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Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
One of the coolest things that's happened lately is the rise of user-generated communities, dedicated websites where people share their photos and video. There is lots of communities out there, and what's most exciting is the opportunity to learn. Gone are the days of apprenticeships, where a master would take an apprentice and share their wisdom. It's often difficult in critiques or real-world interaction from peers, but thanks to these user-generated communities you can do just that. You want to create.
You want people to see your work, that's where these communities come in handy. One of the most famous ones is Wikipedia. An online community where people share their work and document articles. As a photographer this is a great opportunity to expose your photos to a broader world. The Wikipedia Commons is an awesome place to post your work, and have it seen. Same thing with Creative Commons. If you are looking to get your materials out to a broader audience, registering with Creative Commons and using one of the different sites that they use for search will ensure that more people see your work.
Remember, Creative Commons doesn't mean you're just giving it away; you can still retain full commercial rights, but allow others to use it for educational purposes, or allow others to use it professionally but give you full credit, and even notify you. Make sure you take a look at how Creative Commons is set up and you might find that being a little more generous opens up more doors. If you have works that you'd like to share, sites like Scribd and Slideshare make it easy to publish.
Others are taking to iTunes, putting up their podcast on topics they are passionate about. This is a strategy I use sharing my knowledge about photography and video for the world for free. There have been several, and I mean several instances where people who watch my podcasts have called and hired my company. Sometimes it's for other podcasts, sometimes it's for jobs. Taking the time to share your knowledge freely will often result in work. You don't have to give it all away, but do give back.
You'll often be surprised that how well this works out for you. One of the newer sites that I participate in for photography is 500 pixels, taking the time to share some of my passionate projects, and pictures from my trips. Vimeo is another popular community for video sharing, and compared to a site like YouTube, the quality of comments and professional interaction you can gain is quite high. And don't forget about Pinterest, this is a great opportunity to have your work exposed to lots of people.
Particularly, if you are selling prints, or would just like to get a broader name for yourself. And one of my favorites that I've participated in for years is Creative COW. They have a magazine that features stories, for professionals in the video industry. If you would like to write about one of your projects and have people discover it, this is an excellent opportunity to tell your own story.
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