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Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
Sometimes you're going to get busy; you are out in the field on a client job, you are traveling. It's okay, you can automate some of the posting process so you have a continuous presence. Across all of my social networks, I am probably putting out 20 to 30 posts a day. That may seem like a lot, but it's going to different places. One thing I do is take the RSS feed from my podcast and my blog and I put it out there. Using a free service like Twitterfeed, I could take that RSS feed, and put it out to multiple Facebook or Twitter Accounts.
They appear in line, just like a normal post, there is just a small icon to indicate that it came from another place, this makes it easy to share your content. So you post once and it goes to many. Another popular service is HootSuite and the cool thing about HootSuite is you can actually schedule a post for later sharing. I'll show you how to do that in just a second. HootSuite makes it easy to feed social media, so I'll take my RSS feeds from the different blogs I contribute to, and I'll put it out there as a way to get the content to a broader audience.
You also can see a schedule, so that you could time delay material. If you know you're going to be busy one day, it can come out another day. Posted a great gallery of photos? Share it five or six times over the course of the month with others, and it again appears just like a normal post inside the context of social media. Okay, let's go ahead and do a post. I am using a site here called HootSuite to do it, and they have both Free and Paid accounts. I am going to head over to one of my blogs and grab a story.
I really like this story called Seven Things Photographers Do To Ruin Their Photographs. So I'm going to share it. I can go ahead and copy the URL and I'll come over here, and what I am going to do is publish. Now we can schedule things in bulk, I could see upcoming messages, for example, I have something I am going to share a little bit later, but I'll paste the message in here. What do photographers do to ruin their photos every time? I should probably be polite and say, what do some photographers do? I'll paste the link in here, and click Shrink and it adds it, and now I could choose from my different social networks that I use.
I have a lot for different products and services. I'll go to my LinkedIn page, my Facebook group. A group I share on photography, and I could choose these. That looks pretty good. I could then schedule the post for a specific time, choosing the date when I want it to come out. For example, I am going to be out of the office on this day and I'll Schedule it. There it is, it's added to my list. Now there are lots of other features including the ability to upload post in bulk, but what I really like is that I get a report.
This allows you to see how things are going, what sort of following are you collecting, who's posting your stuff for you and promoting your digital content, what sort of visitors do you have, and which countries are you most popular in, and if that matters to you. But you can also learn, and I really like this section, which of your stories are getting read the most. What is the news and information you're sharing, or what are the pictures or videos you are posting that people are reacting to? And it's really quite cool! Now this type of technology is not that hard and we are only touching on it a little bit here, it's all driven by a technology called RSS, Real Simple Syndication.
The use of RSS makes it easy to publish your content, so others can find it. And we cover all of these concepts in depth in another course available here on lynda.com called Maximizing Your Web Video and Podcast Audience with Hypersyndication. Now this is designed for web video creators, but even photographers can learn from this. The techniques we explore will also work with blogs, photo streams, and a lot of other social media websites. You want to get your content out there so people can see it.
Having worked in major media, television stations and newspapers, I believe in building a distribution channel. Now it doesn't have to involve printing presses, and satellite dishes, but taking the time to setup your network means that your stuff will repeatedly be seen. So instead of just posting haphazardly, dig a little deeper into some of the resources here on lynda.com and you'll learn some intelligent technology you can use to automate several of the steps. This leaves more time to create new content and more time to react to those who post responses.
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