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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
You might remember back when you were setting up your page for the first time. Let's take a look that there is a setting here, I'm going to Manage > Edit Page, in Manage Permissions, where you decided if people could post on your page or not. So in Bliss No. Five, we turned it on, actually I think we left it turned on, I think it's on by default, that everyone can post to Bliss No. 5's Timeline, but we turned off that people could add photos and videos. And that when people post to the Timeline that automatically appears; we don't need to moderate it first which is what Hidden from Page would be, and I really encourage this set up because I think that it encourages your fans and even just people who haven't liked your page, but who are interested in what you're saying, to contribute to the sociability of your page, to get new ideas.
I mean you can't be posting 24 hours a day, and it's good if people who feel like they belong in your community, can go ahead and post and help each other out. It's really a wonderful thing to see grow, so I like that. However, I am aware that there are nefarious characters on Facebook and that they might be posting things that you really don't want to see or that you would like to be notified about. So that's what this video is about. When you're allowing other people to post to your page how to control or manage the content of those posts.
Now, the first thing you should know is that Facebook has an automatic spam detection happening. Even though I'm saying that posts are automatically allowed on the page, if Facebook detects that it was a spam message, and they have their secret list of key words, or they're including your key words from the Moderation Blocklist, I could type in a series of words separated by commas that frequently appear in spam, and you just have to look at your email inbox to see which kind of phrases I'm talking about. But even if you have nothing in there they will go ahead and catch a good amount of spam, so you need to actually check that area to make sure that it's spam because sometimes there are false positives.
So let me show you some examples. I'm going to go back to View Page here and I'm going to switch over to a page that I manage called Design Geek, there's me. Design Geek is a newsletter and blog that I run. And if I scroll down here, here's one of my posts on the left, where I'm promoting an event that's going on for InDesign Secrets, which is one of my blogs, and look at this comment right below it, there are three dots. That indicates that Facebook is flagging this message as spam and is automatically hiding it. Only admins will see the three dots.
Regular people who come to this page won't even see that there's any comment at all. Now, if I hover over the dots, you'll see the tool tip says, one hidden as spam and if I click it, I could see what this person wrote. It's actually not spam; this is an old student of mine who says, he wishes he could do the Vulcan Mind Probe on me to I guess get all of my InDesign knowledge into his head, is what I'm guessing he's saying. And he links to a video on Youtube that if we went there was a shot from Star Trek doing the Vulcan Mind Probe.
But I'm guessing that Facebook saw that it was a short message followed by Youtube link and was thinking that it's spam. I really don't know why because I've had interaction with this guy before. But if I want to mark it as not spam, I go over this X which is really bad interface because you think it's going to delete as soon as you click, but it's actually a menu and you just choose Unhide Post. Now, if it was spam and you're really tired of this guy bugging you, you can report it if you wanted to or you could simply delete it, but I'm going to Unhide Post.
So that's an example of Facebook catching spam. Now, what if they miss one and you want to mark it as spam? I could go to somebody's comment and click the X and I could choose Hide Post, which would simply hide their comment or if I really thought it was spam, I could actually choose to Report it as Abuse. But right now, I'm just going to choose Hide Post and it says you've marked this comment as spam, but it's hidden. So I haven't reported it to anybody, but actually I didn't want to do that to her and one of the big failings to me of Facebook is that there's no Undo.
So instead, if you ever need to unhide somebody's post that you've hidden, all you need to do is go to your Activity Log. And the activity log is up here in the Admin Panel. Go to Manage, choose use Activity Log and when you first open it up, you don't actually see any spam. So you actually have to go to this menu here and this is a filter for what kinds of things you want to see in the Activity Log and there's one item called spam. Now in this instance, my marking that as spam hasn't populated the Activity Log yet.
What I've noticed is that sometimes it takes the Activity Log a few minutes to get populated. I don't know why, even when you make a post, sometimes it doesn't automatically appear here. It might take up to half an hour. But I do have another example. I'm going to leave this open, so I can unspam this poor lady. I'm going to go back to Chrome, and here we are in Bliss No. 5's Admin Panel. If I go to Manage and choose Use Activity Log and from the filter menu choose Spam. Here's an example where I actually did mark this as spam.
But right now, it's hidden from page and if you make a mistake, you can always choose Unmark as Spam. Post has been unmarked as spam and then if we go back to the page it should be there. There it is, and actually you know what? I'm going to change my mind and I'm going to mark it spam again, so I'm going to click here and I'll say Report/Mark as Spam. Actually I think I'll just delete it. I want to Delete. And if you want too you can also ban the user if they're bugging you, but I'm just going to choose delete, because you know maybe that guy has some other deals that I might be interested in. That's all.
So you can rely pretty well on Facebook's spam catcher and if not, you have a lot of control yourself of hiding and unhiding people's posts.
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