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Facebook for Photo and Video Pros
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Facebook for Photo and Video Pros

with Richard Harrington

Video: Welcome

Hi, my name is Richard Harrington, and I'd like to welcome you to this course on using Facebook for Photography and Video Professionals. We are going to look at how a creative professionals can use Facebook as a marketing tool, a way to stay in touch with clients or potential clients, build your brand, and get more viewers for your photo or video content. There is lots of things to Facebook, and chances are you already use the service. My job today is to help you unlock it, show you how to use some of the lesser-used features, as well as how to post your content safely and securely.
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  1. 1m 12s
    1. Welcome
      40s
    2. Using the exercise files
      32s
  2. 7m 45s
    1. Transitioning from personal to business
      3m 12s
    2. Examining shifting demographics
      2m 38s
    3. User engagement on Facebook
      1m 55s
  3. 30m 13s
    1. Finding connections
      3m 38s
    2. Attracting new conversations
      4m 3s
    3. How many Facebook accounts do you need?
      4m 21s
    4. Using lists to split your content
      8m 49s
    5. Creating events
      2m 50s
    6. How often to post
      1m 37s
    7. When to post on Facebook
      1m 11s
    8. Enhancing your page
      3m 44s
  4. 13m 48s
    1. Why set up a company page?
      2m 48s
    2. Choosing a page type
      4m 32s
    3. Using Insights to understand your social media reach
      3m 20s
    4. Attracting fans to your page
      3m 8s
  5. 47m 22s
    1. Why post work samples?
      6m 56s
    2. Prepping photos
      4m 3s
    3. Posting photos
      3m 7s
    4. Creating albums
      5m 54s
    5. Prepping video
      3m 35s
    6. Posting video
      2m 58s
    7. Creating notes for complex posts
      3m 40s
    8. Using third-party hosts
      3m 37s
    9. Using a third-party host: 500px
      1m 41s
    10. Using a third-party host: Piqsure
      3m 7s
    11. Using a third-party host: Screenr
      3m 44s
    12. Do you have the rights to post the content?
      1m 8s
    13. Considering the terms of service
      3m 52s
  6. 10m 27s
    1. Creating a group
      1m 59s
    2. Adding members
      1m 1s
    3. Controlling privacy
      1m 37s
    4. Posting content to a project
      1m 36s
    5. Exploring the role of discussion threads
      2m 50s
    6. Messaging clients and the team
      1m 24s
  7. 15m 0s
    1. Posting content to advertise
      8m 0s
    2. Targeting a prospective audience
      3m 23s
    3. Setting an ad budget
      3m 37s
  8. 16m 39s
    1. Why go mobile?
      54s
    2. Monitoring messages
      3m 37s
    3. Posting photos on the go
      5m 47s
    4. Posting video on the go
      6m 21s
  9. 47s
    1. Goodbye
      47s

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Facebook for Photo and Video Pros
2h 23m Beginner Feb 05, 2013

Viewers: in countries Watching now:

By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of free features to communicate and advertise your photography or videos. This course shows how to succeed as a creative professional using the Facebook platform. Author Rich Harrington charts the evolution of the platform, and shows how to find new connections, create events, and decide what and when to post. The course also covers creating a company profile distinct from your personal profile, and using Facebook groups and messaging to manage client projects.

This course was created and produced by Rich Harrington. We are honored to host this content in the lynda.com library.

Topics include:
  • Finding friends
  • Using lists to split content
  • Enhancing your Facebook page
  • Attracting fans
  • Posting photos and videos
  • Using a third party to host content
  • Creating a group
  • Advertising your services
  • Posting photos and videos on the go
Subjects:
Business Social Networks Photography Sharing Photos Social Media Marketing
Software:
Facebook
Author:
Richard Harrington

Welcome

Hi, my name is Richard Harrington, and I'd like to welcome you to this course on using Facebook for Photography and Video Professionals. We are going to look at how a creative professionals can use Facebook as a marketing tool, a way to stay in touch with clients or potential clients, build your brand, and get more viewers for your photo or video content. There is lots of things to Facebook, and chances are you already use the service. My job today is to help you unlock it, show you how to use some of the lesser-used features, as well as how to post your content safely and securely.

We've got a lot in front of us. So, let's jump in.

There are currently no FAQs about Facebook for Photo and Video Pros.

 
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