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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
There's really two ways to post photos directly to Facebook, either individually or as part of an album. Let's take a look at uploading an individual photo and take advantage of some of the information that we can tag onto that image. I am going to go ahead and make a post. Notice I can offer a Status update, upload a Photo or a Video or create an Offer or an Event for people that are fans of my page. I'll choose Photo/Video and in this case, I could attach an individual photo or a video file.
Let's start with Photo, and we'll look at Video a little bit later. First, I choose the file. There is the optimized image we created earlier. From 74 megabytes down to 238 kilobytes, one of these files will upload a whole lot faster than the other. Let's choose that optimized image. It's attached, and now I am going to say something about the photo.
So, I have put a little bit of information about upcoming photography workshop I am leading. Notice I can actually schedule this post, and this allows me to add a year and a date when this should come out and down to a specific date. This is quite nice, because you could be super specific as to when a post will be released. Unlike a normal Facebook page, which just allows you to post right then, a page allows you to go ahead and schedule post.
This could be useful so you could put some posts in the queue. Rather than releasing everything at once, you could schedule post in the future to promote upcoming events or to spread out your content over time. Now I also can tag this. There it is and now it's scheduled with a location as well to tell it where this happened, and if I wanted, I could promote this to people who liked the page with the budget. That looks great.
But for now I'm just going to go ahead and remove the date and time and just click it immediately. There is the photo. If people click on it, they see extra information. There is my watermark that I added over in Photoshop, and if people click, they can actually go to that destination and find out more about it. So, this is a great way for you to connect your content and to use your post to tie to extra information.
So, if you are having a gallery showing, or leading a photo workshop, or having an event, you can connect your images to that content.
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