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Using Facebook as your Page

From: Social Media Marketing with Facebook and Twitter

Video: Using Facebook as your Page

Here's an interesting little nuance of Facebook and being an admin of Facebook pages that you may not quite understand, but let me make it clear so that you can understand how useful this could be. First of all, when you go to Facebook you are automatically logged on as your personal account and you can see that in the blue information bar going across the top, just look for the little thumbnail picture of yourself that I'm currently using the persona of Anne Smithson, right? That is my profile. If you ever wondered who am I on Facebook, just look up here under the blue bar.

Using Facebook as your Page

Here's an interesting little nuance of Facebook and being an admin of Facebook pages that you may not quite understand, but let me make it clear so that you can understand how useful this could be. First of all, when you go to Facebook you are automatically logged on as your personal account and you can see that in the blue information bar going across the top, just look for the little thumbnail picture of yourself that I'm currently using the persona of Anne Smithson, right? That is my profile. If you ever wondered who am I on Facebook, just look up here under the blue bar.

Now, if you post to one of your friend's pages, it would post with your thumbnail as your personal account, but when you post to your page, I'm going to click right here and say, I'm so happy to be working on this page again, and I'll just click Post. It uses the profile picture of Bliss No. 5, so you are acting as your page when you're posting on your page. If I go to another page and I post something on their page, like I'll say, I love DesignGeek, and Share, then it appears as my personal account, just like people on Bliss No.5, when they post, it appears with their personal account.

But there is another option available to you as a page admin. When you go to other pages, as we just did with DesignGeek, you can choose to post as your page. So Bliss No.5 could go to another page and post as Bliss No.5, rather than as Anne. You can only do that with other pages, you can't do that with personal accounts. Bliss No.5 could not go to Dan's page and post as Bliss No.5; it would always post as the person who's logged in under their personal account.

But what's interesting with pages that you can have then pages talk to each other. So, if you have colleagues or say the City Council has a Facebook page, you could post to the City Council's page as your Business's Page. And, then when people read your post, and they click on your name, they'll be brought to your Facebook page, as opposed to your personal account. It's kind of neat that way. So, how do you switch to using your Facebook page as your persona? There are a couple of places. One of them, I'm not sure how long Facebook is going to keep up, but it's right here next to the Home, there's a dropdown menu and it lists all of the pages that you admin, and you know I'm running a couple versions of this.

So, right now we're using Bliss No.5 with the spaces in between them. But on my Anne-Marie account, I have about 12 different pages here, but I've noticed that sometimes some pages don't show up, so that's why this is the way that's always used to be and I'm wondering if maybe they're phasing it out or they're just working on it. Whatever you do by the way, don't use this as a way to jump from page to page, it doesn't work that way. I once was working with somebody who said, oh let me go to my other page and they came up here to choose it, and I was, no, no, no, that does not bring you to that page, you have to Bookmark them or use the left sidebar or some other way to navigate to all your pages.

So the way that for sure will work though under the new page Timeline design is from the Admin Panel. Go to the Admin Panel and under Manage choose use Facebook as and it will list this page's name. So use Facebook as Bliss No.5 and look at what changed up here in this bar. Now, it says Bliss No.5 and if I want to change my mind, I can come back here under Manage and choose, use Facebook as Anne, and it's going to show just your first name. But, let's keep it at Bliss No.5 and now I'm going to go back to DesignGeek and write something else. I love Design Geek even more! So, I've posted as Bliss No.5 and people who are reading DesignGeek's page will see this post and they can click through and say, oh, who's this person? Okay.

So, you might post something strategically like, we use your products all the time, or your chocolate sauce tastes fantastic on our cupcakes, something like that, to encourage visitor's to that site to come to your site. Now, of course you don't want to spam, right? You don't want to seal their traffic away, but I'm going to switch back to use Facebook as Anne. It's especially useful to use Facebook as your page persona if you manage two or more pages that are related, have some overlap with each other, because that way you can use it synergistically between each other; it's pretty clever.

So if you're ever wondering which persona here operating under, it is the persona that you see listed here in the blue bar. Whenever you post to your own page, you always post; there's no way to post as yourself to your own page, but if you want to post as your page with your page's persona and your page's link to other pages on Facebook, simply choose Use Facebook As from here or from the Manage menu.

Show transcript

This video is part of

Image for Social Media Marketing with Facebook and Twitter
 
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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