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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
A very interesting way to help promote your business, especially your business events, on Twitter is by employing the use of a custom hash tag for your events. What is a hash tag? It's like a tag or a label of a made-up word, or it can be an actual word, but you decide what that word is going to be. And if you add it to a tweet and precede it with the hash symbol, you know the number symbol like here at the top of Trends-- here are four hash tags--then people can easily do searches on those hash tags.
In fact, Twitter turns them into links if you use them within your tweets. So, you see a regular word does not get the link treatment, but if we scroll down here and look for somebody who has added a hash tag--hello, hash tags. I know there is going to be one in here someplace. There we go. My friend Joan from PublicityHound wrote a tweet about how to handle yourself during media interviews. She has a link to the article I assume what it is, but she has also added journalists and interview as hash tags to this tweet.
So, if I am interested in finding tweets having to do with for journalists, I could just click on the journalists hash tag, or I could search for journalists up here-- I am going to just click on it--and you'll see all different tweets from all different people around the world that used that same hash tag. Journalists, journalists you see it makes it bold. I could just type in a hash tag up here if I wanted to do a search for it. It's a way for you and the people attending your event to apply the same label to any tweet that has to do with that event. And then other people will say, "Hey, what's this hash tag all about?" They can click it and see all these people that are talking about what's happening at your event.
I mean even Twitter talks about hash tags. If you go to support.twitter.com, you see they have an entry all about, what are hash tags, what are these symbols all about and how to use them. And they recommend that you check out hashtags.org to view what's happening with hash tags. You can do a search and see how many people have used that hash tag and who used them. I enter the hash tag pepcon, P-E-P-C-O-N, which is a hash tag that me and my partner came up with for a conference that we are putting for InDesign.
It's going to be called the Print and e-Publishing Conference, in a couple months. And as people are registering for the conference, we are letting them know that if they're on Twitter and they tweet about the conference to use the hash tag pepcon. So, even though the event is weeks away, people are already starting to use it, as you can see. And the idea is that other people who are following these people will say, "What's this pepcon hash tag all about?" and then they will realize, oh, it's this conference where all of my friends are talking about, maybe I should be at that conference.
A really great way to follow hash tags is by using TweetDeck. Now, I showed the basics of TweetDeck in a previous video about using it to listen for keywords, but a hash tag is like a keyword. So what you do is you just add a column and search for it. So I could say search for #journalists, and then it will just automatically pull up and continuously update any tweets that have the hash tag journalists.
In the real world, I constantly have at least one or two hash-tag column set up in TweetDeck like I have here for pepcon so I can see what people are talking about at my events. It's pretty cool. I mean, if you're at a conference, people are often tweeting about that conference on their cell phones, right, if not their own computers. And if they're adding that hash tag, you can often see a real-time reaction among your audience, among the clients and customers attending that event about what they're thinking about the event. And if you are a savvy business owner or marketer, you will encourage that, to increase the likelihood that other people will see tweets about your event and start following your Twitter feed or even visit your web site and sign up for the next one.
So, don't forget to use hash tags as well in your strategies for using Twitter to market your business.
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