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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Now, let's take a look at this thing up here; this is called the Admin Panel and I really like this because it's a place where you can quickly respond to people who are sending you messages, you could quickly get an idea of how busy your page has been, and it's really fast [00:00:154.83] access to all the menus that you might want to use while you are editing your page. Now because we just created our site, the Admin Panel is kind of empty. So I want to show you what a really busy Admin Panel looks like. I'm going to switch to Safari and show you the Social Media Marketing page.
And by the way, I completely invite you to come over and join us at the Social Media Marketing page. It is the page I created for this title, for people who have watched any of the videos and have questions or there is new information on Facebook and Twitter, I post it here. So you can see we already have like a thousand people who like me and lots of people are posting down there. But take a look up here; here's the Admin Panel. Right now, it's closed. So if you click it, then it furls open and then normally though you click Hide, so you don't have to look at it.
But I'm going to click Admin Panel so we can take a look at these little sections. So under Notifications, this is when people do something with your page, so they comment on something, they like something, they actually add their own post if you've allowed people to post. That will all appear here under Notifications. The most recent people to have liked your page, you can also click the See All menu to see all of your likes in reverse chronological order. At the upper-right are messages and you remember that this is one of the features that you can optionally turn on or off.
So if somebody actually clicks the Message button down here, they can write you a private message and you're notified of it in your Admin Panel. So here is a post that this person wrote to me. So I'm going to click it and this person asked me about the About box, about how come some information is different from one page to the next. Some pages show phone numbers, some pages show text. So I'll explain to him yes, I'm actually doing a video on that as we speak, and it depends on the kind of business you are, what information shows.
I'm going to go back out here to the Admin Panel. Now, not every business will allow you to send messages; they might turn it off. But I think it's kind of interesting; I like that feature. Page Tips gives you a nice little tip about enhancing your page. You can read the current tip and follow the link or you can click Next and it shows you another tip, a nice way to keep up on what's happening with Facebook pages, and neat stuff you can do. And then Insights section of the Admin Panel, this is Facebook's analytics, and I have a whole video all about using Insights.
This gives you a quick look at the traffic to this page. So starting at the bottom, every purple dot is every time you've made a post. So I made a post on the 12th of March and I made another one at 21st, another one on the 22nd and then above that we have two lines. The first line is how many people are talking about this page, meaning they've commented on something, they liked something, they posted something on the page. And then Reach means how viral this page has gotten. So if somebody likes the page and they have 2000 friends, then the reach increases.
So the reach is not just people who have a direct relationship with your page by talking about it or linking or writing a post, but how many people have read what that person posted; so how many friends they've had. You know, it's sort of how viral has information about your page been. If you hover your cursor over these lines, you can get a read-out about the date range and the numbers, and then clicking in here or clicking on the See All will open up Insights in its own window with lots of details that I'll be covering in a future video.
At the top of the Admin Panel then we also have these menus that are very useful. So whenever you want to edit settings and things like that, you can go to Manage > Edit Page. If you want to see detailed information in your Activity Log that is every single thing that happened on this page, whether you post it or someone else posted, you could look at your Activity Log. Let's go back and other useful things that I'll be talking about. In future videos, I'll be talking about how to use these items under Build Audience, and then the Help menu and then Hide.
So that's the Admin Panel. I love this new feature in the Page Timeline design.
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