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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
A lot of folks wonder when is the best time to post to Facebook? Well, it really depends upon your target audience, but I would like to think about when are your friends or when are your customers looking? For example, most folks find that the greatest engagement tends to be before and after the normal work hours. Now what's a normal work hour? It depends on your customer base. If you're dealing with other photo or video pros, they are pretty crazy hours, so it would be all over the place. if you're targeting corporate customers that might be before 9 a.m. and after 5.
Generally speaking the busiest time on Facebook is between 8 p.m. and 7 a.m. A lot more happens overnight and into the early morning before people have to leave for work then during the workday. Additionally, the middle of the week tends to be the least activity. On Mondays and Tuesdays people are catching up on the weekends are still browsing they get busier in the middle of the week and then by the weekend time they're starting to think about what's coming up on Friday. The weekend activity is always the busiest on Facebook servers, and this is in contrast with other services like Twitter where it's the weekdays that are the busiest.
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