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Next steps

From: Social Media Marketing with Facebook and Twitter

Video: Next steps

If you've watched most of the movies in this title, congratulations. You now know about 20% of what you need to know. Seriously, we covered the basics of Facebook and Twitter and social media marketing, and you probably know more than 90% of the world now. But these two venues, Twitter and Facebook, are constantly changing. I am so happy that I didn't happen to be scheduled to record the update to this title until one month after the big change in Facebook pages, and who knows what it's going to be like six months from now.

Next steps

If you've watched most of the movies in this title, congratulations. You now know about 20% of what you need to know. Seriously, we covered the basics of Facebook and Twitter and social media marketing, and you probably know more than 90% of the world now. But these two venues, Twitter and Facebook, are constantly changing. I am so happy that I didn't happen to be scheduled to record the update to this title until one month after the big change in Facebook pages, and who knows what it's going to be like six months from now.

So to keep up with things, I have a few web sites that I'd like you to bookmark and visit. First of all, by all means go to facebook.com and like my Social Media Marketing page. I created this page just for the alumni of this title. So the 281 people who like this so far are mainly from the title. And here is where I update information that was in the title and we engage with each other. You can ask me questions. So it's Social Media and then Mktg. It's the big blue cartoony bubble.

Also, of course go to amarie, which is my Twitter.com account and follow me. Follow me, so we can keep talking. Here are my favorite web sites to keep up with what's new with Facebook and Twitter. First of all, if you go to mashable.com and click Social Media, I don't know how they do it, but these people consistently come up with the best articles for people who are trying to market with Facebook and Twitter. Look at this: The PR Pro's Guide to Twitter, Facebook, Start your Career in Social Media Marketing, Sales & Development.

There are extremely good tips in this web site every day. For Facebook information, you can't beat allfacebook.com. It's one of the imprints, one of the family of blogs, from mediabistro. Also has their own expo. But they have tons of great information, great eBooks, lots of information for both users of Facebook and also people who are using Facebook pages. They have a sister site called All Twitter. I love like Your Twitter Weekend Homework: Update Your Bio.

Again, it's not just for people who are trying to market their business on Twitter, but most of the articles end up being about that. So allfacebook.com and alltwitter.com. This web site, Inside Facebook, is a third-party, unaffiliated-with-Facebook web site that somehow they know everything about Facebook. They do great webinars. They publish wonderful eBooks. They keep up to date with what's happening at a higher level than just a user of Facebook. So developers, people who run pages, people who pay for ads, all of that you'll find on insidefacebook.com.

And finally, these people at hubspot.com--and HubSpot is a product. I am not affiliated with them. They sell, I guess it's a social media or business media management platform, and through that you can run all of your social media activities and see analytics, and so on. I'm not really into that. I mean, I think they charge for it, but what they are very good at is marketing their business by doing free webinars. And the webinars they do are stellar, out of all the webinars I have seen. So go to hubspot.com/marketing- webinars or just come over here and click Marketing Webinars.

Look at these excellent 60 Landing Pages in 60 Minutes, 5 Key tools for Effective Facebook Marketing. One guy that I was quoting a lot in this video, Dan Zarrella, who does all of the statistical analysis of what makes Facebook pages popular, what makes tweets retweeted, he works for HubSpot. So he does a lot of these webinars himself. So definitely check out these webinars and register for them. They're all free. You don't have to be a customer of theirs, and I think that in itself is a wonderful marketing technique. There you have it. Everything that I know about Facebook and Twitter now you know, and I invite you to join me in exploring more about these very exciting ways to reach out to our customers.

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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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