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Using Insights to understand your social media reach


From:

Facebook for Photo and Video Pros

with Richard Harrington

Video: Using Insights to understand your social media reach

At the top of any page you create are insights, this gives you some idea about how well your content is doing and lets you see who's interacting. This information is incredibly valuable, and I recommend you explore it as well as track it over time. This is the page that I use to promote my photography and video works to a mass audience. I can see messages from people who are asking the questions, this is helpful. It lets me track these messages and communicate with people who aren't necessarily friends on Facebook, but it keeps all of these messages nicely filtered.
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  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

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Watch the Online Video Course Facebook for Photo and Video Pros
2h 23m Beginner Feb 05, 2013

Viewers: in countries Watching now:

By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.

This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.

Topics include:
  • Finding friends
  • Using lists to split content
  • Enhancing your Facebook page
  • Attracting fans
  • Posting photos and videos
  • Using a third party to host content
  • Creating a group
  • Advertising your services
  • Posting photos and videos on the go
Subjects:
Business Photography
Software:
Facebook
Author:
Richard Harrington

Using Insights to understand your social media reach

At the top of any page you create are insights, this gives you some idea about how well your content is doing and lets you see who's interacting. This information is incredibly valuable, and I recommend you explore it as well as track it over time. This is the page that I use to promote my photography and video works to a mass audience. I can see messages from people who are asking the questions, this is helpful. It lets me track these messages and communicate with people who aren't necessarily friends on Facebook, but it keeps all of these messages nicely filtered.

Instead of clogging up my inbox or popping up, they are only here when I visit my page, and I could see these as well as have a nice archive of all of the people who've reached out with a question. I also could see Notifications, people who have been liking or re-sharing my content to others, this is useful. This directly equates down here into the insights that show you how your content is doing as your reach goes up and down.

Now some of these numbers are being driven by activity levels on the site itself, as well as the use of advertising services. Clicking See All will show you more insights about how you're doing. For example, I could see my total reach as well as how many people are discussing or interacting with my content. The holiday period here has been a bit busy, and I've been posting less so I can see that my reach has gone down. I also can see what some of my most popular posts are, how many people it reached as well as how many people actually commented back.

Another thing that's useful is to see the viral nature of a post. This allows you to see which content is sticky. For example, one of my best posts was me commenting on what I was excited for next year and a lot of people responded and shared their enthusiasm back. On the other hand here's a useful article about photography that got a lot of comments and interaction. Next to any of these is the ability to click to promote a post, and this allows you to advertise, essentially, that individual post.

You can assign it so it only goes to people who like your page or to people who have similar interests. We'll explore promotion and advertising more, later. Back on the page itself here, these insights really add up, and it's nice to see which of your content had the most reach. Additionally, you also can track additional likes as people come to your page and like it, and this helps you find new people that you're interacting.

Perhaps this is a client you met with or somebody who expressed an interest. A lot of times I'll see people pop up here and then a few days later there's a phone call. This is an interesting way to track people who have an interest in your business and a good way to keep in touch. Additionally, the Promote Post section is just another way to access your option to start to raise awareness for some of your content.

There are currently no FAQs about Facebook for Photo and Video Pros.

 
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