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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
All right, so let's get started with creating a business Twitter account. If you already have a Twitter account that you're using for casual stuff with your friends, you might want to create a different account just for your business. Or if you already have a Twitter account that you're using for business, you can go ahead and skip to the next chapter. So go to twitter.com and just click Sign Up under New to Twitter? Notice that it asks for your full name, first and last name, and it says that your full name will appear on your public profile.
So first it wants to know your full name, your first and last name, and it's going to appear on your public profile when people go to twitter.com, to your account. Now, it does not have to be your legal first and last name. This is not the TSA or anything like that. You could put the name of your business if you wanted to. But I am going to ahead and let's say that I'm selling cupcakes, so I'll call it Cupcake Factory, okay? And if there is any problem with these fields, then you'll see this stays gray and it'll give you a little error message; otherwise, there's a check mark that clicks OK, and so green is good.
So username, this has to be a unique username. And this is actually going to be your Twitter account, so when people say, where are you on Twitter? They say the @ symbol with a string of letters. That is your Twitter account. And this is what you want to keep nice and short, because that will make it easier for people to Retweet your messages. Let's try cupcake, and it says, username has already been taken. So let's try cupcake3334--and we not actually going to use this in this title, so I am just showing how this works.
But you want to come up with a unique username. And then given it a password. That has be at least six characters are more. I am going to type in 123amc, and then an email address. They are going to send you a confirmation, so put in an actual email address here, but it doesn't have to be your main email address. If you want people to be able to search Twitter by your email address, leave this turned on; otherwise, you can turn it off, which I am going to do. And then you need to agree to the terms of service, and I'll talk about that in another video in this chapter. I am going to turn off 'I want the inside scoop'.
If you want to upload your address book to see which of your friends are already on Twitter because you want to follow them, you can do that here, but we are going to skip the import. And I'll show you a completed Twitter account in a minute. But let's take a look at your profile. If you want to edit your profile, click over here. And here is where you would change, for example, your name, if you wanted to, your email address, your time zone, and other information. These I just leave as is. The only thing that you might want to turn on his protect your Tweets from being available publicly, and perhaps while you're creating your business account, you might want to turn this on.
I would just leave it off. But jump all the way to Profile. You definitely want to put in your web address. So if I had a cupcake store, http://cupcakesareus.com, I would put that here, and this will appear in your profile, and any time that any kind of Twitter client pulls the profile, it will include your web address, so this obviously very important to have if you have a business account. So, have it point it to your web site or to your blog. If you are a local business, you might want to put in your location, so like if you are after local people, like people who live around Austin, Texas, put that here, because there are various programs and utilities that can help locate Twitter accounts based on geography.
I am going to leave mine blank. Now the bio, it does get indexed by Google and other search engines, and when you search Twitter, it will also search through that kind of text. You only have 160 characters to write a bio, and so you would say something like, "We are the best cupcake purveyor in the known universe." And then you can even put a little sales message here like, "Sign Up for a newsletter," "Direct message me for a coupon code," or any kind of other sales things you'd like. But usually people write this once and then leave it alone.
And then you can click Save. You definitely want to upload a picture. This little egg thing is kind of bizarre looking. So, click Choose File and on my desktop, I have some pictures. First of all, I have a photograph that is of our fictional Anne Smithson, and here's her regular photo. So if I click Choose and then click Save, it uploads the picture, and it kind of cuts it off a little bit. The reason is that Twitter pictures are always square. So if you want to make sure that nothing gets cut off in your picture, you need to upload a proportionally square picture, which I actually do have one.
So here is Anne Smithson square, and let's save that, and so you see the top of her head. Or, I click Change image, and you can change your image as often as you want, by the way, like if I chose that one. By the way, notice that there is a maximum size of 700K. There's a minimum size of 48K. It can only be JPEG, GIF, or PNG. Now they used to allow animated GIFs. They don't anymore. And there is our logo. That looks pretty good. And then under Design, if you want to change the background--what you're seeing here is the default background--you can choose any one of these, and you can also change the colors of your links and the text and so on.
Really, the only person who sees this very often is you. It's very seldom that other people go direct with your Twitter page to see what you've been tweeting. Most people will use some kind of Twitter client on their iPhone or iPad or Android or an AIR application like TweetDeck or something like that. But why not change the Twitter background to something more pleasing? In the next video, I'll show you how you can create a custom background, so that you can actually include more sales messages here. So I have already gone through these steps for our virtual user, Anne Smith, who is the proprietor of Bliss No.5, the gourmet chocolate purveyor.
So you can see that Anne Smith has uploaded a picture of some of their chocolate candies, and their username on twitter.com is blisssno5. The person who actually owns the account is Anne Smith, so that's why you see that person's name. There is their web site and then in her bio, Anne just entered this information. So, that was it. Really simple to set up a new Twitter account, all you need is an email address, basically, and have a nice picture of you ready to upload.
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