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Social media is having a dramatic impact on the professional photography and video industry. This course shows how to use social media to its full potential and leverage the unique benefits it offers photographers and filmmakers. Author Rich Harrington presents strategies to be more effective on sites like Vimeo, Facebook, Twitter, YouTube, and more. From scheduling to posting and connecting, learn the building blocks to increase your social media reputation.
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
So it's time to protect your reputation online. Obviously, you want to be smart. Don't say rude things, don't say something you're going to regret. But even if you're smart, bad things can happen. You want to be mindful of what you're putting out there and from time to time think about it and reflect. Let's take a look at an example here of the President of the United States. Now if you look for Barack Obama, he has multiple pages on Facebook, different pages for different interest and they all look pretty official.
But what you need to realize is some of them aren't. This is a spoof page and while it looks official at first, you quickly realize that Barack Obama is probably not lobbying to have his face added to Mount Rushmore. And some pages are more popular than others, which ones are official, which are just fans, which are people who are using your content without your permission? Now, most of you don't have the goal of being the President one day, but we can all learn something from the President and that is transparency.
The current President that we have in the US has been very transparent on social media. He shares his interests, he talks about what he likes, he's into basketball writing and spending time with his kids. He shares his favorite movies and books and what TV shows he likes. It's pretty interesting, how transparent he is and this is an opportunity to learn. He also will try to put a lot of content out there on a regular basis so that you can engage.
Audio, video, photos, blog post, all of these works very well. Chances are you're not going to end up being President, but our current President ended up being President largely due to social media. He was engaged, he connected with his audience, he was genuine, people felt they knew him better than other choices and that they could trust him. Now, politics aside, I don't care who you voted for and you might not even live in the country where you had the right to vote for him, but he did use social media well.
And many cite that Barack Obama is the first president to gain office because of social media. Use this as an inspiration. By being genuine and transparent and sharing freely, people can get to know you and your work, and it really does work to keep you busy.
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