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Pinning, highlighting, and adding milestone posts to the timeline


From:

Social Media Marketing with Facebook and Twitter (2009)

with Anne-Marie Concepción

Video: Pinning, highlighting, and adding milestone posts to the timeline

Writing posts on your page should be very familiar to you if you have a normal Facebook account. You simply go to your page, click in the Status area and write something. If you want to include a photo, you can click photo and you can upload a photo or take a picture or take one from your already uploaded photos just like we did when we were choosing a cover image on our profile picture. If you want to ask a question, it's exactly like how it is in your own personal Facebook account. And then, Milestone though is something different.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 39s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 19s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 23s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 30s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Watch the Online Video Course Social Media Marketing with Facebook and Twitter (2009)
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subject:
Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Pinning, highlighting, and adding milestone posts to the timeline

Writing posts on your page should be very familiar to you if you have a normal Facebook account. You simply go to your page, click in the Status area and write something. If you want to include a photo, you can click photo and you can upload a photo or take a picture or take one from your already uploaded photos just like we did when we were choosing a cover image on our profile picture. If you want to ask a question, it's exactly like how it is in your own personal Facebook account. And then, Milestone though is something different.

A Milestone would be adding something to this Timeline here. So I'm going to get to Milestones in a minute. I want to talk about two other interesting things that you can do to posts, as the page admin, that you can't do in your personal Facebook account. Let me just go ahead and post this guy. Down here, where I wrote a post where I shared the link for my blog, notice that we now have a couple icons up here. So under Edit or Remove, I think Edit is a little misleading; you still can't edit fully any post, just like in your normal Facebook account, unless you catch it within a few seconds right after you post, then you can edit.

But what you can do is you can change the date. So if I choose Change Date, it says you need to add a date Bliss No. 5 began before you can change the date on this post. So I'll go ahead and say Bliss No. 5 began in 2009, in July, and Bliss No. 5 was founded. That's fine. I'll click Save. Now, let's come back here and hover one more time and then if I click here, I can choose change the date. And when I change the date, it'll resort itself according to the correct place in the Timeline, which is pretty interesting.

That's what they mean by editing, is simply changing the date of a post. But over here I can choose Highlight and when you highlight this post, that means it extends into the two columns, so it looks really great with pictures. With a link, like this one, it shows the link in a very large section and then the picture in a smaller section; that might change as we go. But I have seen pages where they post everything as a Highlight; there's no limit to how many highlights you want. So you could have a Facebook page that has wide posts, one right after the other.

They don't have to have a link or a picture or anything. It could simply be text if you wanted it to. When you highlight a post by clicking the star, then it remains highlighted, there's no time limit. And again, there's no limit on the number posts you can highlight. Let's look at another post. Now this one, every time that you upload a photo it appears as an activity in your Timeline which really bugs me. I don't want people to have to know about that. So whenever I post a photo or I'm doing something behind the scenes, or what I think is behind the scenes, I always come to see if there is a post on my Timeline about it and I choose Hide from page.

So I don't want people to actually see this, so I hide it from the page. It still happened and it's still in my activity log which will look at in another video when I talk about hiding and unhiding posts and spam and so on. But now at least my fans don't need to know every time that I've been messing around with the pictures. Now, let's say that you write a post that you want everybody to see as soon as they come to your page like, "We're having a huge sale this month on your favorite kind of chocolates. Go to our web site at BlissNo5.com to check it out.

Now, I want to keep this up here. So what I'm going to do with this post after I post it, is I'm going to come to the pencil icon and choose Pin to Top. Now Pin to Top you can only do with one post at a time; only one post can be pinned. And what this mean is that, this post will always appear at the top of the Timeline when people come to see it. That's why it has this little gold badge here. A pinned post will last for seven days, after which Facebook will automatically unpin it and it goes back into its chronological order.

You don't have to have it sit there for seven days. You could make it a routine in the morning that you write a new post or you choose one of your older posts and pin it to the top for the day. So it's really nice that you have the control to make an important post sticky at the top of your Facebook page for a week at a time. So highlighting is two columns across. Pinning is pinning one post for a week, at the most, at the top of your Timeline and then the other thing I wanted to mention was Milestones. Now, you saw me add a Milestone already when I added the Milestone of when Bliss No. 5 was founded.

But you can go ahead and add Milestones whenever you'd like. So I click Milestone here and you see it's an interesting little interface and we can choose a photo; let's actually make the event that "We made our first batch of ganache" I will say. You can optionally include a location. When did you do it? I'll say was in 2010. So it's not going to go before you founded the company. And we'll add the month of April and "It was a wonderful day for us and all our customers." I'm not even going to choose a photo. I'm just going to click Save.

And then, that's what Milestones look like in your Timeline. Now you can get very creative. Like for the Coca-Cola web page, they have a team of people working on this and they went back to their founding in the late 1800's and they've added multiple Milestones events to their Timeline. The idea being that you're encouraging users to spend a lot of time on your Facebook page and going back to all these dates and investigating what interesting things you did back then. If you are a company that's been around for a long time, you could include like old pictures from the 1940's here, from when you first founded your printing company, pictures of the founders and so on.

It could be pretty interesting, but those are what Milestones are. Having the flexibility to write posts that not only include engaging content and images, but also being able to pin them to the top to make them extend across the full width the page and to add your Milestones, helps page administrators keep their Facebook pages interesting and engaging with their customers.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter (2009) .


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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