Social Media for Photo and Video Pros
Illustration by

The rise of user-generated communities


From:

Social Media for Photo and Video Pros

with Richard Harrington

Video: The rise of user-generated communities

One of the coolest things that's happened lately is the rise of user-generated communities, dedicated websites where people share their photos and video. There is lots of communities out there, and what's most exciting is the opportunity to learn. Gone are the days of apprenticeships, where a master would take an apprentice and share their wisdom. It's often difficult in critiques or real-world interaction from peers, but thanks to these user-generated communities you can do just that. You want to create.

Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

Start Your Free Trial Now
please wait ...
Watch the Online Video Course Social Media for Photo and Video Pros
1h 19m Beginner Feb 04, 2013

Viewers: in countries Watching now:

Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.

This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.

Topics include:
  • What is social media and why should I use it?
  • Cutting through the hype
  • Understanding trends in Internet usage
  • Showing a genuine you
  • Knowing what to post and how often to post
  • Scheduling posts
  • Protecting your reputation
Subjects:
Business Photography
Software:
Facebook Twitter Google+
Author:
Richard Harrington

The rise of user-generated communities

One of the coolest things that's happened lately is the rise of user-generated communities, dedicated websites where people share their photos and video. There is lots of communities out there, and what's most exciting is the opportunity to learn. Gone are the days of apprenticeships, where a master would take an apprentice and share their wisdom. It's often difficult in critiques or real-world interaction from peers, but thanks to these user-generated communities you can do just that. You want to create.

You want people to see your work, that's where these communities come in handy. One of the most famous ones is Wikipedia. An online community where people share their work and document articles. As a photographer this is a great opportunity to expose your photos to a broader world. The Wikipedia Commons is an awesome place to post your work, and have it seen. Same thing with Creative Commons. If you are looking to get your materials out to a broader audience, registering with Creative Commons and using one of the different sites that they use for search will ensure that more people see your work.

Remember, Creative Commons doesn't mean you're just giving it away; you can still retain full commercial rights, but allow others to use it for educational purposes, or allow others to use it professionally but give you full credit, and even notify you. Make sure you take a look at how Creative Commons is set up and you might find that being a little more generous opens up more doors. If you have works that you'd like to share, sites like Scribd and Slideshare make it easy to publish.

Others are taking to iTunes, putting up their podcast on topics they are passionate about. This is a strategy I use sharing my knowledge about photography and video for the world for free. There have been several, and I mean several instances where people who watch my podcasts have called and hired my company. Sometimes it's for other podcasts, sometimes it's for jobs. Taking the time to share your knowledge freely will often result in work. You don't have to give it all away, but do give back.

You'll often be surprised that how well this works out for you. One of the newer sites that I participate in for photography is 500 pixels, taking the time to share some of my passionate projects, and pictures from my trips. Vimeo is another popular community for video sharing, and compared to a site like YouTube, the quality of comments and professional interaction you can gain is quite high. And don't forget about Pinterest, this is a great opportunity to have your work exposed to lots of people.

Particularly, if you are selling prints, or would just like to get a broader name for yourself. And one of my favorites that I've participated in for years is Creative COW. They have a magazine that features stories, for professionals in the video industry. If you would like to write about one of your projects and have people discover it, this is an excellent opportunity to tell your own story.

There are currently no FAQs about Social Media for Photo and Video Pros.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Social Media for Photo and Video Pros.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your lynda.com subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.