actually try to promote
| | 02:30 | businesses or do multilevel marketing
schemes or do all kinds of spammy things.
| | 02:35 | And that is because they can't decide
whether or not a business is legitimate
| | 02:40 | all the time is why Facebook
created Facebook pages in the first place.
| | 02:44 | If you really want to push your business,
you are supposed to create a Facebook
| | 02:47 | page for that. And in fact, even the
Facebook pages have their own terms of
| | 02:52 | service that we'll be talking about later on.
| | 02:54 | In my experience, most people who have
a job or who have a business, they talk
| | 02:59 | about job and work-related stuff
in their personal account as well.
| | 03:03 | The main thing is that you can't have a
business account pretend to be a personal
| | 03:07 | account is what this is talking about.
| | 03:09 | The rest of the terms of service
apply to a little bit more deeper like
| | 03:14 | advertisers and developers and so on,
but I guess the main thing that I want you
| | 03:18 | to get out of this is that first of all,
you need to set your Privacy settings,
| | 03:22 | because otherwise you're allowing
Facebook to share whatever post with everybody,
| | 03:27 | and you would have to be careful that
you only create one personal account and
| | 03:31 | that you are the person
who is managing that account.
| | 03:35 | If you want to promote your business heavily,
you really need to create a Facebook page.
| | 03:40 | If Facebook determines that you have
violated those terms of service, they say
| | 03:44 | they'll give you a warning, but in many
cases suddenly you're just unable to log
| | 03:48 | on to your account, and
there really is no redress.
| | 03:50 | It's really difficult to get Facebook
to reply to you, so just be very careful
| | 03:55 | about how you use your
Facebook personal account.
| | Collapse this transcript |
|
|
4. Tweeting for BusinessCrafting follow-worthy Tweets| 00:00 | Be prepared when you start telling your
colleagues or friends or family that you
| | 00:05 | have set up a Twitter account and
you're going to start promoting your business
| | 00:08 | on Twitter for them to laugh and roll
their eyes, because in my experience,
| | 00:13 | there are a huge number of people who
think Twitter is the most ridiculous thing
| | 00:16 | they've ever heard of.
| | 00:17 | They are not on Twitter
and they don't follow Twitter feeds,
| | 00:19 | so they don't really know
what they're talking about.
| | 00:22 | But what they hear is what the
comedian talked about on the television about
| | 00:26 | how you can tweet what you had for
lunch or what color your socks were, and
| | 00:30 | they're going to say, "What a waste of time.
| | 00:31 | I can't believe you're going to do
that." Or maybe you have some kind of
| | 00:35 | feeling that way as well, and you're
just frozen about what it is that you
| | 00:39 | should be tweeting about.
| | 00:40 | If it's not a personal account, what
could you possibly post messages for?
| | 00:44 | Like look at poor Anne Smith here on
the screen. She has written two tweets in
| | 00:48 | the month or so that she has
had the Twitter account set up.
| | 00:51 | So what should you be tweeting about?
| | 00:53 | Well, a great way to figure out you
should be tweeting about as a business is to
| | 00:57 | follow other businesses and
see what they're tweeting about.
| | 01:00 | So if I go to Anne's Home screen
where it shows me the Twitter feed of
| | 01:04 | everybody that Anne is following, you
can see she is following some actual
| | 01:08 | companies, like InDesign Magazine or
Forget Computers, and if you click here on
| | 01:13 | the left, you'll see a little summary
on the right of what this company has
| | 01:18 | tweeted about recently.
| | 01:19 | So you can see this security company
is mainly posting links to things that
| | 01:23 | they find interesting.
| | 01:25 | Perhaps one of these links leads directly to
their own web site where they post something.
| | 01:29 | We would have to follow it to
find out, which we're not going to do.
| | 01:33 | What I want to do is give you a quick
rundown of some great ideas for what to
| | 01:39 | tweet about, in my experience of
consulting with other business twitterers, and
| | 01:44 | also looking at what other people
are tweeting that are very successful.
| | 01:48 | Now there are no hard-and-fast rules,
but here is a guideline to help you.
| | 01:52 | You should divvy up your tweets
into three general categories:
| | 01:56 | sales and marketing, meaning tweeting
about things having to do with your own
| | 02:00 | products and trying to drive sales;
| | 02:03 | company info, meaning it's not
specifically about a product or a sale or a new
| | 02:09 | service you're offering, but about
the company in general, maybe about your
| | 02:13 | staff, about your location, about that
you're going to be awarded something in
| | 02:18 | the industry, something like that;
| | 02:21 | and then general info, mainly
having to do with your industry.
| | 02:24 | So if you are like Anne Smith who runs Bliss No.5
| | 02:28 | she is interested in the gourmet
food industry, in the chocolate industry.
| | 02:33 | If you are me, you are interested in
software training or graphic design, and
| | 02:38 | so like I might post something about when
a new version of Adobe InDesign comes out.
| | 02:42 | So it's not something, I don't sell Adobe
InDesign, but I know that my followers,
| | 02:47 | the people who are following me
on Twitter, are interested in that.
| | 02:50 | So assumably most people who will be
following you on Twitter are interested
| | 02:55 | in your industry, as well as your own company.
| | 02:57 | So you can tweet about those kinds of things.
| | 03:00 | Let's look at these in a little bit more detail.
| | 03:03 | In the sales and marketing section, a
wonderful thing to tweet about are when
| | 03:08 | you have events to post about them and
to have a link pointing to where people
| | 03:13 | can sign up for events.
| | 03:15 | Anything that has like a time
deadline is really good to post on Twitter.
| | 03:18 | If you have a sale that's going to
end at some point, if you're putting on a
| | 03:21 | show that has an early-bird deadline
for discounted admission, put that up.
| | 03:26 | If you only have ten tickets left to
your concert, or your book signing, put
| | 03:30 | that up--especially if
you have any coupon codes.
| | 03:33 | Those are wonderful to tweet about,
because they increase the likelihood that
| | 03:37 | your tweet will be retweeted.
| | 03:39 | Remember, that's the viral nature of
Twitter, and I have a whole video talking
| | 03:42 | about how to increase the chances that
your tweets are retweeted, break out of
| | 03:46 | the limits of your own following
into other Twitter users' followers.
| | 03:51 | So post the coupon code in the tweet
that especially if it's Twitter only,
| | 03:55 | you can mention that.
| | 03:56 | Here is a coupon code just for my Twitter
followers, and that will often get retweeted.
| | 04:02 | Any specials that you are having on
your web site or in your brick-and-mortar
| | 04:05 | store, tweet that kind of stuff.
| | 04:08 | If you are coming out with a new
products, if you have a two-for-one sale, if
| | 04:12 | you are giving away a whole bunch of
cupcakes because you are a cupcake baker,
| | 04:16 | if you are dry cleaning two shirts for
the price of one, those kind of things
| | 04:19 | you can tweet about.
| | 04:20 | Now, let's talk about your company in general.
| | 04:23 | You know what's a really cool thing to
tweet about is a picture of your product.
| | 04:27 | A lot of Twitter clients, especially
let's say like on your iPhone or your
| | 04:30 | Android, if you write a tweet, there
is a button there that shows the camera,
| | 04:35 | and you can take a picture of your product and
include it in the tweet really simply that way.
| | 04:39 | Then your tweet might say, "Check it out.
| | 04:42 | We're offering this cool new gadget,"
and then there will be a link to the
| | 04:46 | picture that the service
is uploaded to a web site.
| | 04:48 | It doesn't have to be your own web site.
| | 04:49 | So something like Twitpic or something like that.
| | 04:52 | I believe I've covered them in a couple
of other videos, or you'll just see it; it's
| | 04:55 | bundled with your Twitter application.
Or of course, if you have a picture of
| | 05:00 | yourself that you uploaded to Flickr or
someplace like that, or your own video
| | 05:03 | on YouTube, make a link to that.
| | 05:06 | You can talk about staff,
| | 05:07 | if somebody gets married, if you hired
somebody, if you brought in a new intern.
| | 05:12 | A great way to use Twitter is
to provide customer support.
| | 05:15 | If your customers are on Twitter, there
are ways that you can find out what it
| | 05:19 | is they're talking about, about your
company, questions they are asking you.
| | 05:23 | Even if you are not following them and
they're not following you, you can find
| | 05:27 | mentions of your company, and you can
bunk a reply immediately to them, and
| | 05:33 | everybody will see what you're tweeting
and that you're supporting your clients.
| | 05:36 | We'll be talking about how to track
mentions of your company in a different video.
| | 05:39 | But doing customer support is a
pretty famous way of using Twitter to
| | 05:44 | promote your business.
| | 05:45 | You might find out from your
customers, your clients, that somebody is
| | 05:49 | doubling their capacity, that they're moving,
that they won an award; tweet about that.
| | 05:54 | And any kind of tips, of course,
having to do with how to use your product,
| | 05:58 | that's what a lot of people will
be expecting you to tweet about.
| | 06:00 | So you know your product better than
anybody; why not tweet a tip or ask your
| | 06:05 | customer service people, "What are people
constantly asking about?" and then post
| | 06:09 | one of those frequently asked
questions, with the answer of course?
| | 06:12 | If you're ever mentioned in the press,
if you ever interviewed on television,
| | 06:16 | and they have the video available, if
you ever send out a press release, you
| | 06:20 | should always tweet that kind of stuff.
| | 06:22 | In general info, anything having to
do with your industry is always a good
| | 06:26 | thing to tweet about.
| | 06:27 | A new article came out that you think your
followers would be interested in; tweet that.
| | 06:32 | If you're going to be following people
and probably some of what they tweet you
| | 06:37 | think your followers would like,
retweet that stuff. Ask questions.
| | 06:41 | A lot of people forget that you don't have
to always be the provider of information;
| | 06:45 | a really cool way to engage with
your followers is to ask them something.
| | 06:49 | What should our next product be?
| | 06:52 | What should we charge for X, Y, Z, or
even what is the best way to get from
| | 06:57 | here to there, or what is the best hotel to
stay in in Los Angeles, that kind of thing.
| | 07:02 | You'd be surprised how many people jump
right in and give you some advice.
| | 07:06 | Same thing for requesting help
| | 07:08 | if you're stuck with something. Ask for
help in doing something right there on Twitter.
| | 07:13 | And I always like just a little bit of
personal tweets, something not having to
| | 07:17 | do with your industry, or your company,
or your staff, or your products, but
| | 07:21 | every once in a while, why not post
something like, "Airplane is delayed.
| | 07:25 | I am stuck at O'Hare," or
"Getting excited about Thanksgiving.
| | 07:29 | I am going to deep fry the turkey"?
| | 07:31 | Once in a while, not like five times a
day, but maybe once a day, once a week,
| | 07:36 | something like that,
| | 07:37 | it's really nice to post something
personal and people can see hey, there is an
| | 07:41 | actual human behind this Twitter feed;
even though it might be the company name,
| | 07:46 | there is an actual human writing this.
| | 07:48 | It really adds a nice feeling among
your followers that you feel okay sharing a
| | 07:52 | little bit of personal information.
| | 07:53 | You know what? Why don't
you follow me on Twitter?
| | 07:57 | See what I tweet about.
| | 07:58 | Now I am not the most perfect twitterer
at all, but I'd love to see you added to
| | 08:02 | my Twitter following, and then
you and I can speak on Twitter.
| | 08:05 | My nickname is HerGeekness!
| | 08:07 | My Twitter name is Anne-Marie
Concepcion, and my Twitter account is amarie.
| | 08:13 | So that's how you write Twitter accounts,
by the way, is with the @ symbol and
| | 08:16 | then the Twitter account name.
| | 08:17 | If you go to
twitter.com/amarie, you'll be there.
| | 08:22 | Another great company to follow is this one,
| | 08:24 | lynda.com, and lynda.com has a
wonderful Twitter account name.
| | 08:28 | Look at that, lyndadotcom.
| | 08:30 | Not everything that we tweet about
will be to your liking, but I think that
| | 08:33 | you'll get an idea of how a business
can combine personal and business-related
| | 08:39 | stuff, sales-related stuff,
and industry-related stuff in one Twitter feed.
| | 08:45 | Just keep in mind all those other bullet
points that we just went through, and I
| | 08:48 | think that'll give you a rich source of
ideas that you can pull from when you're
| | 08:53 | trying to figure out, what should I tweet about?
| | Collapse this transcript |
| Attracting followers| 00:00 | Okay, let's go ahead and
actually tweet something.
| | 00:03 | Let me click on my little tweet status box.
| | 00:07 | "What's happening?" it's asking.
| | 00:09 | I'm going to be working
on the company blog today,
| | 00:11 | so I think I'll write, "I am working
on the blog today. Any suggestions?"
| | 00:22 | You know, ask questions.
| | 00:24 | It's always a good thing to tweet,
remember that from my last video, and I'll
| | 00:28 | just go ahead and click Tweet.
| | 00:30 | And in my timeline, I see not only
everybody that I'm following, what they're
| | 00:34 | tweeting, but also my own.
| | 00:35 | And to see only my own,
remember, you go to Profile.
| | 00:40 | But who is seeing this tweet?
| | 00:42 | If they don't happen to know
my Twitter address, who sees it?
| | 00:47 | Well, my followers do, these 27 people.
| | 00:50 | But only these 27 people. Now, I
would prefer that 27,000 people see what I
| | 00:55 | tweet about, and these people will
only see my tweet if they happen to be on
| | 01:00 | Twitter at that moment that I tweeted.
| | 01:02 | Because assuming that these guys
are following many other people just like
| | 01:06 | we're following other people, this
little tweet will move further and further
| | 01:10 | down in the reverse chronological order.
| | 01:12 | So, you want to increase the number
of followers that you have, so that the
| | 01:16 | chances that people happen to be logged in
at that moment that you tweet are increased.
| | 01:22 | So how do you increase the number of followers?
| | 01:23 | That's the point of this movie.
| | 01:25 | It's very similar to increasing the
number of subscribers to your newsletter or
| | 01:29 | visitors to your web site, or your blog.
| | 01:32 | It's promotion and making it
compelling enough for people to want to follow.
| | 01:37 | Let me give you some tips as far as
that's concerned. Attracting Twitter followers.
| | 01:43 | Obviously, you need to include your
Twitter URL everywhere, just like right now
| | 01:48 | you're including your web
site or your email address;
| | 01:51 | sorry, you now have to add your Twitter address.
| | 01:54 | You don't have to type out
http:twitter.com/yourname.
| | 02:00 | You could just say
twitter:@yourname, if you want.
| | 02:05 | If you have a Twitter account, you know
that anytime you see the @symbol with a
| | 02:08 | name, that is their Twitter Account,
and they can find you that way.
| | 02:11 | But you want to put that on your business card.
| | 02:15 | You want to place it at the bottom
of every newsletter or at the top.
| | 02:18 | You want to add it to any time that you are
writing an email in your email signature.
| | 02:21 | Basically, every time that you are
including your web site URL and your email
| | 02:26 | address and your phone number,
include your Twitter URL.
| | 02:29 | And then write about your Twitter feed.
| | 02:31 | If you're writing an article for the
company newsletter, include, "Here is
| | 02:35 | something funny I found on
Twitter," or, "Are you following me?
| | 02:38 | You should make sure that you're
following me, because we post really great
| | 02:40 | coupon codes on Twitter.
| | 02:41 | Here's our Twitter address."
| | 02:43 | Promote it among your customers and clients.
| | 02:47 | What about Twitter directories?
| | 02:49 | You know, the first time that I did
this video, Twitter directories were very
| | 02:52 | common, but nobody has published
anything about Twitter directories since 2009.
| | 02:57 | So, if you go to a search engine and
look for Twitter directories, you'll see a
| | 03:01 | whole bunch of links, but it's kind of
like looking for web page by going to a
| | 03:05 | yellow page full of web site addresses.
| | 03:07 | There are better ways to find people
to follow, and I'll be talking about
| | 03:10 | that in another video.
| | 03:12 | So I don't really think that any of
your potential customers are searching
| | 03:15 | through Twitter directories
to see who they should follow.
| | 03:18 | If you just want to include yourself,
go ahead, but I don't think it's going to
| | 03:22 | help out a great deal.
| | 03:24 | Another great way to attract Twitter
followers is to write such fantastic tweets
| | 03:29 | that your 27 followers
retweet them to their followers.
| | 03:34 | And that way those
followers may say, "Oh my goodness.
| | 03:38 | That company has some great information.
| | 03:40 | I love that company's products."
| | 03:41 | They will go to your Twitter page,
and then they'll click the Follow button.
| | 03:45 | Then have you seen the little Tweet
button or the Tweet bird saying, "FOLLOW US"?
| | 03:50 | You can do that as well.
| | 03:51 | Any kind of online presence that you
have that you are able to add your own HTML
| | 03:56 | code to, add a little Tweet
button, add FOLLOW US ON twitter.
| | 04:00 | Let me show you how we can do that right now.
| | 04:02 | I am going to jump over to our web
site, and people can read about it, and then
| | 04:09 | there's a Contact Page somewhere down here,
and people can subscribe to the RSS feed.
| | 04:14 | They can go to the About page.
| | 04:16 | Now on the About page, you might want
to include what is your Twitter address
| | 04:20 | here, which I haven't done yet.
| | 04:22 | But actually what I want to talk about
is adding something to the homepage that
| | 04:27 | has a Twitter logo or button, where
people can click on it and jump directly to
| | 04:32 | your Twitter homepage to follow you.
| | 04:35 | So if you go on Twitter.com, do
you look for Twitter Resources?
| | 04:40 | Here is the URL: http://business.twitter.
com/optimize/resources, and they'll put a
| | 04:45 | little banner here showing you that URL.
| | 04:48 | There is a whole bunch of really cool
things that we can pull from to increase
| | 04:52 | the promotion of our Twitter feed.
| | 04:53 | I'll be talking about a
few of these in other videos.
| | 04:56 | Right now, we want to
look at the Follow buttons.
| | 04:58 | So I'm clicking See All Follow buttons.
| | 05:01 | It says, "Choose the button that
you want to include on your web site."
| | 05:04 | There are big buttons, medium-sized,
just the logo, different colors, depending
| | 05:08 | on the color of your web site.
| | 05:10 | Now, they want to protect their brand
identity, so you can't get Twitter button
| | 05:14 | in different colors.
| | 05:15 | These are their corporate colors.
| | 05:17 | I don't want to say FOLLOW ME ON twitter.
| | 05:19 | I want to say FOLLOW US ON twitter.
| | 05:20 | Oh look, they thought about that.
| | 05:22 | Looking for Follow Us on
Twitter buttons? There you go.
| | 05:25 | So let's try this one right here.
| | 05:28 | Now what happens is as soon as you
choose the button, it says, "To use this
| | 05:30 | button, copy and paste this code into your
web site's source code." So it's already selected.
| | 05:36 | So I am going to copy it and now you are
going to have to get your hands dirty a
| | 05:40 | little bit, or maybe even just send this
in an email to your web person and say,
| | 05:44 | "Please add this to our homepage,"
or wherever it is that you want.
| | 05:47 | But in this case I am running a
WordPress blog and I have already logged in to
| | 05:52 | the Administrative panel here.
| | 05:53 | Now there is a whole video on working
with WordPress blogs on lynda.com, if you
| | 05:58 | want to create your own WordPress blog.
| | 06:00 | But what's need is that if I go to the
Design section of this design and choose
| | 06:05 | Widgets, I can easily add
stuff to that right sidebar.
| | 06:10 | And in fact, I have three holding
areas right now for little text snippets.
| | 06:15 | In this first one, there's nothing here,
and I'm just going to click right down here.
| | 06:19 | This is for like the headline,
| | 06:21 | but I don't need a
headline for my FOLLOW US button.
| | 06:23 | And I am going to click right
here, and I am going to choose Paste.
| | 06:25 | So this was the code that we just captured.
| | 06:29 | It is the link to Bliss No.5's Twitter account,
and then it's pulling the image.
| | 06:35 | I guess they are storing it on Amazon.
| | 06:37 | And then the alt tag is
"Follow blissno5 on Twitter".
| | 06:41 | So if you want to edit this at all,
if you want to change the alt tag, if
| | 06:44 | you want to add a description tag or
anything like that, you can go ahead and do that.
| | 06:48 | But I am just going to leave it alone.
| | 06:50 | I'm going to click Change that and Save my
changes, and there it is, Changes saved.
| | 06:56 | So let's take a look at our site again.
| | 06:57 | I'll click Visit Site. There it is.
| | 07:00 | So now, when somebody goes to your
blog, they can see this whole button,
| | 07:03 | FOLLOW US ON twitter.
| | 07:05 | Click it and it brings them
right to your Twitter page.
| | 07:08 | And if they are not you, they would
see a big fat green Follow button here,
| | 07:12 | and they can click Follow.
| | 07:14 | So those are the building blocks of
increasing the number of Twitter followers.
| | 07:18 | You just need to promote your Twitter
account as much as you can just as you
| | 07:23 | would promote your newsletter
subscription form, your web site URL. And then of
| | 07:29 | course, you need to be an engaged
citizen in the Twitterverse, posting good
| | 07:34 | tweets, responding to your customers'
tweets, and so on, which is what this
| | 07:39 | whole chapter is all about.
| | Collapse this transcript |
| Following the right people| 00:00 | It's not enough just to post to
Twitter and try to increase number of
| | 00:04 | people following you;
| | 00:06 | you yourself should be taking advantage of
the Twitterverse and following other people.
| | 00:11 | There's lots to learn out there.
| | 00:12 | So how do you find people to follow?
| | 00:15 | I think one of the easiest ways
is to use the Twitter Search field.
| | 00:19 | In the new design that was rolled out
recently, you'll see the Search field
| | 00:23 | appear at the top in the Twitter
navigation bar whenever you're on Twitter's web
| | 00:27 | site, either on the Home page or on
the Profile page--it's the same thing.
| | 00:32 | If you type in any phrase, like for
example Anne Smith might want to type
| | 00:36 | in something having to do with the gourmet
chocolates because that's their company,
| | 00:40 | it's going to search for
tweets with this phrase in it.
| | 00:46 | Ah, here is a good one,
but they're not right together.
| | 00:50 | They are mentioning either/or or both.
| | 00:53 | So there are a lot of people talking
about gourmet chocolates, and then you
| | 00:56 | could, if you want to follow up, like
this one says that they sent their dad a
| | 01:00 | dozen gourmet chocolates and
apparently there is a competitor to Blissno5 on
| | 01:05 | Twitter, and you might want to follow up on it
and see what is it that they are posting about.
| | 01:10 | If you want to have more control over
what you're searching, then you can go
| | 01:14 | to advanced search.
| | 01:16 | You can just click right
here under advanced search.
| | 01:19 | I have already gone to advanced Twitter search;
| | 01:21 | it's search.twitter.com.
| | 01:23 | This is what it looks like.
| | 01:24 | It's been around forever.
And then you can click Advanced Search.
| | 01:30 | So advanced search is kind of like
Google's advanced search that lets you search
| | 01:33 | for keywords written in a certain
language according to whoever posted it.
| | 01:39 | This is really good, the Places field,
because you might want to find out if
| | 01:43 | anybody is talking about gourmet
chocolates nearby where your place of business
| | 01:47 | is, if you're a local retailer.
| | 01:50 | So I might say, near let's say Los
Angeles, within 50 miles, search for all
| | 01:58 | these words or this exact phrase.
| | 01:59 | I think I'll just do all these
words, gourmet and chocolate.
| | 02:02 | This is the default search that it does.
| | 02:08 | Only one person so far is tweeting
about that, but apparently they're at
| | 02:11 | the farmer's market.
| | 02:12 | So if you wanted to follow up on who
this company is and perhaps follow them to
| | 02:17 | see what it is they're
tweeting about, you could do so.
| | 02:19 | So that is using the default
Twitter Search field or advanced search.
| | 02:24 | Now Twitter very quietly rolled out a
much more sophisticated search engine, and
| | 02:28 | they put it here under the Who To Follow link.
| | 02:33 | A lot of people miss this.
| | 02:34 | But under Who To Follow, there are three tabs.
| | 02:37 | One of them is View Suggestions.
| | 02:39 | These are suggested twitters that
you're not following yet, but it thinks that
| | 02:44 | you would be very interested in them
based on who you're following now, what
| | 02:48 | you're tweeting about, and then any
overlap among these people, their followers,
| | 02:53 | and what they tweet about.
| | 02:54 | So it's kind of interesting that you
can go through here and for example
| | 02:58 | venturaimprov, because one of the
people who is following me and that I am
| | 03:03 | following in return, is a member
of the Ventura Improv Company.
| | 03:08 | You can go through here if you'd like.
| | 03:10 | Another tab here is Browse Interests.
| | 03:12 | So if for example, your business is in
a health field, you can click on Health.
| | 03:17 | It's suggesting people who
tweet who specialize in this field.
| | 03:21 | If you want to learn more about them,
again you can just select them on the
| | 03:24 | left and you'll see how many people
are following them and their recent
| | 03:30 | tweets, or you can jump
directly to their own Twitter page.
| | 03:34 | If you click Find Friends, this is
the same kind of link that you may have
| | 03:38 | remembered when you first opened your
Twitter account, suggesting that you upload
| | 03:42 | your contact database, and then it will
match those email addresses against the
| | 03:47 | email addresses of other registered users.
| | 03:49 | So if you forgot to do that, or you've
added a whole bunch of more contacts to
| | 03:52 | your email program, you can
always come over here and redo that.
| | 03:56 | So if you're ever wondering who would
be good to follow, don't forget that you
| | 03:59 | can check out the Who To Follow
link on the Twitter Home page.
| | 04:03 | But in general, the people that you
want to follow as a business owner are your
| | 04:08 | customers and clients and staff members.
So you should always be asking people
| | 04:13 | what their Twitter address is.
| | 04:15 | If you have a form that you send out
to your customers or clients where you
| | 04:19 | ask them what their email address is, ask
them what their Twitter account is as well.
| | 04:22 | They might leave it blank of course or
say does not apply, but this is a way
| | 04:26 | that you can follow what your
customers or clients are doing on Twitter, any
| | 04:30 | colleagues that you have in the field.
| | 04:32 | Something that a lot of people forget
is that, why not follow your vendors?
| | 04:35 | Who are all those people
that you're writing checks to?
| | 04:38 | Very often they have Twitter feeds
where they are posting coupon codes for
| | 04:42 | their services, and they forgot to
contact their clients and let them know that
| | 04:45 | they're on Twitter, right?
| | 04:46 | So you need to be proactive and
check the latest statements or
| | 04:51 | correspondence from your vendors to
see if they list their Twitter address,
| | 04:55 | or go to the web site.
| | 04:57 | Any journalists who write in your field,
they very often have Twitter addresses.
| | 05:01 | And any social influencers for your field,
| | 05:04 | that means who are the thought leaders?
| | 05:06 | Who is the keynote speaker at
your professional conference?
| | 05:10 | Those people very likely have Twitter
feeds, and you want to follow them, not only
| | 05:14 | because they will probably be tweeting
useful things, but very often you can ask
| | 05:19 | them questions directly and they might
follow you. Or they might retweet what
| | 05:23 | you say, so whatever they tweet has
a lot of weight in the Twitterverse.
| | 05:28 | That's strategic following.
And a big one is competitors.
| | 05:32 | What are your competitors tweeting?
| | 05:34 | You need to think of it from the
perspective of your potential clients.
| | 05:40 | If you sell shoes, what other
shoes stores are on Twitter?
| | 05:44 | What are the people who might
buy shoes from a company that talks
| | 05:49 | about themselves and their
products on Twitter, what other companies
| | 05:52 | are they following?
| | 05:54 | So go ahead and follow your
competitors if you like, and don't be surprised if
| | 05:58 | they're following you as well.
| | 06:00 | So that's what I call strategic following;
| | 06:02 | follow the people in your own ecosystem
for your business, as well as the social
| | 06:07 | influencers for your field.
| | Collapse this transcript |
| Responding to mentions| 00:00 | Wouldn't it be cool if you had
Superman-like hearing and anytime anybody ever
| | 00:05 | mentioned the name of your company at a
party, at another store, on an airplane,
| | 00:10 | you could hear it being whispered in your ear?
| | 00:12 | Well, actually you can do
exactly that on Twitter.
| | 00:16 | It's called a mention and written with
the at symbol in front of it, @Mentions.
| | 00:21 | Whenever somebody mentions,
includes, your Twitter address in a tweet,
| | 00:27 | it will appear here, even if they
don't follow you, even if you don't follow
| | 00:31 | them. And it's a really good strategy
to periodically check your mentions and
| | 00:37 | reply to those people who are talking about
you if the situation warrants, and why not?
| | 00:42 | They mentioned your name;
| | 00:43 | it's really cool for you
to actually jump in there.
| | 00:45 | So you can see your mentions on the
Twitter web page. Make sure that you're
| | 00:49 | in the Home section.
| | 00:50 | If you're on Profile, you
won't see it appear here.
| | 00:53 | So on Home next to
Timeline, click @Mentions.
| | 00:56 | Aha! We've got a bunch of people
who've been talking about us.
| | 01:01 | So senecatraining said that her
favorite gourmet food sources were, and she
| | 01:06 | listed three Twitter
addresses, including blissno5.
| | 01:11 | This person named Zoey is asking me a question.
| | 01:15 | Now, Zoey is not following
me, sort of like texting me.
| | 01:18 | But the only way that I'm going to
see that would be if I look at mentions.
| | 01:23 | Take a look at this. Releveler is asking his
followers, does anybody know my phone number?
| | 01:28 | Interesting. If I look at the timeline,
I did notice that I saw Tom's post here,
| | 01:33 | "Does anyone know the blissno5 phone number?"
| | 01:36 | But that's only because I
happen to be logged in right now.
| | 01:38 | If I was actually with a client or
making chocolate or something like that, I
| | 01:42 | wouldn't see this post, and probably
by the time I gone here, it would have
| | 01:45 | scrolled off the Twitter screen or
been way far low because remember, it's in
| | 01:49 | reverse chronological order.
| | 01:51 | So I'm not going to see it
unless I happen to search for it.
| | 01:54 | You can search for your Twitter name
if you'd like, but there's no need to if
| | 01:59 | you're on the Twitter
page; just click @Mentions.
| | 02:02 | If you're using a Twitter utility,
all of these third-party applications also
| | 02:06 | have a way for you to look at mentions.
| | 02:08 | This is the term that people use as mentions.
| | 02:11 | So what should you do when
people mention? Well, respond.
| | 02:14 | This person is saying that I'm one
of her favorite gourmet food sources,
| | 02:18 | so I'm going to reply to senecatraining.
| | 02:21 | I don't need to reply to everybody in there,
| | 02:23 | so I'm going to delete them,
and I'm going to say, "thank you so much!"
| | 02:28 | I could just do that, and what would
happen is then senecatraining, as long as
| | 02:32 | they're looking at their mentions, will see
that I'm replying with "thank you so much."
| | 02:36 | Who else will see this tweet?
| | 02:39 | Normally, the only people who will see
this tweet in their Twitter feed will be
| | 02:43 | people who are following both
senecatraining and blissno5.
| | 02:47 | If I want everybody who is following
blissno5 to see this tweet, I need to add
| | 02:54 | at least one character before the at symbol.
| | 02:57 | So you might see this kind of
convention happening where people will precede a
| | 03:02 | tweet with a period, and this is
because they are replying to one person, but
| | 03:06 | they want all their followers to
know what they're saying in this reply.
| | 03:10 | If I don't include that, if the at
symbol is there, I said before that the only
| | 03:15 | people who will see this in their
timeline are people who are following both the
| | 03:18 | person I'm replying to and myself.
| | 03:21 | But if anybody happens to go to my
Twitter page and they look at my profile,
| | 03:26 | remember you always see every single tweet.
| | 03:28 | So they will see all of my replies as well,
even if they are not following that person.
| | 03:33 | But let me close this without replying
because actually if somebody said this to
| | 03:36 | me, what I would do would be
to retweet what they said.
| | 03:40 | Now, there is a Retweet button, and in
the video on retweeting, I'll talk about
| | 03:44 | this in more detail, but right now I'm
going to use what's call the old-style
| | 03:48 | retweeting, which is to precede the tweet
with the initials RT and then just copy
| | 03:54 | and paste what they wrote.
| | 03:55 | So I'm going to select what they wrote,
copy to the clipboard, choose Reply, so
| | 04:04 | that it automatically enters their name for me.
| | 04:06 | I don't need to retype it.
| | 04:08 | I'll precede it with RT, space,
and then paste what they wrote.
| | 04:15 | What's nice about this old-school
retweeting is that I can add comments to it.
| | 04:19 | Using the button, you can't
really edit what you're retweeting.
| | 04:22 | So I'll say, "thank you!" and tweet that.
| | 04:27 | So senecatraining will see it in their
mentions, but also anybody who happens to
| | 04:30 | be following me will see it in their timeline.
| | 04:33 | Here, Zoey is asking me a question,
and I can just click Reply, and say,
| | 04:38 | "we certainly do have bittersweet chocolate:"
and then I might go to my web page,
| | 04:46 | and find the link to our bittersweet
chocolate product line or maybe a post that I
| | 04:50 | wrote, and I will type in that URL.
| | 04:52 | I will just say acme.com here for
the sake of putting a URL in here.
| | 04:57 | But what's more important is remember,
whenever you're replying to somebody, do
| | 05:01 | you want them to see this, or do you also
want everybody who is following you to see this?
| | 05:06 | So if I wanted everybody to know, yes,
we have bittersweet chocolate, you click
| | 05:10 | in front of the at symbol and
you put some kind of a character.
| | 05:12 | You can just put a period if you
want, or you can type something.
| | 05:15 | "Hey @zoey_garcia we certainly
do have bittersweet chocolate."
| | 05:19 | This too would be seen by all of our followers.
| | 05:22 | So pay attention when you're replying to
somebody if you think it's important or
| | 05:26 | laudatory enough that you'd like to let
everybody else know who is following you
| | 05:30 | that somebody is asking you that question.
| | 05:31 | So keep an eye on your mentions, because
it gives you that Superman-like hearing,
| | 05:36 | only in the entire Twitterverse.
| | 05:38 | It's really fun!
| | Collapse this transcript |
| Tracking keywords in the Twitter stream| 00:00 | Another way that you can use Twitter to
your business advantage is to use it to
| | 00:04 | listen for keywords.
| | 00:05 | Just like you listen for mentions of
your own username, as I explained in a
| | 00:09 | previous video, you can periodically
check Twitter to see who's talking about
| | 00:14 | keywords or key phrases that
are germane to your business.
| | 00:18 | So for example, if you're a
Reiki master, you might type in 'Reiki'.
| | 00:22 | If you sell gourmet chocolates, you
type in 'gourmet chocolates' and so on.
| | 00:26 | You just use the regular Search field.
| | 00:27 | So like up here in my Twitter homepage,
I might type in 'gourmet chocolates' and
| | 00:35 | hit Enter or Return, and
| | 00:36 | it will come up with a list of the
recent tweets that people have had with the
| | 00:40 | words 'gourmet chocolates' in there.
| | 00:42 | So if somebody says you know hey, they
found a gluten-free chocolate in Cocoa
| | 00:47 | Beach, you could possibly reply to
that person. You don't have to be
| | 00:51 | following them, see.
| | 00:52 | You could reply to anybody on Twitter
as long as you have a Twitter account
| | 00:55 | and say you know we have gluten-free
too, blahdy, blahdy, blah. Remember, if you
| | 00:59 | want everybody who is following you to
see this reply, you would add a little
| | 01:03 | period or some other kind of character,
or just embed their username within the
| | 01:07 | middle of the tweet.
| | 01:09 | So you can quickly respond to
anybody who's posting words that have to do
| | 01:15 | with your business.
| | 01:16 | If you're a software trainer like
myself, I will often listen for people who
| | 01:19 | mention the word InDesign or InCopy or
Acrobat, because people will often ask
| | 01:23 | questions about those software
programs and I can reply with the answer to it,
| | 01:27 | making sure that all my followers are
seeing that I am helping people out, you
| | 01:31 | know out of the goodness of my heart,
which I am, on Twitter with these answers to
| | 01:35 | the software questions, and the my
company name hopefully will stick in their
| | 01:38 | brain the next time they
need to find a trainer, right?
| | 01:41 | Now it is kind of onerous though to
constantly have to refresh to this list of
| | 01:47 | hits for these keywords.
| | 01:48 | So let me tell you that I actually
don't really keep my own Twitter page open;
| | 01:53 | I use a third-party program.
| | 01:55 | Now there are of lot of different
programs to help you manage Twitter, especially
| | 01:59 | if you're using it for business.
| | 02:01 | The one that a lot of people like is
kind of like the granddaddy of them all is
| | 02:04 | called TweetDeck. It's a free
program. It runs on PCs and Macs.
| | 02:09 | They have a version for mobile as well.
And it looks little complicated when you
| | 02:13 | first open it up. I just installed it, and
it's using the account for Bliss No. 5 here.
| | 02:18 | I'm going to give you a little tour of it.
| | 02:20 | This is not like a how-to-use-
TweetDeck program, and it's pretty simple to
| | 02:23 | figure out on your own.
| | 02:25 | I'm going to show you how you
can use TweetDeck to help you find
| | 02:27 | keyword mentions in tweets.
| | 02:30 | All I've done is told TweetDeck what
my Twitter username and password is, and
| | 02:34 | what it showing us is a
list of all of my friends.
| | 02:38 | So this is basically the same
thing as my timeline in twitter.com.
| | 02:43 | Its constantly showing me any
mentions as well here, which is pretty cool.
| | 02:47 | If somebody has direct-messaged me,
which we haven't really talked about in this
| | 02:51 | video, but this is like a private,
one-account-holder-to-the-other-account
| | 02:54 | holder message, then I'll see all of my
direct messages here as well. And then on
| | 02:59 | the right-hand side, the furthest column
is telling me what are the trading terms
| | 03:04 | in Twitter right now.
| | 03:05 | At the top, this really wide field here
is where I would type in what it is that
| | 03:10 | I want to tweet. So if I say, "I am
using TweetDeck and loving it," then I can go
| | 03:19 | ahead and click Send.
| | 03:21 | Here's the little counter that's
telling us how many characters remaining.
| | 03:24 | One of the other really cool features
about TweetDeck, by the way, that I have
| | 03:27 | to mention is that if you go to
Settings, this little wrench guy--I can never
| | 03:32 | remember which icon that is--
| | 03:34 | go to Settings and then go down to
Accounts, the best thing about TweetDeck is
| | 03:39 | that you can use it to manage
multiple Twitter accounts, multiple Facebook
| | 03:43 | accounts, and all sorts of new accounts.
| | 03:45 | If we click Add New Account, you can
see that you can include Buzz, LinkedIn,
| | 03:49 | Foursquare, and MySpace as well.
| | 03:51 | On my actual production computer running
TweetDeck for my own business, it's
| | 03:56 | running two or three Twitter accounts
four, five Facebook page accounts, and a
| | 04:01 | couple Linkedin and accounts.
| | 04:03 | What that means by managing is that I
can have one of these columns to show me
| | 04:06 | what's happening in each of
those accounts if I wanted to.
| | 04:09 | I can also, whenever I post something,
you'll see a little marching list of icons
| | 04:13 | here that let me cross-post it, so I
could post the same message to both Twitter
| | 04:18 | and a Facebook page and
Linkedin if I wanted to. It's pretty neat.
| | 04:23 | But my favorite feature here, as far as
keywords is concerned, is this little Plus symbol.
| | 04:27 | This means Add a Column. You can as many
columns as you like, and what this column
| | 04:32 | is is I'm going to have its search for,
lets say--you can see I've already
| | 04:36 | searched for gourmet chocolate.
I'll search for gourmet chocolates. Search.
| | 04:43 | And it is posting a little update of
when somebody mentioned something about
| | 04:50 | gourmet chocolates.
That's something you can turn off, this update.
| | 04:53 | This thing appears in front of every
application running on your computer, which
| | 04:56 | I think is little intrusive.
| | 04:58 | But the cool thing is that it's
constantly running here, and you can have
| | 05:01 | multiple ones. Like I don't really care
about TweetDeck recommends, so I'm just
| | 05:04 | going to close this, delete the column.
I'm going to close Trending Worldwide,
| | 05:10 | delete the column, and I'll add a couple more.
| | 05:12 | So if I want to see tweets having to do
with gift gourmet, let's do one more for,
| | 05:22 | what might be another one? Let's say that
I am in Los Angeles and chocolate.
| | 05:30 | You can see that you can also use 'or'
and 'and', search for phrases, and so on.
| | 05:38 | So there are a number of these kinds of
tweets that are appearing here, and I can
| | 05:41 | just keep this going all time.
| | 05:43 | Now actually, I have mine set up in narrow
columns so I can see more columns at once.
| | 05:49 | Oops! Did I set that? Yeah, Narrow
column, Save Settings. There we go.
| | 05:56 | Let me go back here to the Notifications.
I hate that Notifications thing. Detail
| | 06:01 | off, off, Save Settings. There we go.
| | 06:06 | This is actually how I work with Twitter
is that I always have TweetDeck running
| | 06:10 | in the background, and whenever I'm in
between phone calls, or you know I have a
| | 06:15 | few minutes, I'll come over here.
I'll see if anybody has mentioned me.
| | 06:18 | I'll see any of the keyword phrases
that I'm tracking. I'm always tracking
| | 06:22 | software programs that I use or
lynda.com title to see if anybody's
| | 06:26 | mentioned my lynda.com title. And then
if I want to reply, I can just come right
| | 06:30 | over here, and there is all
these commands that you can do.
| | 06:32 | You can reply directly to
somebody right here. You can see how it added it up here.
| | 06:36 | I could probably get rid of that.
Or you can retweet what they said as well.
| | 06:42 | There's even a flyout menu with
different commands to translate, because you
| | 06:46 | can also get foreign-language tweets here as well.
| | 06:49 | You can send them a private message.
| | 06:51 | You can retweet and so on. It's very cool.
| | 06:54 | So that is what I recommend is that
either in Twitter itself or in a third-party
| | 06:59 | program like TweetDeck, that you also set
up a way to listen for keywords and key
| | 07:04 | phrases that are important to your
business and take advantage of those as well.
| | Collapse this transcript |
| Using hashtags| 00:00 | A very interesting way to help promote
your business, especially your business
| | 00:04 | events, on Twitter is by employing the
use of a custom hash tag for your events.
| | 00:10 | What is a hash tag?
| | 00:12 | It's like a tag or a label of a made-up
word, or it can be an actual word, but you
| | 00:16 | decide what that word is going to be.
And if you add it to a tweet and precede it
| | 00:21 | with the hash symbol, you know the
number symbol like here at the top of Trends--
| | 00:26 | here are four hash tags--then people
can easily do searches on those hash tags.
| | 00:32 | In fact, Twitter turns them into
links if you use them within your tweets.
| | 00:37 | So, you see a regular word does not
get the link treatment, but if we scroll
| | 00:41 | down here and look for somebody who has
added a hash tag--hello, hash tags.
| | 00:47 | I know there is going to
be one in here someplace.
| | 00:50 | There we go. My friend Joan from
PublicityHound wrote a tweet about how to
| | 00:55 | handle yourself during media interviews.
| | 00:58 | She has a link to the article I
assume what it is, but she has also added
| | 01:02 | journalists and interview
as hash tags to this tweet.
| | 01:06 | So, if I am interested in finding
tweets having to do with for journalists, I
| | 01:11 | could just click on the
journalists hash tag, or I could search for
| | 01:14 | journalists up here--
| | 01:15 | I am going to just click on it--and
you'll see all different tweets from all
| | 01:19 | different people around the
world that used that same hash tag.
| | 01:22 | Journalists, journalists
you see it makes it bold.
| | 01:26 | I could just type in a hash tag
up here if I wanted to do a search for it.
| | 01:30 | It's a way for you and the people
attending your event to apply the same label
| | 01:36 | to any tweet that has to do with that
event. And then other people will say, "Hey,
| | 01:42 | what's this hash tag all about?"
| | 01:43 | They can click it and see all these
people that are talking about what's
| | 01:46 | happening at your event.
| | 01:48 | I mean even Twitter talks about hash tags.
| | 01:50 | If you go to support.twitter.com, you see
they have an entry all about, what are hash tags,
| | 01:56 | what are these symbols all about and
how to use them. And they recommend that
| | 02:00 | you check out hashtags.org to
view what's happening with hash tags.
| | 02:07 | You can do a search and see how many
people have used that hash tag and who used them.
| | 02:11 | I enter the hash tag pepcon,
P-E-P-C-O-N, which is a hash tag that me and my
| | 02:17 | partner came up with for a
conference that we are putting for InDesign.
| | 02:21 | It's going to be called the Print and
e-Publishing Conference, in a couple months.
| | 02:25 | And as people are registering for the
conference, we are letting them know
| | 02:28 | that if they're on Twitter and they tweet
about the conference to use the hash tag pepcon.
| | 02:32 | So, even though the event is weeks away, people
are already starting to use it, as you can see.
| | 02:38 | And the idea is that other people who
are following these people will say,
| | 02:43 | "What's this pepcon hash tag all about?"
and then they will realize, oh, it's
| | 02:46 | this conference where all of my friends are
talking about, maybe I should be at that conference.
| | 02:51 | A really great way to follow
hash tags is by using TweetDeck.
| | 02:55 | Now, I showed the basics of TweetDeck
in a previous video about using it to
| | 03:00 | listen for keywords, but a
hash tag is like a keyword.
| | 03:04 | So what you do is you just
add a column and search for it.
| | 03:08 | So I could say search for
#journalists, and then it will just automatically
| | 03:17 | pull up and continuously update any
tweets that have the hash tag journalists.
| | 03:24 | In the real world, I constantly have at
least one or two hash-tag column set up
| | 03:29 | in TweetDeck like I have here for pepcon
| | 03:31 | so I can see what people are talking
about at my events. It's pretty cool.
| | 03:35 | I mean, if you're at a conference,
people are often tweeting about that
| | 03:38 | conference on their cell phones,
right, if not their own computers.
| | 03:42 | And if they're adding that hash tag,
you can often see a real-time reaction among
| | 03:47 | your audience, among the clients and
customers attending that event about what
| | 03:50 | they're thinking about the event.
| | 03:52 | And if you are a savvy business owner
or marketer, you will encourage that, to
| | 03:56 | increase the likelihood that other
people will see tweets about your event
| | 04:01 | and start following your Twitter feed or even
visit your web site and sign up for the next one.
| | 04:06 | So, don't forget to use hash tags as
well in your strategies for using Twitter
| | 04:10 | to market your business.
| | Collapse this transcript |
| Getting Retweeted| 00:00 | Whenever you are writing out a tweet,
one of your goals shall always be to get
| | 00:05 | that tweet retweeted.
| | 00:06 | Retweeted means that one of your
followers thought that your tweet was so
| | 00:10 | interesting, so helpful, pointing to a
resource so unusual and hard to find, that
| | 00:15 | they would like to share the same tweet
with their followers--so they retweeted.
| | 00:22 | In the new version of Twitter, they have
a new way to retweet, and there is also
| | 00:27 | a second way to retweet, which is
what I covered the first time I did this
| | 00:31 | video, what a lot of people now call
the old-school style of retweeting, which is
| | 00:36 | just to manually retweet.
| | 00:37 | I am going to show you both ways in this video.
| | 00:40 | So we are at Bliss No.5's homepage on Twitter.
| | 00:44 | We're looking at their timeline.
| | 00:46 | Now I know that I'm following
forgetcomputers and idguy, but I'm not
| | 00:51 | following this person.
| | 00:52 | How the heck that Cari
Jansen's post end up in my timeline?
| | 00:57 | Remember, the timeline just shows
you the tweets of people that you have
| | 01:00 | followed, these guys.
| | 01:01 | The reason is if you look closely,
you'll see this little symbol of the two
| | 01:06 | arrows pointing of each
other, and it says by amarie.
| | 01:09 | Now, amarie is somebody that I am
following, and this little symbol means that
| | 01:14 | amarie retweeted this, and amarie
thought that this was such a useful tweet that
| | 01:20 | she wanted to share it with her followers,
| | 01:23 | so she clicked the Retweet button.
| | 01:25 | That symbol matches this symbol right here.
| | 01:28 | So for example, if I wanted to retweet
what forgetcomputers wrote--I thought,
| | 01:32 | oh, this is very good.
| | 01:34 | Microsoft finally releases an update to
Office Mac 2011 with support for Outlook.
| | 01:40 | So I want to share that.
| | 01:42 | I could copy and paste this tweet if I
wanted to, or retype it, but instead I'm
| | 01:47 | just going to click the handy little
Retweet button at the bottom, and you'll get
| | 01:52 | a little pop-up that says,
Are you sure you want to do this?
| | 01:54 | You can always click Cancel,
but if you say Retweet, that's it.
| | 01:59 | You'll see a little symbol on here
indicating that you retweeted this post.
| | 02:04 | And if you look in your profile,
you'll see it appears in your list with
| | 02:10 | somebody's different icon, but you'll
know this because you retweeted that.
| | 02:14 | And so everybody who is following
you will see in their timeline a post
| | 02:18 | from forgetcomputers.
They will be like, what the heck?
| | 02:22 | I don't follow forgetcomputers,
why is their post appearing here?
| | 02:25 | And they will have to know, oh yeah,
it's because somebody retweeted it.
| | 02:28 | So Twitter wanted to make retweeting
easier just by making it into one-click issue.
| | 02:33 | And that's one of the reasons, but a lot
of people who use Twitter for business,
| | 02:36 | they don't like this style, because
first of all, it surprises your followers to
| | 02:40 | see somebody else's icon in there,
and a lot of people following you are not
| | 02:44 | going to realize that you
are the one who retweeted this.
| | 02:47 | Also, when you click their Retweet
button, you don't get a chance to edit that tweet at all.
| | 02:53 | You can't shorten it, you
can't comment on it, and so on.
| | 02:56 | That's when you would
use the old-school retweet.
| | 02:59 | Now, the old-school retweet means that
you type 'RT' for retweet and then a space,
| | 03:05 | and then the person that you are
retweeting, you type their username, and then
| | 03:09 | you write what they wrote.
| | 03:12 | So, in here I'll just copy and
paste, and then I will tweet that.
| | 03:18 | Now notice that this is completely
editable, so I can say, "check this out," or I
| | 03:24 | might say after it a lot of people will
put a little symbol like this, and they
| | 03:29 | will add a comment this way.
| | 03:32 | Sometimes when you type 'RT', and then you
add their name, it makes their post too long.
| | 03:36 | That's one of the benefits of using
the link is that you never have to worry
| | 03:39 | about going over 140 characters.
But when you retweet, you are adding RT, space,
| | 03:45 | @ symbol, the person's name to what they posted.
| | 03:48 | And often, if they got very close to the 140
character limit, that will make them go over,
| | 03:52 | so you need to do some editing down.
But the beauty of retweeting this way is
| | 03:57 | that the post is coming from you.
| | 03:59 | So your followers will always see your
picture there, and they will understand
| | 04:04 | that RT means that you retweeted that.
| | 04:06 | In fact, if we look through the list
through my own Timeline here, you can see
| | 04:11 | that Anne Smith retweeted what senecatraining
wrote and added "thank you!" in front of that.
| | 04:16 | That was from a previous lesson.
| | 04:18 | As I am scrolling down, I'm looking
for RTs again. Here InDesignMagazine is
| | 04:25 | retweeting something that CreativeProse wrote.
| | 04:27 | So it's still very much in use,
| | 04:29 | both ways, the automatic retweet, the
new school, and the old-school retweet.
| | 04:35 | If you're using a third-party program,
like TweetDeck, you'll often find a way to
| | 04:40 | retweet here as well.
| | 04:41 | So if I wanted to retweet what Bob wrote,
I can click right here under Retweet
| | 04:46 | idguy's tweet, and click, and TweetDeck
is nice in that it says, do you want to
| | 04:51 | do it new school or old school,
| | 04:53 | and remember my choice. So if I said
Edit then Retweet, it just adds the RT
| | 04:59 | space, puts it all in here,
and then I can go ahead and edit it.
| | 05:01 | And you can see by simply me
doing this, it is 10 characters over,
| | 05:06 | which is actually not surprising,
because I am retweeting something that Bob is
| | 05:09 | retweeting. You would then have to edit it.
| | 05:12 | Why is this night different?
| | 05:14 | Maybe that will make a
short--ah, that makes it fit.
| | 05:17 | I still have seven characters
to go if I wanted to do it that way.
| | 05:20 | So it might take a little bit more work,
but it's less jarring to your users.
| | 05:24 | A couple of final things I want to talk
about as far as retweeting is concerned.
| | 05:28 | It is important, again, because this is
what drives the viral nature of your tweets,
| | 05:34 | you want your followers to retweet, so
that your message gets spread virally
| | 05:40 | among tens of thousands of users.
| | 05:42 | I talked about this earlier
in one of the initial videos.
| | 05:46 | When you get retweeted,
it's actually flattering.
| | 05:48 | It's flattering for you, and it's
flattering for the person that you are
| | 05:50 | retweeting, because they know that it's
kind of like an independent endorsement
| | 05:54 | of how great their tweet was.
| | 05:56 | It virally spreads your message, as I
mentioned, and it attracts new followers,
| | 06:00 | because when they retweet your message,
remember that your username appears in
| | 06:06 | that message, and it's linked,
and people can click on it to see who is this
| | 06:11 | person who wrote this wonderful thing,
| | 06:12 | who provided this wonderful resource?
| | 06:14 | And assumably they would start to
follow you as well, increasing the number of
| | 06:18 | followers that you have.
| | 06:20 | Remember that you need to retweet as well.
| | 06:22 | So you can't just hope that everybody
else retweets you. Every once in a while,
| | 06:24 | you need to retweet.
| | 06:26 | It's the golden rule to
retweet as you would be retweeting.
| | 06:30 | Believe it or not, people have
studied the phenomenon of retweeting,
| | 06:34 | statistically, what makes one tweet more
prone to becoming retweeted than another.
| | 06:41 | And here are the results of their research.
| | 06:43 | First of all, if you right in
headline style, imagine that you're writing a
| | 06:47 | headline for a newspaper column or a book,
| | 06:49 | those tend to get retweeted more
often than just off-the-cuff comments, if
| | 06:53 | it's valuable knowledge.
| | 06:54 | Things like Breaking News often gets retweeted,
| | 06:57 | somebody who is just
elected, somebody passed away.
| | 07:00 | Links to tutorials and how-to's get retweeted a lot.
| | 07:04 | Obviously, links to free stuff like,
hey, this site is giving away chicken
| | 07:07 | dinners to the first 200 people who get
there, and hard-to-find resources.
| | 07:12 | So, if a new software program was
just released and everybody is asking
| | 07:16 | questions about it, you happen to know the
web page where all of that stuff is answered,
| | 07:20 | you post a link to it, then
that will often get retweeted.
| | 07:24 | The language of your tweet is also important.
| | 07:27 | You want to include a call to action,
and this has been scientifically proven by
| | 07:31 | these guys who studied this.
| | 07:32 | If you include in your tweet the
words 'help me' or 'vote for', very often they
| | 07:39 | will get retweeted than if you have the exact
same message without these calls to action in it.
| | 07:43 | And if you add the simple phrase
please RT--everybody understands
| | 07:47 | that means please retweet, like
contribute to the Japanese Disaster Relief fund,
| | 07:53 | here is the URL, please RT--
| | 07:55 | that will be six times as likely to be
retweeted than if you have the exact
| | 07:59 | same request, but left off the 'please RT'.
| | 08:02 | So remember add 'please retweet', 'please
RT' if you really want to increase the
| | 08:08 | chances of your tweet getting retweeted.
| | 08:11 | And please remember to keep your
posts way under 140 characters.
| | 08:16 | If you get really close to 140
characters and somebody tries to retweet that in
| | 08:21 | the old-school style, remember that
you have to add your username and RT and a
| | 08:24 | space, and they are not going to
be able to do without editing it.
| | 08:28 | And some people just give up.
| | 08:29 | So if you really want to make sure
that something ha a good chance of getting
| | 08:32 | retweeted, leave plenty of room for
people that do it the old-school way.
| | 08:36 | I try and keep it under 130 characters
or 125 characters if at all possible.
| | 08:42 | And it's another reason to make sure
that you have a very short Twitter name, so
| | 08:46 | when people want to retweet one of
your tweets, then your name only takes up
| | 08:50 | five or six characters
and not 12 or 15 characters.
| | 08:53 | Writing posts that are retweetable is
one of the surest ways to increase your
| | 08:59 | marketing message, and using these tips
that I've shown you will make it easier
| | 09:04 | for people to retweet your tweets.
| | Collapse this transcript |
| Adding your Twitter feed to your blog or web site| 00:00 | You may remember from an earlier
movie, I showed you how you can add a
| | 00:04 | Twitter button or badge to your web site or to
your blog, which we did here for the Bliss No.5 blog.
| | 00:10 | If you click on this button, then you are immediately
brought to Bliss No.5's Twitter page, which is kind of cool.
| | 00:16 | You know the problem is that a lot of
people won't click on the button, and you
| | 00:21 | want to promote what it is that you're
treating about. You want to show not just
| | 00:25 | a button saying that you are on
Twitter, but it would be cool if you could
| | 00:28 | actually show some of your tweets
on your web site or on your blog.
| | 00:32 | And believe it or not, it is almost
as simple as just adding a button.
| | 00:36 | Let me show you how to do that.
| | 00:38 | What you want to do is go to the
Twitter Resources page, and this is a
| | 00:41 | really good page to bookmark because
you're going to be coming back here a lot.
| | 00:45 | This time what we're going to do is add
a widget, "Put your updates anywhere or
| | 00:49 | create a live stream."
| | 00:50 | So let's see all widgets.
| | 00:52 | It wants to know, do you want to put a
widget on your web site or on Facebook?
| | 00:56 | We'll talk about Facebook later,
but right now we want to add this kind of
| | 00:59 | thing to our web site.
| | 01:01 | So we'll click Website.
| | 01:02 | You have your choice of what kind do
you want to show. Do you want to show your
| | 01:06 | recent Twitter updates? You can add
in a search phrase and have the results
| | 01:11 | of that search phrase appear.
| | 01:12 | You can add your hash tag for your
conference and have that constantly appearing
| | 01:17 | on your blog or web site during the conference.
| | 01:19 | That would be kind of neat.
| | 01:20 | You can show your favorite tweets, which
is an aspect of Twitter I didn't talk
| | 01:23 | about, but they covered in
the Twitter Essential course.
| | 01:25 | Same thing for lists.
| | 01:27 | I didn't really talk about lists, but that
is covered in the Twitter Essentials course.
| | 01:31 | Essentially, it lets you filter down
to a list of your favorite people on
| | 01:34 | Twitter and what they're talking about.
| | 01:36 | But typically, when people say, "I want
to show my tweets on my web site," they're
| | 01:40 | talking about the first one, the Profile Widget.
| | 01:43 | So click that, and then you just go
through this neat little wizard, all right?
| | 01:46 | It's saying this is the blissno5 user account.
| | 01:50 | If you want to make a profile widget
for one of your clients, you would add
| | 01:54 | their name in here, and then it
shows you what this would look like
| | 01:58 | right now if you just went ahead and
said Finish & Grab Code. But you can go
| | 02:01 | through and change some of these preferences.
| | 02:03 | Should it include a scrollbar so people can
see earlier tweets? And you can say Yes or No.
| | 02:08 | How often should it update?
How many tweets should it show?
| | 02:11 | Should it include avatars,
meaning people's little pictures?
| | 02:14 | Remember, if people use the new-style
version of retweeting, then their pictures
| | 02:19 | appear in front, so it might not just
be your pictures that appear in front of
| | 02:23 | every tweet, but also
people who have been retweeted.
| | 02:26 | Do you want to show the timestamps?
| | 02:28 | Maybe you don't want people to know
exactly when you are tweeting. Maybe you
| | 02:31 | didn't tweet since last month, and you
really don't care to show the timestamps.
| | 02:34 | And do you want to include hash tags or not?
| | 02:36 | I talked about hash tags in a different video.
| | 02:38 | I am just going to leave all
this at the default for now.
| | 02:41 | In Appearance, you can change the
colors, right. So, it's really simple to do.
| | 02:45 | What is the color of the background and
the Twitter background? So, the top part
| | 02:49 | is the shell background and the
Twitter background is this darker brown.
| | 02:54 | You can get it to match
your web site if you want.
| | 02:56 | Actually our Bliss No.5 web site does have this
brown theme kind of going on, so I am going to leave that there.
| | 03:02 | But I don't like this green color,
| | 03:04 | so I think I'll change the color of the links
from green to--I don't know. Let's try yellow.
| | 03:10 | It looks a little better.
| | 03:12 | I am not quite sure--it is a little too green.
| | 03:17 | Let's get it further down.
There we go. I like that one.
| | 03:20 | Done. And then shell text and tweet
text, so the shell text is the text in
| | 03:24 | here, and the tweet text is the color
of the actual tweets, so that's fine to
| | 03:29 | leave them both white.
| | 03:30 | Then under Dimensions you can have it
match your space allotted as much as
| | 03:35 | possible. Or if you're not quite sure
how this works, you can choose auto width,
| | 03:40 | which is what I am going to do right now.
And then you can say Finish & Grab the Code.
| | 03:43 | So when you're done, it brings up this window.
Select all the code in here and copy it.
| | 03:49 | If you're really handy with the web site,
you could paste this into Dreamweaver
| | 03:52 | or something and tweak it
further if you wanted to.
| | 03:55 | But because we're using a very spiffy
WordPress blog, we can just paste it into a box.
| | 04:00 | So here is our web site, right,
and I've already logged into the dashboard.
| | 04:05 | I'm going to go to the Design section
and find my widgets, which let me just add
| | 04:11 | code to the left or right sidebar.
| | 04:13 | Remember, the very first one has the
code for the Follows Us on Twitter.
| | 04:18 | The second one is empty, and I am just
going to click right inside here. The first
| | 04:21 | one is for Headline;
| | 04:22 | we don't care about that. Click inside here
and choose Paste, Change, and Save Changes.
| | 04:29 | Okay, our changes were saved.
| | 04:31 | Let's actually visit the site
and see what it looks like. Ta-da!
| | 04:34 | That looks pretty good.
| | 04:36 | So simple to add your Twitter feed.
| | 04:38 | And as I update my Twitter feed in my
Twitter client, or on twitter.com, this
| | 04:42 | web page will be updated as well,
| | 04:44 | so it's a really neat way to have
constantly updated information on your blog or
| | 04:48 | on a static web site.
| | 04:50 | Easy to do.
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| Integrating a "Tweet This" feature into your online marketing| 00:00 | Here is our blog for Bliss No.5 and we
are really tricking it out, aren't we?
| | 00:04 | I am getting excited myself.
I love this kind of stuff.
| | 00:06 | Another kind of Twitter widget that
people ask me a lot about how to add would
| | 00:11 | be what's called a Tweet This button,
and that means that your readers are on
| | 00:16 | your site, usually on your blog--
| | 00:17 | it could be a regular site, but let's
just call it a blog for now--and they are
| | 00:21 | reading this wonderful article on hot
chocolate, and they would like to tweet
| | 00:26 | about it to their friends.
| | 00:28 | I mean, of course if you're the blog
writer and you write this article about hot
| | 00:31 | chocolate, you would grab the link to
hot chocolate and you would copy it, and
| | 00:36 | then you would go to your
Twitter account. You would log in.
| | 00:38 | You would paste, "I just wrote this
wonderful article about hot chocolate," and
| | 00:42 | then you'd include the links so that all
your followers could follow the link
| | 00:45 | and read the blog post.
| | 00:47 | But the idea is, wouldn't it be nice if
you could get your readers to do that
| | 00:50 | work for you as well?
| | 00:52 | They could automatically tweet
about your article to their followers.
| | 00:56 | Like for example, here's one site that uses it.
| | 00:58 | I know that you have seen
this all over the place.
| | 01:00 | Mashable.com is a wonderful site
for anybody doing social media.
| | 01:04 | I recommended that you
visit it daily. Great posts.
| | 01:08 | But look at the left of these stories here.
| | 01:11 | They have a little button that would
allow me to tweet the story, and they are
| | 01:15 | showing that 1,772 people
have already tweeted this story.
| | 01:19 | If I click this button, I get a little pop-up.
| | 01:23 | It knows that I am logged in as Bliss No.5, and
it's saying here is the link. I can edit it.
| | 01:29 | I can say this, "Great article," if I want to.
| | 01:33 | It automatically grabs the title of the
story, it makes a short version of the
| | 01:37 | link, and it says where you found it.
| | 01:39 | Who is the link owner on this site?
| | 01:42 | Of course, all of this I
could delete if I wanted to.
| | 01:44 | If I click Tweet, then I'm just sharing
with my followers and now it says, hey,
| | 01:50 | you know by the way, if you like these
kind of posts so much that you're tweeting
| | 01:54 | about them, why don't you follow me,
| | 01:56 | and a nice little button here to follow.
| | 01:58 | Then there is a link to Get a
Tweet button for it right now.
| | 02:02 | And there I have incremented it up a little bit.
| | 02:05 | Let's take a look, by way, at my
profile to see what that looks like.
| | 02:09 | So, there I have posted that via @mashable.
| | 02:15 | So, go to the same page that I
talked about for the widgets to get your
| | 02:19 | Twitter feed on your blog or web site,
twitter.com/about/resources. What you
| | 02:24 | want is the Tweet button.
| | 02:25 | Very simple to do. Add this button to
your web site to let people share content.
| | 02:31 | Do you want to have a Vertical
Count, a Horizontal Count, or No Count?
| | 02:35 | You just want to like have a button that
says Tweet and you don't want people to
| | 02:38 | know there are only four
people who tweeted the story.
| | 02:40 | Sometimes that might be
embarrassing. Maybe you don't want any count.
| | 02:43 | We are going to leave it at Vertical Count.
| | 02:46 | And then what is the text that will
automatically be populating that tweet?
| | 02:52 | The title of the page is the default.
| | 02:54 | You could choose something else.
| | 02:56 | What is the URL, the URL for the page or some
other URL, and what language that we are using?
| | 03:01 | We are using English, but there are
other languages that you could use, right?
| | 03:04 | Not every site is in English.
| | 03:06 | And we leave everything
else here at the default.
| | 03:08 | Now, do you remember when it said,
"Hey, if you like to tweet so much, you should
| | 03:12 | follow mashable"?
You could do the same thing here.
| | 03:14 | Recommend up to two Twitter accounts
for users to follow after they share
| | 03:18 | content from your web site.
| | 03:19 | Your own and then a partner or
contributor can add that here, and you can add
| | 03:23 | more of a description.
| | 03:24 | We write great stuff.
| | 03:25 | We are just going to leave this at the default.
| | 03:28 | Now, here is the code, right, and you
would grab this code and send it to your
| | 03:35 | web developer and say, "Please use this
in my web site," because seriously, it's
| | 03:39 | not as simple as just putting up one
static box in the sidebar of your blog.
| | 03:43 | It really needs to be added to the
code that appears with every single post,
| | 03:47 | like how the date is
automatically generated or the author name is
| | 03:50 | automatically generated.
| | 03:51 | This needs to appear.
| | 03:53 | So, it's a little bit more complicated,
but if you just point your web developer
| | 03:57 | to this page, or you send them this code,
| | 03:59 | they should know exactly what to do
with it and get it working for you.
| | 04:03 | Easy, not quite as easy as doing a
Twitter button or Twitter feed, but it's not
| | 04:08 | bad at all to add a Tweet
This link to your posts.
| | Collapse this transcript |
| Measuring your impact| 00:00 | Personally, I think using
Twitter is a lot of fun.
| | 00:03 | It's fun reading what my
followers are tweeting about.
| | 00:06 | It's fun for me to post occasional tweets.
| | 00:09 | Some days I go without tweeting at all;
some days I tweet 20 times.
| | 00:12 | It depends on my schedule.
| | 00:14 | But I run a business, too.
| | 00:16 | I have to pay the mortgage.
I have to pay employees.
| | 00:18 | I have to pay insurance.
| | 00:19 | And I don't want to be spending a half
hour a day on Twitter or so without knowing
| | 00:24 | that it's actually increasing my business.
| | 00:27 | Yes, I do learn things by reading other
people's tweets and their links and so
| | 00:31 | on, but when I'm posting things about
our conference or about a blog post or new
| | 00:35 | services, I want to make sure that that
is going to encourage people to visit my
| | 00:40 | web site, to purchase an ebook, to
fill out a request for a quote form, to
| | 00:44 | subscribe to my newsletter.
| | 00:46 | So how do you track the
effectiveness of your tweets?
| | 00:49 | How do you evaluate if you're getting the ROI?
| | 00:52 | I hate that term, but if you're getting a
return on your investment in time and effort.
| | 00:57 | Unless you do a little bit of extra work,
there really is no way to tell, other
| | 01:01 | than seeing how many more people go to
your web site, or your blog, or watching
| | 01:06 | your follower count grow.
| | 01:08 | But say, for example, I posted
this link to a new article on my blog.
| | 01:13 | How do I know how many
people clicked on that link?
| | 01:16 | How do I know how many people
visited my blog because of the time I took
| | 01:20 | to write this tweet?
| | 01:21 | I really don't know.
| | 01:22 | So for that reason I urge you to
at least set up an easy account at a
| | 01:27 | link-shortening service.
| | 01:29 | One of the most famous ones is bit.ly.
| | 01:33 | These link shortening services exist
mainly for people who are tweeting, because
| | 01:39 | remember, we have a 140-character
account and a lot of times links to blog posts
| | 01:43 | or places deep in databases are
huge, and you don't want to do that.
| | 01:47 | What you can do with bit.ly is
you grab a link from a web site--
| | 01:50 | let me come back over here--
like say this link.
| | 01:53 | Well, it's not that huge, but let's
just select that and copy it, and then you
| | 01:59 | go to one of the shortening services,
like bit.ly, click in here, paste, and it
| | 02:05 | automatically shortens it.
| | 02:06 | Even if it went line after line after
line, it would make it a very short link.
| | 02:12 | You can then post this link and
people will arrive at the same location.
| | 02:16 | They will arrive at that blog post. Or if
you want to, you can even customize it.
| | 02:20 | I can click Customize and say this
is about choc-blissno5. Customize.
| | 02:30 | If it's already been used by somebody else,
you will get a warning that you can't use it.
| | 02:33 | It has to be unique URL.
| | 02:35 | Then that gets added.
| | 02:36 | I've actually logged on to my
main bit.ly account that I use for
| | 02:40 | Anne-Marie Concepcion stuff.
| | 02:42 | It gets added to my list of Links.
| | 02:45 | Now I can copy that link and when I
go to my Twitter feed and write any new
| | 02:55 | posts, I can say, "I am so proud of this post."
| | 03:00 | Let's see, blog post. There we go!
| | 03:02 | And paste it in there and tweet that.
| | 03:07 | When somebody clicks that link--I am
going to right-click and open it in new tab--
| | 03:12 | they arrive at the same page as if
I had pasted in that original URL.
| | 03:17 | So it allows you to make long links
short, but the main point here, remember,
| | 03:22 | this video is all about evaluating
your efforts, is that when you register for
| | 03:27 | one of these shortening
services--I've already logged in--
| | 03:31 | it tracks how many people click on those links.
| | 03:34 | So let's scroll back here.
| | 03:35 | You can see like I posted
InDesign CS 5.5 Announced: New Features, Subscription Pricing.
| | 03:41 | This is a big article that we put
on our indesignsecrets.com blog, and I
| | 03:45 | shortened it, and then I can see
that 229 people clicked on there.
| | 03:50 | So I know exactly how many people
were clicking on that Twitter link.
| | 03:54 | Sometimes it really balloons up a number
because people are retweeting, and as
| | 03:58 | long as they maintain the same short
URL--I've noticed some people sometimes
| | 04:03 | change it to their own short URL.
| | 04:05 | As long as they just click the normal
Retweet button, for example, that's going
| | 04:08 | to use the same short URL.
| | 04:10 | So this is kind of like the poor man's
way of measuring your impact on social
| | 04:14 | media marketing is to always
use a link shortening service.
| | 04:18 | Now if you want to extend that though,
if you want to see, well, okay, so they
| | 04:22 | clicked on that link and they read
that blog post, but then did they go on to
| | 04:26 | actually order anything? Did they go
on to fill out the form, rather than they
| | 04:31 | just arrived at the form page, did
they fill out the form, did they click
| | 04:34 | Submit? Then you need to
go a little bit further.
| | 04:37 | I strongly recommend that you join a
service like Google Analytics or something
| | 04:41 | even more enterprise worthy, but Google
Analytics is free, and lynda.com has some
| | 04:46 | great videos about it.
| | 04:47 | Let me show you what that's about.
| | 04:49 | It's a way for you, by pasting a little
bit of code into your web site, for Google
| | 04:54 | to track a whole lot of information
about people visiting your web site.
| | 04:58 | The point is that once you have a
Google Analytics account, instead of just
| | 05:02 | shortening a link, a raw link, the link
that leads to your blog post, what you
| | 05:06 | should do is jump over here to the URL Builder.
| | 05:10 | You can bookmark this, and what you
do is you say, well, my web site is
| | 05:15 | blissno5, and then you add the actual raw link.
| | 05:22 | So let's go back here and say this
is it, and we will just paste that in.
| | 05:31 | Then you need to fill in
at least three fields here:
| | 05:34 | the Source, the Medium, and the Campaign Name.
| | 05:38 | Term and Content, those are mainly
for like if you're doing A/B testing with
| | 05:42 | advertising, or you're using paid keywords.
| | 05:45 | But the Campaign Source would be Twitter;
| | 05:48 | referred, like is it Google or is it Citysearch?
| | 05:52 | What is the Medium?
| | 05:53 | It could be a tweet.
| | 05:55 | It could be you're trying to measure the
links in your bio, something like that.
| | 05:59 | But we are just going to say
tweet. And what's the Campaign Name.
| | 06:03 | You can give this a name like this
would be New Choc Boxes, and then you
| | 06:11 | just say Generate URL.
| | 06:13 | Now, it gives you a really long URL, and
you would select all this, copy it, go
| | 06:18 | back to bit.ly, or whatever service
that you're using, paste that in here.
| | 06:27 | It shortens that one.
We are going to customize this.
| | 06:32 | You don't have to customize it.
I always do. choc2-blissno5.
| | 06:38 | Then this choc2-blissno5 is the link that
you add when you tweet, and this post too!
| | 06:51 | Now, when people click on this link,
you will not only see it here in your
| | 06:56 | bit.ly tracker, how many people
clicked on the link, but also if you log in to
| | 07:01 | your Google Analytics account,
which I have done here--this is our
| | 07:06 | InDesignSecrets Google Analytics and we
are currently not running any of these
| | 07:09 | kind of tracker links--
| | 07:11 | you would go to Traffic Sources >
Campaigns and you'll see a list of how many
| | 07:16 | people are coming in here
from Twitter, and what they did.
| | 07:18 | You can set up all sorts of goals for them.
| | 07:21 | You can do the same thing for Facebook--
| | 07:22 | I will be talking about this again
when I talk about Facebook--and basically
| | 07:26 | any other place where you publicly list URLs to
help track to see if they are having an effect.
| | 07:32 | If you're not familiar with Google
Analytics at all, I strongly suggest that you
| | 07:36 | jump over to another title on
lynda.com at some point and go through this
| | 07:40 | wonderful title by Corey Koberg
called Google Analytics Essential Training.
| | 07:45 | Down here in Chapter 9, he has got all sorts
of information about those traffic sources.
| | 07:50 | Remember this when I said go to Traffic
Sources and then click Campaigns, so you
| | 07:54 | can figure out the best way to measure
the impact of all this effort that you're
| | 07:58 | making with your Twitter feed.
| | Collapse this transcript |
|
|
5. Facebook Pages for BusinessTouring Facebook Page timeline features and controls | 00:00 | Alright. Let's get started with
creating some pages for our self.
| | 00:04 | Now I know that I have mentioned pages a few
times before in this title, but as I record
| | 00:09 | this, I am going to talk about pages as
they currently are in the spring of 2012.
| | 00:15 | And we have just switched to
the new Timeline design in pages.
| | 00:19 | So I want to review what does a page with the
Timeline design look like and some variations
| | 00:25 | of that because we're going to be creating
our own page under the new Timeline design.
| | 00:29 | So the first big difference is how different
a page Timeline is from a personal account.
| | 00:37 | When you first log-on to Facebook,
you're immediately brought to your Wall.
| | 00:40 | So right now, we're looking at Anne
Smithson's Wall where we see lists of posts,
| | 00:47 | a chronological order of posts, of
her friends starting from the top.
| | 00:52 | I just posted something, so
that's appearing at the top,
| | 00:54 | and if I want to write
something, I would type it here.
| | 00:57 | Now if somebody clicked on my name, say
that my post appeared in Mary Frances' Wall
| | 01:03 | and she clicked on my name, or I can
get there just by clicking right here,
| | 01:08 | then you'll see a personal Timeline.
| | 01:11 | So personal accounts really have these
two things going on; they have a Wall
| | 01:15 | and they have a Timeline, or I guess you
could call it a News Feed in the Timeline.
| | 01:20 | What we looked at before was the News Feed.
| | 01:23 | But here in the Timeline,
we see a big cover picture,
| | 01:26 | there is our profile picture and
then we also have a Wall of sorts,
| | 01:29 | I could start typing right
here if I wanted to.
| | 01:32 | But what we don't see is the News Feed
of all the other posts from our friends
| | 01:36 | and from pages that we
subscribed to and so on.
| | 01:40 | Now compare that to a page.
| | 01:42 | In Safari I've queued up a
few different kinds of pages.
| | 01:45 | A page doesn't have a News Feed view.
| | 01:49 | It is strictly the Timeline view.
| | 01:51 | So when you're running a page, you're
always going to be working in the Timeline.
| | 01:55 | A page has, at the top, a large
cover image like a personal Timeline,
| | 02:01 | it has your profile and the name of the company,
and then along with how many people like it,
| | 02:06 | and how many people are talking about this,
| | 02:08 | and I'll be talking about that in a little
bit when I talk about analyzing your traffic
| | 02:12 | with insights, but it has to do with
how many people are posting about
| | 02:16 | your page in the past few days.
| | 02:19 | We have an About Section here that shows
different information based on the kind
| | 02:23 | of business that you are, and then a
list of some basic apps or applications
| | 02:29 | that come with the page or ones
that you've added on your own.
| | 02:31 | Now, if you're looking at somebody
else's page, you'll see a button that says
| | 02:36 | Create a Page, which apparently
you're supposed to be inspired
| | 02:39 | when you're looking at somebody else's page.
| | 02:41 | But if you're looking at your page,
like over here I have InDesignsSecrets,
| | 02:45 | which is one of my own pages, I see a
different button that says Admin Panel,
| | 02:50 | and I'll be talking about
that in an upcoming video.
| | 02:53 | But otherwise, everything
else looks about the same.
| | 02:56 | Scrolling down we see the
Timeline and all of the posts.
| | 03:01 | So let me zoom up a little bit.
| | 03:03 | You notice that when you are scrolling
in a page that little header bar continues
| | 03:09 | and follows you down so that you
can quickly jump to different sections
| | 03:12 | like a little navigation just for that page.
| | 03:15 | But here, I can write something to the page.
| | 03:17 | Now I don't admin Forget Computers;
I'm not one of the administrators.
| | 03:21 | This is just a page that I like.
| | 03:22 | They are computer consultants in Chicago
and they have turned on the ability for
| | 03:27 | visitors to write on their
Timeline and this is optional.
| | 03:31 | We'll be talking about that shortly.
| | 03:32 | But if I wanted to, I could write
something here and I can even post a photo.
| | 03:37 | Mainly though, what you see on a
page's Timeline are their posts.
| | 03:41 | So this is what Forget
Computers has posted recently
| | 03:44 | and I could add a comment,
if I wanted to.
| | 03:47 | Just the like the personal Timeline, these
appear in chronological order, though at this
| | 03:51 | point, Facebook is also adding some things
that aren't quite posts to the Timeline.
| | 03:57 | So on the right hand side we
see a list of recommendations
| | 04:01 | and that's because this particular business,
Forget Computers, is a retail business
| | 04:06 | and they've turned on to allow
people to leave a recommendation.
| | 04:09 | So if I was a customer of Forget
Computers I could write that here.
| | 04:12 | Now every business type or page type has the
ability for people to leave recommendations.
| | 04:18 | We also see a list of their likes.
| | 04:21 | This page has liked other pages.
| | 04:24 | I have a video talking about that, but
it's way to help promote any other pages
| | 04:28 | that you also admin or
your colleague's pages.
| | 04:32 | We have in the Timeline, a list of
years, so you could jump down to 2011
| | 04:36 | and see what Forget Computers
is writing in 2011.
| | 04:40 | If Forget Computers added any kind of
milestones, those would also appear here.
| | 04:44 | Let's look at another page.
| | 04:46 | Let's look at lynda.com.
| | 04:47 | So here is lynda.com's page right now.
| | 04:50 | This is their big cover image.
| | 04:52 | Here is their profile pic.
| | 04:53 | Now notice that their About Section looks
different because they're not a retail location.
| | 04:59 | So on Forget Computer's page, we see
their address and their phone number
| | 05:03 | and their hours, but for Lynda.com,
which is an online service business,
| | 05:07 | products/service, you see a little
blurb that they wrote about themselves.
| | 05:13 | They have slightly different apps showing
here, and then scrolling down you'll notice
| | 05:18 | that at the top, there's no
way for me to type in here.
| | 05:21 | So lynda.com has turned off the
ability for visitors to post whatever
| | 05:26 | they want on the Timeline.
| | 05:28 | So this is much more
of a one-way communication,
| | 05:30 | though people can still comment,
so it's more like a blog.
| | 05:34 | I'm logged-in in Safari as Anne-Marie
Concepcion, so out of my friends,
| | 05:39 | it shows me 147 of them
also like this page.
| | 05:45 | Right below there, Facebook will pull a random
interaction between one of your friends,
| | 05:50 | one of these people here, and
lynda.com and show it to you.
| | 05:53 | So this might be completely
out of the chronological order.
| | 05:57 | I'm scrolling down one more page
and you can see that recently,
| | 06:02 | lynda.com added a Milestone post.
| | 06:05 | What's interesting with Timelines, in general,
both for your personal and for page,
| | 06:09 | is that you can post things from the past.
| | 06:13 | So you can fill in the gaps in your
history and this is just saying that
| | 06:18 | somebody was in the Facebook page
working on it in March for lynda.com
| | 06:23 | and went back to December 2009 because they
wanted to add a milestone, when their first
| | 06:28 | live-action course was published.
| | 06:30 | I have here a third page, Cupcakes-
A-Go-Go, which is a retail gourmet
| | 06:35 | cupcake shop in Wisconsin.
| | 06:37 | And so, because it's a retail shop,
we have their hours and address here,
| | 06:41 | their list of apps.
| | 06:43 | Now notice in both lynda.com and Forget
Computers, we just saw four apps, but
| | 06:48 | Cupcakes-A-Go-Go has really tricked out their
page and they added a number of custom apps.
| | 06:53 | So if I click this downward-pointing
arrow where it says six here, I can see
| | 06:58 | other apps that they've included in
their page and I could go right to them.
| | 07:03 | I'll collapse that by clicking on the up arrow.
| | 07:06 | Another option in all pages is the ability to
allow your visitors to send you a private message.
| | 07:13 | This is something that's turned on
by default, but you can turn it off.
| | 07:16 | But here you see, if I wanted to send
the owners of Cupcakes-A-Go-Go a message,
| | 07:21 | I don't have to post it publicly, I
could click right here and enter a message.
| | 07:25 | The menu to the right also has a
list of options that I could add,
| | 07:30 | so I could share this with my friends.
| | 07:32 | I could unlike it because I've already liked
it, and I could add it to my Page's Favorites,
| | 07:38 | which I'll be talking about later.
| | 07:40 | One last thing I want to mention is
this little ghosted backtab here,
| | 07:45 | which is really easy to
miss, called Highlights.
| | 07:47 | This is the default view when you go
to a page or when people visit your page,
| | 07:51 | is that they're going to see Highlights
and what that usually means is it's a
| | 07:55 | mixture of what Facebook considers
the most interesting things that
| | 07:59 | have appeared on your page recently,
| | 08:01 | and what it usually is a combination
of the posts that you've added in
| | 08:06 | chronological order along with a
sidebar kind of box here that compiles
| | 08:13 | everybody else's posts to this page.
| | 08:15 | So if the page owner has allowed other
people to post, they've given them that
| | 08:19 | little box here to write something,
| | 08:22 | then instead of those posts appearing
in chronological order, the Highlights
| | 08:26 | view compiles them all into one
box called Recent Posts by Others.
| | 08:32 | And in order for people to see what
other people have posted here you have
| | 08:35 | to click See All and then it would
expand it into its own window.
| | 08:38 | I'm going to close this.
| | 08:40 | But you're not restricted
to Highlights view;
| | 08:43 | you could change Highlights to Friend
Activities, which would show you what
| | 08:48 | your friends have done recently with this page,
any interactions they've had and nothing else.
| | 08:54 | You could see only the posts from the
page and not view anybody else's posts,
| | 08:59 | or you could choose Posts by Others.
| | 09:01 | So if I choose Posts by Others, then
we don't see any of the posts that
| | 09:06 | Cupcakes-A-Go-Go wrote themselves, we
see what other people have written,
| | 09:10 | which could be very interesting.
| | 09:11 | You get that same dropdown menu as you
can see from this toolbar that floats
| | 09:16 | at the top of the page, so
I can go back to Highlights.
| | 09:20 | As of this recording, Highlights is the
only view that people will see by default.
| | 09:25 | It's going to take a lot of discovery
for your visitors to be able to change
| | 09:29 | to Posts by Others or Friends Activity.
| | 09:32 | So what this means for you is that to
keep your page lively and interesting,
| | 09:37 | you have to post regularly because
that's what most people see will be
| | 09:41 | mainly your posts to your pages.
| | 09:43 | So now that we're familiar with
the main parts of a Timeline page,
| | 09:47 | let's go ahead and make our own.
| | Collapse this transcript |
| Creating a new Facebook Page| 00:00 | I think one of the hardest things to
do about creating a Facebook page is
| | 00:03 | finding the page that lets you create them,
| | 00:06 | and now you might have seen in my
previous video that if you go to a page
| | 00:11 | that you like you'll see a little link on
the upper right that says Created Page.
| | 00:15 | So that's one way to go there, but
I prefer to just Bookmark this URL
[00:0019.98]
which has remained the same in all the
years that I've been using Facebook,
| | 00:24 | facebook.com/pages/create.php
| | 00:29 | So you can bookmark that one and then anytime
you want to create a page you can go there,
| | 00:34 | and there is really no limit to the
number of pages that you can create.
| | 00:37 | You don't have to go live with them;
| | 00:39 | you can always hide them,
that's called unpublishing.
| | 00:41 | You can create multiple pages for yourself.
| | 00:44 | You can create pages for clients;
that could be your business,
| | 00:46 | creating Facebook pages.
| | 00:48 | You just make those people, your clients,
administrators of the pages that you just create.
| | 00:52 | So it's pretty easy to do.
| | 00:54 | It doesn't cost anything
which is good. I like that.
| | 00:57 | So we're here at the Create a Page
screen and we need to know a kind of page
| | 01:03 | we want to create; I mean,
what kind of business is it?
| | 01:06 | Is it for a person?
Is it like for a celebrity?
| | 01:09 | Is it a retail operation?
Is it just a business services?
| | 01:13 | Is it a band and so on.
| | 01:15 | And you could always change these later on.
| | 01:17 | Don't think that you are tied
into this once you make a decision.
| | 01:21 | But let's take a quick look
at what some of these are.
| | 01:24 | So if we say local business or place, this
means that if you have like a retail shop
| | 01:28 | that you want people to be able to find,
perhaps to check in, to list your hours,
| | 01:34 | your phone number and so on.
| | 01:36 | You don't have to publish all this
information but there are special fields
| | 01:40 | that are only available for retail
places that aren't available for
| | 01:44 | let's say like a completely online business.
| | 01:47 | So for example, if I were a library
and wanted to make a page for my library.
| | 01:52 | I'm the marketing person, I
would choose local business,
| | 01:54 | so that I could list
my hours and so on.
| | 01:57 | Lots of different things
that you can choose from here.
| | 02:00 | A company, organization or institution;
| | 02:02 | this is probably the most flexible
out of all these categories.
| | 02:05 | I mean a library could be an institution, right?
| | 02:09 | You can choose any of these.
| | 02:10 | The main difference is that you're
not going to be able to list your hours.
| | 02:14 | This is definitely a larger kind of
organization than a single retail outlet.
| | 02:20 | The brand or product, so if
your specific model of a camera
| | 02:24 | or a specific brand of cookware you might
want to make a page just for your fans here,
| | 02:30 | you would choose one of these.
| | 02:31 | So if you put that in here then you would
just type in the name or the brand or product.
| | 02:35 | Now this one you might think, oh this is
just for famous people, but actually, no.
| | 02:38 | You can make a page just for yourself
and say that you're a public figure.
| | 02:42 | And that way you'd have a page for yourself
as well as your regular Facebook profile,
| | 02:47 | which could come in handy.
| | 02:48 | So there are a bunch of different professions
here and you have to choose one of these.
| | 02:52 | This one is interesting; choose a
category under Entertainment, and again,
| | 02:57 | here we go library again,
libraries are entertaining.
| | 02:59 | Seriously though, you might be a tour, you're
creating a page just for a band's tour dates.
| | 03:05 | It could be a school sports team,
all sorts of different things here.
| | 03:08 | And then a cause or community, and you
just type in whatever the cause is
| | 03:13 | or whatever community organization it is.
| | 03:16 | Now, notice that the one thing in common
with all these six different types of pages,
| | 03:19 | was that you have to agree
to the Facebook Pages and terms.
| | 03:24 | So if I Click Facebook Pages and Terms,
the most important thing to know is
| | 03:28 | that you have to be an authorized
representative of the entity,
| | 03:32 | put it that way, in
order to create the page.
| | 03:35 | So like you can't just create
a page for the President,
| | 03:39 | you have to be the President
to create the page.
| | 03:41 | You can't create a page for some
business that you're big fan of.
| | 03:44 | You have to be an authorized
representative of that business.
| | 03:47 | Now there are types of pages where
you can, as it says here under B,
| | 03:51 | you can create a page to express
support for or interest in a brand.
| | 03:55 | So you could be a fan of something but
you can't purport to be the authorized
| | 03:58 | representative of that entity.
| | 04:01 | Anything that you post to a
page is completely public.
| | 04:04 | People don't even have to have a Facebook account
in order to see what's on a page's Timeline,
| | 04:10 | and this information is indexed
by the search engines, like Google.
| | 04:14 | So there's no way to restrict some of
the posts on your page to just the people
| | 04:20 | who say that they like you
or just your own friends;
| | 04:23 | it is completely public like publishing
any web site, and you have to be aware of that.
| | 04:27 | That's what you're saying that you agree to.
| | 04:30 | Other terms in a general section are mainly
about protecting copyrights and trademarks.
| | 04:35 | Under Page Management, you have to know that
your page name can't consist of a generic term.
| | 04:41 | So it can't just say "Beer."
| | 04:43 | It has to be something specific and if
you try to give yourself a page name
| | 04:47 | that is too generic a little wizard that
will say, "Sorry, that's too generic."
| | 04:50 | But this is what it's referring to,
it can't include character symbols,
| | 04:54 | you can't include superfluous
descriptions, and so on.
| | 04:58 | But I suggest that you read this carefully,
because this is a legal document that
| | 05:02 | you're agreeing to when you create a page,
| | 05:04 | and there are some important points to
keep in mind that you're agreeing to
| | 05:08 | when you read this, so that you're caught
unaware when you run into a road block
| | 05:12 | when you're administrating your page.
| | 05:13 | But I'm going to come back here to
Create a Page, so when you create the page,
| | 05:18 | don't just Click "Oh I agree" and
not even pay any attention to it.
| | 05:21 | You definitely should open it up and maybe
print it out or save it as a PDF or something.
| | 05:26 | So let's create a page for
Anne Smithson's Chocolate Company.
| | 05:30 | So this would be a category here
under Food and Beverage and we'll call
| | 05:35 | this, our company name is "Bliss#5" and
she agrees to the Facebook pages and terms.
| | 05:42 | Let's click Get Started.
| | 05:44 | It wants to know a lot of information and
what we're going to do here is skip past
| | 05:48 | everything; we're just going to
accept the Defaults for everything.
| | 05:51 | We're not going to fill in any information
yet, because we can actually do that
| | 05:55 | at our convenience later.
| | 05:56 | So right now all what we're doing is
claiming our page name and creating the page.
| | 06:00 | So click Skip under Profile Picture.
| | 06:03 | Click Skip under About.
| | 06:04 | We'll fill all this information
in other videos in this chapter.
| | 06:08 | The one thing that we're going
to do in this video though
| | 06:12 | is choose a Facebook web address.
| | 06:13 | So this is important, you want to
choose a very easy remember address.
| | 06:18 | Now if you click Skip because you
just can't decide on what name you want,
| | 06:22 | you can always choose one later, but it
is important to come up with some sort
| | 06:27 | of good name as soon as possible because
this is how you're going to be letting
| | 06:30 | people know about the existence
of your page, by this URL here.
| | 06:34 | So let's see if we can get away with
just our name, I'll click Set Address.
| | 06:38 | That worked perfectly well.
| | 06:40 | It brings us to the Admin Panel with
a wizard that tells us that we should
| | 06:44 | Like our own page, which I'll go ahead and do.
| | 06:47 | We can invite our friends.
| | 06:48 | I'm going to click Next, Next.
| | 06:51 | We're going to Skip Post on to
your Wall and the page is now live.
| | 06:56 | What I recommend that you do as a
final step in this video is unpublish it,
| | 07:01 | because right now it's public and people can
come here and they won't see any pictures,
| | 07:04 | they won't see any posts;
just give yourself a breather.
| | 07:07 | I'm not sure why Facebook automatically
makes these public as soon as you click
| | 07:11 | that last button, but we're going to
unpublish it, which is hiding from everybody.
| | 07:15 | Go to the Manage Menu at the top,
choose Edit Page and the Panel that it brings
| | 07:21 | you to is called Manage Permissions,
the Checkbox is right here on top,
| | 07:25 | Unpublish the page, so that
only admins can see this.
| | 07:29 | Check that and don't forget to
choose Save Changes. That's all.
| | 07:33 | When you go back to view page, you'll
see a little banner that appears at the
| | 07:36 | bottom reminding you this
page has not been published.
| | 07:39 | So now we can take our time filling in
all this information, adding a few posts,
| | 07:44 | adding some pictures, adding apps and so on,
| | 07:47 | and then we can publish it when we're ready.
| | Collapse this transcript |
| Creating a profile picture| 00:00 | Now the next thing that we need to do in
creating our page is upload a profile picture,
| | 00:04 | and that's this little square down here.
| | 00:06 | Right now, we don't have anything,
so you just see a question mark.
| | 00:09 | That was one of the steps during the
Create a Page, so if you remember
| | 00:12 | we skipped past it, and I
said we can do it later,
| | 00:15 | and our page is still unpublished, so we
don't have to worry about people coming
| | 00:19 | to the page and thinking why is
their logo a big question mark?
| | 00:23 | You may notice that this page looks slightly
different than in the previous videos;
| | 00:27 | that's because I've switched to a different
version of Bliss No. 5 Facebook page,
| | 00:31 | one that I created a few months
ago for the Lynda.com title,
| | 00:35 | because I want to show you one that has
some likes already, what that looks like
| | 00:38 | when you're interacting with
people who already liked the page.
| | 00:41 | The name looks a little different
and also we don't have a custom URL.
| | 00:45 | That was something new they just added,
the ability to set a custom a web address
| | 00:50 | when you're creating the page.
| | 00:51 | But other than that, the
page is essentially the same.
| | 00:54 | It's still managed by Anne.
| | 00:56 | So just to review a profile picture, I
mean a picture like this one at Lynda.com.
| | 01:01 | This is the Lynda.com Facebook page
and here is their profile picture.
| | 01:06 | So if we scroll down every time that somebody
from Lynda.com posted to their page,
| | 01:11 | the thumbnail of their profile
picture appeared next to it,
| | 01:15 | so it's immediately identifiable
as coming from this page.
| | 01:19 | That's what Facebook recommends, that you
choose a profile picture that is your logo,
| | 01:23 | something that people will always
associate with you and that company,
| | 01:28 | and that isn't too detailed because
obviously when it gets really small at this
| | 01:32 | thumbnail size, if you have a lot words for
example in your logo, that's not going to fly.
| | 01:37 | It doesn't have to be your logo;
| | 01:39 | it just could be something that
is part of your logo, symbolic.
| | 01:43 | Or it could be just something that you
sell if you want to, like our friends at
| | 01:46 | Cupcakes-A-Go-Go, they don't use
their logo, that's kind of fun to say,
| | 01:51 | Cupcakes-A-Go-Go logo.
| | 01:52 | They just use one of their featured
products as their profile picture.
| | 01:56 | There is nothing stopping you from doing that.
| | 01:58 | And as I scroll down you can see that,
it actually looks kind of good,
| | 02:02 | not as striking as the Lynda.com logo.
| | 02:05 | Now my friends at Knee Deep
Vintage use their logo;
| | 02:08 | they don't even have
a custom cover image,
| | 02:10 | you don't have to have one if you don't want to.
| | 02:12 | But they used their logo which is really
fun and I think it says a lot about the
| | 02:16 | personality of their vintage resale shop,
| | 02:19 | and it comes across well during their posts.
| | 02:21 | Or your profile picture could be completely
integrated into your cover image like
| | 02:27 | these people at 1st Internet Media; he
obviously created his own custom cover image
| | 02:32 | and then he overlaid his
logo in a corner of it.
| | 02:35 | You see how nicely it
integrates with it?
| | 02:37 | I'll be showing you how to do
one of those in a later video.
| | 02:40 | For now, we're just going to create a
profile picture that is our logo.
| | 02:46 | Let's go back. Now the logo that I'd like
to use that I think would look really good,
| | 02:50 | let me show you what it is, is this one
right here, pink logo number five.
| | 02:55 | Don't you think that'll look great?
| | 02:56 | So it has to be PNG, JPEG, GIF,
it can't be a PSD file or a TIF file.
| | 03:02 | And so I've saved it
from Photoshop out to PNG.
| | 03:05 | We're going to go back to Google
Chrome and I just hover over the picture.
| | 03:10 | Now if you've never uploaded a profile
picture, you'll see the Add Profile Picture
| | 03:14 | here along with the dropdown menu,
even if you have already uploaded one
| | 03:18 | and you want to change it, you can come
over here and hover over the picture,
| | 03:22 | and people asked me that all
time, how do I change this?
| | 03:24 | Because there is no obvious
button for uploading a profile picture.
| | 03:27 | You have hover over the
picture to see the menu.
| | 03:29 | So, I could choose from a photo that
I've already uploaded to my page,
| | 03:34 | not to my personal profile, to the page,
and I've uploaded a few in this version
| | 03:38 | of the page by I don't
want to use any of them.
| | 03:40 | I could take a photo from my
camera built into my computer,
| | 03:44 | and I don't feel like doing
that, or I could upload a photo.
| | 03:46 | And then so I'm going to
upload that five in a circle.
| | 03:48 | So I'll choose that, it was pink logo .PNG
and I'll choose open and I get an alert,
| | 03:55 | because the image that
we tried upload is too small.
| | 03:58 | It needs to be 180 pixels, so it's interesting
that Facebook will not scale the profile picture.
| | 04:04 | It scales just about everything
else but not your profile picture.
| | 04:07 | And it's not going to
appear at 180 pixels.
| | 04:10 | They're going to scale it down to a
125 pixels or depending on the person's
| | 04:16 | monitor resolution it might appear
at 150 pixels, but it has to be at least
| | 04:20 | 180 pixels on one side for them to use it.
| | 04:23 | So okay fine. Let's try a different logo.
| | 04:27 | I have this one here, and if I open this
up in Photoshop, down here at the bottom,
| | 04:32 | in the Info panel, I can see
that it's 217 pixels by 143 pixels.
| | 04:38 | So it has to be at least
180 pixels on one dimension.
| | 04:42 | Wide, is what they say, so
I think this one will work.
| | 04:45 | So let's go ahead
and upload that one.
| | 04:49 | Add profile picture, upload photo,
we're going to grab this guy
| | 04:55 | and it's uploading and there it is.
| | 04:57 | Now it didn't scale it.
| | 04:59 | What it did was it cropped it,
because the picture has to be square.
| | 05:03 | The picture has to be
exactly 125x125 in the end.
| | 05:08 | So if I wanted to get this entire logo in, if
you don't want Facebook to crop your photo
| | 05:13 | at all, what you need to do is get it onto a
square image that is at least is 180 pixels.
| | 05:19 | In the free Exercise Files, I have
little template for you that you can use.
| | 05:24 | It's really pretty simple to figure out
how to create something that is square,
| | 05:28 | I think, but I went ahead and created one
that's layered for Photoshop or that's flat,
| | 05:33 | if you don't have Photoshop.
| | 05:34 | So let's open this up.
| | 05:36 | So this part right here, your profile image,
if I Command + Click or Ctrl + Click right here
| | 05:42 | and it selects it, the selection
right here is exactly 180 pixels.
| | 05:47 | I think it would show that if I
open up the Info panel; there it is.
| | 05:52 | So the idea is paste your profile image in here
and then above it I put a 180x180 frame,
| | 05:58 | that black frame, so you could see like
sort of like where it would be cropped
| | 06:02 | and blow it a background that
you can hide if you want just to
| | 06:06 | see how it looks differently.
| | 06:07 | So what I'm going to is come over here.
| | 06:09 | So select all and copy, and here I'm
going to select this layer so that it pastes
| | 06:16 | in right above it, and choose paste.
| | 06:21 | So that's what it looks like here; you
can see this is where Facebook cropped it.
| | 06:24 | But I want to fit the entire logo in here,
so I'm going to select everything in this
| | 06:29 | layer just by Command + Click or Ctrl
+ Click on the little layer thumbnail,
| | 06:32 | choosing Free Transform, Command + T or Ctrl
+ T, and that way I can hold down the Shift
| | 06:38 | key and scale to fit inside 180.
| | 06:41 | Or I could have just made that square larger.
| | 06:44 | You can upload something that is 400x400
if you want, as long as it's at least 180,
| | 06:48 | and then it'll scale it down to fit.
| | 06:50 | The main thing we're trying to
do is to get it to be square.
| | 06:52 | Now, I think I'll nudge
it down with the arrow keys.
| | 06:56 | So if you just put your existing
regularly shaped logo on a white background
| | 07:01 | or a black background or any other
colored background that's square,
| | 07:05 | then you can maintain the integrity of the
logo when it becomes your profile picture.
| | 07:09 | So that's look good to me.
| | 07:10 | I'll hit Return and Deselect and now I'm
going to Command + Click or Ctrl + Click
| | 07:16 | on this layer right here that
has 180 pixels square, white,
| | 07:21 | and I'll hide the frame and then I'll
choose Copy Merged, create a new document,
| | 07:28 | it's reading 180 in my clipboard, and Paste,
and there, this is what I want to upload.
| | 07:35 | See what I did? Pretty simple.
| | 07:37 | So let me save this onto my Desktop and
I'll call this blisslogo.for.fb and
| | 07:46 | save it out as a PNG, I like PNG for
some reason, better JPEG or GIF.
| | 07:52 | Let's go back here to Chrome and
this time I'm going to change a photo.
| | 07:58 | So I'm just going to choose Upload Photo,
and we'll do this one, and there we go.
| | 08:04 | So it's smaller definitely,
but it fits what I want.
| | 08:07 | I could have taken that circle with
the number five in it and enlarged that
| | 08:11 | on top of my 180 pixel square white
background or change it to a black background;
| | 08:17 | I could have done that as well.
| | 08:18 | But in this case, the shop owner really
likes to have the entire logo there,
| | 08:22 | so that's what we're going to do.
| | 08:23 | That's how you create a profile picture.
| | Collapse this transcript |
| Designing a cover image| 00:00 | We have our profile picture but what
we're still missing is a cover image and
| | 00:04 | a cover image, a big fat wide landscaped
cover image that we can change as often
| | 00:09 | as we like, is one of the best things
to happen to Facebook page owners because
| | 00:14 | you could create really interesting
looking images to give your page that
| | 00:18 | special look that keeps people's attention.
| | 00:21 | Let's take a look at some of
the ones that we've been looking at.
| | 00:24 | We'll take another look.
| | 00:24 | Here is the cover image from lynda.com
that they obviously created on their own.
| | 00:31 | It looks beautiful.
| | 00:32 | You don't have to fill it completely.
| | 00:34 | You can leave some white background
showing if you like, but Facebook will
| | 00:38 | always put this one pixel gray
overlay on top of it; just FYI.
| | 00:44 | Another idea is to showcase your products.
| | 00:46 | So take a picture of your store
or people using your products.
| | 00:51 | Again, you don't need to
actually have a cover image.
| | 00:54 | You could just leave it empty, if you
want, but it looks kind of boring though,
| | 00:57 | wouldn't you say? But it does bring
up the interaction a little faster.
| | 01:01 | So you could just leave it off if you
want to, or you can create an integrated
| | 01:07 | cover image that I'll be talking
about in another video and you could
| | 01:11 | integrate that cover image with your
profile as this one is, it looks like
| | 01:15 | it's just all one piece and you could even
have it look matchy, matchy with your
| | 01:20 | little app images here that I'll
talk about in a different video.
| | 01:23 | So right now we're just going
to talk about the cover image.
| | 01:25 | The main thing you need to know is that
there are some very strict rules about
| | 01:29 | cover images and I have
those queued up here.
| | 01:33 | You could look it up for yourself
on the Facebook Help Center.
| | 01:36 | How should I choose a
cover photo for my page?
| | 01:40 | They want you to use
something unique and creative.
| | 01:43 | They have to be at least 400 pixels wide.
| | 01:45 | The final image will be 851 pixels wide,
and I'll get to the numbers in a minute.
| | 01:50 | But the main thing is that it can't be
salesy, so you can't have price or
| | 01:55 | purchase information; you can't trumpet
an upcoming sale or say like my page
| | 02:00 | and get a coupon or download
from our web site.
| | 02:03 | You can't even have your URL.
| | 02:05 | You can't have any contact
information in that cover image;
| | 02:08 | no email address, no web address, anything
that should be in your page's About Section,
| | 02:14 | it can't go into the cover image.
| | 02:16 | They especially do not like it if you
make big fat arrows and say for example,
| | 02:22 | none of these pages do it, but like pointing
down here, "Like our page, send me a message."
| | 02:28 | They don't want anything that Facebook uses.
| | 02:30 | They don't want you to use
the word Like with a thumbs up.
| | 02:32 | You probably can't even use Share or anything
obviously from the Facebook interface.
| | 02:38 | And then they say to get the best quality
image and fastest load times for your page,
| | 02:42 | get one that's exactly the correct size;
851 pixels wide by 315 pixels tall
| | 02:48 | and less than 100 KB and
they recommend a JPEG file.
| | 02:52 | They remind you that all cover images are
public, just like all Facebook pages are public.
| | 02:56 | You don't even need a Facebook account
to see everything on a Facebook page.
| | 03:00 | And so your images have to abide
by all the other rules for Facebook.
| | 03:04 | You have to own the copyright to them.
| | 03:06 | They can't be false or misleading, and
you can't try to sell your cover image.
| | 03:11 | There is a lot of discussion about
this as you can imagine among various forums
| | 03:15 | and Facebook pages where Facebook page
Admins talk with each other like,
| | 03:19 | does that comply, isn't that against the
rules, I can't believe that we can't
| | 03:22 | put our web site URL, and right
now, it is all sort of in flux.
| | 03:25 | This just happened in the past few weeks that
we have been allowed to have cover images
| | 03:29 | and these rules came down the pike.
| | 03:31 | So things might change; they might loosen up.
| | 03:33 | People are like, well, how can
they possibly police every page?
| | 03:36 | Now just let me show you really quickly
that if you go to anybody's page and
| | 03:42 | you have an issue with the page, you
can go right here next to where it says
| | 03:45 | Message and report them, and who knows
if people are going to be that mean,
| | 03:50 | but you don't have to report who you are.
| | 03:53 | You could just say, this page is scam,
or you could even choose send Feedback
| | 03:58 | and so you're visiting the page,
and I want to report an issue
| | 04:02 | and then describe that they're
using Call to Action here
| | 04:07 | and send them a screen
shot if you wanted to.
| | 04:08 | So I think that Facebook is relying
on crowd sourcing to report violations.
| | 04:12 | Let me show you one more thing about this.
| | 04:15 | On my social media marketing Facebook
page that you've seen already, recently
| | 04:21 | somebody posted a question on the Facebook
page that says he's helping other businesses
| | 04:26 | to put up Facebook pages for them and he
recently did one for a local business in town,
| | 04:32 | and loaded a cover photo with some basic
contact information along with photos,
| | 04:37 | stuff that he sells,
but the page got removed.
| | 04:40 | So I'm not sure why; thinking maybe
it was because of prices of items
| | 04:45 | added to the photos. Any ideas.
| | 04:47 | So do you see what can happen is that you might
think, well, this is not going to bother them.
| | 04:51 | I might be in the gray area but who cares, and
then one day you come back and the page is gone.
| | 04:54 | They will send you an email saying that
your page was removed and maybe why,
| | 04:59 | but then it takes a while for
you to try and get it back.
| | 05:02 | Better to be safe than sorry,
I guess is what I'm saying.
| | 05:05 | It does happen that they close down
people's pages because of violations and
| | 05:09 | I'm sure there was a problem with their
cover image that had contact information on it.
| | 05:13 | Those are the rules they had to lay
down to deal with 800 million people.
| | 05:17 | So that's just how it is; I don't work
for them, I just report what they do.
| | 05:20 | Bliss Number 5, we need to get a cover
image for them and I have one selected here.
| | 05:26 | Let me show you. Isn't that
perfect for Bliss Number 5?
| | 05:29 | I want to upload that one.
| | 05:31 | Now it's a big image, it's 1.7 MB.
So I have this one open in Photoshop
| | 05:37 | and you can see it's very large,
3200 pixels by 2278 at 300 ppi.
| | 05:42 | I could probably scale this down and make
it nice and neat, but I want to show you
| | 05:45 | that you don't have to be over careful
and get your images exactly 851x315.
| | 05:52 | I'm just going to upload this one as is.
| | 05:53 | It's in the right format.
| | 05:54 | It's a JPEG and it's definitely
at least 399 pixels along one side.
| | 05:59 | So back here in Chrome, I'm going to go to
add a cover and it reminds me about the rules
| | 06:05 | about coverage yes, I know, and I'm going
to upload a photo, melting chocolates, open.
| | 06:14 | Because this is big, it might take a little
while to upload all the way; well not too bad.
| | 06:20 | So it's huge obviously, and it's telling
me to drag to reposition the cover.
| | 06:24 | They have temporarily ghosted out my profile
picture and I kind of like it like that,
| | 06:33 | and now just click Save Changes.
Yeah, I like that; that looks good.
| | 06:39 | Now if your picture is not that large, if
you have a smaller one, let me give you a tip.
| | 06:44 | As long as it's over their minimum of
399 pixels, what you might want to do is
| | 06:49 | upload it first to your Facebook page.
| | 06:51 | So just go to Photo here or Photos here.
| | 06:54 | I'll go right here and we'll add a
photo and then make sure that you have
| | 06:59 | checked on High Quality when you upload it.
| | 07:03 | This really reduces the amount of compression
that Facebook does to your pictures.
| | 07:06 | I'm going to cancel out of here and
then when you upload your cover image,
| | 07:14 | I'll choose Change Cover, you pick Choose from
Photos and then it'll go to your photo albums,
| | 07:20 | and you can choose the one
you just uploaded at high quality,
| | 07:22 | so that's a little tip that I learned.
| | 07:24 | You can change your cover
image as often as you like
| | 07:26 | or you can keep it there
permanently, it's up to you.
| | 07:29 | I would love to see some of the cover
images and profile pictures that you
| | 07:32 | created so I'll make sure and
visit my social media marketing page on
| | 07:36 | facebook.com and give me a URL.
| | Collapse this transcript |
| Creating a combined cover-and-profile image| 00:00 | We have a beautiful cover image;
| | 00:03 | we have a very nice profile picture,
| | 00:05 | but what if I want to make
something even more striking?
| | 00:09 | If I really don't care about
changing my cover picture that often,
| | 00:13 | I might want to create what's called a combined or
integrated cover image with my profile picture.
| | 00:19 | I showed you an example of that
in previous videos. Here it is;
| | 00:22 | it is at 1st Internet Media Facebook
page where the cover image and the
| | 00:29 | profile picture are
all in the same image.
| | 00:31 | So you can see the green
line going through right here.
| | 00:34 | We want to create that.
| | 00:35 | So how do you create that?
| | 00:37 | You really need a template to help out, and
lucky you, I have some free downloads that
| | 00:43 | you can download right from the Exercise Files
here with some templates that I created for you.
| | 00:47 | So let's take a look.
| | 00:49 | I have Photoshop layered templates and
then also a flattened PNG version in case
| | 00:55 | you don't have Photoshop or anything that can
take layered images that you can download.
| | 00:59 | So I'm showing you one of the layered templates.
| | 01:01 | This is a template that I use to help
me when I'm creating pages for myself or
| | 01:06 | for my clients, reminding me that the
cover image is 851 pixels across by
| | 01:12 | 315 from top to bottom and that is exactly
how large this green area is as well.
| | 01:17 | The profile pictures are 125x125
pixels and that is exactly this blue area.
| | 01:23 | Now Facebook will always add this
border going around it, surrounded by gray
| | 01:28 | with a little bit of white
space and then a gray overlay here.
| | 01:31 | I'm just using my Social Media
Marketing page as a placeholder to give
| | 01:36 | me an idea of what my page
title might look like here.
| | 01:40 | On the right, just about everything is
locked in their layers, except for where
| | 01:44 | you're supposed to paste your cover
image and your profile picture.
| | 01:49 | So the green cover image is right here, then
you paste right above it on your cover image.
| | 01:56 | So on this one, only the transparent
pixels are locked so you can go ahead
| | 02:01 | and edit this green area.
| | 02:03 | Same thing for the profile pict here.
| | 02:05 | The profile pict is blue just
like these layers are colored blue.
| | 02:08 | See how careful I was.
| | 02:10 | This is locked in so that you can reuse
it over and over again, but this layer
| | 02:14 | is editable in the
non-transparent pixels.
| | 02:17 | So you can replace this
blue with something else.
| | 02:20 | If you want, you can hide the arrows and
measures just by toggling the visibility
| | 02:25 | here in the Layers panel and you can
also hide and show the placeholders,
| | 02:30 | the rulers and the Social Media
Marketing part down there.
| | 02:33 | The idea of being that you take your
cover image that you're thinking about,
| | 02:37 | like here is the melting
chocolate one that's so huge.
| | 02:40 | I'm just going to select it all, copy it,
come over to the page Timeline cover,
| | 02:45 | let me reduce it a bit because this is a
big image and I want to do my cover image.
| | 02:50 | So I'm going to click where it says my
cover image and I'll paste and that's huge.
| | 02:56 | So I'm going to select it and press
Command+T or Ctrl+T, which lets me scale it
| | 03:01 | by dragging on the handles so you can
see there's our chocolate image,
| | 03:05 | it's very large, and I can see
exactly where it's going to go.
| | 03:08 | I'll just press Return or Enter, and then
I would do the same thing with my logo
| | 03:14 | and put it here and I can hide these.
| | 03:16 | I'm going to hide the measures so I don't
see that and then I can just use my
| | 03:23 | marquee by holding down the Command or
Ctrl and clicking on the thumbnail,
| | 03:29 | it makes the selection
of just the cover image.
| | 03:33 | I could copy and paste that into
a new image and that's my new cover
| | 03:36 | and then I can do the same thing
by Command+clicking or Ctrl+clicking
| | 03:40 | profile pict right here and
I could copy and paste that.
| | 03:45 | So it's a way for you to visualize
what's it's going to look like before
| | 03:48 | you actually upload it
and play around with it.
| | 03:50 | So I'm going to include
that, and let me revert this.
| | 03:55 | Then I have one for the
integrated or combined and
| | 03:58 | that is this
Page_Timeline_Cover-Integrated.psd.
| | 04:02 | So it still uses some of the same
settings but what is different here
| | 04:07 | is that it has been enlarged;
it is wider than an 851.
| | 04:10 | If you look down here, it's 1225 pixels
wide and that's because I've enlarged it
| | 04:16 | so that when you paste in a full image,
the part that falls right here in your
| | 04:20 | profile picture will be 180x180 because
that's what you need to upload, remember?
| | 04:26 | And then you can scale it back down
if you want to upload your cover image.
| | 04:31 | So I still have that
chocolate image in my clipboard.
| | 04:35 | I'm just going to zoom out a bit.
| | 04:37 | I'm going to select where
it says big picture replace.
| | 04:40 | So this is the layer that you do
all your editing on and I'll paste
| | 04:44 | and it's still really large.
| | 04:45 | You see how it posts through right here too.
| | 04:47 | So I'll select it with Command+T
or Ctrl+T and start Shift+dragging.
| | 04:53 | I probably should have chosen a
smaller image. So say like that.
| | 05:00 | See how it's all one picture.
| | 05:02 | I'll hit return and now what I want to
do is I want to put something right here.
| | 05:06 | So I already have my pink logo.
| | 05:09 | I'm going to select this guy and copy it.
| | 05:12 | I'm just pressing Command+C or
Ctrl+C to copy, go back here, and paste,
| | 05:20 | I'm just going to bring it right
there, like that, and zoom in a bit.
| | 05:24 | Maybe I'll make it a little bigger
like that, and hit Return or Enter.
| | 05:35 | Now the question is how do
you extract the profile picture
| | 05:39 | from this beautiful work of art?
| | 05:41 | Well, you can simply select it with the
Marquee Tool in Photoshop right here and
| | 05:44 | drag around it, or to be exact, you can
hold down the Command or Ctrl key and
| | 05:49 | click on the thumbnail of the profile pict.
| | 05:52 | So you see either one of these will
work, and now, we have that selected.
| | 05:57 | The thing is that it will only actually
select and copy to the clipboard the
| | 06:01 | pixels on the layer
that's currently highlighted.
| | 06:04 | If you wanted to copy exactly what you
see right now, which is what we want to do;
| | 06:08 | we want to copy this and paste it into
its own standalone file, then go to the
| | 06:13 | Edit menu and choose Copy Merged,
not just Copy.
| | 06:16 | So that means copy as though
I had merged all the layers.
| | 06:18 | Now, I'm going to press Command+N and
Ctrl+N to create a new Photoshop document,
| | 06:25 | and because it's reading what's in my
clipboard, it's saying this is 181 pixels.
| | 06:30 | Now I know it's supposed to be 180
pixels, but because of rounding errors
| | 06:34 | it's going to be 181.
| | 06:36 | So we can just live with that.
| | 06:37 | We're going call this our no5-profile.
| | 06:42 | Click OK and I'll paste it in here.
| | 06:46 | If I wanted to be exact I could come
right here under image size and change
| | 06:50 | this to points and say this should be 180.
| | 06:53 | That way, I can use Photoshop's
re-sampling for sharpening.
| | 06:59 | That's perfect and then I'll just save this
out as a PNG or a JPEG; they prefer JPEG.
| | 07:04 | So I'd say this is a JPEG and upload it and
we do the same thing for the cover image.
| | 07:09 | Come back here, let's deselect
with Command+D and Ctrl+D.
| | 07:13 | Find where it says YOUR COVER IMAGE
and Command+click or Ctrl+click.
| | 07:17 | Now we don't actually want
to get Copy Merged here.
| | 07:19 | We don't want to see the no5 and so on.
| | 07:21 | So what I'd do would be to hide everything
else except for the cover image layer.
| | 07:27 | So I'm going to hold down the
Option or Alt key and click right here;
| | 07:30 | that's what we want to get, and then I'll copy
this to the clipboard, create a new document.
| | 07:36 | You see now it's reading it's 1225x454
because we had to make this large
| | 07:42 | to get that 180 pixel profile.
| | 07:44 | But it's certainly fine to upload
an image that's larger than 851x315,
| | 07:52 | or we could reduce it ourselves in Photoshop
like I just did with the profile image.
| | 07:56 | I'm just going to say OK and paste into
here image size, change to points and
| | 08:04 | we want this to be 851 and it's saying
by 315.4; there's that rounding error.
| | 08:10 | That's perfectly fine and then we'd
say this is JPEG and upload that and
| | 08:14 | we end up with that beautiful integrated cover
and profile picture for our Facebook page.
| | 08:20 | Now I just wanted to show you how this is
done and to give you a tool to do it with,
| | 08:24 | I'm not actually going to use
this for the Bliss No. 5 page.
| | 08:26 | I'm going to go back to the one with the Bliss
logo and this chocolate stuff in the background.
| | 08:33 | But now that you know how to do it, I
would love to see what you do with this tool.
| | 08:37 | Make sure and send me a link
by email or just go to the
| | 08:41 | Social Media Marketing Facebook page.
| | Collapse this transcript |
| Using the admin panel| 00:00 | Now, let's take a look
at this thing up here;
| | 00:02 | this is called the Admin Panel and I
really like this because it's a place
| | 00:06 | where you can quickly respond to
people who are sending you messages,
| | 00:10 | you could quickly get an idea of how busy
your page has been, and it's really fast
[00:00:154.83]
access to all the menus that you might want
to use while you are editing your page.
| | 00:20 | Now because we just created our site,
the Admin Panel is kind of empty.
| | 00:24 | So I want to show you what a
really busy Admin Panel looks like.
| | 00:27 | I'm going to switch to Safari and
show you the Social Media Marketing page.
| | 00:33 | And by the way, I completely
invite you to come over
| | 00:35 | and join us at the Social
Media Marketing page.
| | 00:38 | It is the page I created for this title, for
people who have watched any of the videos
| | 00:43 | and have questions or there is new information
on Facebook and Twitter, I post it here.
| | 00:48 | So you can see we already have like
a thousand people who like me
| | 00:52 | and lots of people are posting down there.
| | 00:54 | But take a look up here;
here's the Admin Panel.
| | 00:56 | Right now, it's closed.
| | 00:56 | So if you click it, then it furls open
and then normally though you click Hide,
| | 01:01 | so you don't have to look at it.
| | 01:03 | But I'm going to click Admin Panel so we
can take a look at these little sections.
| | 01:06 | So under Notifications, this is when
people do something with your page,
| | 01:10 | so they comment on something, they like
something, they actually add their own post
| | 01:14 | if you've allowed people to post.
| | 01:16 | That will all appear here under Notifications.
| | 01:19 | The most recent people to have liked your
page, you can also click the See All menu
| | 01:24 | to see all of your likes in
reverse chronological order.
| | 01:28 | At the upper-right are messages and
you remember that this is one of the
| | 01:32 | features that you can
optionally turn on or off.
| | 01:35 | So if somebody actually clicks the Message
button down here, they can write you a
| | 01:39 | private message and you're
notified of it in your Admin Panel.
| | 01:43 | So here is a post that this person wrote to me.
| | 01:46 | So I'm going to click it and this
person asked me about the About box,
| | 01:52 | about how come some information is
different from one page to the next.
| | 01:56 | Some pages show phone numbers,
some pages show text.
| | 01:59 | So I'll explain to him yes, I'm
actually doing a video on that as we speak,
| | 02:04 | and it depends on the kind of
business you are, what information shows.
| | 02:07 | I'm going to go back out
here to the Admin Panel.
| | 02:12 | Now, not every business will
allow you to send messages;
| | 02:15 | they might turn it off.
| | 02:16 | But I think it's kind of
interesting; I like that feature.
| | 02:19 | Page Tips gives you a nice little
tip about enhancing your page.
| | 02:23 | You can read the current tip and follow the
link or you can click Next and it shows you
| | 02:27 | another tip, a nice way to keep up on
what's happening with Facebook pages,
| | 02:31 | and neat stuff you can do.
| | 02:33 | And then Insights section of the Admin
Panel, this is Facebook's analytics,
| | 02:37 | and I have a whole video
all about using Insights.
| | 02:40 | This gives you a quick look
at the traffic to this page.
| | 02:44 | So starting at the bottom, every purple
dot is every time you've made a post.
| | 02:48 | So I made a post on the 12th of March
and I made another one at 21st,
| | 02:52 | another one on the 22nd and then
above that we have two lines.
| | 02:56 | The first line is how many people are
talking about this page, meaning they've
| | 03:01 | commented on something, they liked something,
they posted something on the page.
| | 03:06 | And then Reach means how
viral this page has gotten.
| | 03:09 | So if somebody likes the page and they
have 2000 friends, then the reach increases.
| | 03:15 | So the reach is not just people who have a
direct relationship with your page by talking
| | 03:20 | about it or linking or writing a post, but how
many people have read what that person posted;
| | 03:26 | so how many friends they've had.
| | 03:27 | You know, it's sort of how viral
has information about your page been.
| | 03:32 | If you hover your cursor over these lines,
you can get a read-out about the date range
| | 03:36 | and the numbers, and then clicking in here
or clicking on the See All will open up
| | 03:41 | Insights in its own window with lots of details
that I'll be covering in a future video.
| | 03:47 | At the top of the Admin Panel then we
also have these menus that are very useful.
| | 03:52 | So whenever you want to edit
settings and things like that,
| | 03:54 | you can go to Manage > Edit Page.
| | 03:56 | If you want to see detailed
information in your Activity Log
| | 04:00 | that is every single thing
that happened on this page,
| | 04:03 | whether you post it or someone else posted,
you could look at your Activity Log.
| | 04:08 | Let's go back and other useful
things that I'll be talking about.
| | 04:13 | In future videos, I'll be talking about how
to use these items under Build Audience,
| | 04:17 | and then the Help menu and then Hide.
| | 04:20 | So that's the Admin Panel.
| | 04:22 | I love this new feature in
the Page Timeline design.
| | Collapse this transcript |
| Editing important Page settings| 00:00 | When you first create a page, you're
brought to this wizard where it says
| | 00:04 | enter information about
your company and so on,
| | 00:06 | and if you remember, I advised you
just to skip all that and just keep
| | 00:10 | clicking Next, because you can
always come back and fill it in,
| | 00:13 | and that's what we're going to do now.
| | 00:14 | We're going to fill in some important
information about our settings for
| | 00:19 | this page and also about the company
itself for this section right here.
| | 00:24 | When people click the About link too, it opens
up a panel but we don't have anything here.
| | 00:30 | So I'm going to go back and let's
take a look at what I'm talking about.
| | 00:34 | It's up here in the Admin Panel.
| | 00:36 | So if it says Show Admin and click it
so that you can see this big panel that
| | 00:41 | opens up, go to the Manage
dropdown menu and choose Edit Page.
| | 00:47 | And this will be one of your most
frequently accessed menu items
| | 00:51 | from now on while you are
administering pages.
| | 00:53 | So choose Edit Page and at the very
top, it should still say Unpublished
| | 00:58 | because that's what we set earlier,
remember, so that nobody can see it
| | 01:01 | yet while we're working on it.
| | 01:02 | Other settings that you want to
set here under Manage Permissions.
| | 01:07 | If for some reason you wanted to restrict
a country from being able to see this page,
| | 01:12 | you can type it in here and you
can also restrict based on age.
| | 01:16 | So if you are selling something
alcohol-related, for example,
| | 01:19 | you'd probably want to choose this.
| | 01:21 | Now in each one of this instances,
Facebook puts a little Help file.
| | 01:25 | So if you're wondering what's
that about? You can click it,
| | 01:28 | and a nice little pop-up opens
up with details on this.
| | 01:31 | So you don't have to go hunting around
for a help file, and I really like that.
| | 01:34 | I wish every software program did that.
| | 01:36 | Now this part right here is very important.
| | 01:40 | Who is allowed to post to your page?
| | 01:42 | Can everybody post to it? Can
everybody add photos and videos?
| | 01:46 | If you remember during my tour, I
showed you examples of pages where only
| | 01:51 | the page was allowed to post, though
people could comment on those posts,
| | 01:56 | and other pages where everybody is
allowed to post; the page and anybody else.
| | 02:00 | kind of like writing on somebody's wall.
| | 02:01 | It really depends on the kind
of business that you're running
| | 02:04 | and what your goals are for the page.
| | 02:06 | If you're trying to have a lot of
back and forth with your customers,
| | 02:09 | then you want them to be able to post.
| | 02:11 | That's what I do on the Social
Media Marketing page, for example.
| | 02:15 | So I would usually turn this on unless
there's a good reason to turn it off.
| | 02:20 | Do you want people to be able
to upload photos and videos?
| | 02:23 | So like if you say, hey, you know, send
us pictures of you wearing our T-shirt,
| | 02:26 | or something like that, they're not going
to be able to unless you give them permission.
| | 02:31 | On the other hand, if you think that
you're going to have a lot of yahoos
| | 02:34 | uploading questionable images and so on,
then you might want to keep that turned off.
| | 02:39 | And now Post Visibility.
| | 02:41 | Do you want to show the box for recent
posts by others at the top of the page?
| | 02:45 | They're referring to this, you might not
remember it, but it's the box that appears
| | 02:49 | toward the top of a page that
summarizes recent posts by others.
| | 02:55 | The user can click See All to see
all the posts in one floating window,
| | 03:00 | along with the comments people have added to it.
| | 03:03 | So that's what they're talking about this.
| | 03:04 | Do you want to show that or not?
And I say, yeah, sure, show that.
| | 03:08 | And then, what is the default visibility
of posts by others in your Timeline?
| | 03:12 | Are they automatically allowed whenever
somebody types automatically appears?
| | 03:16 | Or do you want the ability to
moderate that, to approve the posts?
| | 03:20 | And if you want that ability then you
can choose Hidden from Page by default.
| | 03:25 | And I have another video that talks about
dealing with spam by showing and hiding posts.
| | 03:30 | And that's what you'd have to do, is
you'd have to periodically be checking
| | 03:33 | your page and un-hiding the good posts.
| | 03:36 | Again, it's a judgment call whether
or not you have the time to do that
| | 03:40 | and whether it might be necessary for you
to definitely have to approve the posts.
| | 03:45 | Now you can choose to keep them allowed,
but maybe if, again, if you have a bunch
| | 03:51 | of yahoos visiting your page, you can
choose to add a list of terms to block.
| | 03:56 | So if people keep posting about miracle
cures or something like that, you can type
| | 04:00 | in here miracle cures and those
items will automatically be spammed.
| | 04:04 | Now, Facebook does do a
lot of its own moderation.
| | 04:09 | So sometimes even if you leave this
empty, it will automatically hide posts
| | 04:13 | and notify you that in the Admin
Panel so you can check them out,
| | 04:17 | and the same thing for
the Profanity Blocklist.
| | 04:20 | If anybody uses some mild swear words
or some very strong swear words,
| | 04:24 | you can have them set to
automatically be hidden.
| | 04:26 | We want to click Save Changes here.
| | 04:29 | I'm setting it so that People Can Post
to the Timeline and we do see the box,
| | 04:34 | Recent post by others, and when people
add something it's immediately visible.
| | 04:38 | By the way, this is in case you
ever wonder how do you delete a page,
| | 04:41 | here's where it's hiding, here
under Manage Permissions.
| | 04:43 | So I'm going to click Save Changes, and
we're going to look at one more panel
| | 04:47 | in this video and that is Your Settings;
these are turned on by default.
| | 04:53 | Always comment and post
on your page as Bliss No. 5,
| | 04:55 | meaning it uses your
Bliss No. 5 profile picture.
| | 04:59 | That's the default, and I actually
think this is kind of old information
| | 05:02 | because it's referring to like an
account tab at a top of any page
| | 05:06 | which doesn't exist anymore;
so just leave that turned on.
| | 05:09 | And then Email notifications;
| | 05:11 | do you want to be notified by email
whenever anybody does something to
| | 05:15 | your page, posts, comments, sends you a
message? That's turned on by default and
| | 05:21 | it has your email address turned on.
| | 05:23 | You can always edit that later, but
it's a good idea to keep it turned on,
| | 05:28 | especially with a new page.
| | 05:30 | So I didn't make any
changes here I don't need to save.
| | 05:32 | And then the third panel here is Basic
Information, and this is the information
| | 05:36 | that appears when somebody clicks About.
| | 05:40 | So for example, under About, and I
actually have a text document with this
| | 05:45 | and I've already written, I'm
just going to copy and paste.
| | 05:47 | I'm copying this and I'm
pasting into the About section.
| | 05:51 | So you see I'm putting a little reminder
that people can follow us on Twitter
| | 05:56 | at our Twitter address as well.
| | 05:59 | That way when people first come to our
Facebook page, they immediately look under
| | 06:03 | the name of the page for like a little
marketing message, which is where this
| | 06:07 | appears, the About section, and you could
actually add whatever you'd like here.
| | 06:10 | This is where you edit it though.
| | 06:12 | And then under Description, I'll show
where description comes up in a second.
| | 06:16 | I'm going to copy that and paste it here.
| | 06:20 | Your description can be
longer than this if you'd like.
| | 06:22 | And you can fill in this
other information if you want.
| | 06:24 | You can always resize these to make them
larger if you have a very long mission and so on.
| | 06:29 | The names of your products, your phone,
e-mail, web site; I'm going to go ahead
| | 06:32 | and put in my web site, there we go and
save changes and the information is updated.
| | 06:38 | Now, when we go to View Page and we look
down here, there's our little marketing message.
| | 06:46 | And then when somebody clicks About
then they see the marketing message again
| | 06:51 | and the description and any other kind
of information that we might have added.
| | 06:56 | And you know what? Now that we have our
About filled in, and cover image uploaded,
| | 07:02 | and our profile picture uploaded, I
think it's ready to show the world.
| | 07:05 | So I'm going to go ahead and publish this page.
| | 07:07 | I'll just click publish this
page right here and that was it.
| | 07:12 | Let's go back to Bliss No. 5 and
hide the Admin Panel and we're good.
| | Collapse this transcript |
| Adding and featuring Page admins| 00:00 | When you open up Facebook, it usually logs
you on automatically to your personal account,
| | 00:04 | and from there, you'll be able to jump
to your page, now you've got it bookmarked
| | 00:08 | or it appears in your left side
bar under pages that you admin.
| | 00:12 | You will see the Admin Panel.
| | 00:15 | Only admins can see the Admin Panel.
| | 00:18 | Of course, I'm using admin,
short for administrator.
| | 00:21 | But what happens if you get sick or you want
to go on vacation or something like that
| | 00:25 | and somebody else needs to respond
to a message that somebody left
| | 00:30 | or unhide or hide a post that somebody
wrote or write a new post about something
| | 00:35 | that you just released or a new
product or something like that.
| | 00:38 | Or heaven forbid, what would happen if
Facebook decided, for whatever reason,
| | 00:44 | to prevent you from logging on, because
maybe somebody reported you as a spammer
| | 00:48 | or maybe you posted something
that somebody else objected to.
| | 00:52 | That's happened, I mean, it's not really
common but definitely it has happened,
| | 00:55 | if you do any searches about people
whose Facebook accounts have been blocked
| | 01:00 | by Facebook and it's usually kind of
difficult trying to get it reestablished.
| | 01:03 | For all those reasons, one of the very
first things that you should do after
| | 01:09 | you get your page up and running is
to add administrators to your page.
| | 01:13 | There is no limit to the number of
admins who can work on your page.
| | 01:18 | And I suggest that you add at least one,
preferably two other people who can
| | 01:22 | work on your page in your stead.
| | 01:23 | Of course they need to be people that
you trust because you cannot prevent
| | 01:28 | them from doing everything that you could.
| | 01:30 | So let's see how to add admins.
| | 01:32 | Go to the Admin Panel,
go to Manage > Edit Page,
| | 01:37 | and then on the left-hand
side, choose Manage Admins.
| | 01:41 | You should be listed as
the only admin at this point.
| | 01:44 | Now, you can add an admin just by clicking
in this little frame and typing their name.
| | 01:49 | Now they have to be your Facebook friend.
| | 01:52 | So if you wanted a colleague to be a
co-admin of this page, they have to
| | 01:58 | have a Facebook account and you guys
have to be friends with each other
| | 02:01 | on Facebook on your personal accounts.
| | 02:03 | You can't just type anybody's
name and have it appear here.
| | 02:06 | You see that it says you can
type in somebody's e-mail address.
| | 02:09 | That's going to invite them by email to
log on to Facebook to create an account,
| | 02:14 | if they don't already have an account,
and to become your friend because you're
| | 02:17 | asking that they become an admin.
| | 02:18 | So it's easier for you to double-
check that they are your friend first
| | 02:23 | or to make that happen
before you come here.
| | 02:25 | So I already have a friend and her
name is Zoey, Zoey Caninus right here,
| | 02:31 | and all I need to do is click Save Changes.
| | 02:33 | Any time that you add or remove an admin as
the page owner, the one who created the page,
| | 02:38 | you need to enter your password
and pay heed to that warning,
| | 02:43 | if you're adding a new admin, note that
anyone you add will have the same control.
| | 02:47 | They can even remove you as an admin and
Facebook will not be able to add you back.
| | 02:51 | So there's a trust there.
| | 02:53 | Click Confirm, there you go, and
you can continue adding more admins,
| | 02:58 | but again, they have to be your friend.
| | 03:00 | Now whenever Zoey goes to Facebook and
she's posting on her personal account,
| | 03:04 | she will be able to go to Bliss No. 5
page, and Zoey would see the Admin Panel.
| | 03:11 | And anything you can do in the Admin
Panel Zoey will be able to do,
| | 03:15 | which is usually a good thing,
because you need that back up.
| | 03:19 | And also, people who create pages for
other people, this is what they do for
| | 03:23 | a living is that they create the page and
then they make the other person an admin,
| | 03:27 | and then they have the other person
remove them as the admin and they go on,
| | 03:31 | or they stay as a backup admin.
| | 03:33 | One more thing about admins;
let me hide this.
| | 03:36 | Notice that if anybody comes
to the Bliss No. 5 page,
| | 03:40 | that there is no way for them to tell
who is the human being behind the logo.
| | 03:45 | As you write stuff, your name doesn't
appear there; Bliss No. 5 appears there.
| | 03:49 | Let's take a look at some other pages.
| | 03:52 | If I look at Forget Computers and I scroll
down, Forget Computers wrote all this.
| | 03:57 | The same thing for lynda.com.
| | 04:00 | Who's writing these interesting things?
Who's answering the questions?
| | 04:04 | If you click the About section here,
it will give you a little bit more
| | 04:08 | information, and one thing that you
might want to do is identify yourself.
| | 04:12 | This page is being run by Joe Schmoe.
| | 04:14 | If you have any questions or concerns,
feel free to email him directly at,
| | 04:19 | you know if you want to do that.
| | 04:20 | Or even better, wouldn't it be great if
you could see pictures and their names here.
| | 04:24 | Well, you can do that,
it's called Featured Admins.
| | 04:28 | Let's do that for our page.
| | 04:30 | Go up to the Admin Panel, scroll up, go down
to Manage > Edit page, go down to Featured.
| | 04:37 | There are two kinds of
things that can be featured.
| | 04:40 | One of them are other pages and we'll be
talking about that in a different video,
| | 04:43 | and page owners. So we're going
to choose Add Featured Page Owners,
| | 04:49 | but note this that their personal
information will be publicly displayed,
| | 04:53 | meaning their name and the name
of their personal Facebook account.
| | 04:57 | And in their personal profile, it
will show that they are an admin,
| | 05:01 | which it already does
anyway as a page admin.
| | 05:03 | So I'm going to turn us both on.
| | 05:06 | It could just be one person, like if
this was my business of creating pages
| | 05:11 | and Zoey was actually
the owner of Bliss No. 5,
| | 05:12 | I might make Zoey the featured
page owner and hide myself,
| | 05:17 | but we're going to make us both there.
| | 05:19 | Click Save and view page.
| | 05:22 | So nothing looks different
on the page itself.
| | 05:26 | We don't see our pictures appear here,
| | 05:27 | but if somebody goes to the About
section, then they do see us.
| | 05:32 | And if they click through, they would
see whatever any stranger would see
| | 05:36 | when they went to
somebody's personal profile;
| | 05:38 | it's whatever the person's setup as visible
to people who are not their actual friends.
| | 05:42 | So that's not that big of a deal, but
I kind of like seeing the actual person
| | 05:46 | behind the page and I wish
more page admins would do this.
| | 05:50 | So it's so easy to add admins to your
page and it helps you so much.
| | 05:55 | Make sure that it's one of the very first
things you do when you create a new page.
| | Collapse this transcript |
| Customizing the apps bar| 00:00 | One more area on your Facebook page
that you have some control over is what's
| | 00:04 | called the Apps Bar and that is this line
right here to the right of your About section.
| | 00:10 | Now depending on the kind of
page that you created, you know,
| | 00:12 | was it a band, was it a retail store,
was it a company, organization, you might
| | 00:17 | have slightly different apps here
that Facebook populates by default.
| | 00:21 | I'm not quite sure those change on a day
-to-day basis, but I can tell you that
| | 00:25 | everybody will have a Photos app and
the Photos app can't be renamed and
| | 00:31 | will always show the most
recently updated photo.
| | 00:33 | So if you don't like what it shows here,
| | 00:35 | you have to upload a new photo
and then this will change.
| | 00:38 | You don't have any
control over what it shows,
| | 00:41 | you can't make like a cover image
that's permanent or anything like that.
| | 00:44 | The other default app
that everybody gets is Likes
| | 00:47 | and that just shows how many
people clicked Like on your page.
| | 00:51 | It shows that number and this
one cannot be renamed either.
| | 00:54 | Most pages also get a Notes app that
| | 00:57 | lets you write longer posts
that you can format somewhat,
| | 01:01 | and I have a video talking about using
the Notes app, and that might be it.
| | 01:05 | Now for this kind of page, we actually
have four apps and we're not seeing
| | 01:09 | all four because these three
has been set to be favorites.
| | 01:12 | The fourth one is hiding.
| | 01:14 | So if you are on a page and
not all their apps are visible,
| | 01:18 | you'll see this down-pointing arrow.
| | 01:20 | If there's no arrow then what you see
are all of the special apps for that page.
| | 01:25 | There can be up to four shown here.
| | 01:28 | There is an unlimited number
of apps that you can install,
| | 01:31 | not just use the few free ones
that Facebook installs by default,
| | 01:35 | but there are many third-party apps for
having people sign up to newsletters,
| | 01:40 | for custom pages that you can
pull in from your web site,
| | 01:43 | for showing videos, all sorts of things.
| | 01:46 | And I have another video in the next
chapter that talks about creating your
| | 01:50 | own app and also installing and
configuring third-party apps.
| | 01:54 | If we click here you'll see that
there are some spots available,
| | 01:58 | and if I click on one of these
plus symbols it says, well,
| | 02:01 | you're still not showing one of these
two apps that are part of this page,
| | 02:04 | Events or Videos, and I
could add that to Favorites.
| | 02:08 | So if I wanted to add Events I could
click that and you can see that now I have
| | 02:12 | four apps, and if I said, I want to
show that Videos one as well then it
| | 02:16 | shows down here, because there's a
limit of four that you can show here.
| | 02:20 | When somebody visits your
page and they see these four,
| | 02:23 | they can click this downward pointing arrow
and they can see up to 12 of your apps and
| | 02:28 | then click on their links to
open up that app in your page.
| | 02:32 | So you might have 20 apps installed, but
people are only going to see 12 of them.
| | 02:37 | Now if you hover over one of these
pencil icons and click, you'll see that
| | 02:43 | in the first row, you can
choose to swap position.
| | 02:46 | So you do have some control over the order
of the apps outside of the Photos app.
| | 02:51 | Remember that's always going to be first,
but these three you can change their order.
| | 02:55 | So let's say that I want to swap
position with the Events
| | 02:59 | because I want Events to be first.
| | 03:01 | Or say that I want to add
Videos to the favorites.
| | 03:03 | So I'll come over here and I'll say
swap position with Likes because
| | 03:08 | I really don't want people see
how many people like this page.
| | 03:10 | Now you manage these settings for a
lot of these apps in your Admin Panel.
| | 03:16 | If you go to the Admin Panel
then down to Manage > Edit Page,
| | 03:20 | you'll see an option for Apps.
| | 03:23 | You click that and this will show
you all of your installed apps,
| | 03:27 | and if there are any settings
that you can access or change,
| | 03:29 | you'll see an Edit Settings link.
| | 03:31 | So you can change some of the settings
for the default apps; really it's whether
| | 03:35 | or not they're visible, and then also
you can create a link to that tab and
| | 03:39 | I'll be talking about that in the video
where I talk about custom apps.
| | 03:43 | But I want to show you what, if you
have installed additional apps,
| | 03:48 | I switched over to InDesign
Secrets Facebook page,
| | 03:50 | that I admin and I've already
drilled into their Apps section.
| | 03:54 | You can see here's the
third-party app that I installed
| | 03:57 | and under Edit Settings,
I can change the name of it.
| | 04:01 | So whatever it used to be,
we now call Our Twitter Feed,
| | 04:04 | you can even change
the image here as well.
| | 04:06 | So I'm telling you all this now even
though we're still sort of in the basics
| | 04:10 | of setting up our page, because I know
that lots of people see pages like
| | 04:13 | this guy's and like, they
say, how did he do that?
| | 04:17 | Well, Photos is the default
Photos app and he just makes sure
| | 04:21 | that this image is
always uploaded last.
| | 04:23 | If he uploads other images, he takes
an extra step and re-uploads this one.
| | 04:27 | And then these three apps are all custom apps.
| | 04:30 | So when you have a custom app, you have
control over the name of the app and
| | 04:35 | the artwork, like we just saw on
that Tweets app in InDesign Secrets.
| | 04:39 | So the admin for this page hid the
default apps that he doesn't have much
| | 04:43 | control over down here and he made sure
that his favorites all had editable images.
| | 04:49 | Let's go back to ours and we'll click
View Page and hide the Admin Panel.
| | 04:56 | So, it's not quite as exciting, but I think
I'd like to move Events back out of here.
| | 05:00 | Now if you're hovering over these and
you see that there's no pencil icon,
| | 05:04 | it's because you have to actually expose
the entire area by clicking on that
| | 05:08 | downward pointing triangle and now
you can actually edit their position
| | 05:12 | and which ones are Favorites or not.
| | 05:14 | So here I'm going to
say remove From Favorites.
| | 05:16 | I don't want that one up there. Then I
close it and sometimes it doesn't refresh;
| | 05:21 | I need to refresh the page.
| | 05:22 | So get rid of Events and
there I put Notes in its place.
| | 05:27 | As I say, you can have up
to four at any one time.
| | 05:30 | Apps are great little add-ons for your
Facebook page, and I love how easy it
| | 05:35 | is to have some control over
which ones show up by default.
| | Collapse this transcript |
| Posting to your Page strategically (for EdgeRank)| 00:00 | I'd like you to switch gears for a moment
and go to your personal account on Facebook.
| | 00:05 | Just look at your News Feed,
like right here we're looking
| | 00:08 | at Anne Smithson's News Feed.
| | 00:10 | How many posts do you see in
your News Feed that come from
| | 00:13 | pages that you've liked?
Now chances are very few.
| | 00:17 | It's actually pretty
rare for a page post
| | 00:20 | to make it into the News Feeds of
people that have liked that page.
| | 00:24 | Here we see just one and it's
just that this is my own page.
| | 00:29 | It's interesting because most page
owners think that every time they post
| | 00:32 | something to their page, it's going to
immediately appear in the News Feeds of
| | 00:36 | everybody who liked them and that's
why they're trying to get thousands
| | 00:39 | of likes, so that their message can be
viral but it's actually, not quite true.
| | 00:44 | Look at the very top of your
personal pages News Feed.
| | 00:47 | You see where it says Sort? Facebook is
constantly changing this language up here,
| | 00:51 | but if you click here you should see that
it is not showing you the Most Recent Stories,
| | 00:56 | it's actually showing you Top Stories,
so it's showing you like highlights.
| | 01:00 | What Facebook thinks would be most
interesting to you based on the friends
| | 01:05 | that you constantly talk back and forth
within Facebook, who's group of likes or
| | 01:10 | other friends has a lot of
overlap with your group of friends.
| | 01:14 | So there's this secret algorithm that's
happening in the background that drives
| | 01:19 | the Facebook engine in deciding which
posts should appear in user's News Feeds.
| | 01:25 | You know, and even if you switch to Most
Recent from Top Stories which I would say
| | 01:30 | maybe two percent of Facebook users ever
even bother doing, it is likely even then
| | 01:34 | that they have so many friends that their
page posts are not going to appear there.
| | 01:38 | As an individual Facebook user, after you
like a page, unless you keep going back to
| | 01:43 | that page, it's really likely you're
never going to hear from that page again.
| | 01:47 | So I'm going to switch
this back to Top Stories.
| | 01:50 | Where does that leave
you as the page owner?
| | 01:52 | Well, first you have to try and
drive people to your page to
| | 01:56 | continue coming back to your
page, if at all possible.
| | 01:58 | So you can't just rely on your
page's posts blanketing the News Feeds
| | 02:03 | of everybody who likes you.
| | 02:04 | You have to use every method of marketing:
HTML, newsletter, your podcasts,
| | 02:10 | your display ads have to
drive people to your page.
| | 02:13 | They have to have a reason to get there.
| | 02:15 | But if you remember from the
very first chapter in this title,
| | 02:18 | I said if you can get your post to
appear in your user's News Feeds,
| | 02:22 | then they will like or comment or
share those to their own friends,
| | 02:28 | and that's where the viral nature
of Facebook really comes into force.
| | 02:32 | How can you increase the chances that
your page posts will appear in the
| | 02:37 | News Feeds of the people
who have liked your page?
| | 02:39 | That's called EdgeRank. You need
to increase your post's EdgeRank.
| | 02:44 | EdgeRank is the name of the algorithm
that Facebook uses to decide which
| | 02:48 | posts appear in the News
Feed under Top Stories.
| | 02:52 | EdgeRank is comprised of three things.
| | 02:54 | Let's look at back at
Bliss Number 5's page.
| | 02:56 | It's posts and this not one
of those exciting posts here.
| | 03:01 | Let's look at somebody else's post.
| | 03:02 | Let's look at our
friends at Cupcakes-A-Go-Go.
| | 03:04 | The people have 3,000 some likes.
| | 03:07 | EdgeRank is based on three
things. One is recency.
| | 03:10 | What is the chronology
of when they posted?
| | 03:12 | So of course, more recent posts are
likelier to appear at the top of the
| | 03:16 | News Feed than older posts.
| | 03:18 | Number two is affinity.
| | 03:20 | How often do you interact with each other?
| | 03:22 | You'll find as your page matures,
that the same group of people seem
| | 03:27 | to be posting and commenting on your page.
| | 03:30 | It is very likely then that your posts
are appearing on their News Feeds
| | 03:34 | because they have a lot of interaction
with you; that's affinity.
| | 03:37 | And third is called Edge Wait.
| | 03:40 | Facebook really likes posts that have pictures
or that have videos or that have links,
| | 03:46 | but definitely pictures and
videos are much more powerful.
| | 03:50 | Facebook wants users, when they go to their
Facebook page, to see a page full of really
| | 03:55 | cool looking images and interesting posts
and links and not just boring status updates.
| | 04:01 | So if we scroll through Cupcakes-A-Go-Go
page you can see that almost every one
| | 04:05 | of their posts features one of their products
with a story that goes along with it.
| | 04:09 | Now what if you don't sell products?
| | 04:11 | What if you're a computer
consultant or something like that?
| | 04:14 | You could always find some sort of tie-in
to a video on Youtube that you can link to
| | 04:21 | or maybe a picture from istockphoto or
from Flickr that you're allowed to use,
| | 04:26 | something to illustrate the
story that you're trying to post,
| | 04:30 | so that's a way to
increase your EdgeRank.
| | 04:31 | To increase your affinity the amount of
interaction that users have with your posts,
| | 04:35 | try and post the occasional story or
frequently post requests for action.
| | 04:42 | Have them comment on what is their
favorite aspect of your business,
| | 04:46 | or who do you think should win: A or B?
Ask for opinions, try and get comments
| | 04:50 | from the people who are viewing your posts,
whether in their own News Feeds or on your page.
| | 04:55 | You can even use to Ask a Question that
lets you create a little survey on the
| | 04:59 | fly that people can vote on, and
then they can also add a comment.
| | 05:03 | So keep that in that mind as you are
actually posting stuff on your page,
| | 05:08 | to try and increase your post's EdgeRank.
| | 05:10 | Make it frequent, encourage interaction,
| | 05:13 | and try to always include
an image, a video or a link.
| | Collapse this transcript |
| Pinning, highlighting, and adding milestone posts to the timeline| 00:00 | Writing posts on your page
should be very familiar to you
| | 00:03 | if you have a normal
Facebook account.
| | 00:06 | You simply go to your page, click in
the Status area and write something.
| | 00:11 | If you want to include a photo, you can
click photo and you can upload a photo
| | 00:15 | or take a picture or take one from your
already uploaded photos just like we did
| | 00:20 | when we were choosing a cover
image on our profile picture.
| | 00:23 | If you want to ask a question, it's
exactly like how it is in your own
| | 00:27 | personal Facebook account.
| | 00:28 | And then, Milestone though
is something different.
| | 00:31 | A Milestone would be adding
something to this Timeline here.
| | 00:36 | So I'm going to get to
Milestones in a minute.
| | 00:38 | I want to talk about two other interesting
things that you can do to posts, as the
| | 00:42 | page admin, that you can't do
in your personal Facebook account.
| | 00:46 | Let me just go ahead and post this guy.
| | 00:49 | Down here, where I wrote a post where
I shared the link for my blog,
| | 00:54 | notice that we now have
a couple icons up here.
| | 00:57 | So under Edit or Remove, I
think Edit is a little misleading;
| | 01:00 | you still can't edit fully any post, just
like in your normal Facebook account,
| | 01:05 | unless you catch it within a few seconds
right after you post, then you can edit.
| | 01:09 | But what you can do is you can change
the date. So if I choose Change Date,
| | 01:14 | it says you need to add
a date Bliss No. 5 began
| | 01:17 | before you can change
the date on this post.
| | 01:19 | So I'll go ahead and say Bliss
No. 5 began in 2009, in July,
| | 01:26 | and Bliss No. 5 was founded.
That's fine. I'll click Save.
| | 01:28 | Now, let's come back here
and hover one more time
| | 01:34 | and then if I click here,
I can choose change the date.
| | 01:37 | And when I change the date, it'll resort
itself according to the correct place
| | 01:41 | in the Timeline, which
is pretty interesting.
| | 01:44 | That's what they mean by editing, is
simply changing the date of a post.
| | 01:48 | But over here I can choose Highlight and
when you highlight this post, that means
| | 01:53 | it extends into the two columns, so it
looks really great with pictures.
| | 01:57 | With a link, like this one, it shows the
link in a very large section and then the
| | 02:02 | picture in a smaller section;
that might change as we go.
| | 02:05 | But I have seen pages where they
post everything as a Highlight;
| | 02:08 | there's no limit to how
many highlights you want.
| | 02:10 | So you could have a Facebook page that
has wide posts, one right after the other.
| | 02:15 | They don't have to have a link
or a picture or anything.
| | 02:17 | It could simply be text
if you wanted it to.
| | 02:20 | When you highlight a post by clicking
the star, then it remains highlighted,
| | 02:24 | there's no time limit.
| | 02:26 | And again, there's no limit on
the number posts you can highlight.
| | 02:29 | Let's look at another post.
| | 02:30 | Now this one, every time that you
upload a photo it appears as an activity
| | 02:35 | in your Timeline which really bugs me.
| | 02:37 | I don't want people to
have to know about that.
| | 02:39 | So whenever I post a photo or I'm
doing something behind the scenes,
| | 02:43 | or what I think is behind the scenes,
I always come to see if there is a post
| | 02:46 | on my Timeline about it
and I choose Hide from page.
| | 02:50 | So I don't want people to actually
see this, so I hide it from the page.
| | 02:54 | It still happened and it's still in
my activity log which will look at in
| | 02:58 | another video when I talk about hiding
and unhiding posts and spam and so on.
| | 03:02 | But now at least my fans
don't need to know every time
| | 03:04 | that I've been messing
around with the pictures.
| | 03:06 | Now, let's say that you write a post
that you want everybody to see as soon as
| | 03:10 | they come to your page like, "We're
having a huge sale this month on your
| | 03:18 | favorite kind of chocolates. Go to our
web site at BlissNo5.com to check it out.
| | 03:29 | Now, I want to keep this up here.
| | 03:32 | So what I'm going to do with this post
after I post it, is I'm going to come
| | 03:37 | to the pencil icon and choose Pin to Top.
| | 03:39 | Now Pin to Top you can only do with one
post at a time; only one post can be pinned.
| | 03:45 | And what this mean is that, this post
will always appear at the top of the
| | 03:49 | Timeline when people come to see it.
| | 03:51 | That's why it has this
little gold badge here.
| | 03:54 | A pinned post will last for seven days,
after which Facebook will automatically
| | 03:59 | unpin it and it goes back
into its chronological order.
| | 04:02 | You don't have to have it
sit there for seven days.
| | 04:04 | You could make it a routine in the
morning that you write a new post or
| | 04:09 | you choose one of your older posts
and pin it to the top for the day.
| | 04:12 | So it's really nice that you have the
control to make an important post sticky
| | 04:17 | at the top of your Facebook
page for a week at a time.
| | 04:20 | So highlighting is two columns across.
| | 04:23 | Pinning is pinning one post for a week,
at the most, at the top of your Timeline
| | 04:28 | and then the other thing I
wanted to mention was Milestones.
| | 04:30 | Now, you saw me add a Milestone
already when I added the Milestone
| | 04:34 | of when Bliss No. 5 was founded.
| | 04:36 | But you can go ahead and add
Milestones whenever you'd like.
| | 04:39 | So I click Milestone here and you see
it's an interesting little interface and
| | 04:44 | we can choose a photo; let's
actually make the event that
| | 04:48 | "We made our first batch
of ganache" I will say.
| | 04:52 | You can optionally include a location.
When did you do it? I'll say was in 2010.
| | 04:56 | So it's not going to go
before you founded the company.
| | 05:01 | And we'll add the month of April and "It was
a wonderful day for us and all our customers."
| | 05:13 | I'm not even going to choose a photo.
I'm just going to click Save.
| | 05:18 | And then, that's what Milestones look like in
your Timeline. Now you can get very creative.
| | 05:22 | Like for the Coca-Cola web page, they
have a team of people working on this
| | 05:27 | and they went back to their founding
in the late 1800's and they've added
| | 05:31 | multiple Milestones events
to their Timeline.
| | 05:33 | The idea being that you're encouraging
users to spend a lot of time on your
| | 05:38 | Facebook page and going back to all
these dates and investigating what
| | 05:43 | interesting things you did back then.
| | 05:46 | If you are a company that's
been around for a long time,
| | 05:49 | you could include like old
pictures from the 1940's here,
| | 05:52 | from when you first founded your printing
company, pictures of the founders and so on.
| | 05:56 | It could be pretty interesting,
but those are what Milestones are.
| | 06:00 | Having the flexibility to write posts
that not only include engaging content
| | 06:05 | and images, but also being able to pin
them to the top to make them extend across
| | 06:09 | the full width the page and to add your
Milestones, helps page administrators keep
| | 06:14 | their Facebook pages interesting
and engaging with their customers.
| | Collapse this transcript |
| Managing spam by hiding and unhiding user posts| 00:00 | You might remember back when you were
setting up your page for the first time.
| | 00:05 | Let's take a look that there is a setting
here, I'm going to Manage > Edit Page,
| | 00:10 | in Manage Permissions, where you decided
if people could post on your page or not.
| | 00:16 | So in Bliss No. Five, we turned it on,
actually I think we left it turned on,
| | 00:21 | I think it's on by default, that everyone
can post to Bliss No. 5's Timeline, but
| | 00:25 | we turned off that people
could add photos and videos.
| | 00:28 | And that when people post to the
Timeline that automatically appears;
| | 00:32 | we don't need to moderate it first which
is what Hidden from Page would be, and
| | 00:37 | I really encourage this set up because I
think that it encourages your fans and even
| | 00:42 | just people who haven't liked your page,
but who are interested in what you're saying,
| | 00:46 | to contribute to the sociability
of your page, to get new ideas.
| | 00:51 | I mean you can't be posting 24 hours a
day, and it's good if people who feel
| | 00:55 | like they belong in your community, can
go ahead and post and help each other out.
| | 00:59 | It's really a wonderful thing
to see grow, so I like that.
| | 01:02 | However, I am aware that there are
nefarious characters on Facebook
| | 01:08 | and that they might be posting things
that you really don't want to see
| | 01:12 | or that you would like
to be notified about.
| | 01:14 | So that's what this video is about.
| | 01:15 | When you're allowing other people to
post to your page how to control or
| | 01:20 | manage the content of those posts.
| | 01:21 | Now, the first thing you should know
| | 01:23 | is that Facebook has an automatic
spam detection happening.
| | 01:28 | Even though I'm saying that posts
are automatically allowed on the page,
| | 01:32 | if Facebook detects that it was a spam
message, and they have their secret list
| | 01:37 | of key words, or they're including your
key words from the Moderation Blocklist,
| | 01:42 | I could type in a series of words separated
by commas that frequently appear in spam,
| | 01:47 | and you just have to look at
your email inbox to see which
| | 01:49 | kind of phrases I'm talking about.
| | 01:51 | But even if you have nothing in there
they will go ahead and catch a good
| | 01:55 | amount of spam, so you need to actually
check that area to make sure that it's
| | 02:00 | spam because sometimes
there are false positives.
| | 02:02 | So let me show you some examples.
| | 02:04 | I'm going to go back to View Page here
and I'm going to switch over to a page
| | 02:09 | that I manage called
Design Geek, there's me.
| | 02:12 | Design Geek is a newsletter
and blog that I run.
| | 02:16 | And if I scroll down here, here's
one of my posts on the left,
| | 02:21 | where I'm promoting an event that's going on
for InDesign Secrets, which is one of my blogs,
| | 02:26 | and look at this comment right
below it, there are three dots.
| | 02:30 | That indicates that Facebook is
flagging this message as spam
| | 02:34 | and is automatically hiding it.
Only admins will see the three dots.
| | 02:39 | Regular people who come to this page won't
even see that there's any comment at all.
| | 02:43 | Now, if I hover over the dots, you'll see
the tool tip says, one hidden as spam and
| | 02:49 | if I click it, I could
see what this person wrote.
| | 02:52 | It's actually not spam; this
is an old student of mine
| | 02:55 | who says, he wishes he could do the Vulcan
Mind Probe on me to I guess get all of my
| | 03:00 | InDesign knowledge into his head,
is what I'm guessing he's saying.
| | 03:03 | And he links to a video on Youtube
that if we went there was a shot from
| | 03:07 | Star Trek doing the Vulcan Mind Probe.
| | 03:10 | But I'm guessing that Facebook saw
that it was a short message followed by
| | 03:14 | Youtube link and was
thinking that it's spam.
| | 03:17 | I really don't know why because I've
had interaction with this guy before.
| | 03:21 | But if I want to mark it as not spam,
I go over this X which is really bad
| | 03:26 | interface because you think it's going
to delete as soon as you click, but
| | 03:29 | it's actually a menu and
you just choose Unhide Post.
| | 03:32 | Now, if it was spam and you're
really tired of this guy bugging you,
| | 03:36 | you can report it if you wanted to or you could
simply delete it, but I'm going to Unhide Post.
| | 03:41 | So that's an example of Facebook catching spam.
| | 03:44 | Now, what if they miss one
and you want to mark it as spam?
| | 03:48 | I could go to somebody's comment and
click the X and I could choose Hide Post,
| | 03:54 | which would simply hide their comment
or if I really thought it was spam,
| | 03:59 | I could actually choose
to Report it as Abuse.
| | 04:01 | But right now, I'm just going to choose
Hide Post and it says you've marked this
| | 04:05 | comment as spam, but it's hidden.
| | 04:07 | So I haven't reported it to anybody,
but actually I didn't want to do that
| | 04:11 | to her and one of the big failings to
me of Facebook is that there's no Undo.
| | 04:15 | So instead, if you ever need to unhide
somebody's post that you've hidden,
| | 04:20 | all you need to do is
go to your Activity Log.
| | 04:22 | And the activity log is
up here in the Admin Panel.
| | 04:26 | Go to Manage, choose use Activity
Log and when you first open it up,
| | 04:31 | you don't actually see any spam.
| | 04:33 | So you actually have to go to this menu
here and this is a filter for what kinds
| | 04:38 | of things you want to see in the Activity
Log and there's one item called spam.
| | 04:43 | Now in this instance, my marking that as
spam hasn't populated the Activity Log yet.
| | 04:48 | What I've noticed is that sometimes it takes
the Activity Log a few minutes to get populated.
| | 04:53 | I don't know why, even when you
make a post, sometimes it doesn't
| | 04:56 | automatically appear here.
| | 04:57 | It might take up to half an hour.
| | 04:58 | But I do have another example.
| | 05:00 | I'm going to leave this open,
so I can unspam this poor lady.
| | 05:03 | I'm going to go back to Chrome, and here
we are in Bliss No. 5's Admin Panel.
| | 05:09 | If I go to Manage and choose Use Activity
Log and from the filter menu choose Spam.
| | 05:15 | Here's an example where I
actually did mark this as spam.
| | 05:19 | But right now, it's hidden from
page and if you make a mistake,
| | 05:22 | you can always choose Unmark as Spam.
| | 05:25 | Post has been unmarked as spam and then if
we go back to the page it should be there.
| | 05:29 | There it is, and actually you know what?
| | 05:35 | I'm going to change my mind and
I'm going to mark it spam again,
| | 05:36 | so I'm going to click here and
I'll say Report/Mark as Spam.
| | 05:41 | Actually I think I'll just
delete it. I want to Delete.
| | 05:44 | And if you want too you can also
ban the user if they're bugging you,
| | 05:47 | but I'm just going to choose delete,
because you know maybe that guy has
| | 05:50 | some other deals that I might
be interested in. That's all.
| | 05:51 | So you can rely pretty well on Facebook's
spam catcher and if not, you have a lot
| | 05:57 | of control yourself of hiding
and unhiding people's posts.
| | Collapse this transcript |
| Using the Notes app for longer posts | 00:00 | Say that you wanted to write
something really long,
| | 00:03 | like a long blog post or a reprint of
a big article on your Facebook page
| | 00:09 | or maybe you want to write something
that you can link to fairly easily.
| | 00:14 | It's really hard to link to a post;
| | 00:16 | in fact, I think it's impossible
to link to a post on Facebook.
| | 00:19 | The answer then is to turn it
into a note, using your Notes App
| | 00:24 | and sometimes Facebook
will do that for you.
| | 00:26 | For example, let's jump over to Word
where I have copied and pasted a few times
| | 00:31 | some text from Wikipedia
about Social Media Marketing.
| | 00:35 | If you look down here, you can
see it's 13,500 words about.
| | 00:38 | I'm going to Select All
and copy to the Clipboard
| | 00:42 | and then risk everything by pasting this
13,000 word post right into this box.
| | 00:49 | So I'm going to go ahead and
choose Paste and there it goes,
| | 00:53 | look how tiny my little
slider I've got over here.
| | 00:56 | Over and over and over again, so it didn't
explode or anything all the way down
| | 01:01 | and probably it would have been better
if I highlighted two columns for it.
| | 01:05 | Now, I don't want to post this to the public,
so I'm going to do a little fake out over here,
| | 01:11 | and choose location language
now, unlike a regular Facebook
| | 01:15 | accounts you can't publish this just
to a list, like friends or acquaintances.
| | 01:19 | It's everybody or you can target it
to a specific country or language.
| | 01:23 | So, this is what I do when I
just want to test Post something,
| | 01:25 | but make sure that nobody reads it.
| | 01:27 | I'm going to put in some language
like, I don't know Slovenian,
| | 01:31 | I don't think there's a lot of
Slovenian people who read this,
| | 01:33 | so only people who list Slovenian as
their language will be able to see this post.
| | 01:38 | I'll click Okay and then Post and this
is what I'm trying to get Facebook to do;
| | 01:43 | I'm trying to get it to yell at me, to
tell me what is the limit, for how long
| | 01:47 | a Post can be, and here you can see at
this point it is 63,206 characters.
| | 01:52 | You've entered 88,000 characters.
Notes can be much longer.
| | 01:56 | Would you like to edit and Post
your update as a note instead,
| | 02:00 | and then I can go ahead
and click Edit as Note.
| | 02:02 | Now, instead of actually doing that here,
I'm going to click Cancel and jump over to
| | 02:06 | Safari where I have queued up Social Media
Marketing, where I do use notes quite a bit.
| | 02:13 | So if I go to the Notes App here, you can see
a list on the left of all the Notes that I've
| | 02:18 | written, and they're actually just snippets
from the beginning along with Comments.
| | 02:25 | So for example, last October, I wrote
about how if you're using a custom
| | 02:29 | IFrame tab, you now need to have SSL access
enabled for the web site that's serving that.
| | 02:36 | So, I know that sounds like a bunch
of gibberish, but that will become
| | 02:38 | more clear in the next chapter when
I talk about creating your own Apps
| | 02:42 | for your Facebook page.
| | 02:43 | If I click this, you'll see that it can be
nice and long, you can make numbered lists
| | 02:47 | and that you can do some formatting.
| | 02:49 | These are the things that
you can't do on a regular Post.
| | 02:52 | It's much easier to read this way as well,
and people can add Comments at the bottom.
| | 02:57 | Each Post also has its own unique URL
right up here, so if I wanted to refer
| | 03:02 | people to this Note, I could
just send them that URL.
| | 03:05 | Whenever you write a Note, a portion
of it appears as a post on your page.
| | 03:09 | At the bottom, there'll be a
link to view the entire Note.
| | 03:12 | I'm going to go back
and create a new Note.
| | 03:17 | So, when you write a new Note and
if you've never written a Note,
| | 03:19 | there will be a big button right
in the middle of the screen;
| | 03:21 | write your first Note, give it a title
and let's say that I'm doing for Bliss.
| | 03:26 | Okay, we'll just pretend I'm on Bliss's
page and I'll say "New app coming out
| | 03:32 | for your tablets", and I've actually, I
already written a Note here in Text Edit,
| | 03:39 | so I'm going to Select All copy and paste
it so you don't have to watch me typing.
| | 03:43 | Alright, so I've entered
the text, it's not that long.
| | 03:45 | You don't have to only
use long Posts for Note.
| | 03:48 | You could put anything
that you want in a note.
| | 03:50 | But I do like having this
little bar right up here.
| | 03:52 | Now, I wish we would have that on
actual Post, wouldn't that be cool?
| | 03:55 | Let's say a "Custom candy boxes", I
want that to be Bold and maybe the word
| | 03:59 | always to be Italic and it looks like
it added too many spaces, so I'm deleting
| | 04:06 | some of these extra lines in
between the paragraphs, that looks good.
| | 04:10 | If I wanted to add a numbered list, I could
say, here's one thing and another and another
| | 04:19 | and select them all, and then say this
is a numbered list; nice and simple.
| | 04:25 | And if I added one right after here
it would renumber itself automatically.
| | 04:29 | Oops, I forgot one.
| | 04:32 | You can Tag people here if you'd like to,
you can include a photo if you want and
| | 04:37 | then you can see what it's going to
look like by clicking Preview,
| | 04:40 | which I usually do, so this is so
you can check your formatting.
| | 04:43 | If you're not quite sure, you can
click Edit and go back and write.
| | 04:47 | How I wish we could do
this with actual posts;
| | 04:49 | wouldn't that be nice to be able
to edit before you publish?
| | 04:52 | If you want to continue writing it
another day, you can just click Save Drafts,
| | 04:56 | so here you see that these actually
appear at Socially Media Marketing's
| | 04:59 | Notes and Drafts up here.
| | 05:01 | My Notes, My Drafts, this
referrers to your personal account.
| | 05:05 | Then when you want to
publish, you just click Publish.
| | 05:07 | But let's look back at
Social Media Marketing's Notes.
| | 05:11 | So here are the ones that Social
Medica Marketing has already published.
| | 05:14 | I haven't written any in a few months
as you can see, but maybe by the time you
| | 05:18 | look at this video,
I'll have more N otes here.
| | 05:20 | So Notes are like a neat little mini
blog that you can include in your page.
| | 05:25 | You can let people know that you've
written a new post to your Notes App
| | 05:30 | automatically, because a part of a Note
will appear right here as your post with
| | 05:34 | a link to the full Note.
| | 05:36 | The next time that you want to write
something longer and more permanent and
| | 05:39 | something that you can link
to, use your Notes App.
| | Collapse this transcript |
| Using Facebook as your Page| 00:00 | Here's an interesting little nuance of
Facebook and being an admin of Facebook
| | 00:05 | pages that you may not quite understand,
but let me make it clear so that you
| | 00:09 | can understand how useful this could be.
| | 00:11 | First of all, when you go to Facebook
you are automatically logged on as your
| | 00:15 | personal account and you can see that
in the blue information bar going across
| | 00:19 | the top, just look for the little
thumbnail picture of yourself that
| | 00:22 | I'm currently using the persona of Anne
Smithson, right? That is my profile.
| | 00:28 | If you ever wondered who am I on Facebook,
just look up here under the blue bar.
| | 00:32 | Now, if you post to one of your
friend's pages, it would post with your
| | 00:38 | thumbnail as your personal account,
but when you post to your page,
| | 00:42 | I'm going to click right here and say, I'm
so happy to be working on this page again,
| | 00:53 | and I'll just click Post.
| | 00:54 | It uses the profile picture of Bliss No. 5,
| | 00:58 | so you are acting as your page
when you're posting on your page.
| | 01:02 | If I go to another page and I post
something on their page, like I'll say,
| | 01:09 | I love DesignGeek, and Share, then it appears
as my personal account, just like people
| | 01:16 | on Bliss No.5, when they post, it
appears with their personal account.
| | 01:24 | But there is another option
available to you as a page admin.
| | 01:28 | When you go to other pages, as
we just did with DesignGeek,
| | 01:33 | you can choose to post as your page.
| | 01:36 | So Bliss No.5 could go to another page and
post as Bliss No.5, rather than as Anne.
| | 01:42 | You can only do that with other pages,
you can't do that with personal accounts.
| | 01:46 | Bliss No.5 could not go to
Dan's page and post as Bliss No.5;
| | 01:50 | it would always post as the person who's
logged in under their personal account.
| | 01:54 | But what's interesting with pages that
you can have then pages talk to each other.
| | 01:59 | So, if you have colleagues or say the
City Council has a Facebook page,
| | 02:03 | you could post to the City
Council's page as your Business's Page.
| | 02:07 | And, then when people read your
post, and they click on your name,
| | 02:11 | they'll be brought to your Facebook page,
as opposed to your personal account.
| | 02:15 | It's kind of neat that way.
| | 02:16 | So, how do you switch to using
your Facebook page as your persona?
| | 02:21 | There are a couple of places.
| | 02:22 | One of them, I'm not sure how long
Facebook is going to keep up, but it's
| | 02:26 | right here next to the Home, there's a
dropdown menu and it lists all of the
| | 02:31 | pages that you admin, and you know
I'm running a couple versions of this.
| | 02:34 | So, right now we're using Bliss No.5
with the spaces in between them.
| | 02:39 | But on my Anne-Marie account, I have about
12 different pages here, but I've noticed
| | 02:43 | that sometimes some pages don't show up,
so that's why this is the way that's
| | 02:47 | always used to be and I'm wondering
if maybe they're phasing it out
| | 02:50 | or they're just working on it.
| | 02:51 | Whatever you do by the way, don't use
this as a way to jump from page to page,
| | 02:55 | it doesn't work that way.
| | 02:56 | I once was working with somebody who
said, oh let me go to my other page and
| | 03:00 | they came up here to choose it, and I
was, no, no, no, that does not bring you
| | 03:03 | to that page, you have to Bookmark them
or use the left sidebar or some other
| | 03:08 | way to navigate to all your pages.
| | 03:10 | So the way that for sure will work
though under the new page Timeline design
| | 03:14 | is from the Admin Panel.
| | 03:16 | Go to the Admin Panel and under
Manage choose use Facebook as and
| | 03:20 | it will list this page's name.
| | 03:22 | So use Facebook as Bliss No.5 and
look at what changed up here in this bar.
| | 03:28 | Now, it says Bliss No.5 and if I want
to change my mind, I can come back here
| | 03:32 | under Manage and choose, use Facebook as Anne,
and it's going to show just your first name.
| | 03:37 | But, let's keep it at Bliss No.5 and
now I'm going to go back to DesignGeek
| | 03:42 | and write something else.
I love Design Geek even more!
| | 03:47 | So, I've posted as Bliss No.5 and
people who are reading DesignGeek's page
| | 03:55 | will see this post and they can click
through and say, oh, who's this person? Okay.
| | 04:00 | So, you might post something strategically
like, we use your products all the time,
| | 04:04 | or your chocolate sauce tastes fantastic
on our cupcakes, something like that,
| | 04:10 | to encourage visitor's to that
site to come to your site.
| | 04:13 | Now, of course you don't want to spam, right?
| | 04:15 | You don't want to seal their traffic
away, but I'm going to switch back
| | 04:19 | to use Facebook as Anne.
| | 04:21 | It's especially useful to use Facebook
as your page persona if you manage two or
| | 04:26 | more pages that are related,
have some overlap with each other,
| | 04:29 | because that way you can use it
synergistically between each other;
| | 04:32 | it's pretty clever.
| | 04:33 | So if you're ever wondering which
persona here operating under,
| | 04:36 | it is the persona that you see
listed here in the blue bar.
| | 04:39 | Whenever you post to your own page, you
always post; there's no way to post as
| | 04:43 | yourself to your own page, but if you
want to post as your page with your page's
| | 04:47 | persona and your page's link
to other pages on Facebook,
| | 04:52 | simply choose Use Facebook As
from here or from the Manage menu.
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| Adding favorite Pages to your timeline| 00:00 | Here's a page I don't
think I have shown before.
| | 00:02 | This is my training company's Facebook
page, Seneca Design & Training and
| | 00:07 | you can see I used the trick of putting
my logo on a black square background,
| | 00:11 | because it was really distorted before.
| | 00:13 | What I want to talk about though, of
course is a little bit further down,
| | 00:16 | and so I'm going to scroll down a bit.
| | 00:17 | Do you see right here this box that
says Likes? These are other pages.
| | 00:22 | So people who visit the Seneca Design
& Training page, will see that this page
| | 00:27 | Likes these other pages, which of
course all happened to be owned by me.
| | 00:31 | The fact that you as a page endorse
other pages is very strong and it's great,
| | 00:36 | especially if you own those other
pages too, but it's also nice just
| | 00:40 | as a service to the
people visiting your page.
| | 00:42 | What other pages do you recommend?
| | 00:44 | Here's another example.
| | 00:45 | Here's InDesignSecrets, which
is another Facebook page of mine.
| | 00:49 | This is for the blog and podcasting
conference that I run with David Blatner,
| | 00:53 | author of many of the InDesign titles here
and I also author a bunch of InDesign titles.
| | 00:58 | But look at here under Likes;
here we have a bunch of Likes.
| | 01:01 | So of course, we like Lynda.com and we like
Adobe InDesign itself and InDesign magazine.
| | 01:06 | We have a whole lot of them.
| | 01:07 | So if I click See All, you can see there's
a whole bunch of them that we recommend;
| | 01:11 | all sorts of InDesign user
groups and trainers and so on.
| | 01:14 | Now let's look at Bliss No.5;
I'll hide the Admin Panel.
| | 01:19 | So here's Bliss No.5. We scroll down
a bit and we don't see any favorites.
| | 01:25 | How do you get a favorite?
| | 01:26 | Well, what you need to do is you need
to, first of all,
| | 01:30 | switch to using Facebook as your page,
which I covered in the previous video
| | 01:34 | and then go to those other pages and Like them.
| | 01:37 | It only works if you
actually click the Like button
| | 01:40 | while you are using your page's
persona, which makes sense.
| | 01:44 | So first let's switch to
using our page's persona,
| | 01:46 | I'm going to go to Admin
Panel, go to the Manage menu
| | 01:50 | and choose use Facebook as Bliss
No.5, which changes the persona.
| | 01:54 | Do you see the little thumbnail
now is that of the page itself?
| | 01:58 | And now, let's say for example, that
I really like Cupcakes A-Go-Go.
| | 02:02 | So, I come to Cupcakes A-Go-Go, and I'm
still acting as Bliss No.5 and I click Like.
| | 02:07 | Let's do the same thing for a couple
of other pages that I've queued up,
| | 02:12 | and all I did actually was just type in
some food terms here and then find pages,
| | 02:16 | but you probably already know some pages
that would go well with your clients
| | 02:20 | that have some good overlap.
| | 02:22 | This is Gourmet Magazine, Like.
| | 02:25 | Go back to Bliss No.5. Are they here?
| | 02:27 | No, not yet. You have
to do one more thing.
| | 02:31 | Go back to the Admin Panel,
go to Manage > Edit page
| | 02:37 | and you see this item
called Featured here.
| | 02:40 | You might remember that we visited here
when I talked about adding page owners
| | 02:45 | as Featured Page Owners when
somebody clicks the About link.
| | 02:48 | Well this is the same place
where you would Add Featured Likes.
| | 02:51 | It seems kind of strange for Facebook
to combine these into the same panel
| | 02:56 | and I would expect at some
point for them to reconfigure
| | 02:58 | this thing on the left
as they do every few months.
| | 03:02 | So you might have to hunt for it, but look
for where you can add your Featured Likes.
| | 03:06 | And it knows that I have liked
3 pages, so I'm going to choose
| | 03:11 | Add Featured Likes and I need to
actually turn them on to show.
| | 03:16 | You might like 30 different pages and
they're going to be shown randomly in
| | 03:20 | that little sidebar box, but if you want
certain ones to show there all the time,
| | 03:24 | and other ones only to be visible when
somebody clicks the See All Link, as I did,
| | 03:29 | for the InDesignSecrets Facebook page,
then you have to come in here and turn on
| | 03:33 | the Checkboxes for the ones that you
want to actually show all the time.
| | 03:36 | And so I'll click Save, and now let's
see our page, Hide and there they are.
| | 03:49 | You can encourage your Facebook page
visitors to Like your other sites or
| | 03:53 | to Like the sites of people who are
allied with you, with your vendors and
| | 03:57 | colleagues, simply by switching to
your page's persona, then going to those
| | 04:01 | other pages, Liking them and making
sure to add them as Featured pages
| | 04:06 | in the Edit Page panel.
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| Building an audience for your Page| 00:00 | I sincerely believe that the best way to
build an audience for your Facebook page
| | 00:04 | is through your normal marketing
means; through your HTML, newsletter,
| | 00:09 | through your banner ads, through
your products, their packaging;
| | 00:13 | they should have your Facebook URL on there.
| | 00:17 | Even at the hotel this morning where I'm
staying, where I'm recording these videos,
| | 00:22 | on every table at breakfast there
was a little placard that said,
| | 00:25 | Hey visit us on Facebook,
here is our Facebook URL.
| | 00:29 | But Facebook itself has a way for you
to promote your Facebook page to any
| | 00:34 | friends that you have personally on
Facebook and also to your email contacts.
| | 00:39 | So let's take a look at that.
| | 00:41 | The first thing is to make sure that
you're using Facebook as yourself,
| | 00:45 | not as your page, which is something
I covered in a previous video.
| | 00:48 | You should have your personal profile
picked up here in the blue bar.
| | 00:51 | Then go to your page and click the
Admin Panel and that you see the
| | 00:56 | middle one is Build Audience.
| | 00:57 | Now your menu may not look exactly like
this because I've noticed in my years
| | 01:03 | of managing Facebook pages that this
Build Audience thing is constantly in flux.
| | 01:08 | But right now, they seem to be pretty stable
and let's take a look at each one of these.
| | 01:12 | So Invite Email Contacts.
| | 01:15 | If you have an email account on one or
more of these, what you can do is just
| | 01:19 | click right here and choose Find
Friends, and it's going to ask you to
| | 01:26 | log in to your Gmail Account
and then click Export.
| | 01:28 | In other words, it's going to ask you to Export
a tab-delimited CSV file of all of your friends.
| | 01:34 | And it has pretty good instructions.
| | 01:37 | What I've noticed though is that it uses
an old version of Gmail for its screenshots.
| | 01:42 | So I've already queued up a Gmail
account that I use for testing stuff
| | 01:47 | in Facebook to show you how that works.
| | 01:49 | But I'm going to click Cancel down here;
what it's saying is that you can then
| | 01:53 | Choose a File and then
click Upload Contacts.
| | 01:55 | And basically it will say the same
thing for any email program that you use.
| | 02:00 | It will give you instructions on how
to Export a Text file containing the
| | 02:04 | information that Facebook needs.
| | 02:06 | If your email program isn't on here,
you can choose Other Email Service or
| | 02:11 | Other Tools with instructions on how to
create a contact file for all of these.
| | 02:18 | But let's say that we have our friends
on Gmail, let's go ahead and do that.
| | 02:21 | So I'm going to switch over to Gmail.
| | 02:24 | And if you're using the current version
of Gmail, what you need to do to find
| | 02:28 | the Export your Contacts Information
is to first switch to your view of
| | 02:32 | your Contacts which is under
the Gmail dropdown menu.
| | 02:36 | And then here you'll see
a long list of contacts.
| | 02:38 | Here I just have one contact.
| | 02:41 | So you turn on the checkmark next
to the ones that you want to export.
| | 02:44 | And if you have this all tricked out in groups
and such, you can choose a certain group.
| | 02:48 | These dropdown menu lets you check
All or None and then go to the More
| | 02:54 | dropdown menu and choose Export.
| | 02:56 | Which contacts do you want to export?
The ones that you turned on?
| | 02:59 | Or if you have them separated it out
in Groups, which I don't, or All of them.
| | 03:03 | And this first one is perfectly fine,
Google CSV format, and then you click Export.
| | 03:08 | I've already done that and it
saved to a file on my Desktop.
| | 03:12 | So then I go back to Bliss No.5.
| | 03:15 | And we go to Invite Email Contacts, Gmail,
Find Friends, go all the way down here.
| | 03:22 | Choose file, I have it
saved out here on my Desktop.
| | 03:26 | Google.csv and it found
that one contact right here.
| | 03:31 | Now, this is nice that you get
to preview the invitation.
| | 03:35 | And Facebook has gotten much
better about this over the years,
| | 03:38 | that it gives you a lot of control over
what gets sent and who it gets sent to.
| | 03:42 | I would like the ability to actually
modify this email, but you don't get that.
| | 03:46 | What this is saying is that if it
finds, in that list that you just uploaded,
| | 03:52 | email addresses that match subscribers
who are already on Facebook, because
| | 03:57 | you have to give your email
address when you sign on to Facebook,
| | 04:00 | then it's going to simply go to
their personal account and put this up,
| | 04:04 | Recommended Pages with the name of your
Page and then your name saying that you
| | 04:08 | suggest that you check out her page.
| | 04:10 | People who are not on Facebook will get an
email and here is what the email looks like.
| | 04:15 | And of course, Facebook is going to
take the opportunity to have them sign up,
| | 04:19 | because if somebody isn't a member of
Facebook, then they're not going to
| | 04:22 | be able Like your page, so why not?
| | 04:24 | They are assuming that everybody uses
the same email address to sign up for
| | 04:27 | Facebook and in their normal life,
but that's up to the person to decide.
| | 04:31 | You have to remember to turn on You
Agree that you have obtained appropriate
| | 04:35 | authorization and then click Send and
your invitations will be sent shortly.
| | 04:39 | Now in the past after you have sent
that once, if you come back here,
| | 04:45 | this would be grayed out, that you
could only invite email contacts once.
| | 04:49 | And I've been testing it, and I
don't see that to be the case.
| | 04:51 | So you might try sending it out to
your 150 prime contacts and seeing
| | 04:57 | how that worked, and then coming back and
then try to send it to another hundred, or
| | 05:01 | use a couple of different email services or
just create your own CSV file and upload that.
| | 05:08 | And let's look at another option.
| | 05:10 | If you choose Invite Friends, that's
referring to your Facebook friends.
| | 05:13 | This is a very interesting dialog box.
| | 05:17 | It shows your recent interactions and
what you can do is just click on the
| | 05:21 | checkboxes next to the recent interactions
and it will send them a Notification
| | 05:26 | inviting them to come and
see your page and Like it.
| | 05:30 | The Notification goes right into their
Notifications box, this thing that appears
| | 05:34 | under the globe and they
get this nice little red flag.
| | 05:37 | Facebook is assuming that the people
that you want to notify by your new page
| | 05:40 | are the people that you usually talk to
on Facebook, which makes a lot of sense,
| | 05:44 | but you're not limited to this.
| | 05:45 | The first time I saw this, I'm like, where is
everybody? I have many more friends than this.
| | 05:48 | You have to go here and choose Search
All Friends or you can search any of
| | 05:54 | these other Groups that are put together.
| | 05:57 | So if I say Search All Friends, you'd
see many more here that you could check.
| | 06:01 | The people who are grayed out
already Like your page,
| | 06:03 | so they don't need to be
reminded about it. I like that.
| | 06:07 | Click Cancel; and then the third
option is to Share the Page.
| | 06:13 | And this is something that you can put on
your Timeline or if you have another page,
| | 06:17 | you could share this
page on a different page.
| | 06:20 | If I had another page where I was selling,
I don't know gift boxes, I could share
| | 06:25 | information about this page on that gift
boxes page, along with my own note.
| | 06:31 | But more typically, this is to let your
personal friends know in their Timelines
| | 06:37 | about your new page, or you could even just send
it as a private message to somebody really quick.
| | 06:43 | And down here is your dropdown list of
your friends and then also any friends
| | 06:47 | list that you have created, and
I like that, that's pretty handy.
| | 06:49 | By the way, if you go to somebody else's
page and you want to share that page,
| | 06:53 | like if we come over here and we go to
lynda.com page, if I want to share this
| | 06:58 | page with my friends, you click on
the dropdown next to the word that
| | 07:02 | says Message, you know by the gear and
here's where you share somebody else's page.
| | 07:05 | But to share your own page you have
to come up here under Build Audience
| | 07:10 | and choose your Page.
| | 07:11 | I'll be talking about working
with ads in a later video.
| | 07:15 | But these are the three main ways
that you can Promote your Page and
| | 07:19 | Build your Audience using Facebook own tools
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| Adding a Facebook Page feed to your web site| 00:00 | Now that you have your Facebook page
all set up, I'm going to show you a way
| | 00:04 | that you can spread the wealth.
| | 00:06 | You can leverage all that work that you
did by integrating your Facebook page
| | 00:10 | with your other online sources,
such as your web site or your blog.
| | 00:15 | Here's one example.
| | 00:16 | This is one of the pages that
I admin; it's called DesignGeek.
| | 00:19 | It's a newsletter that I've
been writing for a number of years.
| | 00:22 | And my business is this one right
here, Seneca Design & Training.
| | 00:26 | And I wanted to promote
my DesignGeek Newsletter
| | 00:30 | in the Home page of
Seneca Design & Training.
| | 00:32 | So if I scroll down, you'll
see there's a Like box.
| | 00:37 | There are number of different settings
that you can make with this Like box.
| | 00:41 | One of them is whether or not to show
the posts that have been occurring
| | 00:44 | called the Feed on your page.
| | 00:46 | Another one is whether or not to show
pictures of the people who've liked
| | 00:49 | your page, but at least you'll have your
profile picture and the name of your
| | 00:54 | page and a Like button right here.
| | 00:56 | So if somebody comes to your page
and they are not currently logged
| | 01:00 | into Facebook, or they currently logged
into Facebook, but they don't happen to
| | 01:04 | like your page yet, they
could do so right here.
| | 01:06 | Anybody could click right here on DesignGeek
and jump right to your Facebook page.
| | 01:10 | So I'm going to show you how to create
one of these guys for your web site or blog.
| | 01:15 | Here is our Facebook page in
its current state, Bliss No.5.
| | 01:20 | And Bliss No.5 has a web site/blog.
| | 01:24 | What I'd like to do is add that Like
box that we just saw integrated on
| | 01:29 | the Seneca site, right
here to Bliss No.5 site.
| | 01:31 | So how do we do that? Well, let's
go back to our Facebook page.
| | 01:36 | What we are going to do is add what's called
a Like box, and that is a Social Plugin.
| | 01:42 | Facebook has a bunch of Social
Plugins as we'll see in a second,
| | 01:45 | and you get to the Social Plugins
currently through your Admin Panel.
| | 01:50 | Go to the Manage dropdown
menu and choose Edit Page.
| | 01:54 | I personally think that it should
be right here under Build Audience,
| | 01:57 | and maybe they'll move it over there.
| | 01:59 | So if you don't see it where I'm
going to show it to you right now,
| | 02:02 | just look for something
that says Social Plugins.
| | 02:05 | But here we're going to go to Manage,>
Edit page and down here we have Resources.
| | 02:10 | Look for Use Social Plugins, or even
better, find it and then Bookmark it,
| | 02:15 | because this is a separate page;
it really has nothing to do
| | 02:17 | with your account on Facebook.
| | 02:20 | So this is a developer's page and
a list of all the Social Plugins.
| | 02:24 | Now, a lot of these are things that
really require some programming expertise
| | 02:28 | to use and many of these are meant to
integrate people's personal Facebook
| | 02:34 | accounts with all other web site
properties outside of Facebook.
| | 02:37 | And I'm sure you have encountered
these and used these yourself.
| | 02:40 | If you've ever needed to comment on
somebody's blog or log in to a private
| | 02:44 | section of a web site and they say, you
need to log in, would you like to log in
| | 02:48 | with your Facebook account?
| | 02:49 | That's one way or you've been able to
add comments to somebody else's web site
| | 02:55 | or blog that looks like a Facebook
comments box, because that's actually going
| | 02:59 | to show up on your Facebook Feed.
| | 03:00 | That's what all this is about, what
they call social plugins, but there are
| | 03:04 | a few available here that we can install.
| | 03:07 | The one we want to look at
first is called Like box.
| | 03:10 | The Like Box enables users to Like
your Facebook page and view its stream
| | 03:15 | or Feed directly from your web site.
| | 03:17 | So let's click on there and it's
nice and easy to use; I love this.
| | 03:21 | The first thing though they have to know
is what is the URL of your Facebook page?
| | 03:25 | Now, if you're not quite sure what any of these
fields mean, just hover over the question mark;
| | 03:29 | get a nice tool tip that
explains what it's about.
| | 03:31 | So I just need to paste in
the URL of my Facebook page.
| | 03:36 | Let me get that real quick.
| | 03:37 | And is this right here - now you might
already have a nice normal URL that
| | 03:42 | you can just do from memory, but this
site doesn't have one. Let's go back.
| | 03:46 | So here I'm going to select this and paste.
| | 03:50 | And then the width, do you see the
minimum supported plugin with is 292 pixels.
| | 03:55 | So you can make a really wide one,
but this is the minimum 292,
| | 03:59 | so we're going to leave it at 292.
| | 04:01 | I personally would like to get it even
smaller than that, because I think this
| | 04:04 | is less than 292, but
we'll see how it goes.
| | 04:08 | Now the Height field, I'm just
going to leave it as it is.
| | 04:11 | I'll let it grow as
tall that needs to be.
| | 04:14 | You have a huge selection
of Color Schemes.
| | 04:17 | You can choose either Light or Dark.
| | 04:19 | And actually, what's kind of
interesting if you look at this,
| | 04:22 | is that the background is transparent.
| | 04:24 | So it looks like if you choose Dark,
that it actually gets a dark background,
| | 04:27 | but that's not true.
| | 04:28 | It's saying this is the best
color scheme for dark web pages.
| | 04:33 | If you have a Light web page you should
choose this one, because it has dark lines.
| | 04:38 | So I think that ours is probably going to
do better with the light one. We'll see.
| | 04:43 | Do you want to Show the Faces
of the people who like your page?
| | 04:48 | It won't be able to show everybody.
It will show two rows though.
| | 04:50 | Maybe you don't want to.
| | 04:51 | Maybe you think that it would violate
their privacy, of course people can
| | 04:55 | set that in their own privacy settings.
| | 04:56 | If they're going to allow their profile
picture to be seen outside of Facebook
| | 04:59 | or not; I'm going to leave it turned on.
| | 05:02 | You change the Border Color and if you click
in here you need to actually type in a
| | 05:06 | hexadecimal code for the color and I'll leave
you to investigate what that means elsewhere.
| | 05:13 | Do you want to show the stream?
Do you want to show your posts?
| | 05:16 | Now on the Seneca one, I didn't
want to show the design key extreme,
| | 05:19 | because I don't post there often enough
and it would be kind of embarrassing to
| | 05:23 | see a post from like five
months ago, so I turned it off.
| | 05:26 | But we're going to leave
ours on, and then the Header.
| | 05:29 | So the Header, let me zoom up.
| | 05:32 | If I show the Header, there is the
Header up here, Find us on Facebook.
| | 05:36 | If I turn it off, then that's gone.
| | 05:38 | We'll leave it off; I like it better off.
| | 05:41 | And when you're done setting this
up and previewing what it looks like,
| | 05:44 | just choose Get Code.
| | 05:45 | And it puts three different
kinds of code in front of you.
| | 05:48 | Now, HTML5 and XFBML, I have not
found any need to use either one.
| | 05:54 | I just go right to iFrame.
| | 05:56 | This is kind of like a miniature
web page inside of another page.
| | 06:00 | So I'm just going to select
all this text, copy it, OK.
| | 06:06 | And then, we need to add
that code to our web page.
| | 06:10 | Now, if you have a web developer, you
don't know how to this yourself, then
| | 06:14 | you would send this in a text file or in an
email to your web developer and say, hey,
| | 06:18 | I need you to add this to the Home page or
wherever it is that you want to add it to.
| | 06:22 | But I happen to be using a WordPress
blog and I know because of the wonderful
| | 06:26 | WordPress video tutorials here on
lynda.com, that all I need to do is
| | 06:31 | log in, as I've already done, as
admin, go to Design, choose Widgets
| | 06:37 | and then add that to one of these text
Widgets that will appear on my sidebar.
| | 06:40 | You may remember this from when we did
this for the Twitter stuff on our blog.
| | 06:45 | I'm going to open up this one,
which is currently empty.
| | 06:48 | I don't need anything in the Header area.
| | 06:50 | I'm going to click right
here and Paste; there it is.
| | 06:54 | And choose Change, meaning
Updates, and Save Changes.
| | 06:59 | Now, let's look at our page.
| | 07:00 | I'm going to need to
refresh it first.
| | 07:04 | And let's see. Well, there it is.
| | 07:06 | Okay, it's not the prettiest
thing, but it does the job.
| | 07:09 | I might experiment and try that other one,
the dark one, and see what that looks like.
| | 07:13 | Actually I think that might look
worse, because it uses white lines
| | 07:17 | or maybe I'll just re-design my web
site to match the Facebook Like Box.
| | 07:21 | Though it's probably easy enough to
find somebody who could put a background
| | 07:24 | color behind here, I think.
| | 07:26 | Anyway I hope that you have seen how,
actually it's pretty simple to create
| | 07:30 | one of these Like boxes and add
it to your web site or to your blog.
| | 07:33 | Once you have your Facebook page set
up, there's really no reason not to.
| | Collapse this transcript |
| Analyzing traffic with Facebook Insights | 00:01 | Until you get at least 30 likes,
you're not going to see much
| | 00:04 | in the way of analytics on Facebook.
| | 00:06 | They have a very robust
program called Facebook Insights.
| | 00:11 | You see our poor little page here
Bliss it only has 12 likes so far,
| | 00:14 | and if I click Likes, nothing happens.
| | 00:18 | If I go back to Bliss and I go the Admin
Panel and click on Insights, I see the
| | 00:25 | message once 30 people like your page, you'll
be able to actually see something here.
| | 00:29 | Hey, why don't you invite some
more friends or email contacts.
| | 00:32 | So let's go to a busier page.
| | 00:34 | Now I have queued up a couple pages, the
one that I run call Social Media Marketing,
| | 00:39 | and also another one called Mashable,
one of my favorite web sites on the web.
| | 00:43 | Now remember right now, we're still
Anne Smithson, so we are not an admin
| | 00:47 | for either one of these pages.
| | 00:48 | What I want to show you, it's very
interesting, is that you can click on
| | 00:52 | any page's Likes app, and if it's not
showing remember you can usually get to
| | 00:56 | the downward pointing triangle
here and get to their Likes app.
| | 01:00 | When you click on it, you see a little
summary of Facebook Insights for them.
| | 01:05 | Not only what is their total likes, but also
what was the most popular week in their history.
| | 01:11 | What is the city that
most people come from?
| | 01:13 | What is the most
popular age group?
| | 01:16 | And then for the past month an
indication of the amount of traffic
| | 01:20 | that this page has gotten.
| | 01:21 | And if you hover over these lines, you'll
see a little pop up with the actual date.
| | 01:26 | So this is how many people have liked their
page, apparently back here in early March.
| | 01:31 | On my Social Media Marketing site, I
wrote something or something happened,
| | 01:34 | where we got a whole bunch of likes and
then every lost interest on March 21st and
| | 01:38 | then every day a few more
people become likes.
| | 01:42 | Then people talking about this usually closely
matches that and that is how many people are
| | 01:47 | commenting on posts that I've written to the
page or are writing to the page themselves.
| | 01:52 | Let's look at a page that's
really busy like Mashable's.
| | 01:54 | I've already queued up their
little Insights preview.
| | 01:58 | You can see they have almost 900,000
likes at the time of this recording.
| | 02:03 | Most of their crowd
comes from New York City.
| | 02:05 | They're young, they skew younger, and
it looks like the number of Likes that
| | 02:09 | they're adding goes down, but it's
a lot every day. Look at this.
| | 02:13 | They're getting like 10,000 new
Likes a day. That's incredible.
| | 02:17 | So down here it's still 6,000.
| | 02:19 | And people talking about this,
it stays pretty steady, I think.
| | 02:22 | So this is kind of like
the Insights preview.
| | 02:24 | This is the new feature
of the page Timeline view.
| | 02:27 | I don't know how long
they're going to keep this up.
| | 02:29 | I'm not sure what the point is to allow
this kind of information available publicly.
| | 02:34 | Anybody could see this, you don't have
to be even logged in to Facebook to see
| | 02:38 | what kind of traffic a Facebook page
is getting, but there's a lot more
| | 02:41 | information that you could
get if you're the admin.
| | 02:43 | So, I'm going to switch over to
Safari where I am logged in as Anne Marie.
| | 02:48 | And we're at the Social Media
Marketing page which has 1,067.
| | 02:52 | Now, if I click that then it shows
me about the same kind of information.
| | 02:57 | So, I'm going to go back to Social Media
Marketing and go back up to the Admin Panel.
| | 03:02 | And here I get a little bit
more information in this preview.
| | 03:05 | We're not really seeing how many
people have Liked this page every day,
| | 03:09 | but we're seeing, when did I post?
| | 03:12 | So I posted something on the 10th and the 12th
and then nothing for about a week and a half.
| | 03:17 | And then, what we're trying to see is if
in response to my posts, does it affect
| | 03:22 | how many people are talking about
this, and what the reach is?
| | 03:26 | The people talking about this is the
number of unique people who've created
| | 03:31 | a story about this page in the last seven
days, and by creating a story it doesn't
| | 03:37 | mean they have to write a whole post with
us tagged in, it could mean that anybody
| | 03:40 | who wrote a comment or who Liked somebody
else's post that has to do with this page.
| | 03:45 | So that's what people
talking about this is all about.
| | 03:48 | And then Reach actually
includes their friends as well.
| | 03:52 | It's the number of unique people who have
seen any content associated with this page,
| | 03:57 | including ads or sponsored stories or anything
pointing to this page in the past seven days.
| | 04:04 | That could include people who Liked the page, who
Liked, commented on or shared a post from my page.
| | 04:10 | If I posted a question, if they have answered
the question even if they didn't add a comment.
| | 04:15 | If I added an event, did they respond to
the event? If they tagged my page in a
| | 04:19 | photo for some reason or if I was running a place
page if they checked in or recommended it?
| | 04:25 | So the total likes number, which we don't see
here, and the people talking about this line,
| | 04:30 | those are two things that anybody can see.
| | 04:33 | And it would quickly give them an idea about
how popular and engaging your page is.
| | 04:39 | I think you can see that every time that
I post I get a little bump in my Reach.
| | 04:43 | So you're supposed to be posting more often.
| | 04:46 | Now, let's actually see all of our
Insights, where we see more information.
| | 04:50 | So in the Overview page,
we see that same chart
| | 04:53 | only really strung out o
ver a longer time period.
| | 04:56 | And if you forget what these metrics mean,
you can always hover over the question mark.
| | 05:00 | So people talking about this the number
of unique people who've created a story
| | 05:03 | about your page, and so on.
| | 05:05 | You can also export this data.
| | 05:06 | So if you're in charge of your company's
Facebook page you can use Excel or
| | 05:12 | some other program to make charts and
graphs and all sorts of pretty things to
| | 05:15 | measure your Facebook page's
performance over a period of time.
| | 05:19 | Let's scroll down a bit.
| | 05:21 | And this shows you on a post-by-post
basis, the number of Engaged Users, and
| | 05:26 | Engaged Users are people who've clicked
on the post, and they only track it for
| | 05:30 | about the first month after
the post has been written.
| | 05:33 | How many people are talking about this?
| | 05:35 | So if we come over here under Talking
About This, let's scroll down a little
| | 05:39 | bit more, so we can see the entire tool tip.
| | 05:41 | People who have created stories, as
I've said before, when they Liked,
| | 05:44 | or they comment or they
share your posts and so on.
| | 05:46 | And the Virality, this is the percentage
of people who've created a story from
| | 05:51 | your post out of the total
number of people who've seen it.
| | 05:54 | So in other words, you're trying to get the
high level of Virality, you really want this
| | 05:57 | want this thing to go viral so you're
trying to see which posts are shared
| | 06:02 | and spread more than others.
| | 06:03 | You can click on any of these
headers to sorts by that metric.
| | 06:07 | So something about this
post really caused it go viral.
| | 06:11 | If you click on it you'll see a little
thumbnail of the post along with comments
| | 06:15 | and you could choose to view the post.
| | 06:18 | And here is me ranting about why, one of
the things that I really going to miss
| | 06:21 | about the new design is the loss of the main
wall so we can see a lot user comments.
| | 06:26 | Now, this is something that Facebook
might be changing in the future,
| | 06:30 | so don't take this as a permanent
rant, this is just a temporary rant.
| | 06:33 | But apparently it struck a chord
with a lot of other people who are
| | 06:37 | visiting this site and they engage with it,
they talked about it and they spread it around.
| | 06:41 | So these are recent post of mine along
with all of these metrics, very fascinating.
| | 06:46 | And of course, what you're trying to do
is find which posts engage your audiences
| | 06:51 | the most because that's going to mean more
visits to your page, more Likes to your page,
| | 06:55 | and more chances for you to market what
it is that you are trying to market.
| | 07:01 | Let's come up here.
| | 07:02 | This was the Overview.
| | 07:03 | What I like here is if you
dive deeper, like into Likes,
| | 07:07 | out of all the people that Liked
this page in this time period,
| | 07:11 | you can see something
about their demographics.
| | 07:13 | So Social Media Marketing page skews
male, most people are this age range.
| | 07:19 | It probably reflects Facebook use in general,
but I think it's pretty interesting, and then
| | 07:24 | also you can see which countries are all my
Likes from, if they identified their country.
| | 07:28 | I know that I have a lot of Likes from
India and a lot of different languages
| | 07:31 | and where they came from.
| | 07:33 | They were, 46 of them were on this page.
| | 07:36 | And this is 46 during that time period
up there, remember for the past month.
| | 07:40 | Two people found it via search results.
| | 07:42 | Two people found it because
this page was recommended to them.
| | 07:46 | One person came because
another page Likes this page.
| | 07:49 | And if you get something from like a
search engine, it would say so here.
| | 07:53 | I mean we could change our date
range here, so let's try February 1st.
| | 07:58 | There we go, so here's a bigger
date range and we'll come down here
| | 08:04 | under referrals and just one
more for a third party app.
| | 08:08 | So some third party app
apparently recommended this page.
| | 08:11 | Coming back up here, you can
see more details about Reach,
| | 08:16 | who you reached according
to gender and age.
| | 08:19 | Unique users by a frequency of how many
people saw your content on your page.
| | 08:25 | How many visits to your page as unique
visitors, as opposed to repeat visitors?
| | 08:29 | Here are the external refers
and talking about this,
| | 08:34 | the same kind of information for people who
are in that metric of talking about this.
| | 08:38 | How many people are talking about my page?
| | 08:40 | Here's the viral reach and
just a normal talking about this.
| | 08:44 | And you can also filter it out by
stories, so all their stories or stories
| | 08:49 | from your posts or people who post by
others and those stories got spread around.
| | 08:53 | So there's lots of information to take in here.
| | 08:57 | And I think it really helps to give you
an overall picture of what's happening
| | 09:00 | with your page and what your fans and
their friends really find engaging and
| | 09:05 | interesting about the
content that you present.
| | Collapse this transcript |
|
|
6. Extending Social Media MarketingReducing your workload with social media management programs| 00:00 | There are a number of
third-party applications, mostly free--
| | 00:04 | some that you have to pay a little bit for--
that will definitely help you out so much
| | 00:08 | with your social media marketing efforts.
Whether you are just in to tweeting or
| | 00:14 | just in to Facebook page admin or both,
| | 00:17 | I want to give you a quick tour of some
of the most notable ones and show you a
| | 00:22 | little bit about how to use each one.
| | 00:24 | The first one I want to talk about is
TweetDeck, which I have shown in a couple of
| | 00:28 | other videos in this title.
| | 00:29 | If you go to tweetdeck.com, you'll see
some information. You can download it.
| | 00:33 | It's free. It works on all these operating systems.
| | 00:36 | It is an AIR application.
| | 00:38 | So I already have it installed.
Because of the name, I think obviously you know
| | 00:43 | that it's mainly for tweeting,
right, so it's called TweetDeck.
| | 00:46 | You click inside here and you can start
typing a tweet, start typing a tweet, and
| | 00:51 | over here on the right, it's
counting down as you type.
| | 00:56 | If you enter a long URL, or even any URL,
like I'll just copy this guy, come over
| | 01:02 | here, and paste, it automatically shortens it.
| | 01:06 | So you don't have to go to a shorting
service, because this option was turned on.
| | 01:11 | If you turn it off just by
clicking it, then it would not shorten it.
| | 01:14 | Sometimes for some reason,
you don't want them short.
| | 01:16 | But that's really useful.
| | 01:17 | Also, if you have an account at a
shortening service, you can use Settings to
| | 01:21 | enter your username and password for
that service so that the traffic to them
| | 01:25 | will be tracked for you--
all sorts of cool tips here.
| | 01:29 | The other cool thing is that you can
follow different Twitter feeds. As I
| | 01:33 | mentioned in the Tweeting for Business chapter,
| | 01:35 | you can use it to track all of your
feeds just like if you went to twitter.com
| | 01:40 | and logged in--that's this
All Friends on the left.
| | 01:44 | Also, anytime anybody mentions your
username, which I am logged in as blissno5,
| | 01:49 | you can use it to track hash tag
terms like tags for different posts.
| | 01:53 | This is when then I actually follow all
the time called #eprdctn,
| | 01:56 | shortened form of the entire word, and
it's mainly for people who are creating
| | 02:00 | e-books, specifically ePubs for
iBook and Android and the Kindle.
| | 02:04 | So anytime anybody wants to post
something having to do with an ePub topic, they
| | 02:10 | add this hash tag, and even though I'm
not following them or they're not
| | 02:13 | following me, because I have TweetDeck
set to find me every post where this hash
| | 02:18 | tag is included, I can follow a
conversation between a whole bunch of people
| | 02:22 | from around the world, that everybody
talking about something having to do with
| | 02:26 | ePubs. Pretty neat.
| | 02:27 | Of course, you can use TweetDeck to
also have a column to listen to the entire
| | 02:32 | Twitter stream for any mentions of your
company name, keywords important to you
| | 02:37 | in your industry. Like if my company is
blissno5 and I am located near the Los
| | 02:42 | Angeles area, I might want to hear if
anybody is talking about chocolate and Los
| | 02:46 | Angeles in the same tweet, and it
actually does happen, as you can see.
| | 02:50 | So I can use this then to reply to
this person who's posting or retweet or
| | 02:55 | send them a private message--very useful.
| | 02:58 | Now, one of the other really useful
things about TweetDeck that's not so
| | 03:01 | obvious is that you can also use it to
post to your Facebook personal account, to
| | 03:05 | multiple Facebook pages, and
to multiple Twitter accounts.
| | 03:08 | So if you are managing some clients'
Twitter feeds for example, you could
| | 03:13 | add those to TweetDeck.
| | 03:14 | Or if you have three or four different
companies, or you have a personal and a
| | 03:18 | professional Twitter feed, or maybe
you have a Twitter account just for your
| | 03:21 | customers and one just for your
employees, you can add all those and choose,
| | 03:26 | on the fly, which ones you want,
whatever you type in here to be directed to.
| | 03:30 | So if I just go to Settings,
I'll add the Facebook page right now.
| | 03:34 | I am going to go down to Accounts.
| | 03:37 | Right now, I just have the
Twitter account for blissno5.
| | 03:39 | I am going to add a new account and
notice that you can add Twitter, Facebook,
| | 03:44 | Google Buzz, LinkedIn, Foursquare, or MySpace.
| | 03:47 | I want to add Facebook.
| | 03:51 | So, I am already logged in to Facebook,
so it already knows about me and it's
| | 03:54 | saying can I grab that information,
| | 03:57 | it notices that I am logged in as Anne Smithson.
| | 03:59 | If I want to be logged in as somebody
else to grab some other account, I could
| | 04:03 | click here to log out and then log back in.
| | 04:07 | So there is my Facebook account, and it
says you don't have any Facebook pages added.
| | 04:12 | To add a page, click the button below.
| | 04:15 | It notices that I have a Bliss No.5 page, so I am
going to say go ahead, and there is the page.
| | 04:25 | I am just going to close this, and
now look at the icons at the top.
| | 04:30 | By default, this one that's highlighted
means that if I click Send way over here,
| | 04:37 | it's going to send this tweet to
anybody who is following me, right or actually
| | 04:41 | it will just post it to my Twitter
feed for Bliss No.5. That's the big t.
| | 04:45 | But if I also want to post it to my
Facebook page, I could just turn this on.
| | 04:51 | This is kind of hard to see, but it's
my Bliss No.5 logo next to the Facebook
| | 04:56 | logo, meaning that it is the page.
| | 05:00 | So this is how you would post one
time to two different venues that you are
| | 05:04 | using for social media marketing.
| | 05:06 | If I also wanted to post my personal
Facebook page, I could turn that on as well.
| | 05:11 | So you might have marching list going
across here of your multiple Twitter
| | 05:15 | feeds, multiple pages that you are in
charge of administering, your LinkedIn
| | 05:20 | accounts, all that kind of stuff.
| | 05:21 | Then you can just on the fly turn them on and
off, whichever ones you want to sent stuff to.
| | 05:25 | TweetDeck is a multipurpose tool that
I think is essential to anybody who is
| | 05:29 | doing any kind of social media marketing.
| | 05:31 | Now, let's look at some other services.
| | 05:33 | One that I use a lot is actually called
TweetChat because I do use this hash tag a lot.
| | 05:39 | Because I am on Twitter so often,
sometimes I want to follow what's happening
| | 05:43 | with a certain tag, and then I want
to be able to save it, and that's what
| | 05:46 | TweetChat will do for you.
| | 05:48 | You can enter a hash tag to follow,
and then it will just track it, and you can
| | 05:52 | save it or you can print it out.
| | 05:54 | It's also great for
something called a TweetChat.
| | 05:56 | A TweetChat is this phenomenon where
people will gather together at an appointed
| | 06:01 | time on Twitter to discuss something
having to do with a particular event or topic.
| | 06:07 | I mentioned before that you might
have a hash tag for a conference.
| | 06:10 | So if you enter that hash tag for the
conference in TweetChat, then you can see
| | 06:15 | everybody posting to that one
particular hash tag, and you can color-code people
| | 06:20 | so that you can see like if it's the
presenter who's actually writing a tweet,
| | 06:24 | versus people who are there. It would be difficult
for the presenter to write a tweet.
| | 06:28 | More often you're using it for meetings,
like this #eprdctn group
| | 06:32 | has a meeting every Wednesday
morning for an hour where people discuss
| | 06:35 | different topics having to do with
ePub, and it's a lot easier to follow in a
| | 06:38 | program like TweetChat.
| | 06:40 | Monitter is a free web-based service
that's similar to TweetChat in that you
| | 06:45 | can add multiple columns and have
each column track certain keywords or
| | 06:49 | phrases in a Twitter stream.
| | 06:51 | Then there are two mainstream
programs that people use to manage everything
| | 06:55 | having to do with social media,
Facebook, Twitter, LinkedIn, YouTube, and all that.
| | 07:00 | One is called hootsuite,
and the other one is Ping.fm.
| | 07:04 | Either one of these would be great for
you if you want one portal in which you
| | 07:09 | do all of your social media marketing.
| | 07:11 | You can post, you can track, you can
schedule tweets, you can have multiple
| | 07:15 | log-ons, and you can use
mobile versions of these programs.
| | 07:19 | So you could have hootsuite or
Ping.fm for your iPhone or Android.
| | 07:23 | There is also Twitter for those as well.
| | 07:25 | There is a Twitter application
that you can get from twitter.com.
| | 07:28 | But both hootsuite and
Ping.fm have a whole lot of fans,
| | 07:32 | so you should definitely check those
out and see if one of these will help you.
| | 07:36 | One that I'm personally have been
using for number of years is called
| | 07:38 | SocialOomph. It's changed names over the years.
| | 07:41 | But I use it because it's
wonderful for scheduled tweets.
| | 07:45 | Sometimes, I know I am going to be
gone all day and I want to post some
| | 07:49 | marketing-related tweets to an event
that's coming up and I want it to go out
| | 07:52 | like every couple of hours.
| | 07:54 | What I can do is write them all one
right after the other right here on
| | 07:57 | SocialOomph and set them to be timed
to go out for my account during the day.
| | 08:03 | There are so many features
available to you in SocialOomph. It's crazy.
| | 08:06 | Here is the scheduled status updates
for Facebook as well, scheduled page
| | 08:11 | Wall updates you can do.
| | 08:14 | You can even schedule blog posts
updates with this program, and as I scroll down,
| | 08:19 | you should see some of
these are the choices here.
| | 08:21 | It is just mind-boggling, so
definitely check out SocialOomph for any kind of
| | 08:26 | automation or scheduling issues that
you'd like to do having to do with posting
| | 08:30 | to any of your social media accounts.
| | 08:32 | Finally, moving more into like the
enterprise realm is this service called CoTweet.
| | 08:39 | CoTweet is when you have a company and
you have more than one person who needs
| | 08:42 | to be able to post to Facebook and to Twitter.
| | 08:45 | This is one program that let's you
manage a single company's multiple Twitter
| | 08:50 | accounts and multiple Facebook page accounts.
| | 08:52 | You can assign roles and
privileges to different people to see.
| | 08:56 | Is somebody allowed to post to one
account but not to another? Maybe only one
| | 08:59 | person is allowed to
delete tweets or Facebook posts.
| | 09:02 | Maybe they are moderated;
| | 09:03 | one person has to sign off
before they actually get published.
| | 09:06 | This is a program to use if you have
multiple people who are trying to market
| | 09:10 | your company through social media marketing.
| | 09:12 | It helps you organize multiple
people under one company's address.
| | 09:16 | So these are just a few of the very
useful social media marketing programs that
| | 09:21 | can help you that are out there.
| | 09:22 | I encourage you to test these out
and to explore more on your own.
| | Collapse this transcript |
| Enhancing your Page with Facebook apps | 00:00 | Out of the box you can do a heck
of a lot with a Facebook page.
| | 00:03 | You can write posts and you can pin
them, you can highlight them.
| | 00:07 | You can upload photos and videos, but
after a while you're going to think,
| | 00:12 | you know, is that all there is?
Can't I get more apps here?
| | 00:15 | Didn't Anne-Marie mention something like
visitors to your page can only see 12 apps?
| | 00:20 | And how come we only have four?
| | 00:22 | Well, I'm going to talk about
adding third party apps in this video.
| | 00:26 | One good way to find a third party app
for your own site is to visit other pages.
| | 00:32 | Like for example, on Facebook.com/Mashable,
| | 00:35 | Mashable.com is one of my all time
favorite web sites for social media stuff,
| | 00:40 | they have a ton of interesting apps here;
| | 00:43 | all you need to do is click on one of
the apps and go to it, and then often
| | 00:47 | you'll see a little credit line
that says where it was created from
| | 00:51 | so that you can install it yourself;
like if I go to say, Submit News.
| | 00:55 | Interesting, a nice little form;
I'd love to have something like that.
| | 00:58 | Powered by Contact Form; so I would
just follow this to install it.
| | 01:02 | Most of the apps that you
find on Facebook are free.
| | 01:05 | However, most of them are for personal
pages and not for business pages.
| | 01:09 | But even the ones for business pages are
usually free and then there's also this
| | 01:13 | whole ecosystem of ones that you can
purchase on a subscription basis or
| | 01:18 | just outright from third party web sites.
| | 01:21 | We're not actually going to be
talking about those kinds of apps here.
| | 01:24 | We're going to be talking about the
free ones that you can find on Facebook.
| | 01:27 | Here's another page that
I like: The Publicity Hound.
| | 01:30 | Facebook.com/PublicityHound run by
Joan Stewart who does a fantastic job
| | 01:36 | of helping people publicize their businesses.
| | 01:39 | She also has some interesting apps
right here, like I was looking at this one.
| | 01:43 | This is new, I've never seen
it, Pinvolve and if I click it,
| | 01:48 | interesting, shows a bunch of her pins.
| | 01:50 | What I like about this is that
it's so easy to install. Watch.
| | 01:53 | If I just click Get
Pinvolve Now, there it is.
| | 01:57 | Which page do you want to add it to?
| | 01:58 | And it just steps me through it.
| | 02:00 | So some apps are really nice to use.
| | 02:02 | I can tell you that the whole state of
Facebook apps for pages is kind of in flux,
| | 02:07 | because there have been so many
changes recently with the page design
| | 02:12 | and then the requirement for secure
browsing that a lot of apps that were great,
| | 02:17 | you know, six months ago or a year ago,
are broken now, and even if they look like
| | 02:21 | they work when you click them, you get a
blank page, so just keep that in mind.
| | 02:25 | And one of the best places to find apps
that actually work is by hanging out at
| | 02:30 | pages like my Social Media Marketing
page or by asking around on forms where
| | 02:35 | people are talking about
maintaining Facebook pages.
| | 02:37 | Now, there's another way
to find Facebook apps.
| | 02:41 | It's kind of a crap shoot but it's by
using Facebook's own search engine.
| | 02:45 | If you click here in Search and start
typing the keywords of the kind of app
| | 02:49 | that you're looking for,
you will likely get a hit.
| | 02:51 | Like say for example, I was
looking for a contact form.
| | 02:55 | I could type in contact and you see here
that anything that has the word contact
| | 02:59 | in it, it shows you, for pages and
apps; we're interested in the apps.
| | 03:03 | So here are various apps and you could
just click right here to go to the app.
| | 03:07 | Sometimes though, even if you
click here to go to the app,
| | 03:10 | you'll end up at a blank page or the page
has been removed; just letting you know.
| | 03:14 | Don't be surprised if that happens.
| | 03:16 | You could also choose "See more results
for this word" and then when you get to
| | 03:21 | the results page choose Apps to filter it to
just show me that phrase contained in apps.
| | 03:28 | It's really a poor excuse, in
my opinion, for a search engine.
| | 03:31 | It used to be better, they used to
have a way to browse it, they used to
| | 03:34 | have highlighted apps for pages, and
maybe they're just moving away from
| | 03:38 | that whole idea, but I just
wanted to show you that here's
| | 03:40 | another way to find an app.
| | 03:42 | Now, let's actually do that and I'm going to
use the search engine to find one for LinkedIn.
| | 03:48 | Let's say that I'd like to add an app
to my page that when people click it,
| | 03:52 | it opens up another page in my Facebook
page that shows my LinkedIn profile.
| | 03:57 | So if I typed Linked, you can see
there's a few of them, LinkedIn, okay
| | 04:02 | there's LinkedIn here, there's
LinkedIn here, there's Linked here.
| | 04:05 | I'm actually going to jump over to Safari
right now because I'm going to install it
| | 04:10 | in my live Social Media Marketing page
because I already have a profile in
| | 04:15 | LinkedIn for Anne-Marie Concepcion, and
I've already saved the URL so I'll just
| | 04:19 | go ahead and paste it
in here and hit return.
| | 04:22 | So my LinkedIn profile.
| | 04:24 | Click here to install and which
page do you want to add it to?
| | 04:28 | So if the app is working you're going
to see some sort of window that asks you
| | 04:33 | which page do you want to install it in,
| | 04:35 | and they'll show you a list of
all the pages that you admin.
| | 04:37 | So I want to put it right in Social Media
Marketing and add my LinkedIn profile,
| | 04:42 | and there it is.
| | 04:44 | Now, I could click this to configure it or
I could also configure it in my Apps panel.
| | 04:49 | When you add an app you can
go up to your Admin panel.
| | 04:52 | Go to Manage > Edit page and click Apps.
| | 04:57 | You should see it also
listed here after you install it.
| | 05:00 | Depending on the kind of app it is, you
can edit the settings right here, like
| | 05:04 | here we could change the name.
| | 05:05 | You could say like my profile
is, or see Anne-Marie on LinkedIn,
| | 05:10 | and you might even want to change the
image for the app to something else.
| | 05:13 | But I don't want to; I'll
just leave it at that one.
| | 05:15 | I'll just leave it. I'll say okay and accept
the default name and view the page again.
| | 05:21 | If you find that there's a problem with your
app, then you should probably delete it.
| | 05:26 | And to delete it you go right back to
that same panel that we just looked at.
| | 05:30 | Click Admin Panel, go to Manage,
Edit page, click apps and just click
| | 05:36 | the little X. Are you
sure? Yes remove this.
| | 05:40 | So I love how easy it is,
uninstall apps as well.
| | 05:44 | If you're interested in spicing up your
page or adding more features make sure
| | 05:48 | and investigate the world of
apps for your Facebook page.
| | Collapse this transcript |
| Creating your own iframe app to customize your Page| 00:00 | Now, if you can't find the app
that you want, what you could do is
| | 00:04 | you could create your own,
completely from scratch.
| | 00:06 | That's called creating an iFrame app
and it's something that you do as an
| | 00:11 | actual Facebook developer.
| | 00:13 | You don't need to know how to code, you
only need to know how to make a web site,
| | 00:16 | really or you need to hire
somebody, who can make a web site.
| | 00:19 | This used to be a much bigger deal
before we went to the Timeline design
| | 00:23 | because Facebook page admins used to be
able to specify in their Admin Panel,
| | 00:29 | in Edit page, in Manage Permissions, they
could specify which page or tab or app
| | 00:36 | should be the default landing page.
| | 00:38 | So if you told somebody of the
URL for your Facebook page,
| | 00:42 | they would land on a specific page
that you created just for new visitors.
| | 00:46 | You are no longer able to specify which
app should be the default landing page.
| | 00:52 | You can go to your Apps section
and choose Link to this tab.
| | 00:56 | So you could copy the
permanent link to these apps.
| | 01:02 | And the idea is that you create your
own app, and then in your advertising
| | 01:07 | and your other marketing, and especially
your Facebook ads that I'll be talking
| | 01:10 | about in a later video,
you link directly to that tab.
| | 01:13 | Now, let me give you an example.
| | 01:16 | Here is our friend The Publicity
Hound and we know that LinkedIn
| | 01:20 | is just a regular or third party
app and so is Twitter probably.
| | 01:24 | But Publicity tips, this doesn't look
sound like anything that she was able
| | 01:28 | to install right off the shelf, and if
you click it, you see that what this was
| | 01:32 | it probably used to
be Joan's landing page.
| | 01:34 | Maybe by the time you visit this
page if you go to The Publicity Hound
| | 01:38 | Facebook page this will be gone, but
this is essentially what a Facebook
| | 01:42 | landing page used to look like.
| | 01:44 | And this is served and created
directly on Joan's web site.
| | 01:48 | If you have an existing custom iFrame
app, Facebook will still keep it going,
| | 01:53 | it's just that you can't specify
that people automatically see that
| | 01:56 | as soon as they get to your page.
| | 01:57 | Joan though could certainly include links
to this so that when people land on here
| | 02:01 | that they're encouraged to sign up for
her newsletter and to Like her page and so on.
| | 02:06 | Now another example of creating
your own custom iFrame app is from
| | 02:10 | First Internet Media.
| | 02:11 | For example, if we look at their portfolio
or what they do or get in touch,
| | 02:16 | these are all the things that
they've created on their own.
| | 02:18 | If I click Portfolio for example,
we see a beautiful web page,
| | 02:24 | that's part of his actual Facebook page.
| | 02:27 | This is something that they've created
on their own, and that they're serving
| | 02:31 | probably from their own web site.
| | 02:33 | But then they created a custom Facebook
iFrame app and they linked it to this,
| | 02:38 | and then they installed that app in
their Facebook page and that's what
| | 02:42 | you're going to learn how to do in this video.
| | 02:44 | A lot of times if you're wondering if an
app is a custom app or not, you can often
| | 02:48 | right-click right on it and if it
says View Frame Source that means an
| | 02:53 | iFrame the internal frame information,
and if I choose that, we can see his
| | 02:58 | actual coding for the
page that he's serving.
| | 03:02 | The custom app that I want to develop is for
my own Facebook page, Social Media Marketing.
| | 03:07 | I would like to add an app that people can
click, and view within my Facebook page;
| | 03:11 | the free samples that lynda.com
puts on YouTube.
| | 03:15 | There are four basic steps to creating
a custom app for your Facebook page.
| | 03:20 | The first one is to make the web page
that you'll be pulling in to the iFrame.
| | 03:24 | The second step is to make sure that
it's hosted on a secure web server,
| | 03:28 | and I'll show you that in a second.
| | 03:30 | The third step is to actually create
the app on the Facebook developer page,
| | 03:35 | which we'll go through, and the fourth step
is to install it on your Facebook page.
| | 03:39 | Okay, so number one, create the web
page, and that is created right here.
| | 03:45 | On my senecadesign.com web site, I have
a folder where I keep my various pages
| | 03:50 | that I use for iFrame apps.
| | 03:52 | And here's the one that I
use for Social Media Marketing.
| | 03:55 | Now, this one is 520 pixels wide.
| | 03:59 | That was the requirement before for iFrames,
that it couldn't be more than 520 pixels.
| | 04:05 | With the new Timeline design, you can keep
them at 520 pixels, in which case they'll
| | 04:09 | be centered, like that one that we saw
on Joan Stewart's Publicity Hound page,
| | 04:13 | or you can make them at 810 pixels
wide like the one that we saw
| | 04:18 | on First Internet Media's page.
| | 04:20 | Now, I would like to use up the
real estate for the 810 pixels,
| | 04:25 | but I haven't really
gotten around to it.
| | 04:26 | So I'm just going to
stick with 520 for now.
| | 04:28 | Now this is just a regular page
that I constructed in Dreamweaver
| | 04:32 | and it has a link to the free
YouTube videos for Bliss No.5.
| | 04:36 | Right now, it's showing an older video
but as soon as this title goes up,
| | 04:41 | I'll link to one of the newer videos.
| | 04:43 | At the bottom is a link to see more of
my videos on lynda.com. So that's done.
| | 04:49 | The second step is to make sure
that it's hosted on a secure server.
| | 04:52 | You probably are aware that Facebook
is very careful about security.
| | 04:57 | And recently, they have moved almost
everybody who uses Facebook into using
| | 05:02 | what's called Secure Browsing.
| | 05:04 | If you look at the URL of the page that
you're looking at, and you're on Facebook,
| | 05:08 |
it probably starts with HTTPS colon.
| | 05:13 | Right now, I'm just on Seneca site which HTTP.
| | 05:16 | It will not allow you to pull in
information from an unsecure web site.
| | 05:20 | It has to be viewable by
using the secure protocol.
| | 05:23 | That's not something that normally
comes with most web hosting services.
| | 05:27 | You often have to pay extra for it.
| | 05:30 | Now, this web site happens to be hosted on
DreamHost, which is a wonderful web host.
| | 05:35 | I just want to show you what
was involved when I realized
| | 05:38 | I needed to add secure
hosting to my package.
| | 05:41 | So if we come down here to the
bottom, you can see here are all
| | 05:45 | of the DreamHost offerings and I'm going
to show more, and if we scroll down
| | 05:50 | all the way to the bottom
to account upgrades,
| | 05:54 | this is what you're looking
for, SSL Secure Certificate.
| | 05:57 | When you have this setup on your web site,
then you'll be able to use pages that
| | 06:02 | you're hosting there as iFrame
apps on your Facebook page.
| | 06:06 | So the SSL Secure Certificate costs 15
bucks a year, but it requires a unique
| | 06:12 | IP address which also seldom comes with
shared hosting services and that costs
| | 06:17 | $3.95 a month, so about 50 bucks
a year plus $15, $65 a year.
| | 06:23 | In my mind, $65 a year is a very
small price to pay in order to create
| | 06:29 | any kind of app that I want for Facebook.
| | 06:32 | Anything that you create in a web page
can be served up as an app on Facebook.
| | 06:37 | It can have CSS, it can have JavaScript,
it could point to videos, as long as
| | 06:42 | you're able to add that little S after HTTP
wherever you're hosting it now, and then reload.
| | 06:50 | If it still works, you're good to go.
| | 06:52 | So I just contacted DreamHost and told them
that that's what I needed and they set it up.
| | 06:56 | So now, we know the URL
of our secure hosted page.
| | 07:01 | And now, we have to go on to step
three, which is to turn it into an app;
| | 07:05 | that's the exciting part.
| | 07:06 | So I'm going to create a new tab and for
this, you want to go to this web page
| | 07:12 | www.Facebook.com/developers.
| | 07:17 | Now, if you've never been here before
you'll get a prompt that says that you
| | 07:21 |
need to install the Facebook
developer application.
| | 07:23 | So go ahead and install that and then
you'll be brought to this screen and
| | 07:27 | it'll probably be empty, but I've done
this a few times before, as you can see.
| | 07:31 | So after you've installed the developer
app, the first thing you want to do is
| | 07:35 | come over here and choose Create new app.
| | 07:38 | You have to give it a name, and I'm
going to call this one Video Sample,
| | 07:44 | and if there is already an app by
that name, it will let you know,
| | 07:47 | but it's valid,
so we're good to go.
| | 07:50 | And then, we need to give it a name
space and a name space is a unique
| | 07:56 | character string that's
at least eight characters.
| | 07:57 | Now, this is not something that
your visitors will ever encounter.
| | 08:01 | It's just something that they
need to have in the background.
| | 08:04 | So you can just go ahead and give it
any kind of name space that you want
| | 08:07 | and you'll get a little readout
telling you if it's good to go or not.
| | 08:09 | So I'll try video_sample;
available, that sounds good.
| | 08:15 | And then, they're going to suggest that you'd
like to use their own web hosting service.
| | 08:19 | I know, we don't care because
we already have our web host,
| | 08:22 | and we do agree to the Facebook platform
policies, you should read that,
| | 08:26 | and basically it says what
you'd expect it to say;
| | 08:28 | don't use other people's information
and don't use anything objectionable.
| | 08:34 | So we'll click Continue.
Are you a human?
| | 08:36 | Okay, so now we need to enter a bunch
of settings, and we're going to replace
| | 08:43 | some existing art with our own custom art.
| | 08:45 | It automatically assigns you an App
ID and something called App Secrets;
| | 08:49 | I'm not quite sure what they're used for.
| | 08:51 | However, the App ID sometimes does come
in handy when you're trying to construct
| | 08:55 | URLs to install things; so you might want
to copy that down into another document.
| | 09:00 | The icon I'm going to replace,
it's this little icon right here,
| | 09:05 | with a 16x16 image that stands for the app.
| | 09:08 | Now you can leave these alone and come
back and update them later if you'd like,
| | 09:11 | but I actually have one already prepared,
| | 09:14 | so I'm going to click Edit icon and
I'm going to upload my Lynda-tiny.gif,
| | 09:22 | which might take a few
seconds to appear, but it will.
| | 09:26 | And actually this used to be much
more used before the Timeline design.
| | 09:29 | I'm not even sure if it's
used now, but we'll see.
| | 09:32 | I had it ready, so why not use it.
| | 09:34 | Now, the App Display Name is
Video Sample and the name space is
| | 09:39 | what we had already entered.
| | 09:40 | Here is my Contact Information and I
actually don't need to enter any
| | 09:45 | of the information up here.
| | 09:46 | We're going to go right down to web site,
and the site URL is the URL for where my
| | 09:52 |
page is being hosted from, just that part,
not the entire URL of this actual web page.
| | 10:00 | And under app on Facebook, the Canvas
URL is the same as this one, so I'm just
| | 10:05 | going to copy and paste and the secure
Canvas URL is the same one only with S,
| | 10:11 | add it after the P, and
then go on to Page Tab;
| | 10:20 | they're still calling it Page Tab from
the olden days, when these apps were tabs,
| | 10:23 | but these are now apps at the top.
| | 10:25 | We just want to know what is the name
for the app that people see when they
| | 10:28 | go to your Facebook, you know in the App bar.
| | 10:32 | This is something that you can change
within your Manage Settings on your
| | 10:35 | Facebook page, but I'll call
it once again Sample Videos.
| | 10:40 | Now, it wants to know what is
the exact URL for this iFrame?
| | 10:45 | So I know it starts with this, this one
right here, I'm going to copy that and
| | 10:49 | paste it here, and then the rest of
it was Social Media Marketing_FB.html.
| | 10:57 | And then the secure version, which is the
same thing only with S added after the HTTP.
| | 11:01 | So I'll copy that, paste in here and
add an S. We don't need anything for
| | 11:09 | the edit URL; we can leave that empty.
| | 11:11 | But what does that icon
look like in the apps bar?
| | 11:15 | So this is 111x74 pixels.
| | 11:19 | And I included a placeholder
image in your Exercise Files.
| | 11:24 | So you can see exactly what 111x74
looks like and I have already saved
| | 11:29 | an image that I want to use.
| | 11:30 | So I'm going to click change here.
| | 11:32 | I don't want the default ugly one.
| | 11:33 | I'm going to choose the file and it's this
one right here, and then Page Tab Width,
| | 11:39 | as I mentioned we are 520 pixels, but I
could have created a page that's 810 pixels.
| | 11:45 | This is what we want.
We'll click save changes.
| | 11:48 | So it may take a while for it to
propagate to all servers, that's fine,
| | 11:52 | but we were successful.
| | 11:53 | And now, let's go back to our Apps page where
the basic information for your app is listed.
| | 12:02 | There's one more thing that we need to do
while we're here with our developer hats on.
| | 12:07 | Go back to Edit App, and you see here where
it says Settings Advanced for this App?
| | 12:12 | Select Advanced and we can scroll
past all of these, probably if we made
| | 12:17 | some choices here, it would be good.
| | 12:19 | But I found that you can just drive
blithely through all those fields right
| | 12:24 | down here to the Contact Info, at the very
bottom, there is create Facebook page,
| | 12:28 | because we need to create a Facebook
page, since that is how we're actually
| | 12:32 | going to install the app, as you'll see.
| | 12:34 | So choose Create Facebook page. It's saying,
are you sure that you want to do that? Yes.
| | 12:39 | It has been created and connected.
| | 12:43 | There it is right there.
| | 12:44 | So let's save our changes and we should
include the URL to our privacy policies,
| | 12:49 | if we are going to actually make this
public but we can come back to that later.
| | 12:55 | The main thing is that you click on this
App Page URL and this is what you want
| | 12:59 | to actually bookmark, but we're
going to go right to that page.
| | 13:02 | This should look familiar, we're in
the wizard for setting up a new page.
| | 13:05 | We're just going to skip all of this
and we'll go ahead and Like our community;
| | 13:12 | find we're already connected.
| | 13:14 | And I found sometimes there can be some
weirdness after you've gone through this,
| | 13:17 | so you need to reload the page.
| | 13:19 | There we go, you can hide the Admin Panel,
this page is not published, but you
| | 13:25 | come here to the gear icon and this is how
you add an app to the page. Strange, huh?
| | 13:31 | But that's what we're going to
do, add the app to the page.
| | 13:34 | Choose Facebook page and all the
pages that you admin should be here,
| | 13:38 | Social Media Marketing and
then click Add Page tab.
| | 13:41 | So you're not immediately brought there.
| | 13:44 | You need to go to that page
that you just added it to.
| | 13:46 | You might need to refresh the page.
| | 13:48 | There it is and let's click
it and test it. Perfect.
| | 13:53 | So you can add that custom iFrame
to multiple pages if you want.
| | 13:57 | If you had a signup sheet for your
newsletter or something like that and
| | 14:01 | you had multiple pages that you
admin, add it to each one of those.
| | 14:04 | If I go back to Social Media Marketing
and I go to the Admin Panel > Manage >
| | 14:11 | Edit page > Apps you should see it right there.
| | 14:16 | So I guess this is why I should
have added an icon for this square.
| | 14:19 | I didn't think I would need it, but now I
realize it's going to be used in my Apps page.
| | 14:23 | It would be nice to have the little Lynda
symbol right there, but I can always go
| | 14:27 | back to the developers'
page and edit it there.
| | 14:30 | Now, if I wanted to send somebody
directly to that custom app on my
| | 14:34 | Facebook page, like what you might do
with a landing page, then you choose link
| | 14:39 | to this tab and this is the URL
that you would copy and use.
| | 14:44 | So there are lot of steps involved and
a little bit of expense, but it gives you
| | 14:48 | almost complete control and freedom
over the kinds of custom apps
| | 14:53 | that you can add to your Facebook pages.
| | Collapse this transcript |
| Using a third-party iframe app | 00:00 | Okay so I showed you how you can search
for third-party apps and install them
| | 00:05 | like a contact form or your LinkedIn
page in the earlier video in this chapter.
| | 00:10 | And then in another video that I just
did, I showed how you can create your own
| | 00:16 | app from scratch by becoming a Facebook
developer sort of, and filling in a
| | 00:20 | bunch of stuff, and essentially you had
to create your own web page and then point
| | 00:25 | to it, as we did to show the sample videos.
| | 00:28 | So if I click this there is my
own custom app that I created.
| | 00:33 | However, that developer page, those
steps about entering your canvas URL
| | 00:37 | and all sorts of things,
might scare some people off.
| | 00:39 | So I wanted to show you a happy medium
between third-party apps and doing your
| | 00:44 | own app, and that is using a third-party
app that lets you create an iFrame app.
| | 00:50 | So it's kind of like creating your own iFrame
only with somebody to help you along the way.
| | 00:56 | There are still a couple of things that
you need to do before you install this
| | 00:59 | app and I'll get to that part in a second.
| | 01:01 | First of all, you still need to have
your content ready to pull into the app.
| | 01:07 | So for example you might want to create a
web page, that's either 520 or 810 pixels wide.
| | 01:15 | But what you don't need to do is upload
it to your own server, as I've done here.
| | 01:19 | You just need to create the web page.
| | 01:20 | It can be on your Desktop.
| | 01:22 | It needs to use absolute URLs, meaning it
can't just say something is inside of a folder.
| | 01:27 | You have to always start
every link with HTTP inside it.
| | 01:31 | Let's look at the source, so
you know what I'm talking about.
| | 01:33 | So you have to use URLs like this,
full URLs, also known as absolute URLs.
| | 01:39 | Then what you're going to do is essentially
just Copy all of this mark up to the
| | 01:43 | clipboard and you're going to Paste
it into the app that you'll install
| | 01:48 | and they will serve it for you.
| | 01:49 | However, if you're linking to any images,
if you have anything in here that is
| | 01:53 | not being served at a secure server,
you're going to have to take care of that.
| | 01:57 | As I mentioned in the previous video,
anything that you put in an app has to
| | 02:02 | be available from a secured server.
| | 02:04 | Meaning it has to be available if you are
surfing with HTTPS turned on in Facebook.
| | 02:10 | While third-party iFrame apps do host
the text content, they don't host the
| | 02:15 | actual images that you might be linking to.
| | 02:18 | Those have to be elsewhere and
those have to be in a secure site.
| | 02:21 | So I mentioned earlier that you might
want to set up an account on a shared
| | 02:26 | host that has secured hosting available,
like DreamHost.com is what I use.
| | 02:31 | It's not free usually,
it does cost some money.
| | 02:34 | Here you see it costs $15 a
year for SSL Secure Certificate,
| | 02:38 | which is what you need, but it
also requires a unique IP address,
| | 02:42 | which normally doesn't come
with most shared hosting plans.
| | 02:45 | And that cost is right
here; it's $4 a month.
| | 02:49 | I've heard that Dropbox, which is a wonderful
free utility, also comes in a paid version.
| | 02:55 | In their public folder, which is kind
of like a public access FTP folder,
| | 02:59 | that's secure, and that you could put
your images in there if you needed to.
| | 03:04 | But I'm going to leave that up to you
to figure out and we can discuss other
| | 03:08 | solutions on the Social
Media Marketing Facebook page.
| | 03:11 | But let's say you have
everything set up.
| | 03:13 | Your next step is to download and install
one of these iFrame hosting apps.
| | 03:18 | So let's install this on our Bliss No.5 site.
| | 03:20 | I'm going to jump back over here to Chrome.
| | 03:23 | What you need to do is Search
in this field for the app.
| | 03:27 | Now the one that I recommend is
called Static HTML:iFrame tabs.
| | 03:32 | You can see there's a whole bunch that
sound somewhat alike, but the one that
| | 03:36 | I like is this one, Static HTML iFrame.
| | 03:38 | Look at how many users it has, 67
million users; it can't be wrong.
| | 03:42 | Let's click there and it says it makes it
simple to create powerful custom iFrame tabs.
| | 03:48 | They are the largest provider
of custom tabs on Facebook.
| | 03:51 | So you click this button to add it to
your page and then after you add it,
| | 03:54 | go to your page and click on
the Welcome Tab to start editing.
| | 03:58 | It's written by these
two guys, very nice guys.
| | 04:00 | They also have their own Facebook page.
| | 04:02 | I'm going to right click here and open that
in a New Tab, so we can save that for later.
| | 04:07 | But let's go ahead and add this to our page.
| | 04:09 | Where do you want to add it?
| | 04:11 | We want to add it to this
one right here, add that app.
| | 04:14 | Now you see this changed to a
1, and there it is down there.
| | 04:18 | So we click where it says Welcome
and all the instructions are in here.
| | 04:24 | As you can see, you can use
any HTML, CSS and JavaScript.
| | 04:28 | You can type it by scratch if you want
to, right in here, or you can paste
| | 04:33 | in exactly what you had in the source
code for the page that you are hosting.
| | 04:37 | So back here, right here, when I went to
Source, View Source and select all this
| | 04:45 | and Copy it and then I'm going
to jump over here and Paste it;
| | 04:48 | you see I already did it once before, but
I'm going to do it again just to show you.
| | 04:51 | It's possible with this app
to create Fan-only content.
| | 04:55 | What that means is if somebody comes
to your page and they go to the app
| | 05:00 | that you're creating right now.
| | 05:01 | If they Like your page, if they are
a fan, they would see this content.
| | 05:05 | If they're just visiting,
they would see that content.
| | 05:08 | And so this content might be, hey Like
our page and we'll love you so much.
| | 05:12 | This one might be, Welcome to
the page. Here is what's new.
| | 05:15 | That's pretty cool
that you can do that.
| | 05:17 | But I'm going to come back
up here and choose Preview.
| | 05:21 | So apparently, we have a
problem with the link here.
| | 05:23 | It's probably not an absolute URL;
it's probably a relative URL.
| | 05:28 | I'll go back and it's telling
us that we do have an error.
| | 05:32 | You have some relative
URLs in your code.
| | 05:34 | You'll need to change them to
absolute URLs and it is that one,
| | 05:38 | lynda-logo-on-blk.gif.
| | 05:39 | But once you have that fixed, you're
able to save your changes and Publish.
| | 05:44 | If you click on the FAQ in the Help center,
they answer a whole ton of questions.
| | 05:49 | One thing that people ask a lot is,
are you able to change this icon?
| | 05:53 | And yes, you can, and
they show you how to do it.
| | 05:56 | Are you able to do more
than one page? Yes, you can.
| | 05:58 | I think you're able to create up to 12
different apps using that one install.
| | 06:03 | On their Facebook page, that's pretty
cool, they have a 166,000 Likes and
| | 06:09 | they're very active on the page
with support and new features.
| | 06:15 | Whether or not you change this icon
for your custom page, remember,
| | 06:19 | you can always use this Pencil
thing to Switch Position.
| | 06:22 | So maybe I want it in the
top row and close that up.
| | 06:25 | And as I said you can populate each of
these, the photos one has to stay here,
| | 06:29 | but each of these can be populated
with a custom app, and if you use a
| | 06:33 | third-party program like Static HTML
iFrames, it's much easier to do.
| | Collapse this transcript |
| Adding a Like button to your content outside of Facebook | 00:00 | I know that you've seen this before,
this little doohickey right here.
| | 00:04 | It allows people who are reading
your web site that, you know
| | 00:07 | your web site might have nothing
to do at all with Social Media.
| | 00:10 | It's not hosted by Facebook or anything,
but when they Like this article,
| | 00:14 | they can send the URL to this to
their Twitter followers via e-mail
| | 00:20 | or if they click Share, they can choose
Facebook or any of these other settings.
| | 00:24 | Now Facebook makes it very easy for you
as the Facebook page owner to integrate
| | 00:29 | people's Facebook personal accounts with
your web site posts or your blog posts.
| | 00:34 | So this doesn't have anything in particular
to do with Facebook pages per se,
| | 00:38 | but it does have to do with using
Facebook to market your company.
| | 00:40 | Here is Bliss No.5's page, and to get started
with creating one of those Like boxes,
| | 00:46 |
go to the Admin panel, go down to Manage,
choose Edit page and then here go to Resources.
| | 00:56 | Now they keep changing
the names of these things.
| | 00:59 | So if it doesn't look exactly like this,
what you're looking for is something
| | 01:03 | called Social Plugins.
| | 01:05 | So find out where the Facebook Social
Plugins are and just click it or even
| | 01:10 | better, once you click it, Bookmark this
right here because you're going to be
| | 01:14 | coming back here over and over again.
| | 01:16 | Now I mentioned using Social plugins in
the previous chapter when I talked about
| | 01:21 | how to add your Facebook page's stream
of posts and number of Likes and little
| | 01:26 | pictures of the people who
Liked it, to your web page.
| | 01:29 | So we've been here before.
| | 01:31 | The one that we are going to look at
right now is called the Like button,
| | 01:34 | a simple little thing that adds Likes.
| | 01:36 | So if I click it, we are brought again
to this wonderful very friendly wizard
| | 01:42 | where we can simply watch how the
preview appears as we set up our options.
| | 01:48 | It needs to know the URL, and
because my Bliss No.5 page
| | 01:52 | doesn't have a friendly URL, I
constantly have to choose it again.
| | 01:58 | So let's go back here.
| | 02:00 | This is the URL for Bliss.
| | 02:03 | In the real world, I have a whole list
of Bookmarks to every page that I admin,
| | 02:08 | so that I don't have to keep doing this.
| | 02:09 | We'll come back here, paste the
URL in and then it wants to know,
| | 02:18 | do you want to include a Send
button? That's what this is.
| | 02:21 | But it only works with the XFBML scheme
and if you hover over these question marks,
| | 02:26 | you'll get a little bit more information
about what this field needs.
| | 02:31 | The important thing is that the Send
button is available only on sites that use
| | 02:35 | the JavaScript SDK, and if you're not sure
of what that is and your developer says
| | 02:41 | no, we don't use that, then
you don't want to turn this on.
| | 02:43 | So I'm going to turn this off for now.
| | 02:46 | Now it's reading our page and it's
saying here is what it would look like
| | 02:50 | if we uploaded it with these settings.
| | 02:52 | The Layout Style right now is Standard
or you just might want a button count,
| | 02:57 | like you Like it and how many people
Like this or you want a box count,
| | 03:03 | so they're vertical rather than
horizontal, I kind of like that.
| | 03:05 | Now because we're using the Count scheme,
it makes no difference if we are Showing
| | 03:10 | Faces or not, but I'm going
to turn it off just in case.
| | 03:12 | Do you want to say Like or
do you want to say Recommend?
| | 03:16 | That's kind of interesting.
| | 03:18 | I think I'll leave it at
Recommend and see what happens.
| | 03:20 | And again, we have the huge selection
of Color Schemes, Light or Dark.
| | 03:25 | This refers to the background of the
web page you're going to put this on.
| | 03:29 | So if it's a Light page,
this is what they recommend.
| | 03:32 | If it's a Dark page,
this is what they recommend.
| | 03:35 | That dark part doesn't come with it.
| | 03:37 | They're just showing you what it
would look like against the dark page.
| | 03:40 | But I'm going to stick with Light
and you have a choice of Typeface.
| | 03:45 | Now because of the resolution of
the screen for this video capture,
| | 03:49 | we can't really see them
both at the same time,
| | 03:51 | but we have these choices and
I'm a big fan of Trebuchet.
| | 03:54 | So I'm just going to leave it
at Trebuchet. That looks nice.
| | 03:57 | It's the typeface used inside the
button and then we click Get Code.
| | 04:02 | We don't want to use HTML5.
We don't want to use this one.
| | 04:05 | We want to use IFRAME.
So come right here.
| | 04:07 | You see we're getting a little menu
that says it's using the app ID over
| | 04:12 | app Lynda Videos and I think this is
because a few videos ago, I actually created
| | 04:16 | a custom app, and so it's just remembering
that because we're in the developer's section.
| | 04:20 | But that should not make
any difference right now.
| | 04:22 | We are just going to select
all these texts in here
[00:04:26.1`0]
and you don't have to have created
an app yourself for this to work.
| | 04:28 | So I'm going to select
this and Copy it. Click OK.
| | 04:34 | Now we need to add that code to our
web site and if you have a web developer,
| | 04:38 | you would paste that into a text file and
send it to them and say, I want a Like
| | 04:42 | box use this, but because I am using
WordPress, I know that I can simply add
| | 04:49 | it to a widget so that it
appears on the right sidebar.
| | 04:51 | Now, I could actually get in deeper
and start editing the template pages,
| | 04:57 | so that I get that Like box to the left
of every post, which is properly how it
| | 05:01 | should be done, but I am not quite there
yet, and actually, if you are using WordPress,
| | 05:06 | there are probably many other easier ways of
adding a Like box than using Facebook's code.
| | 05:12 | There are many plugins available for
WordPress and other blog engines to do that.
| | 05:17 | But let's carry on, shall we, and just
go ahead and see what this looks like.
| | 05:20 | So to add this to my sidebar, I need to login
to my WordPress blog as I've done as an Admin.
| | 05:28 | Go to Design, go to Widgets, and we are
going to add it to this Text widget.
| | 05:33 | You may remember coming here when we
were doing this for the Twitter information
| | 05:38 | and then also in this one, we added
the Facebook Page box to that one.
| | 05:42 | Here we're just going add this code.
| | 05:44 | I'll click right here and choose Paste
and then click Change and Save changes.
| | 05:53 | Yay, changes were saved.
| | 05:56 | So let's look at our web site again and
refresh and scroll down. There it is.
| | 06:05 | So we already recommend this page,
that's why it's already checked, but
| | 06:09 | if people come to this page and they
Like it, they can click Recommend, which
| | 06:13 | remembers the same thing as Like, and
they click it, then it would appear on
| | 06:17 | their Facebook personal account that
they Liked this web page and there would
| | 06:22 | be a link to this web page.
| | 06:24 | So it's another way to market
your business with Facebook.
| | Collapse this transcript |
| Advertising on Facebook with Facebook Ads| 00:00 | The first thing to know about running
ads on Facebook is that all ads are
| | 00:05 | linked to your personal account.
| | 00:07 | So it's your personal account, not a
page by page basis that you would actually
| | 00:11 | see an accounting for your ads.
| | 00:14 | There should be an app in your
Facebook personal account that says
| | 00:17 | something like ads or ads in pages.
| | 00:20 | But sometimes if your account
is new, you might not see it.
| | 00:23 | So one thing you might want to do is
actually bookmark this URL, which is
| | 00:27 | facebook.com/ads/manage/addgroups.php,
and you can see it's pretty deep
| | 00:35 | and broad, all the cool things that
you can do when you're managing ads.
| | 00:39 | But we haven't even created one yet,
but because I've gotten so many
| | 00:42 | questions about this,
people get confused about
| | 00:45 | who gets charged for the
ads for my client's pages.
| | 00:48 | It's whatever account that you're currently
logged in as, it's your personal account
| | 00:51 |
that gets charged, but you can always change
the credit card that it gets billed to.
| | 00:56 | Let's go back to the regular page.
| | 01:00 | The ads that I'm talking about
are these kind of ads on the right.
| | 01:03 | The only ads that Facebook allows
on Facebook's pages are its own ads.
| | 01:08 | You don't see a Google ad, you don't
see banner ads from other companies here;
| | 01:12 | only the ones that people actually
create within the ad creation program
| | 01:16 | built into Facebook.
| | 01:18 | You can advertise your Facebook page.
| | 01:21 | You can pay to get people to
click and arrive at your page.
| | 01:25 | You can pay to advertise a Facebook
event that you've created and people would
| | 01:29 | link to Event page, and you can advertise
an external web site, so you can push
| | 01:35 | people to your store, to your Eventbrite
registration page, to your blog and
| | 01:41 | there's other kinds of advertising that
Facebook offers that I'm not really
| | 01:44 | going to cover, such as sponsored stories.
| | 01:47 | For now, we're just going to create an
ad to the Bliss No.5 web site, and if you
| | 01:52 | don't have the Create an ad page bookmarked,
you can simply go to your page and in the
| | 01:58 | Admin Panel, go down to Build
Audience and choose Create An Ad.
| | 02:03 | There's also a link to create
an ad in Manage in Resources,
| | 02:07 | but we'll just choose it right here.
| | 02:10 | If you want, you can follow this link;
| | 02:12 | if you see a link at the
top about learning more,
| | 02:14 | they're constantly
updating Facebook ads.
| | 02:16 | As you can imagine, this is how they
stay in business by selling ad space.
| | 02:20 | So I'm going to close
it right now though.
| | 02:24 | This is one of my favorite parts
about creating Facebook ads is that
| | 02:28 | the beauty of creating an ad on Facebook
is that you can target it really closely.
| | 02:32 | It's saying that right now, if we want to
put an ad for everybody in the United States,
| | 02:37 |
it's going to target 154 million people
and change who live in the United States.
| | 02:42 | That doesn't mean that our
ad is going to appear on 154
| | 02:47 | or 760,000 different web pages,
but I'll get to that in a minute.
| | 02:51 | The very first thing you need to do is simply
say, where do you want your ad to link to?
| | 02:56 | Do you want it to link to
your external web site?
| | 02:59 | Do you want it to link to one of your pages,
to any application that you've created?
| | 03:03 | I'm going to say I want it to
link to my web site, blissno5.com.
| | 03:11 | After a few seconds, it's going to
open up and show you some new fields
| | 03:15 | based on what you entered.
| | 03:16 | Now I think it's remembering what the
last time that I did this video and
| | 03:20 | what I entered here, but
normally this would be blank.
| | 03:23 | So what headline do you want to use,
something arresting like let's say,
| | 03:27 | free chocolate, that would be good.
| | 03:30 | And you have a certain number of
characters and it counts down as you go
| | 03:34 | and here on the right, keep an
eye out, we see a preview.
| | 03:37 | So I'm going to, let's say,
that's too long.
| | 03:42 | As you can see it's 39 characters, so
we'll just say, Come to our grand opening
| | 03:49 | of the redesigned BlissNo5.com web site
for your chance to win free chocolate!
| | 04:03 | That's good. Then you can
upload an image, if you like,
| | 04:05 |
it's not required but you get
much better responses with images.
| | 04:08 | So I'll choose, Choose image and it's
looking at the images that we already have
| | 04:13 | uploaded and I think I like one of these
or you can actually upload a new file.
| | 04:17 | I'll choose this guy. That looks good.
| | 04:20 | Now if you want, you can choose to show
the page that is related to this ad;
| | 04:25 | you can choose to hide
it if you want or show it.
| | 04:28 | So then, why not show it, why not drive
people to your Facebook page as well?
| | 04:33 | Then let's scroll down, and this stays
right here upper-right which I like.
| | 04:36 | So let's say that yes, United States is fine,
but we need to narrow this down much more.
| | 04:42 | So I might say I just want to target
this to women and let's say that
| | 04:46 | we just want women from the ages of
25-45 and you watch this number,
| | 04:55 | you want it to get smaller
and smaller and smaller
| | 04:58 | because you want to have the most
impact on your target market.
| | 05:01 | So it really helps to know
who your target market is
| | 05:04 | and there's nothing stopping you from
running two or three ads at the same time
| | 05:08 | that target different markets
because you're going to get a report
| | 05:11 | that shows which one performs better.
| | 05:13 | We can enter a precise interest like,
who would be somebody that would be
| | 05:16 | interested in free chocolate
other than everybody in the world.
| | 05:18 | Okay let's just say people who
have entered the word, gourmet.
| | 05:24 | You see down here, let me scroll down a bit,
I'm entering the keyword, gourmet, and
| | 05:28 | it's telling me already that 3,700,000
people have entered the word gourmet
| | 05:34 | somewhere in their Facebook profile.
| | 05:36 | So we'll say gourmet and
you can continue adding more.
| | 05:40 | So let's say gourmet and cooking
and watch that number, do you see?
| | 05:45 | So it's doing like a cross-section of
people who live in the United States,
| | 05:50 | are women between the ages of 25
and 45, meaning they've entered
| | 05:53 | their birthdate in their profile, and
that have mentioned gourmet and cooking
| | 06:00 | and I wish there was a way where you
can say Refresh, because there we go.
| | 06:03 | Now, it's 4,435,000.
| | 06:06 | So this is actually an ADD; it's not an OR.
| | 06:09 | So it's either gourmet or cooking.
| | 06:12 | If you wanted to narrow it down
more, you just put fewer keywords.
| | 06:17 | So let's just leave it at gourmet.
| | 06:19 | Then depending on the
keywords that you enter,
| | 06:21 | Facebook will suggest other
keywords, like gluttony.
| | 06:26 | But I want to make it
even more specific.
| | 06:28 | So let's continue. Connections.
| | 06:32 | Only people connected to Bliss No.5.
Well, we have a very meager audience.
| | 06:35 | So we're not going to do that. Or you can do
Friends of connections, or when they say I'm
| | 06:41 | interested in, men or women, you could choose
that or you could also choose any of these.
| | 06:47 | Let's just say, we're only
interested in single women.
| | 06:50 | Now that brings it down to 70,000.
| | 06:51 | Who speak Spanish, let's
see what happens there.
| | 06:57 | We would probably need to
write our ad in Spanish.
| | 07:01 | So according to Facebook, there are
1,060 people who fit all these criteria.
| | 07:06 | I love the ability to target
it to this small of a group.
| | 07:10 | This means that it's more likely
that these people will see the ad.
| | 07:14 | As I said, they don't guarantee that
everybody in the group will see the ad
| | 07:18 | but it's more likely if
there're only 1,000 of them.
| | 07:19 | So you can narrow this down to
your specific favorite customer.
| | 07:23 | Now remember, we're actually going to
probably lose a lot of potentially very
| | 07:27 | good customers because not everybody
actually mentions that they're single
| | 07:31 | or that they're interested in all, right?
| | 07:33 | Not everybody writes down their birth
date when they create a Facebook page.
| | 07:37 | So you have to keep this in mind.
| | 07:39 | Then finally we get down to the money.
| | 07:41 | We're going to leave all this as is.
| | 07:42 | Right now, I'm in the US, in L.A., and
you can give this campaign a name which
| | 07:47 | you normally should, because that's how
you're going to distinguish them and the
| | 07:51 | reports will say, this is
Free Chocolate Spring 2012.
| | 07:58 | How much money do you
want to spend per day?
| | 08:00 | You can put down any limit.
Lifetime of the entire campaign,
| | 08:04 | I'll say I'll leave it at
$10 U.S money per day.
| | 08:07 | When do you want to run it?
| | 08:09 | You might not want
to start right away;
| | 08:10 | you might want to start at a certain
time and end at a certain time.
| | 08:13 | So apparently, this is going to run for
a month and it's going to show the ad
| | 08:18 | every day in this month.
We'll leave it as is for now.
| | 08:22 | And now under Pricing is when I
bid how much per click I want to pay.
| | 08:27 | They suggest how much I want to pay based
on what other advertisers are paying
| | 08:32 | for this target market, and not everybody
may have targeted this exact market,
| | 08:36 | but these people may be
part of a larger group.
| | 08:39 | If you bid more per click
than the other advertisers,
| | 08:43 | it's more likely that your ad will appear
on your target market's Facebook pages.
| | 08:48 | It's saying that we're going to be charged
every time somebody clicks on our ad,
| | 08:52 | that's called a cost per click or
charge per click, because we have chosen
| | 08:56 | to get more clicks in the
Objective section above.
| | 08:58 | Now the Objective section is something
new that they added or they ask you as
| | 09:03 | the advertiser, what is your objective:
to get more clicks, to get more
| | 09:07 | impressions of your page and so on,
but I think that it just disappeared.
| | 09:11 | It looks like a little bug, but the choice is
either cost per click or cost per impression.
| | 09:16 | If we got that Objective section back,
that's where we would be able to choose
| | 09:19 | one or the other, but in truth, I
almost always choose cost per click.
| | 09:24 | Because we said that we're only going
to be spending $10 a day, that means,
| | 09:29 | our ad might be shown hundreds of times,
but as soon as five people click it,
| | 09:34 | then it's going to stop and it's not going
to run again until the next 24-hour cycle,
| | 09:39 | which is a wonderful way to
keep control of the prices.
| | 09:42 | I could say you know what, I
don't believe your $2 suggestion.
| | 09:46 | I want to pay $0.50 a click.
| | 09:48 | So it's saying your suggested
bid is this much but I don't.
| | 09:51 | Okay, fine, I'll say $1.
| | 09:55 | Okay and then it wants you to review
the ad and it says by clicking the
| | 10:00 | Place Order button, which we'll get a
chance to do in a second, you agree
| | 10:04 | to these rights and
responsibilities and guidelines.
| | 10:06 | So you should read over those.
| | 10:07 | There is nothing very surprising in
them though, and then click Review Ad.
| | 10:13 | So this is what our ad is going to look like.
| | 10:14 | When people click here, they're
going to go to the Bliss No.5 site.
| | 10:18 | Our ad name is called Free Chocolate,
this is who it targets, this is how much
| | 10:22 | we're going to pay at a limit of $10, when
it's going to start, when it's going to end.
| | 10:27 | If you change your mind about any
of this, you click Edit Ad,
| | 10:30 | otherwise you click Place Order.
| | 10:31 | When you click Place Order is when
it's going to ask you for your
| | 10:34 | credit card information and then you
just wait for all of those people
| | 10:38 | to start visiting your web site.
| | 10:39 | I want to show you one
last thing before I close.
| | 10:42 | In one of my pages, the one I run for
InDesign Secrets, we often do events
| | 10:46 | and we use Facebook ads
to promote events.
| | 10:49 | So I've queued up the Reports section,
so you can get a look at what this looks
| | 10:52 | like after you've run a
bunch of campaigns.
| | 10:54 | So here are the names for our campaigns
that we ran and these were all from 2011.
| | 11:00 | So it's not showing us the results
here, which I think is kind of a pain.
| | 11:03 | I'd like to see historical results.
| | 11:05 | Even though I've changed the dates back,
it's still not showing us any information.
| | 11:11 | But while the ad is running, while
it's live, you can bet I was coming here
| | 11:15 | daily, if not more often, to see how many
times people had clicked on the ad and
| | 11:20 | all of these other metrics as well.
| | 11:22 | Here is an ad preview of this last ad,
Learn InDesign in SantaFe where I did a
| | 11:28 | seminar in Santa Fe about InDesign
and then we had a Click me for $15 off
| | 11:33 | coupon, so a call-to-action and this led
right to the Santa Fe registration page
| | 11:39 | on eventbrite.com.
| | 11:41 | You can see there I was targeting 1,680 users.
| | 11:44 | Because it's in Santa Fe, New Mexico,
they had to live in New Mexico or Arizona
| | 11:50 | and who said that they liked Illustrator
InDesign AIGA which is the association
| | 11:55 | for graphic designers, or just InDesign
by itself as opposed to Adobe InDesign,
| | 12:00 | and we got some good results.
| | 12:01 | So go ahead and explore the world of social ads.
| | 12:05 | You can do it for as little as $10 for
one day to see what happens, and because
| | 12:10 | you can get so targeted and have such
control over your daily amount of spending,
| | 12:14 |
it's very easy to run multiple ads at the
same time to see which one performs better,
| | 12:19 |
just changing like a picture or a
word or the amount of the discount,
| | 12:24 | it's a great way to test which
marketing works best for you.
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| Advertising on Twitter with sponsored Tweets| 00:00 | Look at this page.
Have you ever seen it before?
| | 00:03 | I think that only a very small
percentage of people have ever seen this page,
| | 00:06 | Twitter for Business. You need to go to this
URL, business.twitter.com.
| | 00:11 | Twitter is nowhere near as engaged
with advertising and business interest as
| | 00:16 | Facebook is, but they're getting there.
| | 00:18 | They are starting to roll out an
advertising method called promoted tweets.
| | 00:26 | Take a look at your own Twitter homepage.
| | 00:28 | Over on the right, you might see a
promoted trend--like this hash tag for
| | 00:34 | #coachellaLive has been promoted--or
who to follow, apparently the people
| | 00:39 | behind the Creative Suite Twitter
account are paying to make sure that they
| | 00:43 | appear toward the top.
| | 00:45 | Now, this is only going to appear
toward the top if Twitter believes that they
| | 00:48 | truly are a good match for my interests
based on what I tweet about, the keywords
| | 00:54 | in my tweets, and everybody else that
I'm following and who is following me.
| | 00:58 | So it's not just some mope from off the
street. Actually, Creative Suite would be
| | 01:02 | something good for me to follow.
| | 01:05 | And sometimes you'll also see a
promoted tweet appear here based on the content
| | 01:10 | that you are writing about.
| | 01:11 | It will appear right at the top.
Or when you do a search, the first results will
| | 01:15 | be a promoted tweet.
| | 01:17 | All of that has to do with people who
are paying for those tweets to appear.
| | 01:21 | So if you come over here and click
Start Advertising, let's just see what this
| | 01:26 | is about. Promoted tweets appear like this.
| | 01:29 | And I won't read you this page.
| | 01:32 | I'm just going to leave it up to you
to come to business.twitter.com and read
| | 01:35 | this. But just as an overview, it's
saying that Coca-Cola could pay for this
| | 01:40 | tweet to appear when they search for one of
the keywords that you've attached to your tweet.
| | 01:46 | They're offered on a cost-per-engagement basis.
| | 01:49 | So not a click, not an impression,
but only when a user retweets it, if they
| | 01:54 | reply to it, if they click on a
link in it, or they favored it.
| | 01:59 | Now, let's look promoted trends.
| | 02:02 | Remember, that was this list over here, Trends.
| | 02:07 | A promoted trend is the exclusive
opportunity to feature a trend related to your
| | 02:12 | business at the top of the Trends list.
| | 02:15 | It gets massive exposure, and it's
great to start off a big campaign or a
| | 02:20 | new product launch.
| | 02:22 | The next one is a promoted account,
meaning you can pay to say, hey, you should
| | 02:26 | be following me, when somebody is
looking at their Who to Follow list.
| | 02:30 | Remember, Creative Suite was one
of the ones that was promoted to us.
| | 02:33 | So if you're interested in getting
involved in any of this kind of advertising
| | 02:37 | on Twitter, realize, first of all,
they're rolling it out slowly.
| | 02:40 | It's not really available to the
general public. Some of these are in beta.
| | 02:45 | And even if you want to get started,
like you just want to get some information,
| | 02:49 | like how much would it cost,
| | 02:51 | you would go to Start Advertising and
fill out this form and check out the
| | 02:55 | Estimated Monthly Budget minimum is $5,000.
All right, so this is for large companies.
| | 03:00 | But maybe you are watching this video
and you are in charge of this, and you
| | 03:04 | are from a large company, and this
could be a drop in the bucket in your
| | 03:08 | advertising budget.
| | 03:09 | Let's just go ahead and fill this out--
| | 03:12 | this is not going to cost you anything--
and then click Submit, and somebody
| | 03:15 | should get right back to you.
| | 03:17 | At least you'll be on a list for
when this is rolled out for smaller and
| | 03:21 | medium-sized advertisers,
as opposed to big companies.
| | 03:24 | So yes, it is possible to do some kind
of advertising on Twitter. Just get in
| | 03:29 | line behind the big boys.
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|
|
7. ConclusionNext steps| 00:00 | If you've watched most of the
movies in this title, congratulations.
| | 00:03 | You now know about 20% of what you need to know.
| | 00:07 | Seriously, we covered the basics of
Facebook and Twitter and social media
| | 00:11 | marketing, and you probably know
more than 90% of the world now.
| | 00:15 | But these two venues, Twitter and
Facebook, are constantly changing.
| | 00:20 | I am so happy that I didn't happen to
be scheduled to record the update to this
| | 00:24 | title until one month after the big
change in Facebook pages, and who knows what
| | 00:30 | it's going to be like six months from now.
| | 00:32 | So to keep up with things, I have a
few web sites that I'd like you to
| | 00:35 | bookmark and visit.
| | 00:36 | First of all, by all means go to
facebook.com and like my Social Media Marketing page.
| | 00:42 | I created this page just
for the alumni of this title.
| | 00:45 | So the 281 people who like this
so far are mainly from the title.
| | 00:50 | And here is where I update information that
was in the title and we engage with each other.
| | 00:55 | You can ask me questions.
| | 00:57 | So it's Social Media and then Mktg.
It's the big blue cartoony bubble.
| | 01:03 | Also, of course go to amarie, which is
my Twitter.com account and follow me.
| | 01:08 | Follow me, so we can keep talking.
| | 01:11 | Here are my favorite web sites to keep up
with what's new with Facebook and Twitter.
| | 01:16 | First of all, if you go to mashable.com
and click Social Media, I don't know how
| | 01:20 | they do it, but these people
consistently come up with the best articles for
| | 01:24 | people who are trying to
market with Facebook and Twitter.
| | 01:27 | Look at this: The PR Pro's
Guide to Twitter, Facebook,
| | 01:31 | Start your Career in Social
Media Marketing, Sales & Development.
| | 01:36 | There are extremely good
tips in this web site every day.
| | 01:40 | For Facebook information, you
can't beat allfacebook.com.
| | 01:44 | It's one of the imprints, one of
the family of blogs, from mediabistro.
| | 01:50 | Also has their own expo.
| | 01:52 | But they have tons of great information,
great eBooks, lots of information for
| | 01:56 | both users of Facebook and also
people who are using Facebook pages.
| | 02:00 | They have a sister site called All Twitter.
| | 02:05 | I love like Your Twitter
Weekend Homework: Update Your Bio.
| | 02:08 | Again, it's not just for people who
are trying to market their business on
| | 02:11 | Twitter, but most of the
articles end up being about that.
| | 02:14 | So allfacebook.com and alltwitter.com.
| | 02:19 | This web site, Inside Facebook, is a
third-party, unaffiliated-with-Facebook web
| | 02:24 | site that somehow they know
everything about Facebook.
| | 02:28 | They do great webinars. They publish wonderful eBooks.
| | 02:31 | They keep up to date with what's happening
at a higher level than just a user of Facebook.
| | 02:36 | So developers, people who run pages,
people who pay for ads, all of that you'll
| | 02:40 | find on insidefacebook.com.
| | 02:43 | And finally, these people at
hubspot.com--and HubSpot is a product.
| | 02:48 | I am not affiliated with them.
| | 02:49 | They sell, I guess it's a social media
or business media management platform,
| | 02:54 | and through that you can run all of
your social media activities and see
| | 02:59 | analytics, and so on.
| | 03:00 | I'm not really into that.
| | 03:01 | I mean, I think they charge for it,
but what they are very good at is marketing
| | 03:06 | their business by doing free webinars.
And the webinars they do are stellar, out
| | 03:10 | of all the webinars I have seen.
| | 03:12 | So go to hubspot.com/marketing-
webinars or just come over here and
| | 03:16 | click Marketing Webinars.
| | 03:18 | Look at these excellent 60 Landing
Pages in 60 Minutes, 5 Key tools for
| | 03:22 | Effective Facebook Marketing.
| | 03:24 | One guy that I was quoting a lot in
this video, Dan Zarrella, who does all of
| | 03:29 | the statistical analysis of what makes
Facebook pages popular, what makes tweets
| | 03:34 | retweeted, he works for HubSpot.
| | 03:36 | So he does a lot of these webinars himself.
| | 03:38 | So definitely check out these webinars
and register for them. They're all free.
| | 03:42 | You don't have to be a customer of
theirs, and I think that in itself is a
| | 03:46 | wonderful marketing technique.
| | 03:47 | There you have it. Everything that I
know about Facebook and Twitter now you
| | 03:51 | know, and I invite you to join me in
exploring more about these very exciting
| | 03:56 | ways to reach out to our customers.
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