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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Wouldn't it be cool if you had Superman-like hearing and anytime anybody ever mentioned the name of your company at a party, at another store, on an airplane, you could hear it being whispered in your ear? Well, actually you can do exactly that on Twitter. It's called a mention and written with the at symbol in front of it, @Mentions. Whenever somebody mentions, includes, your Twitter address in a tweet, it will appear here, even if they don't follow you, even if you don't follow them. And it's a really good strategy to periodically check your mentions and reply to those people who are talking about you if the situation warrants, and why not? They mentioned your name; it's really cool for you to actually jump in there.
So you can see your mentions on the Twitter web page. Make sure that you're in the Home section. If you're on Profile, you won't see it appear here. So on Home next to Timeline, click @Mentions. Aha! We've got a bunch of people who've been talking about us. So senecatraining said that her favorite gourmet food sources were, and she listed three Twitter addresses, including blissno5. This person named Zoey is asking me a question. Now, Zoey is not following me, sort of like texting me.
But the only way that I'm going to see that would be if I look at mentions. Take a look at this. Releveler is asking his followers, does anybody know my phone number? Interesting. If I look at the timeline, I did notice that I saw Tom's post here, "Does anyone know the blissno5 phone number?" But that's only because I happen to be logged in right now. If I was actually with a client or making chocolate or something like that, I wouldn't see this post, and probably by the time I gone here, it would have scrolled off the Twitter screen or been way far low because remember, it's in reverse chronological order.
So I'm not going to see it unless I happen to search for it. You can search for your Twitter name if you'd like, but there's no need to if you're on the Twitter page; just click @Mentions. If you're using a Twitter utility, all of these third-party applications also have a way for you to look at mentions. This is the term that people use as mentions. So what should you do when people mention? Well, respond. This person is saying that I'm one of her favorite gourmet food sources, so I'm going to reply to senecatraining. I don't need to reply to everybody in there, so I'm going to delete them, and I'm going to say, "thank you so much!" I could just do that, and what would happen is then senecatraining, as long as they're looking at their mentions, will see that I'm replying with "thank you so much." Who else will see this tweet? Normally, the only people who will see this tweet in their Twitter feed will be people who are following both senecatraining and blissno5.
If I want everybody who is following blissno5 to see this tweet, I need to add at least one character before the at symbol. So you might see this kind of convention happening where people will precede a tweet with a period, and this is because they are replying to one person, but they want all their followers to know what they're saying in this reply. If I don't include that, if the at symbol is there, I said before that the only people who will see this in their timeline are people who are following both the person I'm replying to and myself.
But if anybody happens to go to my Twitter page and they look at my profile, remember you always see every single tweet. So they will see all of my replies as well, even if they are not following that person. But let me close this without replying because actually if somebody said this to me, what I would do would be to retweet what they said. Now, there is a Retweet button, and in the video on retweeting, I'll talk about this in more detail, but right now I'm going to use what's call the old-style retweeting, which is to precede the tweet with the initials RT and then just copy and paste what they wrote.
So I'm going to select what they wrote, copy to the clipboard, choose Reply, so that it automatically enters their name for me. I don't need to retype it. I'll precede it with RT, space, and then paste what they wrote. What's nice about this old-school retweeting is that I can add comments to it. Using the button, you can't really edit what you're retweeting. So I'll say, "thank you!" and tweet that.
So senecatraining will see it in their mentions, but also anybody who happens to be following me will see it in their timeline. Here, Zoey is asking me a question, and I can just click Reply, and say, "we certainly do have bittersweet chocolate:" and then I might go to my web page, and find the link to our bittersweet chocolate product line or maybe a post that I wrote, and I will type in that URL. I will just say acme.com here for the sake of putting a URL in here.
But what's more important is remember, whenever you're replying to somebody, do you want them to see this, or do you also want everybody who is following you to see this? So if I wanted everybody to know, yes, we have bittersweet chocolate, you click in front of the at symbol and you put some kind of a character. You can just put a period if you want, or you can type something. "Hey @zoey_garcia we certainly do have bittersweet chocolate." This too would be seen by all of our followers. So pay attention when you're replying to somebody if you think it's important or laudatory enough that you'd like to let everybody else know who is following you that somebody is asking you that question.
So keep an eye on your mentions, because it gives you that Superman-like hearing, only in the entire Twitterverse. It's really fun!
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