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By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.
This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.
So how often should you post content? Well, the answer depends on what your objectives are, but if you're doing this for business purposes, chances are you're going to do it a little bit more often. Now with a photo and video workflow, you are going to have busy periods and really quiet periods, so you are going to have to find some balance. I generally recommend that you try to post when it's motivated, not just to have a daily quota. As such, make sure that it lots are going on like a big shoot is happening, or you're working on an exciting project that you share it.
If you just finish post-processing a cool photo, get it up so people can enjoy it. Make sure that you post when you've got something good to say. However, I say a good target is about four per day. I bring this up because there's going to be times when you have lots to say, don't overdo it. If you post to often and dominate your friend's timelines, you'll annoy them or people will remove you from their frequently followed list and your stuff will show up less often. A good thing is to look at the behavior of your clients, how often are they posting? Browse over to their timelines. How often do people's posts appear? Look at some of your friends or colleagues, how often are they posting? Photographers tend to be a lot more social and post a lot more frequently than video pros.
So the number of four times a day is guidance. If you're only posting once a day it's probably not enough, six times maybe, you're okay. You show up 10 times in my timeline, you're probably going to get kicked out. This is why we look at the peer behavior, and this is a good way to model on what's successful.
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