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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
When I first signed up for Facebook, the last thing I was thinking about was business. I was looking to just keep in touch with my family and my friends, reconnect with people from college, laugh, share some photos, and really just relax. Over time, though, things changed, clients started to reach out, people started to want to make professional connections, and you see Facebook itself just keeps evolving. Facebook has gone up through a lot of changes from being a private company to one that's publicly traded.
From being a small startup site designed for colleges to use to literally an Internet juggernaut. There is a lot going on with Facebook, and I just like to fill you in on a couple of key facts, so you can reevaluate what you think about the site. I want you to try to use Facebook differently, and I think once you understand its scope and reach, you'll do just that. So, where does Facebook come from? Well, many of you have probably seen the famous movie that came out that dramatized the rise of Facebook, but I think it's important to note that Facebook has been around for about 10 years.
It started as a small project by Mark Zuckerberg on the Harvard campus. It really was all about Hot or Not or Facemash and the idea here is that people would be looking at undergraduate students. Some of you might remember a meat book or a chance to browse people in your incoming freshman class. Well, the same thing sort of happened here except it was digital. Within the first month, more than half of the people on the college campus had registered, and it quickly spread from campus to campus. Facebook received about half a million dollars from the cofounder of PayPal to get it up and running, and this was just the start.
Now Facebook has grown so much from its early roots of being a tool for college students to stay in touch and check each other out. Through time it's tapped into some of the basic human needs to explore, create, and allow people to share things with their loved ones. It really has taken the Internet by storm. One of the things that's happened along the way is it's moved from being about personal issues to professional ones. 80% of all businesses have a Facebook presence. If you are not using it for business, four out of five of your competitors are.
Additionally, more than 2.5 million websites have tied to Facebook. This means that it's one of the standard tools used on the web. Whether it's using Facebook as the login system or being used as a way to publish content, share news stories, or even just a simple like, so many websites are using Facebook as a key way to drive user interaction. More than 3 million active fan or company pages are out there and in today's lessons we are going to talk about setting up one for your business.
Whether you're an individual, a small company, or a large company, you should be using a Facebook page to drive interest in you and your work. In fact, 39% of all business owners reported planning spending money on Facebook advertising or marketing. This means that lots of folks find that Facebook is incredibly effective at driving potential customers to them. And you need to think about this if you want to start to market your photo or video business.
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