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How often to post

From: Facebook for Photo and Video Pros

Video: How often to post

So how often should you post content? Well, the answer depends on what your objectives are, but if you're doing this for business purposes, chances are you're going to do it a little bit more often. Now with a photo and video workflow, you are going to have busy periods and really quiet periods, so you are going to have to find some balance. I generally recommend that you try to post when it's motivated, not just to have a daily quota. As such, make sure that it lots are going on like a big shoot is happening, or you're working on an exciting project that you share it.

How often to post

So how often should you post content? Well, the answer depends on what your objectives are, but if you're doing this for business purposes, chances are you're going to do it a little bit more often. Now with a photo and video workflow, you are going to have busy periods and really quiet periods, so you are going to have to find some balance. I generally recommend that you try to post when it's motivated, not just to have a daily quota. As such, make sure that it lots are going on like a big shoot is happening, or you're working on an exciting project that you share it.

If you just finish post-processing a cool photo, get it up so people can enjoy it. Make sure that you post when you've got something good to say. However, I say a good target is about four per day. I bring this up because there's going to be times when you have lots to say, don't overdo it. If you post to often and dominate your friend's timelines, you'll annoy them or people will remove you from their frequently followed list and your stuff will show up less often. A good thing is to look at the behavior of your clients, how often are they posting? Browse over to their timelines. How often do people's posts appear? Look at some of your friends or colleagues, how often are they posting? Photographers tend to be a lot more social and post a lot more frequently than video pros.

So the number of four times a day is guidance. If you're only posting once a day it's probably not enough, six times maybe, you're okay. You show up 10 times in my timeline, you're probably going to get kicked out. This is why we look at the peer behavior, and this is a good way to model on what's successful.

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Image for Facebook for Photo and Video Pros
Facebook for Photo and Video Pros

44 video lessons · 8074 viewers

Richard Harrington
Author

 
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  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

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