In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Topics include:
- Understanding online marketing
- Keeping business and personal accounts separate
- Developing a marketing funnel strategy
- Creating a branded Twitter page background
- Optimizing tweets to help them go viral
- Leveraging the latest Facebook features for pages
- Managing your Facebook Timeline
- Creating targeted Facebook social ads
- Customizing Facebook pages with iFrames
- Using Twitter and Facebook analytics to measure impact
- Reducing your workload with social media management programs
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Frequently asked questions
Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.
- Q: This course was updated on 4/16/2012. Can you tell me what changed?
- A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
- Q: Where can I learn more about internet marketing?
- A: Discover more on this topic by visiting internet marketing on lynda.com.
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