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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
If you've watched most of the movies in this title, congratulations. You now know about 20% of what you need to know. Seriously, we covered the basics of Facebook and Twitter and social media marketing, and you probably know more than 90% of the world now. But these two venues, Twitter and Facebook, are constantly changing. I am so happy that I didn't happen to be scheduled to record the update to this title until one month after the big change in Facebook pages, and who knows what it's going to be like six months from now.
So to keep up with things, I have a few web sites that I'd like you to bookmark and visit. First of all, by all means go to facebook.com and like my Social Media Marketing page. I created this page just for the alumni of this title. So the 281 people who like this so far are mainly from the title. And here is where I update information that was in the title and we engage with each other. You can ask me questions. So it's Social Media and then Mktg. It's the big blue cartoony bubble.
Also, of course go to amarie, which is my Twitter.com account and follow me. Follow me, so we can keep talking. Here are my favorite web sites to keep up with what's new with Facebook and Twitter. First of all, if you go to mashable.com and click Social Media, I don't know how they do it, but these people consistently come up with the best articles for people who are trying to market with Facebook and Twitter. Look at this: The PR Pro's Guide to Twitter, Facebook, Start your Career in Social Media Marketing, Sales & Development.
There are extremely good tips in this web site every day. For Facebook information, you can't beat allfacebook.com. It's one of the imprints, one of the family of blogs, from mediabistro. Also has their own expo. But they have tons of great information, great eBooks, lots of information for both users of Facebook and also people who are using Facebook pages. They have a sister site called All Twitter. I love like Your Twitter Weekend Homework: Update Your Bio.
Again, it's not just for people who are trying to market their business on Twitter, but most of the articles end up being about that. So allfacebook.com and alltwitter.com. This web site, Inside Facebook, is a third-party, unaffiliated-with-Facebook web site that somehow they know everything about Facebook. They do great webinars. They publish wonderful eBooks. They keep up to date with what's happening at a higher level than just a user of Facebook. So developers, people who run pages, people who pay for ads, all of that you'll find on insidefacebook.com.
And finally, these people at hubspot.com--and HubSpot is a product. I am not affiliated with them. They sell, I guess it's a social media or business media management platform, and through that you can run all of your social media activities and see analytics, and so on. I'm not really into that. I mean, I think they charge for it, but what they are very good at is marketing their business by doing free webinars. And the webinars they do are stellar, out of all the webinars I have seen. So go to hubspot.com/marketing- webinars or just come over here and click Marketing Webinars.
Look at these excellent 60 Landing Pages in 60 Minutes, 5 Key tools for Effective Facebook Marketing. One guy that I was quoting a lot in this video, Dan Zarrella, who does all of the statistical analysis of what makes Facebook pages popular, what makes tweets retweeted, he works for HubSpot. So he does a lot of these webinars himself. So definitely check out these webinars and register for them. They're all free. You don't have to be a customer of theirs, and I think that in itself is a wonderful marketing technique. There you have it. Everything that I know about Facebook and Twitter now you know, and I invite you to join me in exploring more about these very exciting ways to reach out to our customers.
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