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Transitioning from personal to business

From: Facebook for Photo and Video Pros

Video: Transitioning from personal to business

When I first signed up for Facebook, the last thing I was thinking about was business. I was looking to just keep in touch with my family and my friends, reconnect with people from college, laugh, share some photos, and really just relax. Over time, though, things changed, clients started to reach out, people started to want to make professional connections, and you see Facebook itself just keeps evolving. Facebook has gone up through a lot of changes from being a private company to one that's publicly traded.

Transitioning from personal to business

When I first signed up for Facebook, the last thing I was thinking about was business. I was looking to just keep in touch with my family and my friends, reconnect with people from college, laugh, share some photos, and really just relax. Over time, though, things changed, clients started to reach out, people started to want to make professional connections, and you see Facebook itself just keeps evolving. Facebook has gone up through a lot of changes from being a private company to one that's publicly traded.

From being a small startup site designed for colleges to use to literally an Internet juggernaut. There is a lot going on with Facebook, and I just like to fill you in on a couple of key facts, so you can reevaluate what you think about the site. I want you to try to use Facebook differently, and I think once you understand its scope and reach, you'll do just that. So, where does Facebook come from? Well, many of you have probably seen the famous movie that came out that dramatized the rise of Facebook, but I think it's important to note that Facebook has been around for about 10 years.

It started as a small project by Mark Zuckerberg on the Harvard campus. It really was all about Hot or Not or Facemash and the idea here is that people would be looking at undergraduate students. Some of you might remember a meat book or a chance to browse people in your incoming freshman class. Well, the same thing sort of happened here except it was digital. Within the first month, more than half of the people on the college campus had registered, and it quickly spread from campus to campus. Facebook received about half a million dollars from the cofounder of PayPal to get it up and running, and this was just the start.

Now Facebook has grown so much from its early roots of being a tool for college students to stay in touch and check each other out. Through time it's tapped into some of the basic human needs to explore, create, and allow people to share things with their loved ones. It really has taken the Internet by storm. One of the things that's happened along the way is it's moved from being about personal issues to professional ones. 80% of all businesses have a Facebook presence. If you are not using it for business, four out of five of your competitors are.

Additionally, more than 2.5 million websites have tied to Facebook. This means that it's one of the standard tools used on the web. Whether it's using Facebook as the login system or being used as a way to publish content, share news stories, or even just a simple like, so many websites are using Facebook as a key way to drive user interaction. More than 3 million active fan or company pages are out there and in today's lessons we are going to talk about setting up one for your business.

Whether you're an individual, a small company, or a large company, you should be using a Facebook page to drive interest in you and your work. In fact, 39% of all business owners reported planning spending money on Facebook advertising or marketing. This means that lots of folks find that Facebook is incredibly effective at driving potential customers to them. And you need to think about this if you want to start to market your photo or video business.

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Image for Facebook for Photo and Video Pros
Facebook for Photo and Video Pros

44 video lessons · 8048 viewers

Richard Harrington
Author

 
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  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

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