Social Media Marketing with Facebook and Twitter (2009)
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1m 3s
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- Welcome
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1m 3s
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22m 45s
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26m 10s
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25m 46s
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- Understanding the News Feed
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5m 47s
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- Customizing privacy settings
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3m 30s
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1h 5m
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- Attracting followers
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7m 41s
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- Following the right people
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6m 10s
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- Responding to mentions
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5m 40s
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- Using hashtags
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4m 12s
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- Getting Retweeted
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9m 7s
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- Measuring your impact
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8m 1s
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2h 2m
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- Creating a new Facebook Page
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7m 50s
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- Creating a profile picture
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8m 26s
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- Designing a cover image
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7m 39s
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- Using the admin panel
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4m 26s
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- Customizing the apps bar
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5m 39s
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- Using Facebook as your Page
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4m 58s
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59m 23s
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3m 59s
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- Next steps
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3m 59s
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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
- Understanding online marketing
- Keeping business and personal accounts separate
- Developing a marketing funnel strategy
- Creating a branded Twitter page background
- Optimizing tweets to help them go viral
- Leveraging the latest Facebook features for pages
- Managing your Facebook Timeline
- Creating targeted Facebook social ads
- Customizing Facebook pages with iFrames
- Using Twitter and Facebook analytics to measure impact
- Reducing your workload with social media management programs
- Subject:
- Marketing
- Software:
- Facebook Twitter
- Author:
- Anne-Marie Concepción
Welcome
Hello, I'm Anne-Marie Concepcion and I'd like to welcome you to the all-new Social Media Marketing with Facebook and Twitter. We'll focus on Twitter first. I'll talk about how you can attract new followers to your Twitter feed and how to choose which people you should be following. I'll talk about taking advantage of hash tags and keywords, and crafting your tweets so that other people retweet them, helping your message go viral. Then we'll turn our attention to Facebook and we will cover all the different ways that you can reach your market with Facebook, how to create entirely new custom panels for your Facebook page with the new I-frames feature, and always how to integrate Twitter and Facebook into your current online marketing.
And I'll show you how to evaluate the effectiveness of your efforts on Twitter and Facebook. You market is already on Facebook and Twitter. You need to be there too. Social Media Marketing with Facebook and Twitter will show you how.
Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter (2009) .
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- Q: This course was updated on 4/16/2012. Can you tell me what changed?
- A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
- Q: Where can I learn more about internet marketing?
- A: Discover more on this topic by visiting internet marketing on lynda.com.
