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In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.
Whenever you are writing out a tweet, one of your goals shall always be to get that tweet retweeted. Retweeted means that one of your followers thought that your tweet was so interesting, so helpful, pointing to a resource so unusual and hard to find, that they would like to share the same tweet with their followers--so they retweeted. In the new version of Twitter, they have a new way to retweet, and there is also a second way to retweet, which is what I covered the first time I did this video, what a lot of people now call the old-school style of retweeting, which is just to manually retweet.
I am going to show you both ways in this video. So we are at Bliss No.5's homepage on Twitter. We're looking at their timeline. Now I know that I'm following forgetcomputers and idguy, but I'm not following this person. How the heck that Cari Jansen's post end up in my timeline? Remember, the timeline just shows you the tweets of people that you have followed, these guys. The reason is if you look closely, you'll see this little symbol of the two arrows pointing of each other, and it says by amarie.
Now, amarie is somebody that I am following, and this little symbol means that amarie retweeted this, and amarie thought that this was such a useful tweet that she wanted to share it with her followers, so she clicked the Retweet button. That symbol matches this symbol right here. So for example, if I wanted to retweet what forgetcomputers wrote--I thought, oh, this is very good. Microsoft finally releases an update to Office Mac 2011 with support for Outlook.
So I want to share that. I could copy and paste this tweet if I wanted to, or retype it, but instead I'm just going to click the handy little Retweet button at the bottom, and you'll get a little pop-up that says, Are you sure you want to do this? You can always click Cancel, but if you say Retweet, that's it. You'll see a little symbol on here indicating that you retweeted this post. And if you look in your profile, you'll see it appears in your list with somebody's different icon, but you'll know this because you retweeted that.
And so everybody who is following you will see in their timeline a post from forgetcomputers. They will be like, what the heck? I don't follow forgetcomputers, why is their post appearing here? And they will have to know, oh yeah, it's because somebody retweeted it. So Twitter wanted to make retweeting easier just by making it into one-click issue. And that's one of the reasons, but a lot of people who use Twitter for business, they don't like this style, because first of all, it surprises your followers to see somebody else's icon in there, and a lot of people following you are not going to realize that you are the one who retweeted this.
Also, when you click their Retweet button, you don't get a chance to edit that tweet at all. You can't shorten it, you can't comment on it, and so on. That's when you would use the old-school retweet. Now, the old-school retweet means that you type 'RT' for retweet and then a space, and then the person that you are retweeting, you type their username, and then you write what they wrote. So, in here I'll just copy and paste, and then I will tweet that.
Now notice that this is completely editable, so I can say, "check this out," or I might say after it a lot of people will put a little symbol like this, and they will add a comment this way. Sometimes when you type 'RT', and then you add their name, it makes their post too long. That's one of the benefits of using the link is that you never have to worry about going over 140 characters. But when you retweet, you are adding RT, space, @ symbol, the person's name to what they posted. And often, if they got very close to the 140 character limit, that will make them go over, so you need to do some editing down. But the beauty of retweeting this way is that the post is coming from you.
So your followers will always see your picture there, and they will understand that RT means that you retweeted that. In fact, if we look through the list through my own Timeline here, you can see that Anne Smith retweeted what senecatraining wrote and added "thank you!" in front of that. That was from a previous lesson. As I am scrolling down, I'm looking for RTs again. Here InDesignMagazine is retweeting something that CreativeProse wrote. So it's still very much in use, both ways, the automatic retweet, the new school, and the old-school retweet.
If you're using a third-party program, like TweetDeck, you'll often find a way to retweet here as well. So if I wanted to retweet what Bob wrote, I can click right here under Retweet idguy's tweet, and click, and TweetDeck is nice in that it says, do you want to do it new school or old school, and remember my choice. So if I said Edit then Retweet, it just adds the RT space, puts it all in here, and then I can go ahead and edit it. And you can see by simply me doing this, it is 10 characters over, which is actually not surprising, because I am retweeting something that Bob is retweeting. You would then have to edit it.
Why is this night different? Maybe that will make a short--ah, that makes it fit. I still have seven characters to go if I wanted to do it that way. So it might take a little bit more work, but it's less jarring to your users. A couple of final things I want to talk about as far as retweeting is concerned. It is important, again, because this is what drives the viral nature of your tweets, you want your followers to retweet, so that your message gets spread virally among tens of thousands of users.
I talked about this earlier in one of the initial videos. When you get retweeted, it's actually flattering. It's flattering for you, and it's flattering for the person that you are retweeting, because they know that it's kind of like an independent endorsement of how great their tweet was. It virally spreads your message, as I mentioned, and it attracts new followers, because when they retweet your message, remember that your username appears in that message, and it's linked, and people can click on it to see who is this person who wrote this wonderful thing, who provided this wonderful resource? And assumably they would start to follow you as well, increasing the number of followers that you have.
Remember that you need to retweet as well. So you can't just hope that everybody else retweets you. Every once in a while, you need to retweet. It's the golden rule to retweet as you would be retweeting. Believe it or not, people have studied the phenomenon of retweeting, statistically, what makes one tweet more prone to becoming retweeted than another. And here are the results of their research. First of all, if you right in headline style, imagine that you're writing a headline for a newspaper column or a book, those tend to get retweeted more often than just off-the-cuff comments, if it's valuable knowledge.
Things like Breaking News often gets retweeted, somebody who is just elected, somebody passed away. Links to tutorials and how-to's get retweeted a lot. Obviously, links to free stuff like, hey, this site is giving away chicken dinners to the first 200 people who get there, and hard-to-find resources. So, if a new software program was just released and everybody is asking questions about it, you happen to know the web page where all of that stuff is answered, you post a link to it, then that will often get retweeted. The language of your tweet is also important.
You want to include a call to action, and this has been scientifically proven by these guys who studied this. If you include in your tweet the words 'help me' or 'vote for', very often they will get retweeted than if you have the exact same message without these calls to action in it. And if you add the simple phrase please RT--everybody understands that means please retweet, like contribute to the Japanese Disaster Relief fund, here is the URL, please RT-- that will be six times as likely to be retweeted than if you have the exact same request, but left off the 'please RT'.
So remember add 'please retweet', 'please RT' if you really want to increase the chances of your tweet getting retweeted. And please remember to keep your posts way under 140 characters. If you get really close to 140 characters and somebody tries to retweet that in the old-school style, remember that you have to add your username and RT and a space, and they are not going to be able to do without editing it. And some people just give up. So if you really want to make sure that something ha a good chance of getting retweeted, leave plenty of room for people that do it the old-school way.
I try and keep it under 130 characters or 125 characters if at all possible. And it's another reason to make sure that you have a very short Twitter name, so when people want to retweet one of your tweets, then your name only takes up five or six characters and not 12 or 15 characters. Writing posts that are retweetable is one of the surest ways to increase your marketing message, and using these tips that I've shown you will make it easier for people to retweet your tweets.
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