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Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Setting up your business account


From:

Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Setting up your business account

All right, so let's get started with creating a business Twitter account. If you already have a Twitter account that you're using for casual stuff with your friends, you might want to create a different account just for your business. Or if you already have a Twitter account that you're using for business, you can go ahead and skip to the next chapter. So go to twitter.com and just click Sign Up under New to Twitter? Notice that it asks for your full name, first and last name, and it says that your full name will appear on your public profile.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Social Media Marketing Marketing Content Marketing Small Business Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Setting up your business account

All right, so let's get started with creating a business Twitter account. If you already have a Twitter account that you're using for casual stuff with your friends, you might want to create a different account just for your business. Or if you already have a Twitter account that you're using for business, you can go ahead and skip to the next chapter. So go to twitter.com and just click Sign Up under New to Twitter? Notice that it asks for your full name, first and last name, and it says that your full name will appear on your public profile.

So first it wants to know your full name, your first and last name, and it's going to appear on your public profile when people go to twitter.com, to your account. Now, it does not have to be your legal first and last name. This is not the TSA or anything like that. You could put the name of your business if you wanted to. But I am going to ahead and let's say that I'm selling cupcakes, so I'll call it Cupcake Factory, okay? And if there is any problem with these fields, then you'll see this stays gray and it'll give you a little error message; otherwise, there's a check mark that clicks OK, and so green is good.

So username, this has to be a unique username. And this is actually going to be your Twitter account, so when people say, where are you on Twitter? They say the @ symbol with a string of letters. That is your Twitter account. And this is what you want to keep nice and short, because that will make it easier for people to Retweet your messages. Let's try cupcake, and it says, username has already been taken. So let's try cupcake3334--and we not actually going to use this in this title, so I am just showing how this works.

But you want to come up with a unique username. And then given it a password. That has be at least six characters are more. I am going to type in 123amc, and then an email address. They are going to send you a confirmation, so put in an actual email address here, but it doesn't have to be your main email address. If you want people to be able to search Twitter by your email address, leave this turned on; otherwise, you can turn it off, which I am going to do. And then you need to agree to the terms of service, and I'll talk about that in another video in this chapter. I am going to turn off 'I want the inside scoop'.

I don't need any email updates. By clicking on Create My Account, you are agreeing to this policy and to the privacy policy. Then it wants to make sure that you are not a robot, so you have to answer one of these horrible things I can't stand. Okay, so I type that, Finish. Now it's going to bring you through some sort of a wizard kind of process. But you do not need to do a lot of these steps. Like for example, if you want to find people to follow, type in, or select some of these subject areas, but we can just skip it and just come down here and say go to the Next Step.

If you want to upload your address book to see which of your friends are already on Twitter because you want to follow them, you can do that here, but we are going to skip the import. And I'll show you a completed Twitter account in a minute. But let's take a look at your profile. If you want to edit your profile, click over here. And here is where you would change, for example, your name, if you wanted to, your email address, your time zone, and other information. These I just leave as is. The only thing that you might want to turn on his protect your Tweets from being available publicly, and perhaps while you're creating your business account, you might want to turn this on.

I would just leave it off. But jump all the way to Profile. You definitely want to put in your web address. So if I had a cupcake store, http://cupcakesareus.com, I would put that here, and this will appear in your profile, and any time that any kind of Twitter client pulls the profile, it will include your web address, so this obviously very important to have if you have a business account. So, have it point it to your web site or to your blog. If you are a local business, you might want to put in your location, so like if you are after local people, like people who live around Austin, Texas, put that here, because there are various programs and utilities that can help locate Twitter accounts based on geography.

I am going to leave mine blank. Now the bio, it does get indexed by Google and other search engines, and when you search Twitter, it will also search through that kind of text. You only have 160 characters to write a bio, and so you would say something like, "We are the best cupcake purveyor in the known universe." And then you can even put a little sales message here like, "Sign Up for a newsletter," "Direct message me for a coupon code," or any kind of other sales things you'd like. But usually people write this once and then leave it alone.

And then you can click Save. You definitely want to upload a picture. This little egg thing is kind of bizarre looking. So, click Choose File and on my desktop, I have some pictures. First of all, I have a photograph that is of our fictional Anne Smithson, and here's her regular photo. So if I click Choose and then click Save, it uploads the picture, and it kind of cuts it off a little bit. The reason is that Twitter pictures are always square. So if you want to make sure that nothing gets cut off in your picture, you need to upload a proportionally square picture, which I actually do have one.

So here is Anne Smithson square, and let's save that, and so you see the top of her head. Or, I click Change image, and you can change your image as often as you want, by the way, like if I chose that one. By the way, notice that there is a maximum size of 700K. There's a minimum size of 48K. It can only be JPEG, GIF, or PNG. Now they used to allow animated GIFs. They don't anymore. And there is our logo. That looks pretty good. And then under Design, if you want to change the background--what you're seeing here is the default background--you can choose any one of these, and you can also change the colors of your links and the text and so on.

Really, the only person who sees this very often is you. It's very seldom that other people go direct with your Twitter page to see what you've been tweeting. Most people will use some kind of Twitter client on their iPhone or iPad or Android or an AIR application like TweetDeck or something like that. But why not change the Twitter background to something more pleasing? In the next video, I'll show you how you can create a custom background, so that you can actually include more sales messages here. So I have already gone through these steps for our virtual user, Anne Smith, who is the proprietor of Bliss No.5, the gourmet chocolate purveyor.

So you can see that Anne Smith has uploaded a picture of some of their chocolate candies, and their username on twitter.com is blisssno5. The person who actually owns the account is Anne Smith, so that's why you see that person's name. There is their web site and then in her bio, Anne just entered this information. So, that was it. Really simple to set up a new Twitter account, all you need is an email address, basically, and have a nice picture of you ready to upload.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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