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Preparing for online marketing

From: Social Media Marketing with Facebook and Twitter

Video: Preparing for online marketing

Okay, I know you're chomping it a bit to get started, but there are just a couple essential steps that you need to do before you actually start tweeting or adding stuff to your Facebook page. That is, first of all you need to have a place that you're going to send people to. If you remember in a previous video I said that you're going to be using social media marketing as like a funnel. It's a sales funnel. You are trying to attract customers, increase your sales, right? That's the point of it all. And usually you are pointing people to an end result like a web site or a blog. So you should have that set up first.

Preparing for online marketing

Okay, I know you're chomping it a bit to get started, but there are just a couple essential steps that you need to do before you actually start tweeting or adding stuff to your Facebook page. That is, first of all you need to have a place that you're going to send people to. If you remember in a previous video I said that you're going to be using social media marketing as like a funnel. It's a sales funnel. You are trying to attract customers, increase your sales, right? That's the point of it all. And usually you are pointing people to an end result like a web site or a blog. So you should have that set up first.

Now, it's a little iffy these days because Facebook fan pages have become so robust. That could be the end result, if you'd like people to end up with the Facebook fan page, but you still have to remember, there are some people who are not that comfortable with the whole concept of Facebook, and they would rather go to a normal, stand-alone web page. So you are driving people to a web page or blog, such as like in the InDesign Secrets Twitter feed that I showed earlier. We're driving people to the indesignsecrets.com web page to subscribe to the blog, to go to the store and purchase e-books, or posters, and so on.

We're trying to increase sales and increase our subscriber base. Or like lynda.com has a very robust Facebook page and Twitter feed; they're trying to drive people to the lynda.com site to subscribe, to sign up, because that's how they stay in business. So you need to have some kind of web presence set up that is not affiliated with Facebook or Twitter to drive people to before you really start marketing. So get those ducks in a row. In this title, we will be working with a fictional chocolate company called Bliss No.

5, and I've already set up a WordPress blog called blissno.5 here with some example products and some text, and so on. If you're not familiar with creating a blog and you'd like to set one up to drive people to, then you might want to watch one of the lynda.com videos. They have one on WordPress, all right, so you can learn about using WordPress, which is the most popular kind of blog that people use, and you can create one just by going to WordPress.com if you wanted to; you don't even have to worry about anything with a web server or a web host account.

So you have some sort of web presence, a web site or a blog, that you are going to be driving people to. The next thing you need to do is set up a test Facebook account and a test Twitter account. So I'm assuming that you don't have either one of these. If you do, you can go ahead and jump to the next video. But if you don't have a Facebook account, go ahead and make one. If you don't have a Twitter account, go ahead and make one. They don't have to be the one you're going to be using for business, all right? They can be a personal one. And if you are afraid of committing yourself, what you might want to do is go to Google Mail, to Gmail and create a new Gmail account, because that's really all you need to do when you create a new Facebook account or Twitter account is that you need to enter in an email address that works.

So you don't have to give them your actual email address. You could give them a secondary email address that you create just for these sorts of accounts. So if you go to facebook.com and you don't have an account, you would just log in right here. Add your first name and last name, your email address, select a password, tell them what sex you are, and your birthdate because you have to be over 13 years old to do a lot of stuff on Facebook, which is why they asked that. And then you just click Sign Up. They may confirm it by sending you a confirmation to this email address, but that's about it. Then you're good to go with setting up your personal Facebook account.

And then for Twitter, if you go to twitter.com and you don't have an account, you just click the Sign Up button, and here again all you need is your name and then what you want to use for your username for Twitter, and then a password and an email address again, and then you can create an account. So, very simple. It doesn't cost anything. You can do it right there. All you need is an email address. I do have one caution though, is that when you join Twitter, if you think that you're going to use this as your actual Twitter business account, please try and think of a short username, because I'll talk about this in more detail in the next chapter when I'll talking about setting up your Twitter business account, but a short username is always better than the one that's too long.

If you are not comfortable at all with Facebook or Twitter and you'd like to get more instruction, guess who can teach you? Yes, lynda.com has both Twitter Essential Training and Facebook Essential Training. I'm not going to be talking about all the ins and outs of Twitter and Facebook in this title. It's a specific focus on using them for business. Now, I will be going over some basics of them, so you don't have to watch. It's not a prerequisite to go through this before you complete my title, but just know that if there are some unanswered questions, that lynda.com has you covered.

All right, so those are the essential steps is to have a blog or a web site to point people to, and to get a little bit familiar with Facebook and Twitter before we start using them for business.

Show transcript

This video is part of

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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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