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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
At the top of any page you create are insights, this gives you some idea about how well your content is doing and lets you see who's interacting. This information is incredibly valuable, and I recommend you explore it as well as track it over time. This is the page that I use to promote my photography and video works to a mass audience. I can see messages from people who are asking the questions, this is helpful. It lets me track these messages and communicate with people who aren't necessarily friends on Facebook, but it keeps all of these messages nicely filtered.
Instead of clogging up my inbox or popping up, they are only here when I visit my page, and I could see these as well as have a nice archive of all of the people who've reached out with a question. I also could see Notifications, people who have been liking or re-sharing my content to others, this is useful. This directly equates down here into the insights that show you how your content is doing as your reach goes up and down.
Now some of these numbers are being driven by activity levels on the site itself, as well as the use of advertising services. Clicking See All will show you more insights about how you're doing. For example, I could see my total reach as well as how many people are discussing or interacting with my content. The holiday period here has been a bit busy, and I've been posting less so I can see that my reach has gone down. I also can see what some of my most popular posts are, how many people it reached as well as how many people actually commented back.
Another thing that's useful is to see the viral nature of a post. This allows you to see which content is sticky. For example, one of my best posts was me commenting on what I was excited for next year and a lot of people responded and shared their enthusiasm back. On the other hand here's a useful article about photography that got a lot of comments and interaction. Next to any of these is the ability to click to promote a post, and this allows you to advertise, essentially, that individual post.
You can assign it so it only goes to people who like your page or to people who have similar interests. We'll explore promotion and advertising more, later. Back on the page itself here, these insights really add up, and it's nice to see which of your content had the most reach. Additionally, you also can track additional likes as people come to your page and like it, and this helps you find new people that you're interacting.
Perhaps this is a client you met with or somebody who expressed an interest. A lot of times I'll see people pop up here and then a few days later there's a phone call. This is an interesting way to track people who have an interest in your business and a good way to keep in touch. Additionally, the Promote Post section is just another way to access your option to start to raise awareness for some of your content.
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