Social Media Marketing with Facebook and Twitter
Illustration by Richard Downs

Video: Getting Retweeted

Whenever you are writing out a tweet, one of your goals shall always be to get that tweet retweeted. Retweeted means that one of your followers thought that your tweet was so interesting, so helpful, pointing to a resource so unusual and hard to find, that they would like to share the same tweet with their followers--so they retweeted. In the new version of Twitter, they have a new way to retweet, and there is also a second way to retweet, which is what I covered the first time I did this video, what a lot of people now call the old-school style of retweeting, which is just to manually retweet.
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 39s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 19s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 23s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 30s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

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Watch the Online Video Course Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Facebook Twitter
Anne-Marie Concepción

Getting Retweeted

Whenever you are writing out a tweet, one of your goals shall always be to get that tweet retweeted. Retweeted means that one of your followers thought that your tweet was so interesting, so helpful, pointing to a resource so unusual and hard to find, that they would like to share the same tweet with their followers--so they retweeted. In the new version of Twitter, they have a new way to retweet, and there is also a second way to retweet, which is what I covered the first time I did this video, what a lot of people now call the old-school style of retweeting, which is just to manually retweet.

I am going to show you both ways in this video. So we are at Bliss No.5's homepage on Twitter. We're looking at their timeline. Now I know that I'm following forgetcomputers and idguy, but I'm not following this person. How the heck that Cari Jansen's post end up in my timeline? Remember, the timeline just shows you the tweets of people that you have followed, these guys. The reason is if you look closely, you'll see this little symbol of the two arrows pointing of each other, and it says by amarie.

Now, amarie is somebody that I am following, and this little symbol means that amarie retweeted this, and amarie thought that this was such a useful tweet that she wanted to share it with her followers, so she clicked the Retweet button. That symbol matches this symbol right here. So for example, if I wanted to retweet what forgetcomputers wrote--I thought, oh, this is very good. Microsoft finally releases an update to Office Mac 2011 with support for Outlook.

So I want to share that. I could copy and paste this tweet if I wanted to, or retype it, but instead I'm just going to click the handy little Retweet button at the bottom, and you'll get a little pop-up that says, Are you sure you want to do this? You can always click Cancel, but if you say Retweet, that's it. You'll see a little symbol on here indicating that you retweeted this post. And if you look in your profile, you'll see it appears in your list with somebody's different icon, but you'll know this because you retweeted that.

And so everybody who is following you will see in their timeline a post from forgetcomputers. They will be like, what the heck? I don't follow forgetcomputers, why is their post appearing here? And they will have to know, oh yeah, it's because somebody retweeted it. So Twitter wanted to make retweeting easier just by making it into one-click issue. And that's one of the reasons, but a lot of people who use Twitter for business, they don't like this style, because first of all, it surprises your followers to see somebody else's icon in there, and a lot of people following you are not going to realize that you are the one who retweeted this.

Also, when you click their Retweet button, you don't get a chance to edit that tweet at all. You can't shorten it, you can't comment on it, and so on. That's when you would use the old-school retweet. Now, the old-school retweet means that you type 'RT' for retweet and then a space, and then the person that you are retweeting, you type their username, and then you write what they wrote. So, in here I'll just copy and paste, and then I will tweet that.

Now notice that this is completely editable, so I can say, "check this out," or I might say after it a lot of people will put a little symbol like this, and they will add a comment this way. Sometimes when you type 'RT', and then you add their name, it makes their post too long. That's one of the benefits of using the link is that you never have to worry about going over 140 characters. But when you retweet, you are adding RT, space, @ symbol, the person's name to what they posted. And often, if they got very close to the 140 character limit, that will make them go over, so you need to do some editing down. But the beauty of retweeting this way is that the post is coming from you.

So your followers will always see your picture there, and they will understand that RT means that you retweeted that. In fact, if we look through the list through my own Timeline here, you can see that Anne Smith retweeted what senecatraining wrote and added "thank you!" in front of that. That was from a previous lesson. As I am scrolling down, I'm looking for RTs again. Here InDesignMagazine is retweeting something that CreativeProse wrote. So it's still very much in use, both ways, the automatic retweet, the new school, and the old-school retweet.

If you're using a third-party program, like TweetDeck, you'll often find a way to retweet here as well. So if I wanted to retweet what Bob wrote, I can click right here under Retweet idguy's tweet, and click, and TweetDeck is nice in that it says, do you want to do it new school or old school, and remember my choice. So if I said Edit then Retweet, it just adds the RT space, puts it all in here, and then I can go ahead and edit it. And you can see by simply me doing this, it is 10 characters over, which is actually not surprising, because I am retweeting something that Bob is retweeting. You would then have to edit it.

Why is this night different? Maybe that will make a short--ah, that makes it fit. I still have seven characters to go if I wanted to do it that way. So it might take a little bit more work, but it's less jarring to your users. A couple of final things I want to talk about as far as retweeting is concerned. It is important, again, because this is what drives the viral nature of your tweets, you want your followers to retweet, so that your message gets spread virally among tens of thousands of users.

I talked about this earlier in one of the initial videos. When you get retweeted, it's actually flattering. It's flattering for you, and it's flattering for the person that you are retweeting, because they know that it's kind of like an independent endorsement of how great their tweet was. It virally spreads your message, as I mentioned, and it attracts new followers, because when they retweet your message, remember that your username appears in that message, and it's linked, and people can click on it to see who is this person who wrote this wonderful thing, who provided this wonderful resource? And assumably they would start to follow you as well, increasing the number of followers that you have.

Remember that you need to retweet as well. So you can't just hope that everybody else retweets you. Every once in a while, you need to retweet. It's the golden rule to retweet as you would be retweeting. Believe it or not, people have studied the phenomenon of retweeting, statistically, what makes one tweet more prone to becoming retweeted than another. And here are the results of their research. First of all, if you right in headline style, imagine that you're writing a headline for a newspaper column or a book, those tend to get retweeted more often than just off-the-cuff comments, if it's valuable knowledge.

Things like Breaking News often gets retweeted, somebody who is just elected, somebody passed away. Links to tutorials and how-to's get retweeted a lot. Obviously, links to free stuff like, hey, this site is giving away chicken dinners to the first 200 people who get there, and hard-to-find resources. So, if a new software program was just released and everybody is asking questions about it, you happen to know the web page where all of that stuff is answered, you post a link to it, then that will often get retweeted. The language of your tweet is also important.

You want to include a call to action, and this has been scientifically proven by these guys who studied this. If you include in your tweet the words 'help me' or 'vote for', very often they will get retweeted than if you have the exact same message without these calls to action in it. And if you add the simple phrase please RT--everybody understands that means please retweet, like contribute to the Japanese Disaster Relief fund, here is the URL, please RT-- that will be six times as likely to be retweeted than if you have the exact same request, but left off the 'please RT'.

So remember add 'please retweet', 'please RT' if you really want to increase the chances of your tweet getting retweeted. And please remember to keep your posts way under 140 characters. If you get really close to 140 characters and somebody tries to retweet that in the old-school style, remember that you have to add your username and RT and a space, and they are not going to be able to do without editing it. And some people just give up. So if you really want to make sure that something ha a good chance of getting retweeted, leave plenty of room for people that do it the old-school way.

I try and keep it under 130 characters or 125 characters if at all possible. And it's another reason to make sure that you have a very short Twitter name, so when people want to retweet one of your tweets, then your name only takes up five or six characters and not 12 or 15 characters. Writing posts that are retweetable is one of the surest ways to increase your marketing message, and using these tips that I've shown you will make it easier for people to retweet your tweets.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter .

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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on
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