Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Touring Facebook Page timeline features and controls


Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Touring Facebook Page timeline features and controls

Alright. Let's get started with creating some pages for our self. Now I know that I have mentioned pages a few times before in this title, but as I record this, I am going to talk about pages as they currently are in the spring of 2012. And we have just switched to the new Timeline design in pages. So I want to review what does a page with the Timeline design look like and some variations of that because we're going to be creating our own page under the new Timeline design. So the first big difference is how different a page Timeline is from a personal account.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 39s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 19s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 23s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 30s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Watch the Online Video Course Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Facebook Twitter
Anne-Marie Concepción

Touring Facebook Page timeline features and controls

Alright. Let's get started with creating some pages for our self. Now I know that I have mentioned pages a few times before in this title, but as I record this, I am going to talk about pages as they currently are in the spring of 2012. And we have just switched to the new Timeline design in pages. So I want to review what does a page with the Timeline design look like and some variations of that because we're going to be creating our own page under the new Timeline design. So the first big difference is how different a page Timeline is from a personal account.

When you first log-on to Facebook, you're immediately brought to your Wall. So right now, we're looking at Anne Smithson's Wall where we see lists of posts, a chronological order of posts, of her friends starting from the top. I just posted something, so that's appearing at the top, and if I want to write something, I would type it here. Now if somebody clicked on my name, say that my post appeared in Mary Frances' Wall and she clicked on my name, or I can get there just by clicking right here, then you'll see a personal Timeline.

So personal accounts really have these two things going on; they have a Wall and they have a Timeline, or I guess you could call it a News Feed in the Timeline. What we looked at before was the News Feed. But here in the Timeline, we see a big cover picture, there is our profile picture and then we also have a Wall of sorts, I could start typing right here if I wanted to. But what we don't see is the News Feed of all the other posts from our friends and from pages that we subscribed to and so on. Now compare that to a page.

In Safari I've queued up a few different kinds of pages. A page doesn't have a News Feed view. It is strictly the Timeline view. So when you're running a page, you're always going to be working in the Timeline. A page has, at the top, a large cover image like a personal Timeline, it has your profile and the name of the company, and then along with how many people like it, and how many people are talking about this, and I'll be talking about that in a little bit when I talk about analyzing your traffic with insights, but it has to do with how many people are posting about your page in the past few days.

We have an About Section here that shows different information based on the kind of business that you are, and then a list of some basic apps or applications that come with the page or ones that you've added on your own. Now, if you're looking at somebody else's page, you'll see a button that says Create a Page, which apparently you're supposed to be inspired when you're looking at somebody else's page. But if you're looking at your page, like over here I have InDesignsSecrets, which is one of my own pages, I see a different button that says Admin Panel, and I'll be talking about that in an upcoming video.

But otherwise, everything else looks about the same. Scrolling down we see the Timeline and all of the posts. So let me zoom up a little bit. You notice that when you are scrolling in a page that little header bar continues and follows you down so that you can quickly jump to different sections like a little navigation just for that page. But here, I can write something to the page. Now I don't admin Forget Computers; I'm not one of the administrators. This is just a page that I like. They are computer consultants in Chicago and they have turned on the ability for visitors to write on their Timeline and this is optional.

We'll be talking about that shortly. But if I wanted to, I could write something here and I can even post a photo. Mainly though, what you see on a page's Timeline are their posts. So this is what Forget Computers has posted recently and I could add a comment, if I wanted to. Just the like the personal Timeline, these appear in chronological order, though at this point, Facebook is also adding some things that aren't quite posts to the Timeline. So on the right hand side we see a list of recommendations and that's because this particular business, Forget Computers, is a retail business and they've turned on to allow people to leave a recommendation.

So if I was a customer of Forget Computers I could write that here. Now every business type or page type has the ability for people to leave recommendations. We also see a list of their likes. This page has liked other pages. I have a video talking about that, but it's way to help promote any other pages that you also admin or your colleague's pages. We have in the Timeline, a list of years, so you could jump down to 2011 and see what Forget Computers is writing in 2011.

If Forget Computers added any kind of milestones, those would also appear here. Let's look at another page. Let's look at So here is's page right now. This is their big cover image. Here is their profile pic. Now notice that their About Section looks different because they're not a retail location. So on Forget Computer's page, we see their address and their phone number and their hours, but for, which is an online service business, products/service, you see a little blurb that they wrote about themselves.

They have slightly different apps showing here, and then scrolling down you'll notice that at the top, there's no way for me to type in here. So has turned off the ability for visitors to post whatever they want on the Timeline. So this is much more of a one-way communication, though people can still comment, so it's more like a blog. I'm logged-in in Safari as Anne-Marie Concepcion, so out of my friends, it shows me 147 of them also like this page.

Right below there, Facebook will pull a random interaction between one of your friends, one of these people here, and and show it to you. So this might be completely out of the chronological order. I'm scrolling down one more page and you can see that recently, added a Milestone post. What's interesting with Timelines, in general, both for your personal and for page, is that you can post things from the past. So you can fill in the gaps in your history and this is just saying that somebody was in the Facebook page working on it in March for and went back to December 2009 because they wanted to add a milestone, when their first live-action course was published.

I have here a third page, Cupcakes- A-Go-Go, which is a retail gourmet cupcake shop in Wisconsin. And so, because it's a retail shop, we have their hours and address here, their list of apps. Now notice in both and Forget Computers, we just saw four apps, but Cupcakes-A-Go-Go has really tricked out their page and they added a number of custom apps. So if I click this downward-pointing arrow where it says six here, I can see other apps that they've included in their page and I could go right to them.

I'll collapse that by clicking on the up arrow. Another option in all pages is the ability to allow your visitors to send you a private message. This is something that's turned on by default, but you can turn it off. But here you see, if I wanted to send the owners of Cupcakes-A-Go-Go a message, I don't have to post it publicly, I could click right here and enter a message. The menu to the right also has a list of options that I could add, so I could share this with my friends. I could unlike it because I've already liked it, and I could add it to my Page's Favorites, which I'll be talking about later.

One last thing I want to mention is this little ghosted backtab here, which is really easy to miss, called Highlights. This is the default view when you go to a page or when people visit your page, is that they're going to see Highlights and what that usually means is it's a mixture of what Facebook considers the most interesting things that have appeared on your page recently, and what it usually is a combination of the posts that you've added in chronological order along with a sidebar kind of box here that compiles everybody else's posts to this page.

So if the page owner has allowed other people to post, they've given them that little box here to write something, then instead of those posts appearing in chronological order, the Highlights view compiles them all into one box called Recent Posts by Others. And in order for people to see what other people have posted here you have to click See All and then it would expand it into its own window. I'm going to close this. But you're not restricted to Highlights view; you could change Highlights to Friend Activities, which would show you what your friends have done recently with this page, any interactions they've had and nothing else.

You could see only the posts from the page and not view anybody else's posts, or you could choose Posts by Others. So if I choose Posts by Others, then we don't see any of the posts that Cupcakes-A-Go-Go wrote themselves, we see what other people have written, which could be very interesting. You get that same dropdown menu as you can see from this toolbar that floats at the top of the page, so I can go back to Highlights. As of this recording, Highlights is the only view that people will see by default.

It's going to take a lot of discovery for your visitors to be able to change to Posts by Others or Friends Activity. So what this means for you is that to keep your page lively and interesting, you have to post regularly because that's what most people see will be mainly your posts to your pages. So now that we're familiar with the main parts of a Timeline page, let's go ahead and make our own.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter .

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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on
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