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Understanding the News Feed

From: Social Media Marketing with Facebook and Twitter

Video: Understanding the News Feed

There's no doubt about it. There are many confusing terms on Facebook, and I think one that really trips up a lot of people is what is the difference between a News Feed, a Wall, Top News, and Most Recent? And this actually is important to understand because as a business owner, you're trying to market your business to all of these people who have personal Facebook accounts. You want your posts, like DesignGeek's post down here, to appear on their personal account.

Understanding the News Feed

There's no doubt about it. There are many confusing terms on Facebook, and I think one that really trips up a lot of people is what is the difference between a News Feed, a Wall, Top News, and Most Recent? And this actually is important to understand because as a business owner, you're trying to market your business to all of these people who have personal Facebook accounts. You want your posts, like DesignGeek's post down here, to appear on their personal account.

You know, you can always try to make them go to your actual business page to see what is it that you've posted, and we'll be talking about that, but another thing you're trying to do is out of all the people who have liked your page, you want your posts to appear on their personal Facebook Wall. So Anne Smithson logs in to Facebook, because she wants to write about some cool movie that she saw, and she sees, oh look here is a link to Acrobat X. I love this. And so Anne Smithson might not just visit DesignGeek's business page or follow this link, but they might do the magical Share thing.

When they Share it, then your post gets shared with all of their friends. So their friends may have never heard of your business, and this is the viral nature of Facebook. So understanding what this area is where your post might appear is critical to understanding the best way to work with Facebook. So when you have a personal Facebook account, as Anne Smithson does, and you click the Home button, the default place that you go to when you log in to Facebook, you're brought to your News Feed, and the News Feed is a place where all of Anne Smithson's friends and the pages that she liked, all of their statuses appear in reverse chronological order.

Unlike Twitter, by default they don't appear in pure reverse chronological order. Actually, it's more like how Google determines which web sites appear on page 1 after you type in a search term. There is a hidden algorithm happening that I'll be talking about in a little bit more detail later, but you might as well know now that what you see by default here is not the most recent of all of your friends and all of your pages. It is what Facebook thinks you would be most interested in.

It's called Top News. This is the default, and this is sort of new. So Top News, what appears here is not just the most recent, but also the posts that have the most comments. Posts with pictures or videos will win out over a plain old text statuses or statuses with links. There is a little feature, it's called EdgeRank, that determines which of these posts appear. So your users, by default, may never see what you post as a page because they're looking at Top News. To see on your personal Facebook page the absolute chronological order just like Twitter, you need to click Most Recent, and now you see that it changes what we see in our News Feed.

Now we see an actual reverse chronological order of all of her friends. Many people have more than 100, 200, 500 friends on Facebook. So not only that, but if you go to Most Recent at the bottom and choose Edit Options, you'll see that by default it's kind of showing all of your friends and pages. It's showing you the most recent ones or the friends and pages that you interact with most. So if you want to see all of these posts, you want to make it work like Twitter, this is what you need to do.

And now I click Save, and actually Anne Smithson doesn't have that many friends, so really nothing changes here. But you should try it on your own Facebook account if you already have a busy Facebook account. So when people are talking about their News Feed on Facebook, this is what they're talking about, what they see when they go to their homepage. And remember, the default is that they are in Top News, so when people log in to their personal Facebook account, they're brought to their News Feed, which is by default the Top News, meaning the news that Facebook thinks will be most interesting to them.

If you visit somebody else's Facebook page, you're looking at their profile, and if you want to see what they have posted recently, then you would click on their Wall. So this is a list of what Anne Smithson has posted or what she's done: liked pages, made friends, and so on. So that's Anne Smithson's wall. It's different from her News Feed; her News Feed is something that only she sees. When you go to a Facebook page, like InDesign Magazine's page, it's kind of similar, except that you are by default looking at their Wall.

And you see a link for the name of the magazine, but also you see something that says Most Recent, and Most Recent might be different than InDesign Magazine, so what is this? InDesign Magazine, these are just the posts that InDesign Magazine wrote. The admin for InDesign Magazine came here and posted something, and you're seeing, in reverse chronological order, what they posted. If you click Most Recent, you'll see not only InDesign Magazine postings, but also because they have allowed users to post--you don't have to allow that, but a lot of them do, and we'll be talking about that as well-- you'll see the Most Recent in reverse chronological order.

And again, you can choose Top Posts-- this would be like Top Posts in a personal page--or Most Recent, but we don't have to explore that in any more depth. The main thing that you need to know is, what is a Wall, what is a News Feed? So the Wall shows somebody's posts, and a News Feed is your own personal account shows, when you log in, of all of your friends' posts, and any pages that you happen to like. It's also important to remember that the News Feed is by default showing you Top News, which is a filtered view of all of the posts from somebody's pages and friends.

Show transcript

This video is part of

Image for Social Media Marketing with Facebook and Twitter
 
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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