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Social Media Marketing with Facebook and Twitter

Following Facebook's terms of service


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Social Media Marketing with Facebook and Twitter

with Anne-Marie Concepción
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  1. 1m 3s
    1. Welcome
      1m 3s
  2. 22m 45s
    1. Understanding online marketing
      9m 12s
    2. Comparing Twitter and Facebook
      8m 38s
    3. Preparing for online marketing
      4m 55s
  3. 26m 10s
    1. Setting up your business account
      6m 45s
    2. Creating and applying custom backgrounds
      9m 1s
    3. Tweeting and following
      5m 21s
    4. Following Twitter's terms of service
      5m 3s
  4. 25m 46s
    1. Setting up your personal profile
      7m 42s
    2. Understanding the News Feed
      5m 47s
    3. Controlling access to your posts
      4m 48s
    4. Customizing privacy settings
      3m 30s
    5. Following Facebook's terms of service
      3m 59s
  5. 1h 5m
    1. Crafting follow-worthy Tweets
      8m 55s
    2. Attracting followers
      7m 41s
    3. Following the right people
      6m 10s
    4. Responding to mentions
      5m 40s
    5. Tracking keywords in the Twitter stream
      7m 8s
    6. Using hashtags
      4m 12s
    7. Getting Retweeted
      9m 7s
    8. Adding your Twitter feed to your blog or web site
      4m 51s
    9. Integrating a "Tweet This" feature into your online marketing
      4m 12s
    10. Measuring your impact
      8m 1s
  6. 2h 2m
    1. Touring Facebook Page timeline features and controls
      9m 49s
    2. Creating a new Facebook Page
      7m 50s
    3. Creating a profile picture
      8m 26s
    4. Designing a cover image
      7m 38s
    5. Creating a combined cover-and-profile image
      8m 43s
    6. Using the admin panel
      4m 26s
    7. Editing important Page settings
      7m 19s
    8. Adding and featuring Page admins
      6m 0s
    9. Customizing the apps bar
      5m 39s
    10. Posting to your Page strategically (for EdgeRank)
      5m 18s
    11. Pinning, highlighting, and adding milestone posts to the timeline
      6m 18s
    12. Managing spam by hiding and unhiding user posts
      6m 3s
    13. Using the Notes app for longer posts
      5m 43s
    14. Using Facebook as your Page
      4m 58s
    15. Adding favorite Pages to your timeline
      4m 9s
    16. Building an audience for your Page
      7m 22s
    17. Adding a Facebook Page feed to your web site
      7m 38s
    18. Analyzing traffic with Facebook Insights
      9m 8s
  7. 59m 22s
    1. Reducing your workload with social media management programs
      9m 27s
    2. Enhancing your Page with Facebook apps
      5m 53s
    3. Creating your own iframe app to customize your Page
      14m 55s
    4. Using a third-party iframe app
      6m 39s
    5. Adding a Like button to your content outside of Facebook
      6m 29s
    6. Advertising on Facebook with Facebook Ads
      12m 28s
    7. Advertising on Twitter with sponsored Tweets
      3m 31s
  8. 3m 59s
    1. Next steps
      3m 59s

Video: Following Facebook's terms of service

As I mentioned in my Twitter chapter previously, whenever I sign up for a new account on a service, I always like to take at least a passing glance at the rules of that service, because they can bite you in the end if you happen to have inadvertently broken the rules. They'll say, "Don't you remember when you created the account, you said that you agreed to the terms of service," so whether or not you've created your Facebook account, you can always see what the terms and service are, and it is important to look at them for Facebook, because they are quite a bit more severe than they are for Twitter.

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Social Media Marketing with Facebook and Twitter
5h 27m Intermediate Oct 16, 2009 Updated Apr 16, 2012

Viewers: in countries Watching now:

In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company's brand, increase sales, engage customers, and drive site traffic using Facebook and Twitter. The course covers not only the fundamentals of social media marketing, but also the basics of creating a top-level online presence. From building Facebook pages to authoring SEO-friendly Twitter bios, the course dives into the details of both services and discusses how to maximize the impact of social marketing with third-party add-ons.

Topics include:
  • Understanding online marketing
  • Keeping business and personal accounts separate
  • Developing a marketing funnel strategy
  • Creating a branded Twitter page background
  • Optimizing tweets to help them go viral
  • Leveraging the latest Facebook features for pages
  • Managing your Facebook Timeline
  • Creating targeted Facebook social ads
  • Customizing Facebook pages with iFrames
  • Using Twitter and Facebook analytics to measure impact
  • Reducing your workload with social media management programs
Subjects:
Business Online Marketing Social Media Marketing
Software:
Facebook Twitter
Author:
Anne-Marie Concepción

Following Facebook's terms of service

As I mentioned in my Twitter chapter previously, whenever I sign up for a new account on a service, I always like to take at least a passing glance at the rules of that service, because they can bite you in the end if you happen to have inadvertently broken the rules. They'll say, "Don't you remember when you created the account, you said that you agreed to the terms of service," so whether or not you've created your Facebook account, you can always see what the terms and service are, and it is important to look at them for Facebook, because they are quite a bit more severe than they are for Twitter.

So go down to the footer and find Terms. This is the terms of service, and they are often updated, so check the date. The main gist of Facebook rules is you are giving them permission to share the things that you have posted when you leave the Privacy setting at Everyone. In my previous video, I talked about how to change that Privacy setting. That's what all this is all about, that if you don't want them to share all of your information with anyone, then you have to change your Privacy settings.

Also, they want to make sure that you own the copyright to everything that you post and so on. You agree not to send unauthorized commercial communications, such as spam, on Facebook. You cannot collect other people's information using any kind of third-party programs. You can't do any kind of pyramid schemes. You can't bully, intimidate or harass any user, and so on. If you do any kind of promotions on Facebook, and we'll be talking about this more when I took about using Facebook for business with business pages, they've come down pretty hard on if you have some sort contest, and so you have to get permission from them to run special promotions, so you have to be careful with that.

Under Registration and Account Security, it says that you cannot provide any false personal information on Facebook or create an account for anyone else, and you cannot create more than one personal profile. So I know a lot of people ask me, can I create a Facebook personal profile for me, for my friends, and another Facebook personal profile for my business? No, you cannot. You can't on Twitter; you can't on Facebook. Physically you can. You can go ahead and fake it if you want, but they definitely check this out. What they are trying to do is to protect all the users on Facebook from spammers, because it is such a captive crowd of 500 million people. You can imagine there's a lot of nefarious businesses who would like to pretend that they are a regular person on Facebook, but they actually try to promote businesses or do multilevel marketing schemes or do all kinds of spammy things.

And that is because they can't decide whether or not a business is legitimate all the time is why Facebook created Facebook pages in the first place. If you really want to push your business, you are supposed to create a Facebook page for that. And in fact, even the Facebook pages have their own terms of service that we'll be talking about later on. In my experience, most people who have a job or who have a business, they talk about job and work-related stuff in their personal account as well. The main thing is that you can't have a business account pretend to be a personal account is what this is talking about.

The rest of the terms of service apply to a little bit more deeper like advertisers and developers and so on, but I guess the main thing that I want you to get out of this is that first of all, you need to set your Privacy settings, because otherwise you're allowing Facebook to share whatever post with everybody, and you would have to be careful that you only create one personal account and that you are the person who is managing that account. If you want to promote your business heavily, you really need to create a Facebook page.

If Facebook determines that you have violated those terms of service, they say they'll give you a warning, but in many cases suddenly you're just unable to log on to your account, and there really is no redress. It's really difficult to get Facebook to reply to you, so just be very careful about how you use your Facebook personal account.

Find answers to the most frequently asked questions about Social Media Marketing with Facebook and Twitter.


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Q: This course was updated on 4/16/2012. Can you tell me what changed?
A: This course was updated to reflect the introduction of the Facebook Timeline, the new way Facebook organizes the posts, photos, and shares on your page, and the ability to extend your social media marketing campaign on Facebook with new tools such as Social Ads (paid advertisements which display your ads when a user takes an related action, like becoming a fan of your business or sharing their location when they visit it) and the iFrame app, for increasing your fan base controlling how content is shown to non-fans.
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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