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What do people do on Facebook? Well, chances are the same things you yourself already do, but in huge numbers. More than one billion active users are currently on Facebook, and this number just keeps growing quickly. In fact, more than a billion pieces of content are share each day, which includes photos, videos, and links. Almost 15% of all of the time spent on the Internet was spent on Facebook making it the number one destination on the Internet.
While Google may have more hits, Facebook has the most time spent on any website on the planet. Simply put, if you want people spending time with your photos and video put them on Facebook. People are more likely to explore stories in their timeline than they are to click to a link to visit your website. We'll talk about the balance of what to post, and where to drive people but realize that you need to put stuff right on a site for people to see it. Women tend to post about 50% more content. That means for every 10 items a man posts, women attend to post 15 in the same time period.
Additionally 300 million photos go up every single day, and this number is only rising with Facebook's acquisition of Instagram. Whether you're a Facebook user or an Instagram user, there is a good chance that your photos are going to end up on Facebook servers. For the video creators out there Facebook is the second most popular video website on the planet. While YouTube is a very good place to be, if you're looking to have mass numbers, Facebook's engagement combined with its status means it's a very overlooked place that you should be posting your videos to.
And later in this training we'll show you how to do just that, put the video right into the Facebook servers instead of YouTube's, as well as how to integrate your existing YouTube or Vimeo content into your timeline or company page.
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