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Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Using hashtags


From:

Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Using hashtags

A very interesting way to help promote your business, especially your business events, on Twitter is by employing the use of a custom hash tag for your events. What is a hash tag? It's like a tag or a label of a made-up word, or it can be an actual word, but you decide what that word is going to be. And if you add it to a tweet and precede it with the hash symbol, you know the number symbol like here at the top of Trends-- here are four hash tags--then people can easily do searches on those hash tags.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Social Media Marketing Marketing Content Marketing Small Business Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Using hashtags

A very interesting way to help promote your business, especially your business events, on Twitter is by employing the use of a custom hash tag for your events. What is a hash tag? It's like a tag or a label of a made-up word, or it can be an actual word, but you decide what that word is going to be. And if you add it to a tweet and precede it with the hash symbol, you know the number symbol like here at the top of Trends-- here are four hash tags--then people can easily do searches on those hash tags.

In fact, Twitter turns them into links if you use them within your tweets. So, you see a regular word does not get the link treatment, but if we scroll down here and look for somebody who has added a hash tag--hello, hash tags. I know there is going to be one in here someplace. There we go. My friend Joan from PublicityHound wrote a tweet about how to handle yourself during media interviews. She has a link to the article I assume what it is, but she has also added journalists and interview as hash tags to this tweet.

So, if I am interested in finding tweets having to do with for journalists, I could just click on the journalists hash tag, or I could search for journalists up here-- I am going to just click on it--and you'll see all different tweets from all different people around the world that used that same hash tag. Journalists, journalists you see it makes it bold. I could just type in a hash tag up here if I wanted to do a search for it. It's a way for you and the people attending your event to apply the same label to any tweet that has to do with that event. And then other people will say, "Hey, what's this hash tag all about?" They can click it and see all these people that are talking about what's happening at your event.

I mean even Twitter talks about hash tags. If you go to support.twitter.com, you see they have an entry all about, what are hash tags, what are these symbols all about and how to use them. And they recommend that you check out hashtags.org to view what's happening with hash tags. You can do a search and see how many people have used that hash tag and who used them. I enter the hash tag pepcon, P-E-P-C-O-N, which is a hash tag that me and my partner came up with for a conference that we are putting for InDesign.

It's going to be called the Print and e-Publishing Conference, in a couple months. And as people are registering for the conference, we are letting them know that if they're on Twitter and they tweet about the conference to use the hash tag pepcon. So, even though the event is weeks away, people are already starting to use it, as you can see. And the idea is that other people who are following these people will say, "What's this pepcon hash tag all about?" and then they will realize, oh, it's this conference where all of my friends are talking about, maybe I should be at that conference.

A really great way to follow hash tags is by using TweetDeck. Now, I showed the basics of TweetDeck in a previous video about using it to listen for keywords, but a hash tag is like a keyword. So what you do is you just add a column and search for it. So I could say search for #journalists, and then it will just automatically pull up and continuously update any tweets that have the hash tag journalists.

In the real world, I constantly have at least one or two hash-tag column set up in TweetDeck like I have here for pepcon so I can see what people are talking about at my events. It's pretty cool. I mean, if you're at a conference, people are often tweeting about that conference on their cell phones, right, if not their own computers. And if they're adding that hash tag, you can often see a real-time reaction among your audience, among the clients and customers attending that event about what they're thinking about the event. And if you are a savvy business owner or marketer, you will encourage that, to increase the likelihood that other people will see tweets about your event and start following your Twitter feed or even visit your web site and sign up for the next one.

So, don't forget to use hash tags as well in your strategies for using Twitter to market your business.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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