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Social Media Marketing with Facebook and Twitter

Using the Notes app for longer posts


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Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Using the Notes app for longer posts

Say that you wanted to write something really long, like a long blog post or a reprint of a big article on your Facebook page or maybe you want to write something that you can link to fairly easily. It's really hard to link to a post; in fact, I think it's impossible to link to a post on Facebook. The answer then is to turn it into a note, using your Notes App and sometimes Facebook will do that for you. For example, let's jump over to Word where I have copied and pasted a few times some text from Wikipedia about Social Media Marketing.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Business Online Marketing Social Media Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Using the Notes app for longer posts

Say that you wanted to write something really long, like a long blog post or a reprint of a big article on your Facebook page or maybe you want to write something that you can link to fairly easily. It's really hard to link to a post; in fact, I think it's impossible to link to a post on Facebook. The answer then is to turn it into a note, using your Notes App and sometimes Facebook will do that for you. For example, let's jump over to Word where I have copied and pasted a few times some text from Wikipedia about Social Media Marketing.

If you look down here, you can see it's 13,500 words about. I'm going to Select All and copy to the Clipboard and then risk everything by pasting this 13,000 word post right into this box. So I'm going to go ahead and choose Paste and there it goes, look how tiny my little slider I've got over here. Over and over and over again, so it didn't explode or anything all the way down and probably it would have been better if I highlighted two columns for it. Now, I don't want to post this to the public, so I'm going to do a little fake out over here, and choose location language now, unlike a regular Facebook accounts you can't publish this just to a list, like friends or acquaintances.

It's everybody or you can target it to a specific country or language. So, this is what I do when I just want to test Post something, but make sure that nobody reads it. I'm going to put in some language like, I don't know Slovenian, I don't think there's a lot of Slovenian people who read this, so only people who list Slovenian as their language will be able to see this post. I'll click Okay and then Post and this is what I'm trying to get Facebook to do; I'm trying to get it to yell at me, to tell me what is the limit, for how long a Post can be, and here you can see at this point it is 63,206 characters.

You've entered 88,000 characters. Notes can be much longer. Would you like to edit and Post your update as a note instead, and then I can go ahead and click Edit as Note. Now, instead of actually doing that here, I'm going to click Cancel and jump over to Safari where I have queued up Social Media Marketing, where I do use notes quite a bit. So if I go to the Notes App here, you can see a list on the left of all the Notes that I've written, and they're actually just snippets from the beginning along with Comments.

So for example, last October, I wrote about how if you're using a custom IFrame tab, you now need to have SSL access enabled for the web site that's serving that. So, I know that sounds like a bunch of gibberish, but that will become more clear in the next chapter when I talk about creating your own Apps for your Facebook page. If I click this, you'll see that it can be nice and long, you can make numbered lists and that you can do some formatting. These are the things that you can't do on a regular Post. It's much easier to read this way as well, and people can add Comments at the bottom.

Each Post also has its own unique URL right up here, so if I wanted to refer people to this Note, I could just send them that URL. Whenever you write a Note, a portion of it appears as a post on your page. At the bottom, there'll be a link to view the entire Note. I'm going to go back and create a new Note. So, when you write a new Note and if you've never written a Note, there will be a big button right in the middle of the screen; write your first Note, give it a title and let's say that I'm doing for Bliss. Okay, we'll just pretend I'm on Bliss's page and I'll say "New app coming out for your tablets", and I've actually, I already written a Note here in Text Edit, so I'm going to Select All copy and paste it so you don't have to watch me typing.

Alright, so I've entered the text, it's not that long. You don't have to only use long Posts for Note. You could put anything that you want in a note. But I do like having this little bar right up here. Now, I wish we would have that on actual Post, wouldn't that be cool? Let's say a "Custom candy boxes", I want that to be Bold and maybe the word always to be Italic and it looks like it added too many spaces, so I'm deleting some of these extra lines in between the paragraphs, that looks good. If I wanted to add a numbered list, I could say, here's one thing and another and another and select them all, and then say this is a numbered list; nice and simple.

And if I added one right after here it would renumber itself automatically. Oops, I forgot one. You can Tag people here if you'd like to, you can include a photo if you want and then you can see what it's going to look like by clicking Preview, which I usually do, so this is so you can check your formatting. If you're not quite sure, you can click Edit and go back and write. How I wish we could do this with actual posts; wouldn't that be nice to be able to edit before you publish? If you want to continue writing it another day, you can just click Save Drafts, so here you see that these actually appear at Socially Media Marketing's Notes and Drafts up here.

My Notes, My Drafts, this referrers to your personal account. Then when you want to publish, you just click Publish. But let's look back at Social Media Marketing's Notes. So here are the ones that Social Medica Marketing has already published. I haven't written any in a few months as you can see, but maybe by the time you look at this video, I'll have more N otes here. So Notes are like a neat little mini blog that you can include in your page. You can let people know that you've written a new post to your Notes App automatically, because a part of a Note will appear right here as your post with a link to the full Note.

The next time that you want to write something longer and more permanent and something that you can link to, use your Notes App.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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