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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Here is our blog for Bliss No.5 and we are really tricking it out, aren't we? I am getting excited myself. I love this kind of stuff. Another kind of Twitter widget that people ask me a lot about how to add would be what's called a Tweet This button, and that means that your readers are on your site, usually on your blog-- it could be a regular site, but let's just call it a blog for now--and they are reading this wonderful article on hot chocolate, and they would like to tweet about it to their friends. I mean, of course if you're the blog writer and you write this article about hot chocolate, you would grab the link to hot chocolate and you would copy it, and then you would go to your Twitter account. You would log in.
You would paste, "I just wrote this wonderful article about hot chocolate," and then you'd include the links so that all your followers could follow the link and read the blog post. But the idea is, wouldn't it be nice if you could get your readers to do that work for you as well? They could automatically tweet about your article to their followers. Like for example, here's one site that uses it. I know that you have seen this all over the place. Mashable.com is a wonderful site for anybody doing social media. I recommended that you visit it daily. Great posts.
But look at the left of these stories here. They have a little button that would allow me to tweet the story, and they are showing that 1,772 people have already tweeted this story. If I click this button, I get a little pop-up. It knows that I am logged in as Bliss No.5, and it's saying here is the link. I can edit it. I can say this, "Great article," if I want to. It automatically grabs the title of the story, it makes a short version of the link, and it says where you found it.
Who is the link owner on this site? Of course, all of this I could delete if I wanted to. If I click Tweet, then I'm just sharing with my followers and now it says, hey, you know by the way, if you like these kind of posts so much that you're tweeting about them, why don't you follow me, and a nice little button here to follow. Then there is a link to Get a Tweet button for it right now. And there I have incremented it up a little bit. Let's take a look, by way, at my profile to see what that looks like. So, there I have posted that via @mashable.
So, go to the same page that I talked about for the widgets to get your Twitter feed on your blog or web site, twitter.com/about/resources. What you want is the Tweet button. Very simple to do. Add this button to your web site to let people share content. Do you want to have a Vertical Count, a Horizontal Count, or No Count? You just want to like have a button that says Tweet and you don't want people to know there are only four people who tweeted the story. Sometimes that might be embarrassing. Maybe you don't want any count. We are going to leave it at Vertical Count.
And then what is the text that will automatically be populating that tweet? The title of the page is the default. You could choose something else. What is the URL, the URL for the page or some other URL, and what language that we are using? We are using English, but there are other languages that you could use, right? Not every site is in English. And we leave everything else here at the default. Now, do you remember when it said, "Hey, if you like to tweet so much, you should follow mashable"? You could do the same thing here. Recommend up to two Twitter accounts for users to follow after they share content from your web site.
Your own and then a partner or contributor can add that here, and you can add more of a description. We write great stuff. We are just going to leave this at the default. Now, here is the code, right, and you would grab this code and send it to your web developer and say, "Please use this in my web site," because seriously, it's not as simple as just putting up one static box in the sidebar of your blog. It really needs to be added to the code that appears with every single post, like how the date is automatically generated or the author name is automatically generated.
This needs to appear. So, it's a little bit more complicated, but if you just point your web developer to this page, or you send them this code, they should know exactly what to do with it and get it working for you. Easy, not quite as easy as doing a Twitter button or Twitter feed, but it's not bad at all to add a Tweet This link to your posts.
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