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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Alright. Let's get started with creating some pages for our self. Now I know that I have mentioned pages a few times before in this title, but as I record this, I am going to talk about pages as they currently are in the spring of 2012. And we have just switched to the new Timeline design in pages. So I want to review what does a page with the Timeline design look like and some variations of that because we're going to be creating our own page under the new Timeline design. So the first big difference is how different a page Timeline is from a personal account.
When you first log-on to Facebook, you're immediately brought to your Wall. So right now, we're looking at Anne Smithson's Wall where we see lists of posts, a chronological order of posts, of her friends starting from the top. I just posted something, so that's appearing at the top, and if I want to write something, I would type it here. Now if somebody clicked on my name, say that my post appeared in Mary Frances' Wall and she clicked on my name, or I can get there just by clicking right here, then you'll see a personal Timeline.
So personal accounts really have these two things going on; they have a Wall and they have a Timeline, or I guess you could call it a News Feed in the Timeline. What we looked at before was the News Feed. But here in the Timeline, we see a big cover picture, there is our profile picture and then we also have a Wall of sorts, I could start typing right here if I wanted to. But what we don't see is the News Feed of all the other posts from our friends and from pages that we subscribed to and so on. Now compare that to a page.
In Safari I've queued up a few different kinds of pages. A page doesn't have a News Feed view. It is strictly the Timeline view. So when you're running a page, you're always going to be working in the Timeline. A page has, at the top, a large cover image like a personal Timeline, it has your profile and the name of the company, and then along with how many people like it, and how many people are talking about this, and I'll be talking about that in a little bit when I talk about analyzing your traffic with insights, but it has to do with how many people are posting about your page in the past few days.
We have an About Section here that shows different information based on the kind of business that you are, and then a list of some basic apps or applications that come with the page or ones that you've added on your own. Now, if you're looking at somebody else's page, you'll see a button that says Create a Page, which apparently you're supposed to be inspired when you're looking at somebody else's page. But if you're looking at your page, like over here I have InDesignsSecrets, which is one of my own pages, I see a different button that says Admin Panel, and I'll be talking about that in an upcoming video.
But otherwise, everything else looks about the same. Scrolling down we see the Timeline and all of the posts. So let me zoom up a little bit. You notice that when you are scrolling in a page that little header bar continues and follows you down so that you can quickly jump to different sections like a little navigation just for that page. But here, I can write something to the page. Now I don't admin Forget Computers; I'm not one of the administrators. This is just a page that I like. They are computer consultants in Chicago and they have turned on the ability for visitors to write on their Timeline and this is optional.
We'll be talking about that shortly. But if I wanted to, I could write something here and I can even post a photo. Mainly though, what you see on a page's Timeline are their posts. So this is what Forget Computers has posted recently and I could add a comment, if I wanted to. Just the like the personal Timeline, these appear in chronological order, though at this point, Facebook is also adding some things that aren't quite posts to the Timeline. So on the right hand side we see a list of recommendations and that's because this particular business, Forget Computers, is a retail business and they've turned on to allow people to leave a recommendation.
So if I was a customer of Forget Computers I could write that here. Now every business type or page type has the ability for people to leave recommendations. We also see a list of their likes. This page has liked other pages. I have a video talking about that, but it's way to help promote any other pages that you also admin or your colleague's pages. We have in the Timeline, a list of years, so you could jump down to 2011 and see what Forget Computers is writing in 2011.
If Forget Computers added any kind of milestones, those would also appear here. Let's look at another page. Let's look at lynda.com. So here is lynda.com's page right now. This is their big cover image. Here is their profile pic. Now notice that their About Section looks different because they're not a retail location. So on Forget Computer's page, we see their address and their phone number and their hours, but for Lynda.com, which is an online service business, products/service, you see a little blurb that they wrote about themselves.
They have slightly different apps showing here, and then scrolling down you'll notice that at the top, there's no way for me to type in here. So lynda.com has turned off the ability for visitors to post whatever they want on the Timeline. So this is much more of a one-way communication, though people can still comment, so it's more like a blog. I'm logged-in in Safari as Anne-Marie Concepcion, so out of my friends, it shows me 147 of them also like this page.
Right below there, Facebook will pull a random interaction between one of your friends, one of these people here, and lynda.com and show it to you. So this might be completely out of the chronological order. I'm scrolling down one more page and you can see that recently, lynda.com added a Milestone post. What's interesting with Timelines, in general, both for your personal and for page, is that you can post things from the past. So you can fill in the gaps in your history and this is just saying that somebody was in the Facebook page working on it in March for lynda.com and went back to December 2009 because they wanted to add a milestone, when their first live-action course was published.
I have here a third page, Cupcakes- A-Go-Go, which is a retail gourmet cupcake shop in Wisconsin. And so, because it's a retail shop, we have their hours and address here, their list of apps. Now notice in both lynda.com and Forget Computers, we just saw four apps, but Cupcakes-A-Go-Go has really tricked out their page and they added a number of custom apps. So if I click this downward-pointing arrow where it says six here, I can see other apps that they've included in their page and I could go right to them.
I'll collapse that by clicking on the up arrow. Another option in all pages is the ability to allow your visitors to send you a private message. This is something that's turned on by default, but you can turn it off. But here you see, if I wanted to send the owners of Cupcakes-A-Go-Go a message, I don't have to post it publicly, I could click right here and enter a message. The menu to the right also has a list of options that I could add, so I could share this with my friends. I could unlike it because I've already liked it, and I could add it to my Page's Favorites, which I'll be talking about later.
One last thing I want to mention is this little ghosted backtab here, which is really easy to miss, called Highlights. This is the default view when you go to a page or when people visit your page, is that they're going to see Highlights and what that usually means is it's a mixture of what Facebook considers the most interesting things that have appeared on your page recently, and what it usually is a combination of the posts that you've added in chronological order along with a sidebar kind of box here that compiles everybody else's posts to this page.
So if the page owner has allowed other people to post, they've given them that little box here to write something, then instead of those posts appearing in chronological order, the Highlights view compiles them all into one box called Recent Posts by Others. And in order for people to see what other people have posted here you have to click See All and then it would expand it into its own window. I'm going to close this. But you're not restricted to Highlights view; you could change Highlights to Friend Activities, which would show you what your friends have done recently with this page, any interactions they've had and nothing else.
You could see only the posts from the page and not view anybody else's posts, or you could choose Posts by Others. So if I choose Posts by Others, then we don't see any of the posts that Cupcakes-A-Go-Go wrote themselves, we see what other people have written, which could be very interesting. You get that same dropdown menu as you can see from this toolbar that floats at the top of the page, so I can go back to Highlights. As of this recording, Highlights is the only view that people will see by default.
It's going to take a lot of discovery for your visitors to be able to change to Posts by Others or Friends Activity. So what this means for you is that to keep your page lively and interesting, you have to post regularly because that's what most people see will be mainly your posts to your pages. So now that we're familiar with the main parts of a Timeline page, let's go ahead and make our own.
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