Social Media for Photo and Video Pros
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The power of images


From:

Social Media for Photo and Video Pros

with Richard Harrington

Video: The power of images

As a digital content creator making photos or video, you understand the power of a good image. Remember, you're going to want to put photos into your materials. Now throughout this presentation I have used some of my own images, and I have relied on images of others. Remember, you want to put a visual with every single post, even if you don't have a photo that matches; go find an image. Text posts don't get read nearly as much as image posts. Now I might tweet, just put a little text out there, but if I am posting to Facebook and certainly if I am making a blogpost, I need to make sure I have an image with every single post.

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Watch the Online Video Course Social Media for Photo and Video Pros
1h 19m Beginner Feb 04, 2013

Viewers: in countries Watching now:

Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.

This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.

Topics include:
  • What is social media and why should I use it?
  • Cutting through the hype
  • Understanding trends in Internet usage
  • Showing a genuine you
  • Knowing what to post and how often to post
  • Scheduling posts
  • Protecting your reputation
Subjects:
Business Photography
Software:
Facebook Twitter Google+
Author:
Richard Harrington

The power of images

As a digital content creator making photos or video, you understand the power of a good image. Remember, you're going to want to put photos into your materials. Now throughout this presentation I have used some of my own images, and I have relied on images of others. Remember, you want to put a visual with every single post, even if you don't have a photo that matches; go find an image. Text posts don't get read nearly as much as image posts. Now I might tweet, just put a little text out there, but if I am posting to Facebook and certainly if I am making a blogpost, I need to make sure I have an image with every single post.

And if not an image, a video file. The benefit of images is that people are more likely to read the content when you put it there. You also want to use the Alt-tag feature. Every image you post has the ability for an Alt tag, if you're using a blog engine or a website. This is what the search engines index and it makes it easier to be found. Now remember, as a professional creator of digital content, don't steal. Don't take other people's images unless they're specifically slated as being a Creative Commons License that you can use, or they are images like press images of products that have been released to the public.

Whenever possible, use your own images, and if not possible, look at stock sites. For example, here is a recent blog post I did on THE EXPOSURE TRIANGLE. I have a graphic and a strong text element, and I'm starting to do this more and more. Instead of relying just on the text at the top of the page I am putting a headline graphic. I've been inspired a lot by digital magazines lately trying to make my blog more dynamic. I'll also include some strong images, the use of bold text here, and bulleted lists to make it easier to process the information when skimming.

Here is an Illustration that came from Wikimedia Commons, and you'll notice that I provide proper credit, citing the source. This was an image that was free to use with proper credit and I just drew upon that to save time and clearly convey the information in a visual manner. But taking the time to add images makes an informative text post that much easier for an audience to understand, and sometimes I'll take that same information and turn into video. Here I have a video that I did for a video series about EXPOSURE TRIANGLE.

This is a useful material that help people understand the concept of how the Exposure Triangle map to video. And if I click through to the YouTube video in this case, most people liked it, a few didn't, but that was okay. It got a liking, it got reactions, and there were several opinions offered. Some were helpful, some not so much, but it's still helped make the industry a better place, and it was my chance to give back. If you are having a hard time finding images, or affording images from a stock website, I would like to point out a resource page I built.

Over at my blog the lamely named, Richard Harrington Blog, but I keep it simple. There is a Resource tab and you will find a page called Free Images. This will take you to a web page with several government agencies, offering up free images. Things like the Library of Congress, which is filled with great content. The USDA for things about agriculture, government images, military images, weather images, world images from the CIA. All of this content can be accessed, and generally speaking, used in blogs or other posts that you create.

It's already been paid for with tax dollars, and they make it available to the world-wide public as a resource. So just head on over and choose the Free Images page and I think you will find it's a great way to get some visuals for your posts.

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