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Tracking keywords in the Twitter stream

From: Social Media Marketing with Facebook and Twitter

Video: Tracking keywords in the Twitter stream

Another way that you can use Twitter to your business advantage is to use it to listen for keywords. Just like you listen for mentions of your own username, as I explained in a previous video, you can periodically check Twitter to see who's talking about keywords or key phrases that are germane to your business. So for example, if you're a Reiki master, you might type in 'Reiki'. If you sell gourmet chocolates, you type in 'gourmet chocolates' and so on. You just use the regular Search field. So like up here in my Twitter homepage, I might type in 'gourmet chocolates' and hit Enter or Return, and it will come up with a list of the recent tweets that people have had with the words 'gourmet chocolates' in there.

Tracking keywords in the Twitter stream

Another way that you can use Twitter to your business advantage is to use it to listen for keywords. Just like you listen for mentions of your own username, as I explained in a previous video, you can periodically check Twitter to see who's talking about keywords or key phrases that are germane to your business. So for example, if you're a Reiki master, you might type in 'Reiki'. If you sell gourmet chocolates, you type in 'gourmet chocolates' and so on. You just use the regular Search field. So like up here in my Twitter homepage, I might type in 'gourmet chocolates' and hit Enter or Return, and it will come up with a list of the recent tweets that people have had with the words 'gourmet chocolates' in there.

So if somebody says you know hey, they found a gluten-free chocolate in Cocoa Beach, you could possibly reply to that person. You don't have to be following them, see. You could reply to anybody on Twitter as long as you have a Twitter account and say you know we have gluten-free too, blahdy, blahdy, blah. Remember, if you want everybody who is following you to see this reply, you would add a little period or some other kind of character, or just embed their username within the middle of the tweet. So you can quickly respond to anybody who's posting words that have to do with your business.

If you're a software trainer like myself, I will often listen for people who mention the word InDesign or InCopy or Acrobat, because people will often ask questions about those software programs and I can reply with the answer to it, making sure that all my followers are seeing that I am helping people out, you know out of the goodness of my heart, which I am, on Twitter with these answers to the software questions, and the my company name hopefully will stick in their brain the next time they need to find a trainer, right? Now it is kind of onerous though to constantly have to refresh to this list of hits for these keywords.

So let me tell you that I actually don't really keep my own Twitter page open; I use a third-party program. Now there are of lot of different programs to help you manage Twitter, especially if you're using it for business. The one that a lot of people like is kind of like the granddaddy of them all is called TweetDeck. It's a free program. It runs on PCs and Macs. They have a version for mobile as well. And it looks little complicated when you first open it up. I just installed it, and it's using the account for Bliss No. 5 here. I'm going to give you a little tour of it.

This is not like a how-to-use- TweetDeck program, and it's pretty simple to figure out on your own. I'm going to show you how you can use TweetDeck to help you find keyword mentions in tweets. All I've done is told TweetDeck what my Twitter username and password is, and what it showing us is a list of all of my friends. So this is basically the same thing as my timeline in twitter.com. Its constantly showing me any mentions as well here, which is pretty cool. If somebody has direct-messaged me, which we haven't really talked about in this video, but this is like a private, one-account-holder-to-the-other-account holder message, then I'll see all of my direct messages here as well. And then on the right-hand side, the furthest column is telling me what are the trading terms in Twitter right now.

At the top, this really wide field here is where I would type in what it is that I want to tweet. So if I say, "I am using TweetDeck and loving it," then I can go ahead and click Send. Here's the little counter that's telling us how many characters remaining. One of the other really cool features about TweetDeck, by the way, that I have to mention is that if you go to Settings, this little wrench guy--I can never remember which icon that is-- go to Settings and then go down to Accounts, the best thing about TweetDeck is that you can use it to manage multiple Twitter accounts, multiple Facebook accounts, and all sorts of new accounts.

If we click Add New Account, you can see that you can include Buzz, LinkedIn, Foursquare, and MySpace as well. On my actual production computer running TweetDeck for my own business, it's running two or three Twitter accounts four, five Facebook page accounts, and a couple Linkedin and accounts. What that means by managing is that I can have one of these columns to show me what's happening in each of those accounts if I wanted to. I can also, whenever I post something, you'll see a little marching list of icons here that let me cross-post it, so I could post the same message to both Twitter and a Facebook page and Linkedin if I wanted to. It's pretty neat.

But my favorite feature here, as far as keywords is concerned, is this little Plus symbol. This means Add a Column. You can as many columns as you like, and what this column is is I'm going to have its search for, lets say--you can see I've already searched for gourmet chocolate. I'll search for gourmet chocolates. Search. And it is posting a little update of when somebody mentioned something about gourmet chocolates. That's something you can turn off, this update.

This thing appears in front of every application running on your computer, which I think is little intrusive. But the cool thing is that it's constantly running here, and you can have multiple ones. Like I don't really care about TweetDeck recommends, so I'm just going to close this, delete the column. I'm going to close Trending Worldwide, delete the column, and I'll add a couple more. So if I want to see tweets having to do with gift gourmet, let's do one more for, what might be another one? Let's say that I am in Los Angeles and chocolate.

You can see that you can also use 'or' and 'and', search for phrases, and so on. So there are a number of these kinds of tweets that are appearing here, and I can just keep this going all time. Now actually, I have mine set up in narrow columns so I can see more columns at once. Oops! Did I set that? Yeah, Narrow column, Save Settings. There we go. Let me go back here to the Notifications. I hate that Notifications thing. Detail off, off, Save Settings. There we go.

This is actually how I work with Twitter is that I always have TweetDeck running in the background, and whenever I'm in between phone calls, or you know I have a few minutes, I'll come over here. I'll see if anybody has mentioned me. I'll see any of the keyword phrases that I'm tracking. I'm always tracking software programs that I use or lynda.com title to see if anybody's mentioned my lynda.com title. And then if I want to reply, I can just come right over here, and there is all these commands that you can do. You can reply directly to somebody right here. You can see how it added it up here. I could probably get rid of that. Or you can retweet what they said as well.

There's even a flyout menu with different commands to translate, because you can also get foreign-language tweets here as well. You can send them a private message. You can retweet and so on. It's very cool. So that is what I recommend is that either in Twitter itself or in a third-party program like TweetDeck, that you also set up a way to listen for keywords and key phrases that are important to your business and take advantage of those as well.

Show transcript

This video is part of

Image for Social Media Marketing with Facebook and Twitter
 
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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