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Social Media Marketing with Facebook and Twitter

Integrating a "Tweet This" feature into your online marketing


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Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción

Video: Integrating a "Tweet This" feature into your online marketing

Here is our blog for Bliss No.5 and we are really tricking it out, aren't we? I am getting excited myself. I love this kind of stuff. Another kind of Twitter widget that people ask me a lot about how to add would be what's called a Tweet This button, and that means that your readers are on your site, usually on your blog-- it could be a regular site, but let's just call it a blog for now--and they are reading this wonderful article on hot chocolate, and they would like to tweet about it to their friends. I mean, of course if you're the blog writer and you write this article about hot chocolate, you would grab the link to hot chocolate and you would copy it, and then you would go to your Twitter account. You would log in.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Business Online Marketing Social Media Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Integrating a "Tweet This" feature into your online marketing

Here is our blog for Bliss No.5 and we are really tricking it out, aren't we? I am getting excited myself. I love this kind of stuff. Another kind of Twitter widget that people ask me a lot about how to add would be what's called a Tweet This button, and that means that your readers are on your site, usually on your blog-- it could be a regular site, but let's just call it a blog for now--and they are reading this wonderful article on hot chocolate, and they would like to tweet about it to their friends. I mean, of course if you're the blog writer and you write this article about hot chocolate, you would grab the link to hot chocolate and you would copy it, and then you would go to your Twitter account. You would log in.

You would paste, "I just wrote this wonderful article about hot chocolate," and then you'd include the links so that all your followers could follow the link and read the blog post. But the idea is, wouldn't it be nice if you could get your readers to do that work for you as well? They could automatically tweet about your article to their followers. Like for example, here's one site that uses it. I know that you have seen this all over the place. Mashable.com is a wonderful site for anybody doing social media. I recommended that you visit it daily. Great posts.

But look at the left of these stories here. They have a little button that would allow me to tweet the story, and they are showing that 1,772 people have already tweeted this story. If I click this button, I get a little pop-up. It knows that I am logged in as Bliss No.5, and it's saying here is the link. I can edit it. I can say this, "Great article," if I want to. It automatically grabs the title of the story, it makes a short version of the link, and it says where you found it.

Who is the link owner on this site? Of course, all of this I could delete if I wanted to. If I click Tweet, then I'm just sharing with my followers and now it says, hey, you know by the way, if you like these kind of posts so much that you're tweeting about them, why don't you follow me, and a nice little button here to follow. Then there is a link to Get a Tweet button for it right now. And there I have incremented it up a little bit. Let's take a look, by way, at my profile to see what that looks like. So, there I have posted that via @mashable.

So, go to the same page that I talked about for the widgets to get your Twitter feed on your blog or web site, twitter.com/about/resources. What you want is the Tweet button. Very simple to do. Add this button to your web site to let people share content. Do you want to have a Vertical Count, a Horizontal Count, or No Count? You just want to like have a button that says Tweet and you don't want people to know there are only four people who tweeted the story. Sometimes that might be embarrassing. Maybe you don't want any count. We are going to leave it at Vertical Count.

And then what is the text that will automatically be populating that tweet? The title of the page is the default. You could choose something else. What is the URL, the URL for the page or some other URL, and what language that we are using? We are using English, but there are other languages that you could use, right? Not every site is in English. And we leave everything else here at the default. Now, do you remember when it said, "Hey, if you like to tweet so much, you should follow mashable"? You could do the same thing here. Recommend up to two Twitter accounts for users to follow after they share content from your web site.

Your own and then a partner or contributor can add that here, and you can add more of a description. We write great stuff. We are just going to leave this at the default. Now, here is the code, right, and you would grab this code and send it to your web developer and say, "Please use this in my web site," because seriously, it's not as simple as just putting up one static box in the sidebar of your blog. It really needs to be added to the code that appears with every single post, like how the date is automatically generated or the author name is automatically generated.

This needs to appear. So, it's a little bit more complicated, but if you just point your web developer to this page, or you send them this code, they should know exactly what to do with it and get it working for you. Easy, not quite as easy as doing a Twitter button or Twitter feed, but it's not bad at all to add a Tweet This link to your posts.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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