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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Here's an interesting little nuance of Facebook and being an admin of Facebook pages that you may not quite understand, but let me make it clear so that you can understand how useful this could be. First of all, when you go to Facebook you are automatically logged on as your personal account and you can see that in the blue information bar going across the top, just look for the little thumbnail picture of yourself that I'm currently using the persona of Anne Smithson, right? That is my profile. If you ever wondered who am I on Facebook, just look up here under the blue bar.
Now, if you post to one of your friend's pages, it would post with your thumbnail as your personal account, but when you post to your page, I'm going to click right here and say, I'm so happy to be working on this page again, and I'll just click Post. It uses the profile picture of Bliss No. 5, so you are acting as your page when you're posting on your page. If I go to another page and I post something on their page, like I'll say, I love DesignGeek, and Share, then it appears as my personal account, just like people on Bliss No.5, when they post, it appears with their personal account.
But there is another option available to you as a page admin. When you go to other pages, as we just did with DesignGeek, you can choose to post as your page. So Bliss No.5 could go to another page and post as Bliss No.5, rather than as Anne. You can only do that with other pages, you can't do that with personal accounts. Bliss No.5 could not go to Dan's page and post as Bliss No.5; it would always post as the person who's logged in under their personal account.
But what's interesting with pages that you can have then pages talk to each other. So, if you have colleagues or say the City Council has a Facebook page, you could post to the City Council's page as your Business's Page. And, then when people read your post, and they click on your name, they'll be brought to your Facebook page, as opposed to your personal account. It's kind of neat that way. So, how do you switch to using your Facebook page as your persona? There are a couple of places. One of them, I'm not sure how long Facebook is going to keep up, but it's right here next to the Home, there's a dropdown menu and it lists all of the pages that you admin, and you know I'm running a couple versions of this.
So, right now we're using Bliss No.5 with the spaces in between them. But on my Anne-Marie account, I have about 12 different pages here, but I've noticed that sometimes some pages don't show up, so that's why this is the way that's always used to be and I'm wondering if maybe they're phasing it out or they're just working on it. Whatever you do by the way, don't use this as a way to jump from page to page, it doesn't work that way. I once was working with somebody who said, oh let me go to my other page and they came up here to choose it, and I was, no, no, no, that does not bring you to that page, you have to Bookmark them or use the left sidebar or some other way to navigate to all your pages.
So the way that for sure will work though under the new page Timeline design is from the Admin Panel. Go to the Admin Panel and under Manage choose use Facebook as and it will list this page's name. So use Facebook as Bliss No.5 and look at what changed up here in this bar. Now, it says Bliss No.5 and if I want to change my mind, I can come back here under Manage and choose, use Facebook as Anne, and it's going to show just your first name. But, let's keep it at Bliss No.5 and now I'm going to go back to DesignGeek and write something else. I love Design Geek even more! So, I've posted as Bliss No.5 and people who are reading DesignGeek's page will see this post and they can click through and say, oh, who's this person? Okay.
So, you might post something strategically like, we use your products all the time, or your chocolate sauce tastes fantastic on our cupcakes, something like that, to encourage visitor's to that site to come to your site. Now, of course you don't want to spam, right? You don't want to seal their traffic away, but I'm going to switch back to use Facebook as Anne. It's especially useful to use Facebook as your page persona if you manage two or more pages that are related, have some overlap with each other, because that way you can use it synergistically between each other; it's pretty clever.
So if you're ever wondering which persona here operating under, it is the persona that you see listed here in the blue bar. Whenever you post to your own page, you always post; there's no way to post as yourself to your own page, but if you want to post as your page with your page's persona and your page's link to other pages on Facebook, simply choose Use Facebook As from here or from the Manage menu.
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