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User engagement on Facebook

From: Facebook for Photo and Video Pros

Video: User engagement on Facebook

What do people do on Facebook? Well, chances are the same things you yourself already do, but in huge numbers. More than one billion active users are currently on Facebook, and this number just keeps growing quickly. In fact, more than a billion pieces of content are share each day, which includes photos, videos, and links. Almost 15% of all of the time spent on the Internet was spent on Facebook making it the number one destination on the Internet.

User engagement on Facebook

What do people do on Facebook? Well, chances are the same things you yourself already do, but in huge numbers. More than one billion active users are currently on Facebook, and this number just keeps growing quickly. In fact, more than a billion pieces of content are share each day, which includes photos, videos, and links. Almost 15% of all of the time spent on the Internet was spent on Facebook making it the number one destination on the Internet.

While Google may have more hits, Facebook has the most time spent on any website on the planet. Simply put, if you want people spending time with your photos and video put them on Facebook. People are more likely to explore stories in their timeline than they are to click to a link to visit your website. We'll talk about the balance of what to post, and where to drive people but realize that you need to put stuff right on a site for people to see it. Women tend to post about 50% more content. That means for every 10 items a man posts, women attend to post 15 in the same time period.

Additionally 300 million photos go up every single day, and this number is only rising with Facebook's acquisition of Instagram. Whether you're a Facebook user or an Instagram user, there is a good chance that your photos are going to end up on Facebook servers. For the video creators out there Facebook is the second most popular video website on the planet. While YouTube is a very good place to be, if you're looking to have mass numbers, Facebook's engagement combined with its status means it's a very overlooked place that you should be posting your videos to.

And later in this training we'll show you how to do just that, put the video right into the Facebook servers instead of YouTube's, as well as how to integrate your existing YouTube or Vimeo content into your timeline or company page.

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This video is part of

Image for Facebook for Photo and Video Pros
Facebook for Photo and Video Pros

44 video lessons · 8200 viewers

Richard Harrington
Author

 
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  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

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