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One of the driving forces in content creation, as well as consumption is mobile computing. Now for many of you this is a smartphone, may be an iPhone or Android, or perhaps a tablet like an iPad, what we are seeing is the ability to shoot, create, and certainly edit. Some of you are going to continue to use traditional cameras, but your tablet becomes an editing station or at least to way to publish your content and get it around the world. What we are seeing here is huge gains in Smartphone Ownership, look at the trend in the last couple years.
This means that more people can see your video, see your photos, this is becoming the dominant distribution platform, and as you look at different age groups, it becomes very clear that this is a trend that's only going to succeed. Another benefit is that Social Media use continues to go up on Smartphones and consumers love their mobile devices. Notice that devices like the iPod, iPad, iPhone and Android have very high rates of people who love the platform.
This means your stuff is and will continue to be looked at on smaller screens. You need to realize that digital and mobile computing in particular is where it's all going. That's not to say that you should give up on having the dream of a magazine cover, but many major magazines have already gone 100% digital. Embrace the new and realize that this is where your content is destined for. For example, let's take a look at some recent research about how the Fourth Screen is being used.
The Fourth Screen concept says that people are looking at their tablets. In the past we were worried about things like television and movies, the computer screen, perhaps Smartphones, now its Tablets. At this point Tablets are evenly owned by men and women, and what were seeing is that people are playing games, they are reading books, they're paying to Watch Video.
For you video creators, this is exciting news. 25% of people who own tablets have bought digital downloads. This means an increased opportunity for you to get your work out there. Many people who have Smartphones also own tablets. In fact, we are up to almost 25% of all Americans owning a tablet. They of course listen to music, and interact on social networks, but they're also spending money.
This means if you have content to sell, you are in good luck, and people will continue to access their social networks on a regular basis. So what this means to you as a photographer or video pro? It means, get your stuff all over social networks. Now you are going to have a blog or website to pull people back to, and that's going to be the easiest way for you to monetize your content. Give them a landing page where they can get in touch with your business, but get your work out there on the sites that people go to.
If two thirds of folks are cruising social networks on a tablet, you want that business. Don't leave it under the table or don't even bother showing up to the party. You want to make sure that this work is out there, so you can be discovered.
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