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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Writing posts on your page should be very familiar to you if you have a normal Facebook account. You simply go to your page, click in the Status area and write something. If you want to include a photo, you can click photo and you can upload a photo or take a picture or take one from your already uploaded photos just like we did when we were choosing a cover image on our profile picture. If you want to ask a question, it's exactly like how it is in your own personal Facebook account. And then, Milestone though is something different.
A Milestone would be adding something to this Timeline here. So I'm going to get to Milestones in a minute. I want to talk about two other interesting things that you can do to posts, as the page admin, that you can't do in your personal Facebook account. Let me just go ahead and post this guy. Down here, where I wrote a post where I shared the link for my blog, notice that we now have a couple icons up here. So under Edit or Remove, I think Edit is a little misleading; you still can't edit fully any post, just like in your normal Facebook account, unless you catch it within a few seconds right after you post, then you can edit.
But what you can do is you can change the date. So if I choose Change Date, it says you need to add a date Bliss No. 5 began before you can change the date on this post. So I'll go ahead and say Bliss No. 5 began in 2009, in July, and Bliss No. 5 was founded. That's fine. I'll click Save. Now, let's come back here and hover one more time and then if I click here, I can choose change the date. And when I change the date, it'll resort itself according to the correct place in the Timeline, which is pretty interesting.
That's what they mean by editing, is simply changing the date of a post. But over here I can choose Highlight and when you highlight this post, that means it extends into the two columns, so it looks really great with pictures. With a link, like this one, it shows the link in a very large section and then the picture in a smaller section; that might change as we go. But I have seen pages where they post everything as a Highlight; there's no limit to how many highlights you want. So you could have a Facebook page that has wide posts, one right after the other.
They don't have to have a link or a picture or anything. It could simply be text if you wanted it to. When you highlight a post by clicking the star, then it remains highlighted, there's no time limit. And again, there's no limit on the number posts you can highlight. Let's look at another post. Now this one, every time that you upload a photo it appears as an activity in your Timeline which really bugs me. I don't want people to have to know about that. So whenever I post a photo or I'm doing something behind the scenes, or what I think is behind the scenes, I always come to see if there is a post on my Timeline about it and I choose Hide from page.
So I don't want people to actually see this, so I hide it from the page. It still happened and it's still in my activity log which will look at in another video when I talk about hiding and unhiding posts and spam and so on. But now at least my fans don't need to know every time that I've been messing around with the pictures. Now, let's say that you write a post that you want everybody to see as soon as they come to your page like, "We're having a huge sale this month on your favorite kind of chocolates. Go to our web site at BlissNo5.com to check it out.
Now, I want to keep this up here. So what I'm going to do with this post after I post it, is I'm going to come to the pencil icon and choose Pin to Top. Now Pin to Top you can only do with one post at a time; only one post can be pinned. And what this mean is that, this post will always appear at the top of the Timeline when people come to see it. That's why it has this little gold badge here. A pinned post will last for seven days, after which Facebook will automatically unpin it and it goes back into its chronological order.
You don't have to have it sit there for seven days. You could make it a routine in the morning that you write a new post or you choose one of your older posts and pin it to the top for the day. So it's really nice that you have the control to make an important post sticky at the top of your Facebook page for a week at a time. So highlighting is two columns across. Pinning is pinning one post for a week, at the most, at the top of your Timeline and then the other thing I wanted to mention was Milestones. Now, you saw me add a Milestone already when I added the Milestone of when Bliss No. 5 was founded.
But you can go ahead and add Milestones whenever you'd like. So I click Milestone here and you see it's an interesting little interface and we can choose a photo; let's actually make the event that "We made our first batch of ganache" I will say. You can optionally include a location. When did you do it? I'll say was in 2010. So it's not going to go before you founded the company. And we'll add the month of April and "It was a wonderful day for us and all our customers." I'm not even going to choose a photo. I'm just going to click Save.
And then, that's what Milestones look like in your Timeline. Now you can get very creative. Like for the Coca-Cola web page, they have a team of people working on this and they went back to their founding in the late 1800's and they've added multiple Milestones events to their Timeline. The idea being that you're encouraging users to spend a lot of time on your Facebook page and going back to all these dates and investigating what interesting things you did back then. If you are a company that's been around for a long time, you could include like old pictures from the 1940's here, from when you first founded your printing company, pictures of the founders and so on.
It could be pretty interesting, but those are what Milestones are. Having the flexibility to write posts that not only include engaging content and images, but also being able to pin them to the top to make them extend across the full width the page and to add your Milestones, helps page administrators keep their Facebook pages interesting and engaging with their customers.
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