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Before we get into social media, I would like to give you an overview of the state of the Internet. Now this is important discussion, because I want you to realize just how big the Internet has become. As video professionals, you think about TV, or maybe Hollywood. If you work in photography, it's all about getting published, that magazine cover. Well, these days the Internet often matters a whole lot more. Everybody these days can get online. Now I say everybody, but it's really just about nearly everybody. Here is how it breaks down.
These are statistics from the year 2012, and what you will notice is a distinct trend. We are at a point right now where almost 90% of folks can get online, we saw a little dip there during the recession, but between work, school, and home 90% of all Americans can get online. Now these trends actually go up in some parts of the world and down in others and we will take a look at that in a second. Another thing to realize is that people have High Speed Access, in the old days we used to be concerned about putting up HD video, and high quality, we dumbed the videos down.
We'd also shrink the pictures to ridiculously small sizes; this is because we were worried about the download times, and people bouncing off the page. Well at this point 90% of people have Internet at home, have high speed Internet, and again, there is a clear trend here. If you're wondering why the numbers never add up to 100%? That's the percentage of people who don't know the answer to the question. You see, just like how people get HD cable and never turn to the higher number to get 709 for the HD version of Channel 9, same thing happens here.
They are not sure what type of Internet they have, they just know they have the Internet, and that's why the numbers don't add up. Now when we take a look at this, you'll see that people who have Internet have Broadband, 70% of all people of in America have Broadband Access, that's a very high number. Dial-up is extremely small at this point, and the thing to realize is that the United States is not always the leader here. Clearly China has more Internet users than we do, and as you look around the world you'll see lots of other countries with Access.
What's really important though is not the total number of people, but the countries that have higher rates of access. For example, you get into some of the colder parts of Europe, and we've countries that are well over 90%. Throughout the world Internet Access is definitely a dominant trend and between smartphones, mobile tablets, and increased opportunities for the net to be delivered wirelessly, we are seeing a huge growth in this area. When you take a look around the world, you can see that there are pockets with higher access than others and this should be part of your strategy as you're trying to attract new clients.
Most of you will be looking for clients in your backyard, or your own country, but as you target others, think about the location that you're working from. The other thing to realize is that the Internet is incredibly essential to people. For people under the age of 35, 62% of them said that the Internet was more important than anything else. This means that they would give up every type of other access: television, books, newspapers, magazines. Some of those things that seemed really important to getting, national distribution on a TV network, the front cover of the leading magazine, suddenly are less important, when you realize that those traditional media are losing their significance with the younger generations.
Additionally, we've seen a continued trend here that almost half the folks in America, feel that the Internet is the most important way that they get their content.
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